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Stories Tagged Fairs and Festivals

Sponsor Profile

How Humana Is Using Sponsorship To Promote Well-Being

How Humana Is Using Sponsorship To Promote Well-Being

Insurer places more focus on sponsorship to encourage physical activity, with millennials and seniors representing key targets

Category Update

Health Insurance Companies Expand Sponsorship Coverage

Health Insurance Companies Expand Sponsorship Coverage

Health insurers increase sponsorship in the wake of the Affordable Care Act, but industry consolidation may jeopardize future spending

Category Update

All In: Casinos Up Sponsorship Spend To Offset Declining Revenue

All In: Casinos Up Sponsorship Spend To Offset Declining Revenue

Casinos double down on sponsorship to entertain VIPs and reach new customers, with tribal casinos leading the charge

In Depth

As Sponsorship Borders Fall, Spending Rises

As Sponsorship Borders Fall, Spending Rises

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.7 percent in 2016

Pro Sports

2015 Recap: The Most Active Sponsors Of Global Sports

2015 Recap: The Most Active Sponsors Of Global Sports

The most active sponsors of cricket, golf, motorsports, rugby and soccer

Selling

Where To Look For Sponsorship Dollars In 2016

Where To Look For Sponsorship Dollars In 2016

Eight categories that are expected to increase spending in the New Year, with craft beer, spirits and other beverages leading the charge

Best Practice

Essence Shares The Love At Sponsor Awards

Essence Shares The Love At Sponsor Awards

Essence Festival uses sponsor awards to reward activation, strengthen relationships and showcase new programming

Category Update

529 College Savings Plans Invest In Sponsorship

529 College Savings Plans Invest In Sponsorship

Tax-advantaged savings programs double down on sponsorship as assets reach record highs

Beverage

Southern Comfort Teams With Oddball Comedy Festival

Southern Comfort Teams With Oddball Comedy Festival

American liqueur uses comedy to support “self-comfortableness” message, with digital content playing a starring role

Healthcare

All In: Health Insurance Exchanges Sign Up New Sponsorships

All In: Health Insurance Exchanges Sign Up New Sponsorships

Kentucky partners with Forecastle music festival on behalf of Kynect health insurance exchange

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