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Activation

How Sponsors Plan To Activate The 2017-2018 NBA Season

How Sponsors Plan To Activate The 2017-2018 NBA Season

Themed products, new licensing categories and other activations around the upcoming NBA season

Pro Sports

Sponsorship Spending On North American Soccer To Grow 4.1 Percent in 2017

Sponsorship Spending On North American Soccer To Grow 4.1 Percent in 2017

Spending growth is expected to slow following the 2016 Copa America Centenario, but corporate interest remains healthy

Emerging Category

Shared Workspace Companies Warm Up To Sponsorship

Shared Workspace Companies Warm Up To Sponsorship

WeWork, The Yard and other companies double down on sponsorship to attract new members and retain current customers

In Depth

The Ins and Outs Of Team Loyalty Programs

The Ins and Outs Of Team Loyalty Programs

Teams find success using rewards programs to retain season ticket holders, access new sponsorship inventory and better understand fans

Research

NHL Sponsorship Revenue Grows 5.9 Percent In 2016-2017 Season

NHL Sponsorship Revenue Grows 5.9 Percent In 2016-2017 Season

Scotiabank Arena naming rights deal, new Vegas franchise and a potential new deal with Molson Coors portends increased spending ahead

Sponsorship Tweets

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