Sponsorship News
Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.
In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.
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May 20 – IEG SR PREMIUM CONTENT
May 20 – IEG SR PREMIUM CONTENT
May 20 – IEG SR PREMIUM CONTENT
May 15
Pillow Pets To Partner With Bayne; “Welcome Home Troops”
CONCORD, N.C. – Roush Fenway Racing has announced a multi-race partnership with Pillow Pets. The leader in plush toys will serve as the primary sponsor on Trevor Bayne’s No. 6 Ford Mustang in the May 25th Nationwide Series race at Charlotte Motor Speedway. More >
May 14
Michigan National Guard Sponsors NCWTS Race At MIS
BROOKLYN, Mich. – The Michigan National Guard is proud to announce the continuation of its partnership with Michigan International Speedway to include the sponsorship of the August 2013 truck race, the Michigan National Guard 200. More >
May 13 – IEG SR PREMIUM CONTENT