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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Fastenal To Serve As Primary Partner For Stenhouse Beginning In 2015
INDIANAPOLIS, Ind. – Roush Fenway Racing announces that long-time partner Fastenal will team with two-time NASCAR champion Ricky Stenhouse Jr., serving as the anchor sponsor on the No. 17 Ford in the NASCAR Sprint Cup Series (NSCS) for a multi-year agreement beginning next season. More >


LPGA Annonces 2016 International Crown Ambassador Sponsors And Officially Brings Trophy To Illinois
NAPERVILLE, Ill. – The Ladies Professional Golf Association (LPGA) announced today at an event held at Hotel Arista that Calamos Investments and Rolex, will participate as Ambassador Sponsors for the second edition of the LPGA’s International Crown, to be played in July 2016 at Rich Harvest Farms in Sugar Grove/Big Rock, IL. More >


Dannon To Be Official Yogurt Sponsor Of The NFL
WHITE PLAINS, N.Y. – The Dannon Company today announced that beginning in 2015, it will be the Official Yogurt Sponsor of the National Football League. By sponsoring one of America’s most loved professional sports, Dannon is reinforcing its commitment to bring health through food to as many people as possible and encourage Americans to eat yogurt every day. More >


USA Basketball Announces New Marketing Partnerships With Samsung, Hospital For Special Surgery, And Diageo
NEW YORK – USA Basketball announced today new marketing partnerships with Samsung, Hospital for Special Surgery (HSS), and Diageo. As official marketing partners of USA Basketball, each will promote its brand and products throughout USA Basketball Men’s and Women’s National Team training camp, exhibition games, media, and during several special events taking place this summer in Las Vegas, Chicago, and New York. More >


The More The Merrier: BitPay To Activate St. Petersburg Bowl With Other Companies In The Bitcoin Ecosystem
Payment processor to share sponsorship assets with digital wallet companies, currency exchanges and other players in the Bitcoin universe More (subscription or free trial required) >


Where Banks Spend Money
While sports represent the largest sector as measured by number of deals, banks are active sponsors across nearly every other type of property More (subscription or free trial required) >


Who Does What: Retail Banks
Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray More (subscription or free trial required) >


Janssen Pharmaceuticals, Inc. Announced As NASCAR Sprint Cup Series Event Entitlement Partner At Chicagoland Speedway
JOLIET, Ill. – Chicagoland Speedway today announced Janssen Pharmaceuticals, Inc., the official cardiovascular partner of NASCAR, as the title sponsor of this year’s first Chase for the NASCAR Sprint Cup race. The MyAFibStory.com 400 will take place on Sunday, September 14, 2014 in recognition of National AFib Awareness Month, running throughout September. More >


Panasonic New Title Sponsor Of 2014 New York City Triathlon
NEW YORK — Life Time – The Healthy Way of Life Company and Panasonic announced today that Panasonic will be the title sponsor the 2014 Panasonic New York City Triathlon – the renowned International Distance event produced by Life Time. More >

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