Publications

IEG Sponsorship Report

Your must-have read on what is happening in sponsorship—When it comes to the business of sponsorship, and all the business that it touches.

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IEG Sponsorship Sourcebook

The comprehensive directory to sponsors, properties, agencies and suppliers.

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IEG Intelligence Reports

Whether you are involved in sports, arts, events or causes, the easy-to-use Intelligence Reports let you quickly see which marketers to target.

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IEG's Guide to Sponsorship

IEG’s Guide to Sponsorship gives you the essential building blocks for establishing a sponsorship program

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ROS: Return on Sponsorship

A comprehensive workbook to help you measure, justify and maximize the return on sponsorships and partnerships

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IEG Sponsorship Contracts

IEG Sponsorship Contracts are template agreements that account for the subtle but significant legal and business issues applicable specifically to sponsorship.

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