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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

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Aggreko Provides Once In A Lifetime Opportunity To The Boys & Girls Clubs Of Toronto
HOUSTON — Aggreko, the world leading provider of generator rentals, heating, cooling and 100% oil-free air compressors, has donated 100 TORONTO 2015 Pan American/Parapan game tickets to the Boys & Girls Clubs of Toronto. The Pan American/Parapan events will be held July 10th- 26th and Aug. 7th-14th, respectively. More >


Atlanta Hawks Announce Partnership with FanDuel for 2015-16 Season
ATLANTA — The Atlanta Hawks today announced an exclusive alliance between the club and FanDuel, the top daily fantasy sports company in the world. The partnership will provide fantasy players with opportunities to receive VIP hospitality experiences during Hawks home contests and will also grant FanDuel prime marketing space at Philips Arena, the No. 1 sports and live entertainment venue in the Southeast. More >


William Hill Estate Winery and PGA TOUR Forge New Marketing Relationship
PONTE VEDRA BEACH, Fla., and NAPA, Calif. – The PGA TOUR and William Hill Estate Winery (William Hill) announced today a new multi-year marketing relationship that designates William Hill Estate Winery as the “Official Wine of the PGA TOUR, Champions Tour and Web.com Tour” in North America. Located in the Napa Valley, William Hill is owned by the E&J Gallo Winery and is a purveyor of luxury Chardonnay and other sought-after varietals crafted from California’s premier coastal regions. More >


Deere & Company Extends PGA TOUR Relationship through 2023
MOLINE, Ill. — John Deere will continue as a title sponsor of professional golf through 2023 as a result of a seven-year extension announced today by Deere & Company, the PGA TOUR and the John Deere Classic. The agreement includes sponsorship of the John Deere Classic and multiple designations for John Deere in the TOUR’s Official Marketing Partner program. More >


Experience a Yankees Game at Yankee Stadium Courtesy of Yokohama Tire
SANTA ANA, Calif. — Yokohama Tire Corporation (YTC) has teamed up with Major League Baseball’s most successful franchise – the New York Yankees – to bring fans the “VIP Experience.” More >


Nationwide Children’s Hospital Sports Medicine Provider of Nation’s Largest All-Star Football Showcase
ROCKAWAY, N.J. — All American Games, a New Jersey-based sports marketing and management company, has once again selected Nationwide Children’s Hospital Sports Medicine as the official sports medicine provider of its Football University (FBU) Top Gun national all-star showcase taking place July 16-22 at Dublin Jerome High School in Dublin, Ohio. More >


How The San Francisco 49ers Approach The Technology Category
NFL team uses “creative counsel” to ensure activation programs are authentic and relevant to fans; Intel, Esurance and SAP gear up new initiatives More (subscription or free trial required) >


John Hancock Takes Running On The Road
John Hancock leverages Boston Marathon with proprietary running events; helps Manulife Financial activate new sponsorship of Angkor Wat Marathon More (subscription or free trial required) >


Who Does What: Life Insurance
Sponsorship activity among the top ten companies in the life insurance category More (subscription or free trial required) >


Live Nation And Shell Announce Integrated Music Sponsorship
LOS ANGELES – Live Nation Entertainment and Shell Oil Products US today announce a marketing alliance for Shell to become the official fuel sponsor and Pennzoil to become the official lubricants sponsor at eight of Live Nation's amphitheaters across North America. More >

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