Stories Tagged consumer electronics

Emerging Category

GPS Device Makers Find Their Way To New Sponsorships

Mobile navigation devices emerges as sponsorship category, led by top companies Garmin and Magellan

Hot Category

In Booming Market, TV Makers New And Old Seek Out Deals

TV manufacturers sign new deals as demand for new sets and increased competition drives increased marketing

Strategy

New Consumer Market Means New Sponsorships For Hard Drive Maker

Seagate Technology signs new deals as consumer market for mobile hard drives grows

Selling

Devil Rays Revive Sponsorship Sales Efforts, Increase Revenue 25 Percent

Tampa Bay Devil Rays erase reputation as bad partner, increase sponsorship revenue 25 percent

Category Update

Electronics Retailers Dial Up More Sponsorship Deals

Consumer electronics retailers increase spending on sponsorship to tout new products, gain point of difference in highly competitive category

New Category

Advances In Mobile TV Technology Prompt New Sponsorships

Mobile TV market heats up; manufacturer Sling Media seeks deals to tout its Slingbox device

Strategy

Kodak Switches Sponsorship Focus To Digital Industry Events

Kodak drops some major B2C properties to make room for deals with industry events reaching digital imaging decision-makers and potential partners

COMPANY PROFILE

Sponsorship To Play Large Role In Sony’s Rejuvenation Effort

Sony unveils new sponsorship strategy; will spend millions more on sponsorship in U.S. to promote high definition technology

Who Does What

Consumer Electronics Manufacturers Turning On To More Sponsorship Opportunities

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

SEEKING DEALS

BenQ Wants To Grow Electronics Brand Through Music Properties

BenQ plans to sign music-related deals to gain visibility for young consumer electronics brand in U.S.

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