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Stories Tagged Fairs and Festivals

Category Update

Insurers Ready New Deals As Health Care Reform Gains Momentum

Insurers Ready New Deals As Health Care Reform Gains Momentum

Insurers prep new deals and tweak existing ties to build visibility and engage consumers prior to the Oct. 1 rollout of health insurance exchanges

In Depth

2013 Sponsorship Outlook: Spending Increase Is Double-edged Sword

2013 Sponsorship Outlook: Spending Increase Is Double-edged Sword

IEG SR's annual review and forecast projects North American sponsorship spending to grow 5.5 percent in 2013

Selling

Best Practices: Sponsorship Proposals

Best Practices: Sponsorship Proposals

Sales vets break down the three-step courting process: the tease, first date and final proposal

Servicing

Quick Hits: Sponsor Servicing

Quick Hits: Sponsor Servicing

The LPGA, NHL San Jose Sharks and Newport Harbor Corp. discuss how they share the love with corporate partners

Seeking Deals

HumanaVitality Gears Up Sponsorship Program  

HumanaVitality Gears Up Sponsorship Program  

Upstart wellness program uses endurance sports and other events to build brand and reward healthy lifestyles

Sponsor Profile

PNC Banks On Sponsorship To Support Growth Ambitions

PNC Banks On Sponsorship To Support Growth Ambitions

Financial services company inks first national tie and doubles down on regional properties to support expanding footprint

In Depth

Best Practices: Sponsor Prospecting

Best Practices: Sponsor Prospecting

Tips, tactics and strategies on uncovering the best prospects

Who Does What

Who Does What: The Fastest Growing U.S. Restaurant Chains

Who Does What: The Fastest Growing U.S. Restaurant Chains

Buffalo Wild Wings, Noodles & Co, Wingstop and others expand portfolios amid a double-digit increase in sales

Selling

Quick Hits: Four Sponsor Pet Peeves

Quick Hits: Four Sponsor Pet Peeves

Sponsorship decision-makers share feedback on what properties need to do better when selling and working with corporate partners

Seeking Deals

History Channel Makes History With Sponsorship

History Channel Makes History With Sponsorship

TV network expands long-running sponsorship campaign; plans additional ties to draw viewers and engage advertisers

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