Stories Tagged selling

Emerging Category

Co-living Service Makes Room For Sponsorship

Co-living Service Makes Room For Sponsorship

Roomi partners with Taste of Country, Mountain Jam and other music festivals to promote roommate finding service

Strategy

PGA European Tour Finds A Match With Innovation

PGA European Tour Finds A Match With Innovation

Golf organizer uses new event formats, digital content and strategic partnerships to broaden fanbase and deepen engagement

College Sports

Naming Rights Deal Moves Beyond Reach

Naming Rights Deal Moves Beyond Reach

Colorado State University secures partnership with Public Service Credit Union by offering more than impressions

Emerging Category

Mid-Year Update: Six Categories To Consider In 2018

Mid-Year Update: Six Categories To Consider In 2018

Experience providers, kombucha manufacturers and other categories that represent likely prospects in 2018

Results

Sponsorship Takedown: A Look At WWE’s Sales Success

Sponsorship Takedown: A Look At WWE’s Sales Success

One-stop shopping across the WWE universe drives fourfold increase in sponsorship revenue

Apparel

Fruit Of The Loom Weaves New Partnership With Lollapalooza Music Fest

Fruit Of The Loom Weaves New Partnership With Lollapalooza Music Fest

Clothing manufacturer expands sponsorship portfolio beyond action sports in support of new product line

Category Update

Lotteries Scratch Off New Approach To Sponsorship

Lotteries Scratch Off New Approach To Sponsorship

Lotteries boost sponsorship activity in bid to prompt young adults to play more frequently

Arts

Sponsorship Spending On The Arts To Total $1.03 Billion In 2018

Sponsorship Spending On The Arts To Total $1.03 Billion In 2018

Spending on performing arts organizations, symphony orchestras and other arts organizations to exceed $1 billion for the first time

Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Media company doubles down on experiential marketing to diversify revenue base and maintain brand relevance

Adding Value

Best Practices: Adding Sponsorship Value

Best Practices: Adding Sponsorship Value

Sponsorship sales vets from the Des Moines Arts Festival, Louisville Zoo and other properties share how they add sponsor value

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