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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Nissan And City Football Group Establish Global Football Partnership
YOKOHAMA, Japan – Nissan Motor Co. and City Football Group (CFG) today unveiled a global partnership which will see the Japanese car manufacturer become the Official Automotive Partner of City Football Group. More >


PGA TOUR, Tempur-Pedic Announce New Marketing Relationship
PONTE VEDRA BEACH, Fla. and LEXINGTON, Ky. – The PGA TOUR and Tempur-Pedic today announced an agreement through 2016 that makes the leading bedding provider an official sponsor of the PGA TOUR. More >


AT&T Calls Up New Deals To Reintroduce Cricket Wireless
Telco uses action sports and media tie-ins to hop over the competition in the white-hot prepaid wireless services category More (subscription or free trial required) >


Buick Pushes Sponsorship Accelerator To Promote New Vehicles
Automaker expands NCAA and culinary-centric portfolio with title of July 23 friendly between Liverpool F.C, and A.S. Roma at Boston’s Fenway Park More (subscription or free trial required) >


How The Forecastle Music Festival Leverages Local Customs To Enhance The Fan Experience
Music festival works with sponsors to promote products and activities endemic to the Bluegrass State More (subscription or free trial required) >


What Does A Woodchuck Do? Sign New Sponsorships
Sponsorship activity in the cider category heats up as dollar sales post 95 percent year-over-year gain More (subscription or free trial required) >


Competitor Group And Mazda Announce Expanded Partnership
IRVINE, Calif. – Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event entertainment company, and Mazda North American Operations (MNAO) today announced an expanded partnership, as Mazda becomes the Official Automotive Partner of the Rock ‘n’ Roll Marathon Series. More >


Keybank Is Named Official Bank Of The Seattle Mariners
SEATTLE – When Seattle Mariners Manager Lloyd McClendon and teammates Robinson Cano, Felix Hernandez, Kyle Seager and all members of the Mariners collect their salaries from the team every two weeks, the paychecks come from a payroll account at KeyBank. That’s according to an announcement today that KeyBank has been named the official banking partner of the Seattle Mariners. More >


Project Sport Announces Brita As Presenting Sponsor For 1st Annual The Town’s Half Marathon In Oakland
OAKLAND, Calif. – Project Sport, LLC, a Northern California events company which provides competitive and recreational fitness events announced Brita, a brand of the Oakland-based Clorox Company, as the 2014 presenting sponsor of the organization’s new half marathon. More >

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