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Stories Tagged spending

Category Update

The Most Active Sponsors In The Office Supply Retail Category

The Most Active Sponsors In The Office Supply Retail Category

Office Depot has the lead over Staples in terms of number of deals with sports and causes the sectors of choice

Apparel

The Most Active Sponsors In the Apparel Category

The Most Active Sponsors In the Apparel Category

Nike is the most active sponsor in the sports apparel category with 20 percent of properties reporting a partnership with the company

In Depth

Who Spent The Most On Sponsorship In 2013: IEG’s Top Spenders List

Who Spent The Most On Sponsorship In 2013: IEG’s Top Spenders List

IEG’s annual ranking of sponsorship’s biggest spenders

Pro Sports

NHL Sponsorship Revenue Totals $409 Million In 2013-2014 Season

NHL Sponsorship Revenue Totals $409 Million In 2013-2014 Season

Spending on the NHL and its 30 member clubs climbs 4.8 percent, down slightly from the 5 percent increase from 2012 to 2013

Automotive

Breaking It Down: Auto Spending By Property Type

Breaking It Down: Auto Spending By Property Type

IEG Research reveals the biggest spenders across sports, arts, causes, festivals and entertainment

Who Does What

Who Does What: Automobile Manufacturers

Who Does What: Automobile Manufacturers

Overview of sponsorship activity, spending and strategies by the ten most active sponsors in the auto category

Arts

Arts Sponsorship Spending To Total $927 Million in 2014

Arts Sponsorship Spending To Total $927 Million in 2014

Spending is expected to rise just 1.4 percent, down from the 2.6 percent increase from 2012 to 2013

Music Tours

Music Sponsorship Spending To Total $1.34 Billion In 2014

Music Sponsorship Spending To Total $1.34 Billion In 2014

Year-over-year spending climbs 4.4 percent; The Coca-Cola Co. tops the list of the most active sponsors

Who Does What

Who Does What: B2B Technology Companies

Who Does What: B2B Technology Companies

Overview of strategies, spending and major deals for the most active companies in the B2B technology category

Category Update

The Rise Of The B2B Technology Category

The Rise Of The B2B Technology Category

Technology companies use data analytics to help rightsholders improve business operations, help athletes on the field of play and give fans new ways to experience the sports they love

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