Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


FireKeepers Casino Hotel Extends Its Entitlement Sponsorship at MIS
BROOKLYN, Mich. — Michigan International Speedway and FireKeepers Casino Hotel have extended their partnership for many years to come that will keep the casino as the entitlement sponsor for the June Monster Energy NASCAR Cup Series race. More


GoDaddy & Danica Reunite For Big Finale & Life-After-Racing
SCOTTSDALE, Ariz. – GoDaddy Inc., the world's largest cloud platform dedicated to small, independent ventures, is back to power Danica Patrick's historic racing finale with primary sponsorships in both the Daytona 500 and Indianapolis 500. More


U.S. Ski & Snowboard Announces Global Partnership With Airweave
PARK CITY, Utah – U.S. Ski & Snowboard has announced that airweave is the latest world-class brand to join the Olympic sports organization’s growing roster of partners as the Official Bedding Supplier. More


Bridgestone Retail Operations Launches Contest Ahead of Olympic Winter Games PyeongChang 2018
NASHVILLE, Tenn. – Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, today launched a new contest in advance of the Olympic Winter Games PyeongChang 2018 that celebrates the “clutch performances” of parents who support their young athletes. More


UFC and Monster Energy Announce Extension of Global Partnership
LAS VEGAS – UFC, the world’s premier mixed martial arts organization, today announced the renewal of its global partnership with Monster Energy via multi-year extension, in which the leading distributor of energy drinks will continue to serve as the “Official Energy Drink” of UFC. More


Verizon and NBA Expand Multi-Platform Content and Technology Partnership with New Innovation Component
NEW YORK – Verizon and the National Basketball Association (NBA) today announced an innovative, multi-year partnership that will deliver one of the most comprehensive video streaming offerings of NBA content on Yahoo Sports, Yahoo Fantasy and across Verizon’s family of media brands. More


Citi Named Title Sponsor of AYS Sports Marketing’s Taste of Tennis
NEW YORK — AYS Sports Marketing today announced that Citi will serve as the title sponsor of the Taste of Tennis event series through 2019. More


Sunseeker Announced as Official Partner of FIFA World Cup 2018 in Russia
Sunseeker International is delighted to announce that it is an official FIFA Partner for the upcoming World Cup tournament in Russia. More


University Hospitals Announced as Official Medical Services Provider for 2018, 2019 USA Triathlon Age Group National Championships
COLORADO SPRINGS, Colo. — USA Triathlon and the Greater Cleveland Sports Commission today announced that University Hospitals will serve as the Official Medical Services Provider of the 2018 and 2019 USA Triathlon Age Group National Championships, both of which will be held in Cleveland. More


ABB and Formula E Partner to Write the Future of E-mobility
ABB and Formula E are teaming up in a ground-breaking partnership to champion e-mobility for a sustainable future. More

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