Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Acura Named Jersey Sponsor of Major League Soccer's Columbus Crew SC
COLUMBUS, Ohio – Acura will serve as the Official Jersey Sponsor and Official Automotive Partner of Major League Soccer's Columbus Crew SC. More >


PPG Announces Exclusive Paint Partnership with National Hockey League
PITTSBURGH – PPG today announced it has reached a multiyear corporate marketing agreement with the National Hockey League (NHL) to make PPG paint brands the Official Paint of the NHL in the U.S. and Canada. Financial details and terms were not disclosed. More >


Rock ‘n’ Roll Los Angeles Names United Airlines Title Sponsor
LOS ANGELES – Competitor Group, Inc. (CGI), operators of the Rock ‘n’ Roll Marathon Series, today announced an expanded relationship with United Airlines as the new title sponsor of the Rock ‘n’ Roll Los Angeles Half Marathon. More >


MAPFRE To Sponsor Renault Sport Formula 1 Team
MADRID – MAPFRE has reached an agreement with Renault Sport Formula One Team to become one of the official sponsors of the racing team during the 2017 season. More >


Coors Light Uses NHL To Promote Sustainability Message
Beer giant uses NHL Stadium Series to talk up sustainability efforts More (subscription or free trial required) >


How Subaru Is Using Sponsorship To Support Love Promise
Automaker doubles down on philanthropic ties in support of Love Promise marketing campaign More (subscription or free trial required) >


Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums
Sales reps from the Columbus Zoo, National Aquarium and other nonprofits share tips on selling sponsorship for conservation organizations More (subscription or free trial required) >


iPro Sport Named 'Preferred Hydration Partner’ For 2017 Canary Wharf Squash Classic
Players competing at the 2017 Canary Wharf Squash Classic will be better prepared than ever before after iPro Sport were today named as the 'Preferred Hydration Partner' for the PSA M70 tournament which will bring some of the world's best squash players to London's East Wintergarden from March 6-10. More >


The RefreshinQ Co. Announces Partnership with Spartan Race, Inc.
WADSWORTH, Ohio – Spartan Race, Inc., the world’s leading obstacle race company, and The RefreshinQ Co., a new all-natural vitamin and supplement company, have announced an exciting integrated partnership for the 2017 U.S. Spartan Race season. More >


Circuit Of The Americas Announces Advance Auto Parts Sportscar Showdown On May 5-6
AUSTIN, Texas – Circuit of The Americas (COTA) today announced a new race to add to its turbo-charged roster of annual events: the Advance Auto Parts Sportscar Showdown, taking place at the award winning circuit on May 5-6, 2017. More >

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IEG Sponsorship Report

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