Stories Tagged spending

Category Update

Move Over Ma Bell: How Telecommunications Companies Are Reshaping The Sports And Entertainment Landscape

Move Over Ma Bell: How Telecommunications Companies Are Reshaping The Sports And Entertainment Landscape

Communications companies use technology to enhance the fan experience and improve athlete performance

Category Update

Checking In On The Hotel Category

Checking In On The Hotel Category

Hotels double down on sponsorship to gain a point of differentiation as occupancy rates return to pre-recession levels

Pro Sports

Worldwide Spending On Tennis To Grow 4.4 Percent in 2014

Worldwide Spending On Tennis To Grow 4.4 Percent in 2014

Spending exceeds the projected 4.3 percent increase in overall sponsorship spending but lags the 4.9 percent increase in sports spending

Pro Sports

NBA Sponsorship Revenue Totals $679 Million In 2013-2014 Season

NBA Sponsorship Revenue Totals $679 Million In 2013-2014 Season

Spending exceeds the 4.9 percent projected increase in the sports category and 4.3 percent increase in the overall sponsorship industry

Research

Sponsorship Roundup: The Most Active Sponsors Of Rodeos

Sponsorship Roundup: The Most Active Sponsors Of Rodeos

MillerCoors leads the herd as most active sponsor while banks are the most active category

Category Update

Yogurt Makers Stir Up New Sponsorships

Yogurt Makers Stir Up New Sponsorships

Dannon and Chobani use the NFL and college athletics to drive consumption beyond breakfast

Research

Where Banks Spend Money

Where Banks Spend Money

While sports represent the largest sector as measured by number of deals, banks are active sponsors across nearly every other type of property

Who Does What

Who Does What: Retail Banks

Who Does What: Retail Banks

Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray

Category Update

The Most Active Sponsors In The Office Supply Retail Category

The Most Active Sponsors In The Office Supply Retail Category

Office Depot has the lead over Staples in terms of number of deals with sports and causes the sectors of choice

Apparel

The Most Active Sponsors In the Apparel Category

The Most Active Sponsors In the Apparel Category

Nike is the most active sponsor in the sports apparel category with 20 percent of properties reporting a partnership with the company

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