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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Kroger Signs Multi-Year Sponsorship With Kentucky Derby Festival
LOUISVILLE, Ky. – The Kroger Company will continue its long running support of the Kentucky Derby Festival. The grocery chain has extended its multi-year title sponsorship of Kroger’s Fest-a-Ville on the Waterfront for another five years through 2019. More >

 

Salary Survey: Follow The Money And The Money Will Follow
IEG SR’s 19th Annual Salary Survey shows disparity between larger and smaller sponsorship organizations More (subscription or free trial required) >

 

Spending On Endurance Sports Rises 4.8 Percent In 2014
Gatorade replaces PowerBar as the most active sponsor of endurance sports in terms of number of deals More (subscription or free trial required) >

 

What Sponsors Want Under The Tree
Marketing execs from Bank of America, PepsiCo, Volkswagen and other companies share sponsorship wish lists More (subscription or free trial required) >

 

Whistler Blackcomb And Blackcomb Aviation Announce Three-Year Strategic Partnership
WHISTLER, B.C. – An exciting new strategic partnership will make Blackcomb Aviation the official helicopter provider of Whistler Blackcomb. More >

 

LPGA Announces New Partnership With Get Real Golf Stats
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association announced on Thursday a new multi-year partnership with Get Real Golf Stats (GRGS). GRGS is a revolutionary tool for web and mobile providing an enhanced coaching experience to golfers and instructors alike. More >

 

MADD And GuideOne Insurance Announce Renewed Partnership
DALLAS – Mothers Against Drunk Driving (MADD) is honored to announce GuideOne Insurance as a returning sponsor of the organization, sponsoring MADD’s Victim Services trainings in a two-year agreement. As one of MADD’s earliest supporters, GuideOne joined MADD in 1980 as an initial sponsor helping with seed funding. More >

 

Cheerios And Kroger To Sponsor Ty Dillon For 2015 Daytona 500
WELCOME, N.C. – Richard Childress Racing will continue a long-standing partnership with General Mills when NASCAR XFINITY Series driver Ty Dillon makes his Daytona 500 debut driving the No. 33 Cheerios/Kroger Chevrolet SS for Circle Sport Racing in the NASCAR Sprint Cup Series season opener on February 22, 2015 at Daytona International Speedway. More >

 

Generational Equity Is Announced As The Title Sponsor For The Dallas Jingle Bell Run
DALLAS – Generational Equity, a leading mergers and acquisitions advisor for privately-held, middle-market businesses, is pleased to announce that it will be the title sponsor for the Dallas Jingle Bell Run from 2014 thru 2016. More >

 

No Sweat: Inside Degree’s Evolving Sponsorship Portfolio
Deodorant brand doubles down on basketball, football and soccer to promote products equipped with Motionsense technology More (subscription or free trial required) >

 
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