Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


Corona Extra Brings the Fiesta to Churchill Downs with Kentucky Derby Sponsorship Deal for Cinco de Mayo
CHICAGO – Corona Extra today proudly announced it has signed on as the Official Import Beer of the Kentucky Derby presented by Woodford Reserve, which occurs over Cinco de Mayo weekend for the next two years. More


Discover’s Title Sponsorship of San Diego Bike Share Program Ushers in New Era as Discover Bike
RIVERWOODS, Ill. – San Diego’s bike share program is getting a fresh look and a new name. More


Konica Minolta Announces Four Year Sponsorship with Hockey Canada
MISSISSAUGA, Ontario – Continuing to expand their brand within the hockey community, Konica Minolta Business Solutions (Canada) Ltd., announces a four year partnership with Hockey Canada naming Konica Minolta as a Proud Business Supporter of Hockey Canada. More


Memorial Park Conservancy Announces Presenting Sponsor for the MPC Brunch Run
HOUSTON – The 10th Annual Memorial Park Conservancy Brunch Run is proud to announce the title sponsor for this year, Clay Development & Construction, Inc. More


Sony Corporation and Blue Note Media Group Announce Landmark Sponsorship
NEW YORK – Sony Corporation and Blue Note Media Group – the sponsorship affiliate of Blue Note Entertainment Group, the organization that owns, operates, licenses, and/or programs 10 music venues worldwide including the iconic Blue Note Jazz Club – today announced a landmark strategic sponsorship agreement. More


Arsenal Football Club Signs World-first Cryptocurrency Partnership with CashBet Coin
OAKLAND, Calif. – CashBet has announced a landmark partnership with Premier League football club Arsenal FC ahead of the Initial Coin Offering of its new cryptocurrency, CashBet Coin designed specifically for iGaming. More


ELEAGUE: HyperX Announces Sponsorship of ELEAGUE Major: Boston 2018
FOUNTAIN VALLEY, Calif. & BOSTON – HyperX, the gaming division of Kingston Technology Company, Inc., today announced its continued support of esports and gaming as the official headset sponsor of ELEAGUE, with the first kickoff event being the ELEAGUE Major: Boston. More


NBA All-Star Guard John Wall and Kumho Tire USA Announce Partnership
ATLANTA – Kumho Tire USA., one of the world’s leading tire manufacturers, announced a partnership today with five-time NBA All-Star guard John Wall. More


QuickChek Takes Balloon Festival Sponsorship, New Stores To A Whole New Level As 2018 Dates Are Announced
READINGTON, N.J. – QuickChek is taking its ability to provide fresh products and food-to-go to new heights in 2018. More


Southwest Airlines Joins Luck Reunion As Presenting Sponsor For Second Year; Continued Support Of Rising Artists
DALLAS – Southwest Airlines Co. will return for a second year as the official presenting sponsor of the Luck Reunion, a boutique music festival taking place on Thursday, March 15, 2018, outside Austin, Texas. More

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