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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Columbus Crew SC Announce New Stadium Naming Rights Partnership With MAPFRE Insurance
The rebrand is now complete: After a sweeping club makeover during the offseason, Columbus Crew SC's stadium is also getting a new name ahead of the 2015 season. More >

 

Dell Becomes New Title Sponsor Of The World Golf Championships-Match Play For 2016-2019
AUSTIN, Texas & PONTE VEDRA BEACH, Fla. – The International Federation of PGA Tours and Dell today announced a multi-year agreement making Dell the title sponsor of the World Golf Championships-Match Play beginning in 2016 and running through 2019. More >

 

Klipsch Audio Announces Presenting Sponsorship Of 30th Annual Rock And Roll Hall Of Fame Induction Ceremony
CLEVELAND, Ohio – Klipsch, the leading global speaker and headphone manufacturer, is proud to announce a strategic, three-year partnership that will solidify the brand as the first-ever presenting sponsor of the Rock and Roll Hall of Fame Induction Ceremony. This monumental partnership unites two music industry legends founded on shared principles of heritage, respect, independence and expression. More >

 

How Drones Are Reshaping The Sponsorship Landscape
From improving team performance to enhancing the fan experience, drones are making a major impact in sports and entertainment More (subscription or free trial required) >

 

How the Minnesota Wild Are Monetizing Social Content
NHL team posts 15 percent to 20 percent increase in revenue by connecting sponsors with fans outside the walls of the Xcel Energy Center More (subscription or free trial required) >

 

More On Tap: Pabst To Expand Project Pabst
Pabst Brewing Co. to expand Portland music festival into a national marketing platform after seeing success with inaugural event More (subscription or free trial required) >

 

Quick Hits: Five Alternative Payment Structures
The pros and cons of revised payment schedules, pay for performance and other nontraditional payment structures More (subscription or free trial required) >

 

MetLife Backs UK Sports With Badminton Sponsorship
MetLife is to sponsor the first event of the 2015 Badminton World Federation (BWF) Superseries, at the All England Open at the National Indoor Arena in Birmingham. More >

 

Sonic Blasts Onto The PBR Scene With first-ever National Partnership
PUEBLO, Colo. – SONIC, America’s Drive-In has partnered with the Professional Bull Riders (PBR) to become the official and exclusive quick service restaurant (QSR) of the world’s premier bull riding circuit and its elite Built Ford Tough Series (BFTS). More >

 

Two Of Comcast’s Premier Brands – Comcast Business And XFINITY – Sponsor Carl Edwards, Joe Gibbs Racing In 2015
PHILADELPHIA – Comcast announced today it will join Carl Edwards and the No. 19 NASCAR Sprint Cup Series entry fielded by Joe Gibbs Racing as primary sponsor for four races in 2015. More >

 
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