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Stories Tagged cause marketing

Apparel

How Uniqlo Is Using Sponsorship To Support Growth Ambitions

How Uniqlo Is Using Sponsorship To Support Growth Ambitions

Japanese casual wear designer partners with Red Sox Foundation, Exploratorium science museum and other properties to support U.S. expansion

Research

The Most Active Sponsors Of Museums

The Most Active Sponsors Of Museums

Bank of America continues its reign as the most active sponsor with 36 percent of museums reporting the bank as a partner

Who Does What

Who Does What: Retail Banks

Who Does What: Retail Banks

Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray

Activation

It’s More Fun With Three: Arizona Diamondbacks, State Farm and Sanderson Ford Team Up On Safe Driving Program

It’s More Fun With Three: Arizona Diamondbacks, State Farm and Sanderson Ford Team Up On Safe Driving Program

MLB team leverages the 16th birthday of Luis Gonzalez triplets to create teen safe driving campaign

In Depth

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.3 percent in 2014

One-on-one

How Zipcar Uses Sponsorship To Fuel Brand Growth And Brand Love

How Zipcar Uses Sponsorship To Fuel Brand Growth And Brand Love

Brian Harrington, Zipcar executive vice president and CMO, discusses how the car share service uses sponsorship to engage customers and prospects and enable responsible urban living

Sponsor Profile

Car2go Ramps Up Sponsorship To Support North American Expansion

Car2go Ramps Up Sponsorship To Support North American Expansion

Daimler AG unit partners with festivals, endurance sports events and other properties to promote on-demand transportation solution

Beverage

Sparkling ICE Turns On The Sponsorship Spigot

Sparkling ICE Turns On The Sponsorship Spigot

Carbonated beverage uses sponsorship to rejuvenate brand and support national expansion; plans to triple portfolio in 2013

Packaging

How The Exploratorium Has Secured $4 Million In Sponsorship Revenue

How The Exploratorium Has Secured $4 Million In Sponsorship Revenue

San Francisco museum finds success by offering collaborative partnerships that engage employees and the community

Sponsor Profile

A Perfect Match: John Paul Mitchell Partners With Dirty Girl

A Perfect Match: John Paul Mitchell Partners With Dirty Girl

Julie Solwold, vice president of global sports and events, discusses JPMS’ approach to sponsorship, the company’s new partnership with the Dirty Girl mud run series, and other topics

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