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Stories Tagged cause marketing

Selling

Key Questions To Ask When Qualifying Prospects

Key Questions To Ask When Qualifying Prospects

Principal Financial Group’s Chris Riedel King shares tips and tactics on qualifying potential partners

In Depth

Sponsorship Spending Forecast: Continued Growth Around The World

Sponsorship Spending Forecast: Continued Growth Around The World

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.5 percent in 2017

Auto

The Most Active Sponsors In The Auto Category

The Most Active Sponsors In The Auto Category

Toyota leads the pack in the U.S. as most active sponsor in the auto category

Healthcare

Inside The Evolving Pharmaceutical Category

Inside The Evolving Pharmaceutical Category

Pharmaceutical companies increase sponsorship activity, but calls to ban direct-to-consumer advertising could impact future spending

In Depth

As Sponsorship Borders Fall, Spending Rises

As Sponsorship Borders Fall, Spending Rises

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.7 percent in 2016

Category Update

Retailers Go Shopping For New Sponsorships  

Retailers Go Shopping For New Sponsorships  

Lowe’s, Bass Pro Shops and other retailers increase use of sponsorship to drive store traffic and engage employees

Selling

Quick Hits: Five Alternative Payment Structures

Quick Hits: Five Alternative Payment Structures

The pros and cons of revised payment schedules, pay for performance and other nontraditional payment structures

In Depth

New Year To Be One Of Growth And Challenges for Sponsorship Industry

New Year To Be One Of Growth And Challenges for Sponsorship Industry

IEG SR’s annual review and forecast projects North American sponsorship spending to grow four percent in 2015

Emerging Category

Mohawk Cleans Up With Tough Mudder

Mohawk Cleans Up With Tough Mudder

Flooring company partners with adventure challenge series to promote SmartStrand stain-resistant carpet line

Emerging Category

Wearable Technology Brands Try On New Sponsorships

Wearable Technology Brands Try On New Sponsorships

Fitbit, Garmin and others use sponsorship to promote new products, demonstrate relevancy and access new sales channels

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