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Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Inergetics' Bikini Ready Lifestyle to Sponsor 2015 Belmar ASP Pro Surf Competition
NEWARK, N.J. — Inergetics, Inc., developer of Farm to Formula nutritional and consumer health products, will proudly sponsor of the 2015 Belmar ASP Pro Surf Competition, which will be held from September 10-13th in Belmar, NJ. More >

 

U.S. Figure Skating Forms New, Exclusive Partnership with PrimeSport
COLORADO SPRINGS, Colo. – U.S. Figure Skating announced today it has entered into a partnership with PrimeSport, a leading global sports travel and event management company, to offer VIP hospitality packages and ticket exchange for the 2016 Prudential U.S. Figure Skating Championships, 2016 ISU World Figure Skating Championships and 2016 Team Challenge Cup of Figure Skating. More >

 
 

Sponsorship Spending On Music To Total $1.4 Billion In 2015
Non-alcoholic beverages replace beer as the most active category, while Anheuser-Busch replaces Coke as the most active sponsor More (subscription or free trial required) >

 

AdvoCare Expands Roush Fenway Partnership to XFINITY Series
CONCORD, N.C. – In addition to serving as the primary partner on Trevor Bayne’s No. 6 Sprint Cup entry, AdvoCare will team with NASCAR XFINITY Series points’ leader Chris Buescher as the primary partner for six races during the stretch run for the 2015 series championship. More >

 

Western New York Energy, LLC, Renews as Official Supporter of USA Luge
SHELBY, N.Y. — Western New York Energy, LLC (WNYE), has renewed its relationship with USA Luge, becoming an Official Supporter for the second consecutive year. More >

 

Dogus Group Joins Euroleague Basketball’s Family Of Partners
Euroleague Basketball is pleased to welcome Dogus Group, one of Turkey’s largest private-sector conglomerates, to its family of partners. Dogus Group brings its . strong commitments to the game of basketball, social wellbeing and corporate excellence to the forefront by partnering with the continent’s premier basketball competition for three years. At the core of the partnership are mutual goals relating to corporate social responsibility as well as pan-European and regional sponsorship for some of the Group's companies that will be part of both the Turkish Airlines Euroleague and Eurocup’s marketing partnership programmes. More >

 

NHL And Constellation Increase Energy Efficiency, Support Environmental Sustainability For Kraft Hockeyville USA
NEW YORK – The National Hockey League (NHL) and its official energy services partner, Constellation, will extend their joint commitment to improve environmental sustainability within the sport of hockey for Kraft Hockeyville USA, the Sept. 29 preseason game between the Pittsburgh Penguins and Tampa Bay Lightning at the Cambria County War Memorial Arena in Johnstown, Pa. More >

 

Red Vines Becomes Official Sponsor of Pac-12 Football Championship Game; Will Activate "Sweet Moments" Campaign Throughout 2015 Season
SAN FRANCISCO – The Pac-12 announced today that it has secured Red Vines candy as an official sponsor for the 2015 Pac-12 Football Championship Game and will activate a weekly multi-platform “Sweet Moments” campaign to celebrate the most remarkable moments in the Pac-12 throughout the season. More >

 

Alcatel Onetouch Calls Up New Sponsorships
Mobile phone maker increases North American marketing spend fivefold, with sponsorship playing a key role More (subscription or free trial required) >

 
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IEG 2016 Agenda Announced!

See who is speaking and what you will learn in April in Chicago. View the speakers and agenda.