Sponsorship Topics

Strategy

A Window Into Microsoft’s Sponsorship Strategy

A Window Into Microsoft’s Sponsorship Strategy

Technology giant increases use of sponsorship to showcase products in action and demonstrate how it empowers organizations to achieve more

Adding Value

Arizona Coyotes Gain Success From Sponsor Confabs

Arizona Coyotes Gain Success From Sponsor Confabs

Nothing to growl about: NHL team scores with activation summit and business-to-business alliance

New Sponsor

Funyuns Partners With Voodoo Experience Music Festival

Funyuns Partners With Voodoo Experience Music Festival

Onion-flavored snack partners with New Orleans music fest to drive preference among young Millennials

Strategy

Major Energy Finds Major Success With Sponsorship

Major Energy Finds Major Success With Sponsorship

Energy supplier expands Madison Square Garden partnership after finding success with the New York Knicks

Activation

Chase Expands Customer Perks At Madison Square Garden

Chase Expands Customer Perks At Madison Square Garden

Banking giant to launch Chase Freedom Weekends and other perks at New York Rangers and Knicks games

Selling

All In the Family: New Jersey Devils Host Sales Academy

All In the Family: New Jersey Devils Host Sales Academy

Sales execs from the New Jersey Devils, Philadelphia 76ers, Albany Devils and Delaware 87ers share best practices at sales confab

Selling

IEG Property Survey: The Sponsorship Sales Cycle

IEG Property Survey: The Sponsorship Sales Cycle

Thirty-two percent of deals take seven to 12 months to close, with 18 percent taking a year or more

Activation

PGA Tour Tees Up Twitter Vending Machine

PGA Tour Tees Up Twitter Vending Machine

Pro golf tour to roll out social media machine at The Barclays and other FedExCup events

Selling

IEG Property Survey Shows Healthy Rise In Sponsorship Spending

IEG Property Survey Shows Healthy Rise In Sponsorship Spending

Sixty percent of respondents posted an increase in revenue in the past year, with twenty-six percent seeing an increase of more than 30 percent

Digital Content

Checking In On Marriott International’s Content Strategy

Checking In On Marriott International’s Content Strategy

Hotel chain doubles down on webisodes, scripted series and other content to engage millennial, next-generation travelers

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