Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


Alfa Romeo Becomes Global Partner of the Presidents Cup 2017
JERSEY CITY, New Jersey – The PGA TOUR announced today that Italian premium automotive brand Alfa Romeo has become the third Global Partner of the Presidents Cup, joining Citi and Rolex. More


PGA TOUR Welcomes Arby’s as New Official Marketing Partner
PONTE VEDRA BEACH, Fla. – The PGA TOUR has announced a multi-year marketing relationship with Arby’s as the “Official Restaurant of the PGA TOUR” in the Quick Service Casual Restaurant category. More


Vivo Becomes Official Sponsor of the 2018 and 2022 FIFA World Cup
BEIJING – Football is one of the most fascinating sports, and the FIFA World Cup, as one of the top sporting competitions in the world, always captures the attention of global audiences. More


Cricket Wireless Expands Sponsorship Portfolio
Prepaid wireless provider partners with House of Blues Entertainment and The Color Run as it expands its brick and mortar footprint More (subscription or free trial required)


HomeAdvisor Finds A New Home At Local Events
Home services matchmaker partners with grassroots events that support its corporate culture and provide access to homeowners More (subscription or free trial required)


Inside REI’s Sponsorship Strategy
Outdoor goods retailer sponsors Timber! Outdoor Music Festival and other properties to bring its brand to life More (subscription or free trial required)


T-Mobile Signs On As Presenting Sponsor Of 2017 NHL Awards And NHL Expansion Draft
NEW YORK – T-Mobile is the presenting sponsor of the 2017 NHL Awards and NHL Expansion Draft, the National Hockey League (NHL) announced today. More


Budweiser Signs on as Presenting Sponsor of Universal Sole’s Burgers & Beer 5K
CHICAGO – Universal Sole Running Store is proud to announce that Budweiser has signed on as the presenting sponsor of the sixth annual Burgers & Beer 5k hosted at Soldier Field on July 17, 2017. More


Unicorns Unite – Squatty Potty Teams Up with The Color Run
ST. GEORGE, Utah – Squatty Potty announces sponsorship of eight The Color Run Dream Tour 5k races hitting major markets in the United States, beginning Saturday May 27, 2017 in New York City. More


Chevrolet Becomes Official Vehicle Of Little Caesars Arena
DETROIT — Chevrolet and Olympia Entertainment today announced an expansion of their partnership making Chevrolet the official vehicle of the all-new Little Caesars Arena. Chevrolet has been the official vehicle of the Detroit Red Wings since 2015. More

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