Stories Tagged consumer electronics

Adding Value

Inside AEG’s Sales Approach To AXS TV

Inside AEG’s Sales Approach To AXS TV

Sports and entertainment giant helps extend sponsor reach by positioning cable TV network as an activation platform

Activation

The Rise Of The Brand Creators

The Rise Of The Brand Creators

Sponsors use curated and created content to cut through the clutter and enhance the attendee experience

Selling

Quick Hits: Four Sponsor Pet Peeves

Quick Hits: Four Sponsor Pet Peeves

Sponsorship decision-makers share feedback on what properties need to do better when selling and working with corporate partners

One-on-one

Sundance Finds Success Offering Next-gen Sponsorship Benefits

Sundance Finds Success Offering Next-gen Sponsorship Benefits

Turnkey activation area and social media partnerships highlight package enhancements

Retail

Sears Gets Back In The Sponsorship Game

Sears Gets Back In The Sponsorship Game

Various units sign new sponsorship deals with events, sports and music properties

Negotiating

Thick Or Thin: How Should Properties Slice Exclusivity?

Thick Or Thin: How Should Properties Slice Exclusivity?

Navigating category exclusivity takes on new meaning as economy puts more pressure on both sides to maximize value

Who Does What

Electronics Manufacturers Continue To Plug Into Events And Venues

Electronics Manufacturers Continue To Plug Into Events And Venues

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

Category Update

Consumer Electronics Makers Turn Up Volume On Sponsorship

Consumer Electronics Makers Turn Up Volume On Sponsorship

Consumer electronics manufacturers continue to step up sponsorship activity

Sales Tips

Six Great Ideas For ’09

Tips from the sales pros on ways to find new sponsorship dollars

Strategy

Slingbox Goes National, Younger With Latest Sponsorship

Slingbox and ACIS forge new partnership; property continues successful track record of offering turnkey audience research as way to sell and retain sponsors

Displaying results 21-30 (of 50)
 <  1 2 3 4 5  >