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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Fry’s Sees Success From Phoenix Mercury Promotion
Supermarket chain doubles ticket redemptions after increasing internal and external promotional support More (subscription or free trial required) >


How Little League Baseball Attracts Sponsors And Retains Long-term Partners
Youth sports organization finds long-term success by supporting sponsors’ evolving business objectives More (subscription or free trial required) >


Inside Oakley’s Evolving Sponsorship Strategy
Eyewear maker doubles down on events to build authenticity and tell brand story, with content playing a central role More (subscription or free trial required) >


Quick Hits: Matt Jauchius, Nationwide Insurance CMO 
Marketing vet discusses new NFL partnership, Nationwide’s evolving sponsorship strategy and other topics More (subscription or free trial required) >


Worldwide Spending On Tennis To Grow 4.4 Percent in 2014
Spending exceeds the projected 4.3 percent increase in overall sponsorship spending but lags the 4.9 percent increase in sports spending More (subscription or free trial required) >


LA MARATHON LLC Names Nationally Renowned Sports Executive Mark Scoggins As Vice President Of Business Development
LOS ANGELES – LA MARATHON LLC announced today that as of August 11th, Mark Scoggins has taken the position of Vice President of Business Development, where he will lead business development efforts both in the U.S. and on a global basis. More >


Canon And Little League Announces New Partnership with “The Great Wall Of Fandom” Utilizing Canon PIXMA Printers And Cloud Technology At The Little League Baseball World Series
MELVILLE, N.Y. – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the launch of a multi-year partnership with the Little League International, which kicks off with the "Print to the Little League Baseball World Series" event in South Williamsport, PA. More >


Manchester City Suited & Booted With T.M.Lewin Partnership
Barclays Premier League Champions, Manchester City are delighted to announce T.M. Lewin as the Club’s new Official Formal Wear Partner. More >


3M To Partner With Hendrick Motorsports
CONCORD, N.C. & ST. PAUL, Minn. – 3M will join 11-time Sprint Cup Series champions Hendrick Motorsports beginning with the 2015 NASCAR season when it will become a primary sponsor of driver Jeff Gordon and his No. 24 Chevrolet SS team. More >


Chevrolet Hits The Strip At Woodward Dream Cruise
DETROIT – For the fourth year in a row, Chevrolet will be the presenting sponsor of the Woodward Dream Cruise, the world’s largest single-day car enthusiast event, drawing more than 1.5 million enthusiasts annually from all over the world. More >

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