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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Minnesota Wild Announces New Multi-Year Partnership With Bremer Bank
SAINT PAUL, Minn. – The Minnesota Wild has announced a new multi-year partnership with Bremer Bank, which includes entitlement of the Suite Level at Xcel Energy Center. More >


USA Hockey Welcomes Kraft Foods As Official Sponsor
COLORADO SPRINGS, Colo. – USA Hockey announced today the addition of Kraft Foods as an official sponsor of the organization. More >


Wakeham & Associates Marketing, Inc. Secures Naming Rights Agreement For Ottawa Convention Centre
TORONTO, ON – Wakeham & Associates Marketing, Inc. today announced that the Ottawa Convention Centre (OCC) Board of Directors has approved a ten-year naming rights sponsorship agreement for the facility with Shaw Communications Inc. Located in Ottawa, Ontario, Canada, the Centre will be named Shaw Centre. More >


Wiltshire Farm Foods Become An Official Partner Of The English Indoor Bowling Association
The English Indoor Bowling Association Ltd (EIBA), the National Governing Body for the Sport of flat green Indoor Bowls, is delighted to announce Wiltshire Farm Foods as an Official Partner. More >


RFD-TV Helps FFA Tell Its Story In A $5 million, Five-year Sponsorship
INDIANAPOLIS – Telling the FFA story to a larger audience just got a little easier thanks to a new agreement between RFD-TV, the National FFA Organization and the National FFA Foundation. More >


The Flame Broiler Partners With Rock ‘n’ Roll Los Angeles
LOS ANGELES – Competitor Group, Inc. (CGI), organizers of the Rock ‘n’ Roll Marathon Series, today announced The Flame Broiler as the Official Healthy Fast Food Partner of the Rock ‘n’ Roll Los Angeles Half Marathon benefitting the ASPCA on October 26, 2014. More >


Best Practices: Sponsor Summits
The NBA, MLS New York Red Bulls and others find success in using summits to engage sponsors and prospects More (subscription or free trial required) >


How Cisco Uses Sponsorship To Enhance Connectivity
Technology company extends partnership with NBA, preps for Rio 2016 Olympic Games and moves on from the NHL More (subscription or free trial required) >


Just What The Doctor Ordered: Abbott Partners With World Marathon Majors
Healthcare company’s evolving business drives need for consumer engagement on a global scale More (subscription or free trial required) >


RAYMOND WEIL Announces Its Sponsorship As The Official Timepiece Of Prudential Center
NEW YORK – Swiss watch brand RAYMOND WEIL announces their sponsorship as the official timepiece of Prudential Center in Newark, NJ beginning October 2014. This will be the first sponsorship of its kind for the Brand in North America. More >

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