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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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How Brabble Is Using Sponsorship To Support Smartphone App
Smartphone app partners with rock music festivals, EDM conferences and other events to gain critical mass and draw advertiser interest More (subscription or free trial required) >


Nonprofit Refresher: IEG’s Guide To Corporate/Nonprofit Relationships
A summary of the different types of corporate/nonprofit relationships and what rights and benefits they include More (subscription or free trial required) >


RBC Scores An Ace With #RBCGolf4Kids
Canadian banking giant exceeds expectations from online competition between Team RBC golfers after just one week More (subscription or free trial required) >


Sponsorship Profile: The Governors Ball Music Festival
NYC music fest takes sponsorship sales in house while doubling down on media partnerships and content deals More (subscription or free trial required) >


"Planes and Polo" Celebrates Textron's 2014 Polo Sponsorship
WELLINGTON, Fla. – On April 10, Textron Inc. celebrated its sponsorship of high-goal polo at the prestigious International Polo Club (IPC) with the exclusive "Planes and Polo" event to benefit the Polo Training Foundation (PTF). More >


Cosmos Renew Partnership With Main Street Radiology
NEW YORK – The New York Cosmos announced today that Main Street Radiology (MSR) has renewed its partnership as the team’s official Imaging Center. More >


Novvi Becomes Renewable Engine Oil Supplier Of Sonoma Raceway
SONOMA – Sonoma Raceway will team with Novvi, LLC this race season, as the Emeryville-based company supplies the raceway with its latest line of biodegradable and renewable lubricants. More >


Bric Announces Squarespace As Presenting Sponsor Of 36th Annual Celebrate Brooklyn! Performing Arts Festival At The Prospect Park Bandshell
BRIC is pleased to announce that Squarespace will be the presenting sponsor for its 36th annual Celebrate Brooklyn! Performing Arts Festival, which begins with a free concert by Janelle Monae on June 4 and runs throughout the summer at the Prospect Park Bandshell. More >


Lucas Oil Announced As Event Title Sponsor For NASCAR Camping World Truck Series Race At Chicagoland Speedway
JOLIET, Ill. – Chicagoland Speedway today announced Lucas Oil as the title sponsor of its NASCAR Camping World Truck Series race this September. The Lucas Oil 225 will hit the track for a night race on Friday, Sept. 12, as part of a triple-header weekend to kick off the Chase for the NASCAR Sprint Cup at Chicagoland Speedway. More >


Manchester City Women's Football Club Strikes Groundbreaking Deal With Women's Sport And Fitness Foundation
Manchester City Women’s Football Club (MCWFC) has entered into a groundbreaking partnership with the Women’s Sport and Fitness Foundation (WSFF), it was announced today. More >

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