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Stories Tagged selling

Adding Value

Five Tips On Maximizing The True Worth Of Sponsorship

Five Tips On Maximizing The True Worth Of Sponsorship

Meaningful media integration, engaging on-site displays and other ways to add sponsorship value

Who Does What

Who Does What: Insurance

Who Does What: Insurance

Portfolio overviews, major deals and sponsorship spending at the seven biggest spenders in the insurance category

Category Update

Insurance Companies Find Peace Of Mind With Sponsorship

Insurance Companies Find Peace Of Mind With Sponsorship

Insurance companies place new premium on sponsorship to reach new audiences and adapt to changing consumer preferences

Retail

Lidl Takes The Lid Off New Sponsorships

Lidl Takes The Lid Off New Sponsorships

German supermarket chain sponsors Taste of Charlotte to promote U.S. launch with additional deals expected to follow

Category Update

Milk Companies Increase Sponsorship Activity

Milk Companies Increase Sponsorship Activity

Properties extract new sponsorship dollars from the dairy industry as milk sales extend decades-long decline

In Depth

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Schools extend sponsorship programs beyond athletics to offset declining government support and enhance student programming

Strategy

How FIBA Created A Low-Cost Live Stream Offering

How FIBA Created A Low-Cost Live Stream Offering

An inside look at how the international basketball federation uses live streams to drive fan engagement and monetize content

Category Update

Tourism Marketers Drive New Sponsorships

Tourism Marketers Drive New Sponsorships

Tourism offices expand sponsorship portfolios to engage out-of-market visitors

Arts

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Bank of America maintains status as the most active sponsor of the arts

Telecommunications

How AT&T Is Using Sponsorship To Reward Customers

How AT&T Is Using Sponsorship To Reward Customers

Telecommunications giant leverages Live Nation partnership to reward customers with presale ticket offers

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