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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

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Verizon To Be The Presenting Sponsor Of Super Bowl City In San Francisco
SAN FRANCISCO – Verizon will be the presenting sponsor of Super Bowl City, the San Francisco Bay Area Super Bowl 50 Host Committee's free public fan village celebrating the Super Bowl 50 milestone and reflecting the spirit and personality of the San Francisco Bay Area. More >


BattleFrog Announced As Title Sponsor Of 45th Annual Fiesta Bowl
SCOTTSDALE, Ariz. – As part of an agreement with ESPN, BattleFrog, the nation's leading outdoor fitness event and obstacle race organizer, has secured the title sponsorship of the 45th Annual Fiesta Bowl. Featuring two at-large, top-ranked teams the game, now coined the 'BattleFrog Fiesta Bowl,' will be played on January 1, 2016, at University of Phoenix Stadium. More >


Lyft Launches Partnership With AEG Live To Become The Preferred Transportation Network Across Multiple AEG Live Venues
LOS ANGELES – Lyft, one of the nation’s leading ridesharing companies, and AEG Live, one of the world’s leading concert producers and venue operators, have entered into a partnership naming Lyft the Preferred Transportation Network at 15 AEG Live owned or affiliated venues across six U.S. markets. The groundbreaking transportation partnership, the first of its kind for AEG Live, will raise Lyft’s brand awareness and customer base, while encouraging convenient and safe transportation experiences for concert guests. More >


TURBO Rejoins USA Water Polo As Official Competition Gear Supplier
HUNTINGTON BEACH, Calif. – TURBO, a global manufacturer of water polo suits, caps, and robes has signed an agreement with USA Water Polo to rejoin the National Governing Body as the Official Competition Gear Supplier. As part of the agreement, TURBO will outfit the USA National Teams at every level along with producing custom products for the ODP program, and the 2016 U.S. Olympic Water Polo Teams. More >


U.S. Ski Team Announces Partnership With Jacuzzi Brand
CHINO HILLS, Calif. – The U.S. Ski and Snowboard Association has announced its partnership with Jacuzzi Brand as the official hot tub of the U.S. Ski Team. As part of the partnership, Jacuzzi Brand Hot Tubs will be integrated in to athletes’ recovery at the USSA’s world-class training facility, the Center of Excellence, in Park City, UT. Jacuzzi Brand is also a sponsor of the 2015 Audi FIS Ski World Cup this season. More >


U.S. Venture, Inc. Announces Sponsorship With USA Luge As Team Begins World Cup Season
APPLETON, Wisc. – U.S. Venture, Inc., a leader in the distribution of refined and renewable energy products, lubricants, and aftermarket tires and parts announced today that it will be a major sponsor of USA Luge. The sponsorship will extend over the next four years, a time period which includes the 2018 Winter Games being held in PyeongChang, South Korea. More >


Anheuser-Busch And NBA Announce Multiyear Marketing Partnership Renewal
NEW YORK – Anheuser-Busch and the National Basketball Association (NBA) announced today a four-year extension of their long-term marketing partnership, which began in 1998. More >


Dallas Marathon Announces New Partner In Oscar Health Insurance
DALLAS – The Dallas Marathon organization announced a new partnership with upstart health insurance company Oscar Insurance. Oscar, the newest entrant to the Texas health insurance market, will serve as the title sponsor of the Oscar Last Men Running activation as part of their involvement in 2015 Dallas Marathon race weekend. As part of Oscar’s first year in the Texas health insurance market, Oscar will also participate in year-round health and fitness events and cross-promotional activities with the Dallas Marathon. More >


Where To Look For Sponsorship Dollars In 2016
Eight categories that are expected to increase spending in the New Year, with craft beer, spirits and other beverages leading the charge More (subscription or free trial required) >


Sprint Sponsors 2015 CTA Holiday Train, Holiday Bus
The Chicago Transit Authority and Sprint today announced sponsorship support for two of the CTA’s most popular offerings: the Sprint-CTA Holiday Train and the Sprint-CTA Holiday Bus. More >

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