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BattleFrog Announced As Title Sponsor Of 45th Annual Fiesta Bowl
SCOTTSDALE, Ariz. – As part of an agreement with ESPN, BattleFrog, the nation's leading outdoor fitness event and obstacle race organizer, has secured the title sponsorship of the 45th Annual Fiesta Bowl. Featuring two at-large, top-ranked teams the game, now coined the 'BattleFrog Fiesta Bowl,' will be played on January 1, 2016, at University of Phoenix Stadium. More >
Lyft Launches Partnership With AEG Live To Become The Preferred Transportation Network Across Multiple AEG Live Venues
LOS ANGELES – Lyft, one of the nation’s leading ridesharing companies, and AEG Live, one of the world’s leading concert producers and venue operators, have entered into a partnership naming Lyft the Preferred Transportation Network at 15 AEG Live owned or affiliated venues across six U.S. markets. The groundbreaking transportation partnership, the first of its kind for AEG Live, will raise Lyft’s brand awareness and customer base, while encouraging convenient and safe transportation experiences for concert guests. More >
TURBO Rejoins USA Water Polo As Official Competition Gear Supplier
HUNTINGTON BEACH, Calif. – TURBO, a global manufacturer of water polo suits, caps, and robes has signed an agreement with USA Water Polo to rejoin the National Governing Body as the Official Competition Gear Supplier. As part of the agreement, TURBO will outfit the USA National Teams at every level along with producing custom products for the ODP program, and the 2016 U.S. Olympic Water Polo Teams. More >
U.S. Ski Team Announces Partnership With Jacuzzi Brand
CHINO HILLS, Calif. – The U.S. Ski and Snowboard Association has announced its partnership with Jacuzzi Brand as the official hot tub of the U.S. Ski Team. As part of the partnership, Jacuzzi Brand Hot Tubs will be integrated in to athletes’ recovery at the USSA’s world-class training facility, the Center of Excellence, in Park City, UT. Jacuzzi Brand is also a sponsor of the 2015 Audi FIS Ski World Cup this season. More >
Dallas Marathon Announces New Partner In Oscar Health Insurance
DALLAS – The Dallas Marathon organization announced a new partnership with upstart health insurance company Oscar Insurance. Oscar, the newest entrant to the Texas health insurance market, will serve as the title sponsor of the Oscar Last Men Running activation as part of their involvement in 2015 Dallas Marathon race weekend. As part of Oscar’s first year in the Texas health insurance market, Oscar will also participate in year-round health and fitness events and cross-promotional activities with the Dallas Marathon. More >
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