Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


World Rugby Appoints Gilbert As Official Ball Supplier For Showcase 15S Competitions
World Rugby has announced the appointment of Gilbert as official ball supplier for its premier 15s tournaments, including the men’s and women’s Rugby World Cups. More


IPC and Visa Extend Partnership Until 2020
As part of the new agreement, the IPC and Visa will work together over the coming years to create engaging digital media campaigns that support the Games and athletes, and highlight innovative payment technologies around the world. More


Booking.com Signs Global Deal with UEFA National Team Football as Official Accommodation and Attractions Booking Partner
AMSTERDAM — Today Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, announced a new four-year exclusive global partnership with UEFA, the Union of European Football Associations, as the Official Accommodation and Attractions Booking Partner of all UEFA National Team Football Competitions from 2018 to 2022. More


Chelsea Joins Forces with Sony Music
Chelsea Football Club today announces a new and exclusive partnership with Sony Music. More


White Castle Nationwide Contest: Do You Have What It Takes To ‘Be A Slider?’
COLUMBUS, Ohio – Do you have what it takes to be a slider? White Castle is proud to team up with USA Luge for the nationwide Be A Slider contest, searching for one bold Craver to win a trip for two to the 2018 USA Luge Fantasy Camp where they’ll experience what it takes to be a luge athlete! More


USA TODAY SPORTS Active Alliance and John Hancock Introduce the “Boston Bound Sweepstakes”
NEW YORK – USA TODAY SPORTS Active Alliance – a network of the country’s finest independent marathons and John Hancock – are pleased to announce a strategic new partnership. More


Kia Motors And NBA Continue Partnership Through New Multiyear Agreement
NEW YORK – The National Basketball Association (NBA) and Kia Motors America, Inc. today announced a new multiyear marketing partnership extension across the NBA, WNBA and NBA G League. More


Fuji Bikes Partners with Steve Arpin
Fuji Bikes is proud to announce it will be the exclusive bicycle sponsor for Steve Arpin and the Loenbro Motorsports Red Bull Global RallyCross team heading into the final race of the season in Los Angles and continuing into the 2018 season. More


BEDGEAR Announces Partnership with 2017 TCS New York City Marathon
FARMINGDALE, N.Y. – BEDGEAR, the fast-growth PERFORMANCE lifestyle brand, announced today a new partnership with New York Road Runners (NYRR) as the Official Mattress and Performance Sleep Partner of the 2017 TCS New York City Marathon, on Sunday, November 5, 2017. More


FC Bayern and Coca-Cola Extend Partnership
The successful and longstanding partnership between FC Bayern and Coca-Cola is to continue for three more years, as Coca-Cola will remain an "official FC Bayern München partner." More

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