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Sponsorship Property Types

College Sports

The Most Active Categories And Companies Sponsoring College Athletics

The Most Active Categories And Companies Sponsoring College Athletics

IEG SR breaks down the most active players in the college sports space

Cause Marketing

Birds Of A Feather: Pennington Finds Success From Cause Tie-in

Birds Of A Feather: Pennington Finds Success From Cause Tie-in

Bird seed brand and the Cornell Lab of Ornithology find success by treating sponsorship as a long-term partnership, not a one-off

Golf

Golf Sponsorship Spending To Total $1.6 Billion In 2013

Golf Sponsorship Spending To Total $1.6 Billion In 2013

Spending is expected to grow 6.2 percent in 2013, outpacing the projected 5.5 percent increase in the overall sponsorship industry

Associations

Association Spending To Total $572 Million In 2013

Association Spending To Total $572 Million In 2013

Spending on associations and professional membership organizations to grow 4 percent, trailing the 5.5 percent increase in the overall sponsorship industry

Cause Marketing

Cause Sponsorship Spending To Total $1.78 Billion In 2013

Cause Sponsorship Spending To Total $1.78 Billion In 2013

Spending on causes to grow 4.8 percent in 2013, a fourfold increase from 2012. Bank of America, The Coca-Cola Co. and Wells Fargo & Co. are the most active sponsors

Arts

Arts Sponsorship Spending To Total $920 Million In 2013

Arts Sponsorship Spending To Total $920 Million In 2013

Spending on symphony orchestras, performing arts venues and other arts organizations is expected to grow 3.3 percent in 2013

Cause Marketing

JDRF Revamps National Sponsorship Strategy

JDRF Revamps National Sponsorship Strategy

Nonprofit shifts responsibility of managing national partnerships from local chapters to headquarters

Pro Sports

Properties Get Social With On-Site Social Media Centers

Properties Get Social With On-Site Social Media Centers

Rightsholders use on-site social media hubs to engage fans, access new inventory and help sponsors activate

Fairs And Festivals

Fair And Festival Sponsorship Spending To Total $849 Million In 2013

Fair And Festival Sponsorship Spending To Total $849 Million In 2013

Spending on fairs, festivals and annual events is expected to grow 2.9 percent, lagging every other property sector

Action Sports

East Meets West: Hi-Chew To Expand Sponsorship Portfolio

East Meets West: Hi-Chew To Expand Sponsorship Portfolio

Japanese candy import uses action sports and music festivals to sample product and Americanize its brand

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