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Category Update Stories

Category Update

The Rise Of The B2B Technology Category

The Rise Of The B2B Technology Category

Technology companies use data analytics to help rightsholders improve business operations, help athletes on the field of play and give fans new ways to experience the sports they love

In Depth

Radio Stations Turn Up The Volume On Proprietary Events

Radio Stations Turn Up The Volume On Proprietary Events

Radio stations place more focus on event ownership to lock out competitors and boost non-spot revenue

Beverages

Quick Hits: The Most Active Bottled Water Brands

Quick Hits: The Most Active Bottled Water Brands

Aquafina is the most active sponsor in the bottled water category with Arrowhead Mountain Spring Water a close second

Category Update

Cruise Lines Increase Sponsorship Capacity

Cruise Lines Increase Sponsorship Capacity

Cruise line operators sign new deals with sports and entertainment properties to promote new ships and lure new travelers

Category Update

A Positive Prognosis: Hospitals Increase Sponsorship Activity

A Positive Prognosis: Hospitals Increase Sponsorship Activity

Hospitals double down on sponsorship to reach new audiences, promote areas of expertise and grow inpatient volume

Category Update

Ride Sharing Apps Call Up New Sponsorships

Ride Sharing Apps Call Up New Sponsorships

Taxi Magic, Sidecar and others sign new deals with music festivals, culinary events and other types of properties

Category Update

Wireless Service Providers Dial Up New Sponsorships

Wireless Service Providers Dial Up New Sponsorships

With four national players left standing, industry consolidation drives new deal-making—and new opportunities—in the wireless space

Emerging Category

Streaming Audio Services Tune In Sponsorship

Streaming Audio Services Tune In Sponsorship

TuneIn, Spotify, Rdio and others turn up the sponsorship volume to gain a point of differentiation in the hyper-competitive online music category

Category Update

Best Practices: Navigating The Airline Category

Best Practices: Navigating The Airline Category

Industry consolidation and new activity by global carriers is creating new opportunities for nearly every type of property

Category Update

All Things Digital: Tech Companies Plug Into New Sponsorships

All Things Digital: Tech Companies Plug Into New Sponsorships

Technology companies ramp up deals across sports, arts and entertainment to showcase their offerings and humanize their brands

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