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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Tottenham Hotspur Announces EZTrader Partnership
Since 2008, EZTD Inc., known as EZTrader, has been a leader in the binary options trading field and has five other existing football partnerships across France, Germany and England. More >


Abritel-HomeAway: EURO's Sixth National Sponsor
UEFA is pleased to announce that Abritel-HomeAway is joining the UEFA EURO 2016 commercial programme as a national sponsor and will also serve as the official fans' accommodation service. More >


Sponsors Return To Chevron Houston Marathon Race Weekend
HOUSTON – The Houston Marathon Committee announced on Wednesday the return of sponsors Chevron, Aramco, ABB, Memorial Hermann, H-E-B and Bank of Texas to the January 15-17, 2016 Chevron Houston Marathon Race Weekend. More >


As Sponsorship Borders Fall, Spending Rises
IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.7 percent in 2016 More (subscription or free trial required) >


Molex Teams With Mouser To Sponsor Dragon Racing In 2nd Formula E Racing Series
LISLE, Ill. – Molex, LLC announced today it has joined with Mouser Electronics to sponsor Jay Penske’s Dragon Racing team in the second season of the Fédération Internationale de l'Automobile (FIA) Formula E electric car racing series. The 2015 – 2016 FIA Formula E Championship series started October 24 in China at the Beijing ePrix. Other races will be held in Malaysia, Uruguay, France, Germany, England, Russia and the U.S. More >


Cleveland Cavaliers Announce New Partnership With Breakfast Drink UP&GO
The Cleveland Cavaliers will celebrate its ties to the Land Down Under when the team hosts its first "Australia Day Game" presented by UP&GO, the official Australian Breakfast of the Cleveland Cavaliers, on Monday, January 25th at 7:00 p.m. vs. the Minnesota Timberwolves at Quicken Loans Arena. More >


Costa Del Mar Signs With FLW, Becomes Title Sponsor Of FLW Series
MINNEAPOLIS – FLW, the world's largest tournament-fishing organization, announced today that they have reached a sponsorship agreement with Costa Del Mar, a leading manufacturer of the world's clearest polarized performance sunglasses. Effective immediately, Costa will assume title sponsorship of the FLW Series, which recently published increased paybacks at the no-entry fee championship and an impressive schedule of lakes for 2016. Terms of the agreement were not disclosed. More >


NBA And State Farm Announce Multiyear Marketing Renewal
The National Basketball Association (NBA) and State Farm today announced a new multiyear expansion of their marketing relationship, which began in 2010. As part of the renewal, State Farm will continue to work with the NBA and the Women’s National Basketball Association (WNBA) on various programs throughout the year including State Farm All-Star Saturday Night and the NBA Draft presented by State Farm. More >


The Madison Square Garden Company And Dunkin' Donuts Announce Marketing Partnership
NEW YORK – The Madison Square Garden Company and Dunkin' Donuts today announced a multi-year marketing partnership, naming America’s all-day, everyday stop for coffee and baked goods the Official Coffee, Baked Goods and Breakfast Sandwich of the New York Knicks, New York Rangers, New York Liberty and Madison Square Garden (MSG). More >


2015 Recap: The Most Active Sponsors Of Global Sports
The most active sponsors of cricket, golf, motorsports, rugby and soccer More (subscription or free trial required) >

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