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Stories Tagged spending

Pro Sports

MLB Sponsorship Revenue Totals $695 Million In 2014 Season

MLB Sponsorship Revenue Totals $695 Million In 2014 Season

Fueled by new deals with Target and Church & Dwight, league and team spending grows 4.8 percent over the 2013 season

Fairs And Festivals

Sponsorship Spending On Festivals To Grow 1.7 Percent In 2014

Sponsorship Spending On Festivals To Grow 1.7 Percent In 2014

Spending on festivals, fairs and annual events remains sluggish as marketers opt for pro sports and other high-profile properties

Category Update

Move Over Ma Bell: How Telecommunications Companies Are Reshaping The Sports And Entertainment Landscape

Move Over Ma Bell: How Telecommunications Companies Are Reshaping The Sports And Entertainment Landscape

Communications companies use technology to enhance the fan experience and improve athlete performance

Category Update

Checking In On The Hotel Category

Checking In On The Hotel Category

Hotels double down on sponsorship to gain a point of differentiation as occupancy rates return to pre-recession levels

Pro Sports

Worldwide Spending On Tennis To Grow 4.4 Percent in 2014

Worldwide Spending On Tennis To Grow 4.4 Percent in 2014

Spending exceeds the projected 4.3 percent increase in overall sponsorship spending but lags the 4.9 percent increase in sports spending

Pro Sports

NBA Sponsorship Revenue Totals $679 Million In 2013-2014 Season

NBA Sponsorship Revenue Totals $679 Million In 2013-2014 Season

Spending exceeds the 4.9 percent projected increase in the sports category and 4.3 percent increase in the overall sponsorship industry

Research

Sponsorship Roundup: The Most Active Sponsors Of Rodeos

Sponsorship Roundup: The Most Active Sponsors Of Rodeos

MillerCoors leads the herd as most active sponsor while banks are the most active category

Category Update

Yogurt Makers Stir Up New Sponsorships

Yogurt Makers Stir Up New Sponsorships

Dannon and Chobani use the NFL and college athletics to drive consumption beyond breakfast

Research

Where Banks Spend Money

Where Banks Spend Money

While sports represent the largest sector as measured by number of deals, banks are active sponsors across nearly every other type of property

Who Does What

Who Does What: Retail Banks

Who Does What: Retail Banks

Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray

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