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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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United Airlines Extends Relationship with Cleveland Browns
CLEVELAND — United Airlines has extended its relationship with the Cleveland Browns, building on its ongoing service to the Cleveland area and the team. More >


PrimeSport Renews Partnership With Chick-fil-A Peach Bowl
ATLANTA – PrimeSport, the leader in providing direct access to the biggest sporting events, announced today a renewed partnership with the Chick-fil-A Peach Bowl as it’s Official VIP Hospitality and Travel Package Provider. PrimeSport is offering fans an opportunity to be a VIP at the Chick-fil-A Peach Bowl with official premium ticket and pregame hospitality packages. More >


West Bend Mutual Insurance Renews Sponsorship As Official Insurance Provider For Road America Teen Driving School
ELKHART LAKE, Wis. – Road America announced today a continuation of its multi-year partnership with West Bend Mutual Insurance Company as its official insurance provider for the Road America Teen Driving School. More >


Williams and Randstad Continue Partnership with Expanded Agreement
Williams is pleased to announce that Randstad, the second largest HR services provider in the world, will be continuing as a partner of Williams Martini Racing for 2015 and beyond after agreeing a new multi-year agreement. More >


All Nippon Airways (ANA) Takes Flight As Title Sponsor Of LPGA’s “ANA Inspiration”
NAPLES, FLORIDA, November 18, 2014 – The LPGA and IMG jointly announced today that All Nippon Airways (ANA), Japan’s leading airline, will serve as title sponsor of the first major of the LPGA season. The newly-named ANA INSPIRATION will be held March 30th–April 5th, 2015, and will continue to be played at Mission Hills Country Club in Rancho Mirage, California, home of the event since 1972. More >


Real Madrid C.F. And Microsoft Join Forces To Accelerate The Digital Transformation Of The Club
MADRID – Real Madrid C.F. and Microsoft have signed a landmark agreement accelerating the digital transformation of the club through technology.
More >


Safeway Announces Co-Sponsorship Of UCI Level Cycling Team
SAN FRANCISCO – Pleasanton, CA based Safeway, Inc. is proud to be the newest sponsor of the 2015 UCI Airgas - Safeway Cycling Team. The grocery retailer will share title sponsorship of the team with Airgas. The Airgas - Safeway Cycling Team is comprised of 16 riders and will compete in a full calendar year of national and international events. More >


Five Tips On Creating Post-Event Recap Reports
Tips, tactics and strategies on getting the most out of post-event fulfillment reports More (subscription or free trial required) >


Mizuno USA Partners With Atlanta Track Club
Sporting goods manufacturer signs backyard deal to demonstrate corporate values and gain insights for product development More (subscription or free trial required) >


Worldwide Spending On Golf To Total $1.65 Billion In 2014
Spending climbs 3.1 percent as sluggish economies in Europe and Asia weigh on growth More (subscription or free trial required) >

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