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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

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GoPro Renews Resort Partnership With Vail Resorts
SAN MATEO, Calif. – GoPro, Inc., enabler of some of today’s most immersive and engaging content, and Vail Resorts, the leading mountain resort operator in the United States, today announced the renewal of a three year partnership that establishes GoPro as the official camera of Vail Resorts. The deal includes the integration of the GoPro brand and product in retail stores, marketing collateral, promotional materials, sponsorships, camera demos and on-site event activations as well as on Vail Resorts’ social marketing platforms. More >


The Madison Square Garden Company And DraftKings Announce Signature Partnership
NEW YORK – The Madison Square Garden Company and DraftKings, Inc., a leader in daily fantasy sports, today announced a comprehensive, long-term marketing partnership that makes DraftKings a Signature Partner of MSG with year-round brand exposure across the company’s unrivaled set of sports, entertainment and media properties in New York. Through the expansive partnership, DraftKings will be the exclusive Official Daily Fantasy Sports Partner of MSG’s teams – including the New York Knicks, Rangers, Liberty and Westchester Knicks – and The World’s Most Famous Arena. More >


Clif Bar Named Official Energy Bar Of IRONMAN U.S. Series
TAMPA, Fla. – IRONMAN is proud to announce CLIF Bar as the Official Energy Bar of the IRONMAN and IRONMAN 70.3 U.S. Series in 2015. More >


Ace Hardware Enters Marketing Relationship With PGA TOUR
PONTE VEDRA BEACH, Fla., and OAK BROOK, Ill. – The PGA TOUR and Ace Hardware, the largest retailer-owned hardware cooperative in the world, have announced a new, multi-year marketing agreement that designates Ace as the “Official Hardware Store of the PGA TOUR and Champions Tour.” More >


Athletics: Verizon Wireless Presents Runner Tracking At Grandma's Marathon
DULUTH, Minn. – If you're looking to keep track of your favorite runners during Grandma's Marathon weekend, Verizon Wireless has the perfect solution. More >


The Hartford Announces Multi-Year Sponsorship Of Major League Baseball
HARTFORD, Conn. – The Hartford and Major League Baseball (MLB) today announced a multi-year sponsorship that will make The Hartford an “Official Sponsor of Major League Baseball” and the exclusive business insurance, homeowners insurance and employee benefits partner of MLB. The sponsorship includes the presenting sponsorship of the Reliever of the Year Awards and a partnership with legendary closer Mariano Rivera. More >


Inside Florida Hospital’s “All For One, One For All” Sponsorship Strategy 
Hospital chain enlists medical device manufacturers, health technology and other partners to activate Daytona International Speedway More (subscription or free trial required) >


NHL Sponsorship Revenue Totals $447 Million In 2014-2015 Season
New partnerships with Constellation, DraftKings, GoPro and other companies helps lift spending to new heights More (subscription or free trial required) >


FedEx Extends Sponsorship Of FedEx St. Jude Classic Through 2017
PONTE VEDRA BEACH, Fla. and MEMPHIS, Tenn. – The PGA TOUR, tournament host organization Youth Programs, Inc., and Memphis-based FedEx Corp. announced today that FedEx has extended its title sponsorship of the FedEx St. Jude Classic through 2017. More >


Manchester City Women’s Football Club Team Up With Manchester Metropolitan University
Manchester City Women’s Football Club are delighted to announce a new Club partnership with Manchester Metropolitan University. More >

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