Technology giant increases use of sponsorship to showcase products in action and demonstrate how it empowers organizations to achieve more
Nothing to growl about: NHL team scores with activation summit and business-to-business alliance
Onion-flavored snack partners with New Orleans music fest to drive preference among young Millennials
Energy supplier expands Madison Square Garden partnership after finding success with the New York Knicks
Banking giant to launch Chase Freedom Weekends and other perks at New York Rangers and Knicks games
Sales execs from the New Jersey Devils, Philadelphia 76ers, Albany Devils and Delaware 87ers share best practices at sales confab
Thirty-two percent of deals take seven to 12 months to close, with 18 percent taking a year or more
Pro golf tour to roll out social media machine at The Barclays and other FedExCup events
Sixty percent of respondents posted an increase in revenue in the past year, with twenty-six percent seeing an increase of more than 30 percent
Hotel chain doubles down on webisodes, scripted series and other content to engage millennial, next-generation travelers