Stories Tagged packaging

Strategy

PGA European Tour Finds A Match With Innovation

PGA European Tour Finds A Match With Innovation

Golf organizer uses new event formats, digital content and strategic partnerships to broaden fanbase and deepen engagement

Pro Sports

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season

Jersey patch inventory helps drive 31 percent increase in sponsorship revenue

College Sports

Naming Rights Deal Moves Beyond Reach

Naming Rights Deal Moves Beyond Reach

Colorado State University secures partnership with Public Service Credit Union by offering more than impressions

Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Media company doubles down on experiential marketing to diversify revenue base and maintain brand relevance

Digital/New Media

Need To Know: How To Monetize Content On Facebook

Need To Know: How To Monetize Content On Facebook

Rightsholders can use branded content, ad breaks and audience clusters to drive business outcomes

Best Practice

How The Chicago Bulls Are Maximizing Branded Content

How The Chicago Bulls Are Maximizing Branded Content

NBA team finds success with Instagram and Snapchat initiatives, prompting an expansion of the programs in the 2017-2018 season

In Depth

How To Monetize Your Property’s Social Media Activity

How To Monetize Your Property’s Social Media Activity

Mapping out the audience journey, understanding the importance of authenticity and other must-dos when developing a social media communications strategy

In Depth

The Ins and Outs Of Team Loyalty Programs

The Ins and Outs Of Team Loyalty Programs

Teams find success using rewards programs to retain season ticket holders, access new sponsorship inventory and better understand fans

Adding Value

Five Tips On Maximizing The True Worth Of Sponsorship

Five Tips On Maximizing The True Worth Of Sponsorship

Meaningful media integration, engaging on-site displays and other ways to add sponsorship value

Category Update

Inside The Audio Streaming Category

Inside The Audio Streaming Category

Audio streaming companies turn up the sponsorship volume to gain a point a point of differentiation in an increasingly competitive category

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