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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Houston Dynamo Enter Partnership With BHP Billiton
The Houston Dynamo and BHP Billiton have entered a partnership that makes the global resources company the exclusive jersey sponsor and premier partner of the two-time MLS Cup champions. More >


JRM Partners With BetBomb.com For Sponsorship of No. 5 at NHMS
MOORESVILLE, N.C. – JR Motorsports announced today that BetBomb.com, a free wagering site where players can bet on their favorite sports teams without risking money, will be the primary sponsor on Austin Theriault’s No. 5 Chevrolet in the July 12 NASCAR Nationwide Series race at New Hampshire Motor Speedway. More >


Manchester City Bank On Success With New Vietnamese Partnership
Barclays Premier League Champions, Manchester City, are delighted to announce a new Club partnership with Saigon Hanoi Commercial Joint Stock Bank. More >


PyeongChang 2018 Signs 1st Official Partnership with KT Corporation
SEOUL – The PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games has signed its first partnership agreement with KT Corporation, Korea's leading telecommunications service provider, in a ceremony held at KT's headquarters in downtown Seoul. More >


Inside Amway’s Evolving Sponsorship Strategy
Multi-level marketing company replaces regional deals with national college sports platform More (subscription or free trial required) >


Pitch Perfect: Pitchfork Secures New Deals
Chicago music festival signs new deals with Jim Beam, Beats Music, Chipotle and other companies More (subscription or free trial required) >


FC Barcelona and Beko Sign Global Sponsorship Agreement
FC Barcelona and Beko announced today the signing of a new agreement which will see the global home appliance group become the Club’s worldwide sponsorship partner for the next four years. More >


Fortune, PGA TOUR Enter Marketing Relationship
PONTE VEDRA BEACH, Fla. – The PGA TOUR and Fortune today announced a new marketing relationship that designates Fortune as the “Official Business Knowledge Sponsor of the PGA TOUR and Champions Tour.” More >


Joe Gibbs Racing and Dollar General Announce Expanded Partnership
HUNTERSVILLE, N.C. – Joe Gibbs Racing (JGR) and Dollar General announce today an expanded partnership with a multi-year agreement for the 2015 NASCAR Sprint Cup Series season and beyond. More >


LPGA International Crown Secures FIfth Global Partner
OWINGS MILLS, Md. – The Ladies Professional Golf Association today announced that Swinging Skirts will participate as an Ambassador Partner for the inaugural International Crown, to be played July 24-27, 2014 at Caves Valley Golf Club in Owings Mills, MD.
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