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Category Update Stories

Category Update

Malls Use Integrated Packages As Sponsorship Anchor

Malls Use Integrated Packages As Sponsorship Anchor

Triple Five, Simon and other developers place more focus on integrated packages that span the physical and digital worlds 

Activation

Banks Boost Interest In Social Media

Banks Boost Interest In Social Media

TD Bank, Wells Fargo and others make up lost ground in using social media to activate sponsorship

Healthcare

Blood Banks Crank Up The Sponsorship Spigot

Blood Banks Crank Up The Sponsorship Spigot

BloodSource and Virginia Blood Services expand sponsorship portfolios across motorsports tracks, endurance sports and other properties

Category Update

The Rise Of The B2B Technology Category

The Rise Of The B2B Technology Category

Technology companies use data analytics to help rightsholders improve business operations, help athletes on the field of play and give fans new ways to experience the sports they love

In Depth

Radio Stations Turn Up The Volume On Proprietary Events

Radio Stations Turn Up The Volume On Proprietary Events

Radio stations place more focus on event ownership to lock out competitors and boost non-spot revenue

Beverages

Quick Hits: The Most Active Bottled Water Brands

Quick Hits: The Most Active Bottled Water Brands

Aquafina is the most active sponsor in the bottled water category with Arrowhead Mountain Spring Water a close second

Category Update

Cruise Lines Increase Sponsorship Capacity

Cruise Lines Increase Sponsorship Capacity

Cruise line operators sign new deals with sports and entertainment properties to promote new ships and lure new travelers

Category Update

A Positive Prognosis: Hospitals Increase Sponsorship Activity

A Positive Prognosis: Hospitals Increase Sponsorship Activity

Hospitals double down on sponsorship to reach new audiences, promote areas of expertise and grow inpatient volume

Category Update

Ride Sharing Apps Call Up New Sponsorships

Ride Sharing Apps Call Up New Sponsorships

Taxi Magic, Sidecar and others sign new deals with music festivals, culinary events and other types of properties

Category Update

Wireless Service Providers Dial Up New Sponsorships

Wireless Service Providers Dial Up New Sponsorships

With four national players left standing, industry consolidation drives new deal-making—and new opportunities—in the wireless space

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