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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Survey Finds Sponsors Looking For Slightly Different Benefits And Services From Properties
Findings from the 14th annual IEG/Performance Research Sponsorship Decision-makers Survey More (subscription or free trial required) >


Ford Returns To Formula DRIFT With Top Mustang Team, Trackside Fun And 2014 Fiesta ST Giveaway
LONG BEACH, Calif. – To celebrate its second year as an official sponsor of the Formula DRIFT series, Ford Motor Company is returning in force for 2014. Ford will support Mustang drivers Vaughn Gittin Jr. and Justin Pawlak, launch a sweepstakes for a custom Fiesta ST and bring trackside displays to three key events across the United States. Ford kicks off its Fiesta ST giveaway at the opening round of the series in Long Beach, Calif., April 4-5. More >


500 Festival And Meijer Enter Into Multi-Event Partnership
INDIANAPOLIS – The 500 Festival announced today that Meijer has agreed to a significant multi-year sponsorship with the organization. The agreement includes an integrated partnership including a financial commitment, as well as products and marketing support for multiple 500 Festival events and programs including the following: More >


Etihad Airways Named Official Airline Partner Of Major League Soccer
ABU DHABI / NEW YORK – Major League Soccer (MLS) and Soccer United Marketing, MLS’ commercial arm, today announced a multi-year partnership deal with Etihad Airways, the national airline of the United Arab Emirates. More >


Tudor Joins Toyota Grand Prix Of Long Beach Family Of Sponsors
LONG BEACH, Calif. – Race officials announced today that TUDOR Watch U.S.A. is an Official Sponsor and the Official Timepiece for the 40th Toyota Grand Prix of Long Beach, set to run April 11-13. More >


WSOP.com Named Exclusive Online Gaming partner NY Rangers
NEW YORK – The New York Rangers and Caesars Interactive Entertainment (CIE) today announced a new marketing partnership making WSOP.com – one of the leading online gaming portals in New Jersey – the exclusive online gaming partner of the Rangers. More >


Blood Banks Crank Up The Sponsorship Spigot
BloodSource and Virginia Blood Services expand sponsorship portfolios across motorsports tracks, endurance sports and other properties More (subscription or free trial required) >


Four Analytical Tools For Measuring Digital Content Programs
WMG vice president Zack Sugarman shares four media management tools for getting the most out of digital content initiatives More (subscription or free trial required) >


Microsoft OneDrive Sponsors Coachella Music Fest
Growing competition drives new sponsorship activity on behalf of cloud storage services More (subscription or free trial required) >


Why Skype Is Calling Up New Partnerships
Internet protocol, telephony and video service provider inserts itself into the conversation by breaking down the barriers between fans and celebrities More (subscription or free trial required) >

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