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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Motorpoint Drives British Supersport Title Sponsorship Into 2015
Motorpoint will continue their sponsorship drive within the 2015 MCE Insurance British Superbike Championship, as the UK’s leading car supermarket returns as title sponsors of the British Supersport Championship and as an associate sponsor of MCE BSB for the fourth consecutive season. More >

 

Spartan Race Partners With Whole Foods Market
BOSTON, Mass. – Spartan Race, the world’s premier obstacle race company, announced today that it is partnering with Whole Foods Market, the world’s leading natural and organic foods supermarket, on its Spartan Race “Food of the Day” platform in early 2015. More >

 

CDW Uses PGA Tour To Promote Charitable Giving
Technology provider to leverage charitable initiatives at three PGA Tour events this year, up from one in 2014 More (subscription or free trial required) >

 

Sponsorship Sales Tips For the New Year
Sellers share tips, tactics and strategies for the New Year and beyond More (subscription or free trial required) >

 

Stanley Black & Decker To Expand Global Sponsorship Portfolio
Tool giant scouts deals in Germany, India, Russia, South America and other markets where it lacks a sponsorship presence More (subscription or free trial required) >

 

The Return Of Long-Term Naming Rights
Pro sports naming rights average 13.3 years in 2014, up from a post-recession low of 8.5 years in 2012 More (subscription or free trial required) >

 

Just Retirement Becomes An Official Partner Of The English Indoor Bowling Association
The English Indoor Bowling Association Ltd (EIBA), the national governing body for the sport of flat green indoor bowls, is delighted to announce that Just Retirement has now become an official partner. More >

 

MLS Names AdvoCare As New Official Sports Nutrition Partner
PLANO, Texas and NEW YORK – AdvoCare International, LP (AdvoCare), a premier health and wellness company, today announced a multiyear partnership with Major League Soccer (MLS) to be the league’s Official Sports Nutrition Partner. This new relationship is the largest sports partnership and the first League partnership for AdvoCare, as the company further establishes itself as a leader in the Sports Nutrition space. More >

 

S & R Sport Renews Agreement To Stay Official Aquatic Retailer Of USA Water Polo Through 2017
HUNTINGTON BEACH, Calif. – S & R Sport, a longtime USA Water Polo partner, has agreed to extend their relationship as the National Governing Body's Official Aquatic Retailer through 2017. A standard bearer in the retail and distribution of water polo offerings, S & R Sport will continue to be the preferred retailer USA Water Polo and its members know and love. More >

 

Sponsors Return To Chevron Houston Marathon Race Weekend
HOUSTON – The Houston Marathon Committee announced on Thursday the return of sponsors Chevron, Aramco, ABB, Memorial Hermann, H-E-B and Bank of Texas to the January 16-18, 2015 Chevron Houston Marathon Race Weekend. Also announced were the 15 corporations who will participate in the fourth edition of the We Are Houston program. More >

 
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