Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Emirates and the Los Angeles Dodgers Announce New Partnership Deal
DUBAI, UAE – Emirates today announced that it will be the Official Airline Sponsor of the Los Angeles Dodgers. This new deal expands Emirates’ international footprint as a supporter of sports and culture, marking the airline’s entry into the world of baseball, a sport with deep roots in American history and culture. More >


Heavyweight Bookmaker William Hill To Sponsor IBF World Title Fight Between 'Prince' Charles Martin and Anthony Joshua
LONDON — Matchroom Boxing is delighted to announce that IBF World Heavyweight showdown between Charles ‘Prince’ Martin and Anthony Joshua MBE will be sponsored by the UK’s leading bookmaker William Hill. More >


World Armwrestling League Announces Partnership Deal with Monster Energy
CHICAGO — The World Armwrestling League today announced a new partnership deal with energy drink giant Monster Energy Company. More >


Sponsor Perspective: Trends To Watch In 2016
Executives from Barclays, Mondelez and Visa share sponsorship and activation trends this year More (subscription or free trial required) >


MXGP Extends The Partnership With Vertex Pistons
MONACO - After many successful years together Youthstream is pleased to announce that Vertex will remain a loyal partner of the MXGP series for another two years. More >


PGA TOUR and United Airlines Announce 6-year Extension
PONTE VEDRA BEACH, Fla., and CHICAGO – The PGA TOUR and United Airlines today announced a six-year extension of their marketing relationship that designates United as the “Official Airline of the PGA TOUR, PGA TOUR Champions and Web.com Tour.” More >


Dean & Deluca Becomes Title Sponsor of PGA TOUR Tournament at Colonial Country Club
PONTE VEDRA BEACH, Fla. – The PGA TOUR and Dean & Deluca today announced an agreement making the specialty foods retailer the title sponsor of the TOUR’s longstanding tournament at the Colonial Country Club in Fort Worth, TX. More >


Smokey Mountain Herbal Snuff to Join Johnny Sauter at GMS Racing in 2016
STATESVILLE, N.C. – Smokey Mountain Herbal Snuff will sponsor Johnny Sauter’s No. 21 Chevrolet Silverado for at least five races in the NASCAR Camping World Truck Series, beginning with the season opener at Daytona International Speedway. More >


Inside Out: How Intel Is Using Sponsorship To Support Brand Transformation
Technology giant sponsors Red Bull Media House, NBA All-Star and other properties to demonstrate how its products enhance the viewing experience More (subscription or free trial required) >


Mountain Dew Presents Interactive NBA All-Star Experience
PURCHASE, N.Y. – Today, Mountain Dew announced its plans as an official NBA partner to deliver a damn good time throughout NBA All-Star 2016, including “Court Vision: An Interactive Virtual Reality Art Experience” and “Make An Introduction,” a television spot airing in the U.S. and Canada featuring DEW athletes and 2016 NBA All-Stars Russell Westbrook and Jimmy Butler, and rising star Julius Randle. More >

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