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Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

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Kohl's Corporation Provides Financial Update
MENOMONEE FALLS, Wis. – Kohl’s Corporation today reported fourth quarter comparable sales of 3.7% and updated its fiscal 2014 diluted earnings per share guidance to $4.20 – $4.22. More >

 

Six Sponsors Sign On For 2015 Thunder Over Louisville
LOUISVILLE, Ky. – Six companies are returning to sponsor this year’s Thunder Over Louisville - the Kentucky Derby Festival’s Opening Ceremonies. KDF made the announcement at their headquarters this morning. More >

 

Volunteers Of America To Title Sponsor North Texas LPGA Event
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA) announced today that Volunteers of America, the national, nonprofit organization, will serve as the title sponsor for the Tour’s stop in North Texas. The Volunteers of America North Texas Shootout will be held April 27-May 3, 2015, and will be played at Las Colinas Country Club in Irving, Texas, for the third consecutive year. More >

 

Klipsch Cranks Up The Sponsorship Volume With Rock Hall Of Fame
Audio products company aligns with Rock And Roll Hall Of Fame to promote its rock and roll authenticity on the global stage More (subscription or free trial required) >

 

Love At First Sight: PBR Clinches Partnership With Harlequin
Bull riding circuit extends presence in publishing world with books that feature PBR content and the likeness of four bull riders More (subscription or free trial required) >

 

Need to Know: Eight Ways To Add Sponsor Value
Sales vets with the Orlando Magic, FC Dallas, Jacksonville Jaguars and other organizations share tips, tactics and strategies on adding value More (subscription or free trial required) >

 

Zoom Zoom: Mazda Increases Sponsorship Investment
Automaker increases use of sponsorship and experiential marketing to expand reach, build favorability and drive sales More (subscription or free trial required) >

 

Jabra Joins 2015 ITU World Triathlon Series As Global Partner
MADRID, Spain – Today, the International Triathlon Union (ITU) announced that leading sports audio producer Jabra has joined the 2015 ITU World Triathlon Series as a global partner. More >

 

GU Partners With Cannondale-Garmin Pro Cycling As An Official Worldwide Nutrition Supplier
BERKELEY, Calif. – GU Energy Labs today announced that it has teamed up with Slipstream Sports to serve as one of the worldwide nutrition suppliers to the UCI World Tour squadCannondale-Garmin Pro Cycling. More >

 

Warriors Sign DraftKings As Latest Sponsor
The Golden State Warriors and DraftKings, the largest U.S.-based destination for daily fantasy sports, today announced a partnership making DraftKings the official sponsor of Warriors Slate Night. The partnership also covers additional sales and marketing elements. More >

 
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