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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Citi Launches Advertising Campaign For Sponsorship Of U.S. Olympic And Paralympic Teams Ahead Of The Sochi Olympic Winter Games
NEW YORK – Today, Citi, Proud Retail Bank Partner of the 2014 U.S. Olympic and Paralympic Teams, is unveiling a national advertising and marketing campaign ahead of the Sochi Olympic Winter Games. The campaign, featuring U.S. Olympic and Paralympic qualifiers, hopefuls and legends who comprise Team Citi, includes broadcast, print, out-of-home, social media, and digital advertising, as well as special events, promotions and retail activations. More >


FIFA And Visa Extend Relationship Until 2022
FIFA and Visa, the leading global electronic payments company, today announced the extension of their relationship until 2022. As a top-level FIFA Partner, this extension secures Visa’s global marketing rights and product category exclusivity for the 2018 FIFA World Cup Russia, the 2022 FIFA World Cup Qatar and more than 40 FIFA events scheduled throughout the time period, including the FIFA Women’s World Cup and the FIFA U-20 World Cup. More >


STX is USA Hockey's Newest Partner
COLORADO SPRINGS, Colo. – USA Hockey announced today a new partnership with Baltimore, Md.-based STX, a global sporting goods leader which is set to launch its ice hockey hockey product line later this year. More >


Eight Sponsorship Sales Resolutions For The New Year
Sales execs from the NBA, Kiwanis and other organizations discuss how they plan to up their game in 2014 and beyond More (subscription or free trial required) >


Radio Stations Turn Up The Volume On Proprietary Events
Radio stations place more focus on event ownership to lock out competitors and boost non-spot revenue More (subscription or free trial required) >


Where Your 2014 Sponsors Will Come From
IEG SR highlights five categories that are expected to expand use of sponsorship in the New Year More (subscription or free trial required) >


Keds Announces Sponsorship Of Taylor Swift's European 'RED Tour'; Gives Fans The Chance To Win a Trip To London
LEXINGTON, Mass. – Keds announces its sponsorship of the European leg of seven-time Grammy winner Taylor Swift's RED Tour, making stops in London and Berlin in February. To celebrate, Keds is giving fans the chance to win a trip to London to see Taylor in concert. More >


Tickets On Sales For Derby Festival Fashion Show
LOUISVILLE, Ky. – Macy’s is back as the title sponsor of the Kentucky Derby Festival’s Spring Fashion Show. The event is set for Thursday, March 27th, in the Showroom of Horseshoe Southern Indiana and starts with cocktails and boutique shopping at 5:30 p.m., followed by dinner at 7 p.m. and runway show at 8 p.m. Tickets go on sale today. More >


U.S. Kids Golf Named Supporting Sponsor Of Inaugural Youth & Family Golf
PALM BEACH GARDENS, Fla. – U.S. Kids Golf has reached an agreement with the PGA of America to become supporting sponsor of the inaugural Youth & Family Golf Summit on Jan. 20, 2014, in Orlando, Fla. The Summit helps kick off the week of the 61st PGA Merchandise Show. More >


Manchester United And Aperol Announce Sponsorship Agreement
MANCHESTER, England – Manchester United Football Club has today announced a multi-season sponsorship agreement with international spirits brand Aperol, to become the Club's Official Global Spirits Partner. More >

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