Sponsorship News
Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.
In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.
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Feb 19
Astellas To Drive PGA TOUR’s New Women’s Initiative
PONTE VEDRA BEACH, Fla., and NORTHBROOK, Ill. — The PGA TOUR and Astellas Pharma US, Inc., a U.S. subsidiary of Tokyo-based Astellas Pharma Inc., announced today a 3-year agreement in which Astellas will champion the PGA TOUR’s commitment to its new Women’s Initiative. More >
Feb 19 – IEG SR PREMIUM CONTENT
Feb 19 – IEG SR PREMIUM CONTENT
Feb 19 – IEG SR PREMIUM CONTENT
Feb 19
Quickchek Returns As Balloon Festival Title Sponsor
READINGTON, N.J. – For the 21st consecutive year, QuickChek is returning as title sponsor of the annual New Jersey Festival of Ballooning, the largest summertime hot air balloon and music festival in North America. It is the longest-running sponsorship of a Festival in the United States. More >
Feb 19 – IEG SR PREMIUM CONTENT
Feb 19 – IEG SR PREMIUM CONTENT
Feb 19
Three-Year Deal With 16-time PGA TOUR Winner
BALTIMORE – Constellation today announced it has signed a multi-year sponsorship agreement with golfing great Jim Furyk that will feature prominent brand assets and promotional and hospitality opportunities on and off the PGA TOUR. More >
Feb 19
UPS Joins Scuderia Ferrari As New Team Sponsor
ATLANTA – UPS today announced the expansion of its sponsorships in motorsports by entering Formula 1 racing through a multi-year sponsorship of Scuderia Ferrari. The alliance was announced today in Barcelona, Spain and featured Scuderia Ferrari driver Fernando Alonso, shortly before the Spaniard took the track for the first time in the team's 2013 F138 race car bearing the UPS shield. More >
Feb 19
X-1 Audio, Inc. Charges Forward In Partnership With Competitor Group, Inc. For 2013
SAN DIEGO, Calif. – X-1 Audio, Inc. continues its commitment to endurance sports with the renewal of the company’s partnership with Competitor Group, Inc. (CGI) for 2013. The strategic partnership includes X-1 for Women’s official heaphone sponsorship of the Women’s Half Marathon Series and integrates X-1’s mission to successfully engage the endurance sports industry. More >