Stories Tagged action sports

Sponsor Profile

Let’s Go Places: Toyota Adds Marathon Series And Music Festivals To Sponsorship Portfolio

Let’s Go Places: Toyota Adds Marathon Series And Music Festivals To Sponsorship Portfolio

Auto giant adds Rock ‘n’ Roll Marathon Series and Nocturnal Wonderland music festival to growing portfolio

Activation

Need To Know: Trends To Watch In 2015

Need To Know: Trends To Watch In 2015

Virtual reality, big data and premium content will take on increased importance in 2015 and beyond

Sponsor Profile

A Peek Under The Hood: Inside Dodge’s Sponsorship Strategy

A Peek Under The Hood: Inside Dodge’s Sponsorship Strategy

Dodge uses Motley Crue, Red Bull Signature Series and Fast & Furious movie franchise to support power, passion and performance positioning

Results

Zest Soap Cleans Up With NASCAR Program

Zest Soap Cleans Up With NASCAR Program

Private equity firm renews tie to Roush Fenway Racing after generating a double digit increase in sales for iconic soap brand

Automotive

Subaru To Increase Sponsorship Activity In The Southern U.S.

Subaru To Increase Sponsorship Activity In The Southern U.S.

Automaker plans to balance out portfolio with properties located in Sunbelt states

Sponsor Profile

A Perfect Match: John Paul Mitchell Partners With Dirty Girl

A Perfect Match: John Paul Mitchell Partners With Dirty Girl

Julie Solwold, vice president of global sports and events, discusses JPMS’ approach to sponsorship, the company’s new partnership with the Dirty Girl mud run series, and other topics

Selling

How To Leverage Brand Campaigns To Secure New Partners

How To Leverage Brand Campaigns To Secure New Partners

Properties can access new sponsors and add value to existing partnerships by supporting new brand campaigns

Adding Value

Quick Hits: Sponsorship Sales Resolutions

Quick Hits: Sponsorship Sales Resolutions

Execs from the Dew Tour, Tribeca Film Festival and MLB Seattle Mariners discuss their plans for the New Year

Who Does What

Who Does What: Energy Drinks

Who Does What: Energy Drinks

Coca-Cola and PepsiCo retrench, but other players expand portfolios to promote new line extensions and support double-digit growth

Automotive

Jeep Gains Sponsorship Altitude With New Vehicle Rollouts

Jeep Gains Sponsorship Altitude With New Vehicle Rollouts

Iconic SUV brand uses music and sports to promote expanding line of limited-edition vehicles

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