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Strategy

Inside Anheuser-Busch’s New Incentive-Based Sponsorship Model

Inside Anheuser-Busch’s New Incentive-Based Sponsorship Model

Beverage giant shakes up sports and entertainment industry with pay-for-performance strategy

Emerging Category

Edible Cookie Dough Develops A Taste For Sponsorship

Edible Cookie Dough Develops A Taste For Sponsorship

Dessert craze creates new opportunities for music festivals, sports venues and other properties

Results

Sponsorship Takedown: A Look At WWE’s Sales Success

Sponsorship Takedown: A Look At WWE’s Sales Success

One-stop shopping across the WWE universe drives fourfold increase in sponsorship revenue

Sponsor Profile

Kinecta Shoots For The Stars With LA Galaxy

Kinecta Shoots For The Stars With LA Galaxy

Credit union partners with MLS team to build mindshare, acquire new members and demonstrate community roots

Digital Content

How Learfield Is Finding Success With Data-Driven Fan Engagement

How Learfield Is Finding Success With Data-Driven Fan Engagement

College sports giant finds success leveraging fan data to drive ticket sales

Apparel

Fruit Of The Loom Weaves New Partnership With Lollapalooza Music Fest

Fruit Of The Loom Weaves New Partnership With Lollapalooza Music Fest

Clothing manufacturer expands sponsorship portfolio beyond action sports in support of new product line

Category Update

Lotteries Scratch Off New Approach To Sponsorship

Lotteries Scratch Off New Approach To Sponsorship

Lotteries boost sponsorship activity in bid to prompt young adults to play more frequently

College Sports

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2017/2018 Season

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2017/2018 Season

Insurance is the most active category sponsoring college athletics, while State Farm is the most active sponsor

Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Media company doubles down on experiential marketing to diversify revenue base and maintain brand relevance

Adding Value

How The LPGA Is Succeeding With Data

How The LPGA Is Succeeding With Data

Pro golf tour leverages new partnership with Umbel to increase fan engagement and drive sponsor value

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