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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Eight Sponsorship Sales Resolutions For The New Year
Sales execs from the NBA, Kiwanis and other organizations discuss how they plan to up their game in 2014 and beyond More (subscription or free trial required) >


Radio Stations Turn Up The Volume On Proprietary Events
Radio stations place more focus on event ownership to lock out competitors and boost non-spot revenue More (subscription or free trial required) >


Where Your 2014 Sponsors Will Come From
IEG SR highlights five categories that are expected to expand use of sponsorship in the New Year More (subscription or free trial required) >


Keds Announces Sponsorship Of Taylor Swift's European 'RED Tour'; Gives Fans The Chance To Win a Trip To London
LEXINGTON, Mass. – Keds announces its sponsorship of the European leg of seven-time Grammy winner Taylor Swift's RED Tour, making stops in London and Berlin in February. To celebrate, Keds is giving fans the chance to win a trip to London to see Taylor in concert. More >


Tickets On Sales For Derby Festival Fashion Show
LOUISVILLE, Ky. – Macy’s is back as the title sponsor of the Kentucky Derby Festival’s Spring Fashion Show. The event is set for Thursday, March 27th, in the Showroom of Horseshoe Southern Indiana and starts with cocktails and boutique shopping at 5:30 p.m., followed by dinner at 7 p.m. and runway show at 8 p.m. Tickets go on sale today. More >


U.S. Kids Golf Named Supporting Sponsor Of Inaugural Youth & Family Golf
PALM BEACH GARDENS, Fla. – U.S. Kids Golf has reached an agreement with the PGA of America to become supporting sponsor of the inaugural Youth & Family Golf Summit on Jan. 20, 2014, in Orlando, Fla. The Summit helps kick off the week of the 61st PGA Merchandise Show. More >


Manchester United And Aperol Announce Sponsorship Agreement
MANCHESTER, England – Manchester United Football Club has today announced a multi-season sponsorship agreement with international spirits brand Aperol, to become the Club's Official Global Spirits Partner. More >


Sauber F1 Team And Jose Cuervo Continue Partnership
HINWIL – The Sauber F1 Team is pleased to announce it will continue its partnership with Jose Cuervo. The multi-platform marketing partnership began in 2011 and will continue to promote Jose Cuervo’s Tequilas worldwide through the Sauber F1 Team. More >


Seagram Coolers And Cider Sponsors The Tiger-Cats
KITCHENER, Ontario – Brick Brewing Co. Limited today announced an exciting new sponsorship between its Seagram brand and the Hamilton Tiger-Cats Football Club. The sponsorship grants Seagram pouring rights in the spirit-based cooler and cider category at all concession stands, private boxes and suites where alcohol is sold throughout Tim Hortons Field for the next three years. More >


Valero Named Newest Sponsor Of Thunder Over Louisville
LOUISVILLE, Ky. – Valero Energy Corporation is the newest corporate sponsor of the 2014 Thunder Over Louisville show, the Kentucky Derby Festival’s Opening Ceremonies. The addition of Valero was announced at a press conference at the Derby Festival office this morning. 2014 will mark the 25th show for Thunder Over Louisville and is set for Saturday, April 12th. More >

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