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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Bud Light Platinum Brings the First Ever Club Experience to Electric Daisy Carnival
ST. LOUIS – Bud Light today announced a sponsorship and content marketing alliance with Live Nation and Insomniac to become the 'Official Beer Sponsor' of North America's most popular dance music festival brand, Electric Daisy Carnival. More >


Friedman’s Named Official Home Improvement Retailer of Sonoma Raceway
SONOMA, Calif. – Sonoma Raceway and Friedman’s Home Improvement have teamed up for the 2014 race season as the Sonoma County-based business will become an official raceway sponsor and founding partner of the raceway’s new youth-focused initiatives. More >


League Debuts WNBA Pride Presented By CoverGirl, A National Platform Celebrating Inclusion And Equality
NEW YORK – The Women’s National Basketball Association tipped off WNBA Pride presented by CoverGirl, a new national platform celebrating inclusion and equality, while combating anti-LGBT bias, it was announced today by WNBA President Laurel J. Richie. More >


USA Track & Field Selects University of Phoenix as Official Education Partner
INDIANAPOLIS — USA Track & Field on Wednesday welcomed University of Phoenix as its Official Education Partner. USATF members will now receive tuition reductions at the University, and USATF plans to establish a scholarship program for elite athletes to help promote the partnership and assist athletes in pursuing and finishing their degrees. More >


Delaware Office of Highway Safety Announces Title Sponsorship of May 31 NASCAR Nationwide Series race at Dover International Speedway
DOVER, Del. – The Delaware Office of Highway Safety and Dover International Speedway have teamed up for the “Buckle Up 200 presented by Click It or Ticket” NASCAR Nationwide Series race, set for 2 p.m. on Saturday, May 31, 2014. More >


IEG Survey Results: The State Of Association Sponsorship
Spending, servicing and packaging trends among associations and professional membership organizations More (subscription or free trial required) >


NHL Sponsorship Revenue Totals $409 Million In 2013-2014 Season
Spending on the NHL and its 30 member clubs climbs 4.8 percent, down slightly from the 5 percent increase from 2012 to 2013 More (subscription or free trial required) >


PGA Of America Takes New Approach To Merchandising
Membership organization to launch The Championship Shops merchandise pavilion at the PGA Championship More (subscription or free trial required) >


Vans Warped Tour Celebrates 20th Anniversary With New Sponsors
Teen-centric music tour fills presenting sponsor void with three-year partnership with Journeys More (subscription or free trial required) >


Three Media Partners Announced For U.S. Pro Road And Time Trial Nationals
COLORADO SPRINGS, Colo. — USA Cycling has announced the addition of three media partners for the Volkswagen USA Cycling Professional Road and Time Trial National Championships that will take place May 24-26 in Chattanooga, Tenn. More >

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