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Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

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Tiger Woods Foundation, Draftkings Join Forces For Fantasy Game Partnership
WASHINGTON – The Tiger Woods Foundation today announced its exclusive partnership with DraftKings, Inc., a leading destination for daily fantasy sports. The agreement is the first of its kind for DraftKings and the golf industry. As part of the agreement, DraftKings will be designated as the “Official Daily Fantasy Sports Partner” of the D.C.-based Quicken Loans National and the Boston area’s Deutsche Bank Championship. The daily fantasy sports destination will also host game and contest opportunities with the foundation’s annual Tiger Jam held in Las Vegas. More >

 

Drive Time: Sonic Partners With The PBR
Restaurant chain to activate sponsorship with traffic-driving promotions in ten markets More (subscription or free trial required) >

 

How The Big East Is Using Social Content To Engage Fans And Sponsors
Collegiate athletic conference uses #BEGood campaign to promote the values of member schools and its presenting sponsor More (subscription or free trial required) >

 

Long Drive: Dell Partners With World Golf Championships
Personal computer maker drops Formula 1 in favor of golf as an international marketing platform More (subscription or free trial required) >

 

Audi Becomes Official Partner Of Major League Soccer
Audi and Major League Soccer today announced a landmark, multi-year partnership agreement. The partnership, which commences with the start of the 2015 MLS season, makes Audi the Official Automotive Partner of MLS. As part of the partnership, Audi becomes the presenting sponsor of the MLS Cup Playoffs. More >

 

Bullitt Group Backs Race Circuit For Gravity-defying Yachts
Bullitt Group has agreed a two-year title sponsorship deal with the GC32 Racing Tour. More >

 

Dunkin’ Donuts, Rock ‘n’ Roll Marathon Series Announce New Partnership
SAN DIEGO, Calif. – Competitor Group, Inc. (CGI), the organizer of the Rock ‘n’ Roll Marathon Series, and Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, today announced a new partnership for the 2015 Rock ‘n’ Roll Marathon Series. Dunkin’ Donuts will become the Official Coffee and Breakfast Restaurant of Rock ‘n’ Roll Marathon Series events in Dallas, Chicago, Philadelphia and Los Angeles. More >

 

Aggreko Scores First Place As Official Power Supplier To Largest Multi-Sport Event Ever Held In Canada
HOUSTON – Aggreko, the world leading provider of temporary power and temperature control solutions, has been named the Official Temporary Energy Services Supplier for the TORONTO 2015 Pan Am/Parapan American Games being held in Toronto, Canada. The Pan American/Parapan events will be held July 10-26th and Aug. 7-14th, respectively. More >

 

Columbus Crew SC Announce New Stadium Naming Rights Partnership With MAPFRE Insurance
The rebrand is now complete: After a sweeping club makeover during the offseason, Columbus Crew SC's stadium is also getting a new name ahead of the 2015 season. More >

 

Dell Becomes New Title Sponsor Of The World Golf Championships-Match Play For 2016-2019
AUSTIN, Texas & PONTE VEDRA BEACH, Fla. – The International Federation of PGA Tours and Dell today announced a multi-year agreement making Dell the title sponsor of the World Golf Championships-Match Play beginning in 2016 and running through 2019. More >

 
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