Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Global Motorsports Spending To Total $5.58 Billion In 2016
Pressured by declining interest in F1, global spending is expected to grow just 2.8 percent in 2016 More (subscription or free trial required) >


Sponsorship Jackpot: AEG Expands Into The Lottery Business
Entertainment giant partners with Texas Lottery on a ticket that offers VIP experiences at some of the world’s top music festivals More (subscription or free trial required) >


Fidelity Bank Named Presenting Sponsor of 2016 WRAL Freedom Balloon Fest
FUQUAY-VARINA, N.C. – The volunteer organizers of the WRAL Freedom Balloon Fest are pleased to announce Fidelity Bank as the presenting sponsor of the second community celebration dedicated to honoring the service of our nation's military families and remembering fallen heroes. More >


Jaybird Announces New Partnership with Real Salt Lake, Named Official Headphone Sponsor
SALT LAKE CITY — Premium active lifestyle brand Jaybird, today announced a new multi-year partnership with local Major League Soccer team Real Salt Lake which includes Jaybird as the official headphone sponsor for the entire team. More >


Symetra Tour Announces Gosling’s Dark ‘n Stormy Classic at Atlanta National Golf Club
MILTON, Ga. – The Symetra Tour, Road to the LPGA, announced today the addition of the Gosling’s Dark ‘n Stormy Classic to the 2016 schedule. The 54-hole event will be held the week of May 16-21 at Atlanta National Golf Club, also the co-host of the 2017 U.S. Mid-Amateur. More >


CastleOak Securities Named Presenting Sponsor for PGA Minority Collegiate Golf Championship
PALM BEACH GARDENS, Fla. – The PGA of America announced today that CastleOak Securities L.P., of New York City, has been named a presenting sponsor for the PGA Minority Collegiate Golf Championship and its accompanying one-hour highlight program on Golf Channel. More >


Yokohama Tire Corporation Returns as Title Sponsor of LPGA Tournament in Alabama
SANTA ANA, Calif. – For the third consecutive year, Yokohama Tire Corporation is teeing it up with the Ladies Professional Golf Association in Prattville, Alabama. That’s where the 2016 Yokohama Tire LPGA Classic will be held May 5-8 on the Senator Course at Capitol Hill along the Robert Trent Jones Golf Trail. More >


Jenn-Air To Showcase Innovation As Sponsor Of Architectural Digest Design Show
BENTON HARBOR, Mich. – Luxury appliance innovator Jenn-Air will once again serve as a major sponsor of the annual Architectural Digest Design Show and host a "Who's Who" of the design world at its kitchen-themed presentation stage, the Jenn-Air Master Class Studio. More >


How Red Vines Is Using Sponsorship To Promote Local Roots
Licorice brand sponsors Stagecoach music festival and other properties to support its nearly 100-year-old involvement in the entertainment industry More (subscription or free trial required) >


Inside The Evolving Hospital Category
Hospitals increase use of sponsorship as consumerization in the healthcare industry heats up More (subscription or free trial required) >

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