Stories Tagged spending

Pro Sports

No Sticky Wicket: Spending On Cricket To Total $479 Million In 2015

No Sticky Wicket: Spending On Cricket To Total $479 Million In 2015

Companies increase spend around the ICC Cricket World Cup, with PepsiCo and Toyota the most active sponsors at the global level

Branded Entertainment

Awards Show Sponsorship To Total $133.5 Million In 2015

Awards Show Sponsorship To Total $133.5 Million In 2015

Spending on awards shows is expected to grow 4.1 percent in 2015, with personal care brands leading the charge

Motorsports

Global Motorsports Spending To Total $5.43 Billion in 2015

Global Motorsports Spending To Total $5.43 Billion in 2015

General Motors is the most active sponsor of motorsports while Chevrolet is the most active brand

In Depth

New Year To Be One Of Growth And Challenges for Sponsorship Industry

New Year To Be One Of Growth And Challenges for Sponsorship Industry

IEG SR’s annual review and forecast projects North American sponsorship spending to grow four percent in 2015

Research

2014 Recap: Sponsorship Spending By Property Type

2014 Recap: Sponsorship Spending By Property Type

Music properties generate $1.34 billion in revenue in 2014, outpacing every other property segment in terms of total sponsorship earnings

Endurance Sports

Spending On Endurance Sports Rises 4.8 Percent In 2014

Spending On Endurance Sports Rises 4.8 Percent In 2014

Gatorade replaces PowerBar as the most active sponsor of endurance sports in terms of number of deals

Golf

Worldwide Spending On Golf To Total $1.65 Billion In 2014

Worldwide Spending On Golf To Total $1.65 Billion In 2014

Spending climbs 3.1 percent as sluggish economies in Europe and Asia weigh on growth

Pro Sports

The Most Active Companies And Categories Sponsoring Pro Sports

The Most Active Companies And Categories Sponsoring Pro Sports

Automakers join insurance as the most active categories sponsoring the four major U.S. pro sports leagues

Pro Sports

MLB Sponsorship Revenue Totals $695 Million In 2014 Season

MLB Sponsorship Revenue Totals $695 Million In 2014 Season

Fueled by new deals with Target and Church & Dwight, league and team spending grows 4.8 percent over the 2013 season

Fairs And Festivals

Sponsorship Spending On Festivals To Grow 1.7 Percent In 2014

Sponsorship Spending On Festivals To Grow 1.7 Percent In 2014

Spending on festivals, fairs and annual events remains sluggish as marketers opt for pro sports and other high-profile properties

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