Sponsorship Information Services
IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars.
Learn more about IEG > Work with IEG >
IEG's 34th Annual Sponsorship Conference
Don’t miss IEG’s Annual Sponsorship Conference, Chicago, March 26-29, 2017. Network and learn from CEOs, CMOs and other senior marketing executives from Fortune 1000 companies who are defining new ways to build partnerships and earn positive results.
A bundled offering of IEG’s most valuable news, insights, intelligence and contacts
Get the inside track from IEG with a year-round subscription to IEG Access. Your subscription includes:
- News, analysis and insights from IEG Sponsorship Report
- Practical, real-world training with a subscription to IEG Sponsorship Webinars
- List of active sponsors across 35 categories ranging from airlines, auto and insurance to beverage, financial and telecom
IEG Sponsorship Report
Your must-have read on what is happening in sponsorship—When it comes to the business of sponsorship, and all the business that it touches.
Attend IEG’s Webinars and access sophisticated, real-world sponsorship training, delivered by IEG’s most experienced trainers, without the hassle of travel. These 60-minute sessions include an interactive Q&A session, downloadable presentation and supplementary documents. We cover the topics most critical to your sponsorship success including: Measurement, ROI, Valuation, Emerging Categories, Strategic Activation, and more. You and your team can access this information during the live webinars or through our on-demand library.
IEG's Guide to Sponsorship
IEG’s Guide to Sponsorship gives you the essential building blocks for establishing a sponsorship program