Sponsorship News

March 5, 2010: ALEXANDRIA, Va. – The Club Managers Association of America is pleased to announce the addition of SCI Companies as a silver partner to its Corporate Advantage Program. The Corporate Advantage Program is a collaborative effort among CMAA, The Club Foundation and up to 15 corporate entities that have demonstrated a leadership role within the club industry. The program creates a bridge between club management professionals and the companies most dedicated to serving them. The monetary contributions by Corporate Advantage Program partners support the professional development programs offered and funded by CMAA and The Club Foundation... More

March 5, 2010: AUGUSTA, Ga. - E-Z-GO, a Textron Inc. company, is partnering with Atlanta Motor Speedway and the NASCAR Camping World Truck Series to present the E-Z-GO 200 on Saturday, March 6... More

March 4, 2010: LONG BEACH, Calif. – For the second consecutive year, Cholula Hot Sauce - "The Flavorful Fire" -- will be turning up the heat at the 36th Annual Toyota Grand Prix of Long Beach, April 16-18, as the race's Official Hot Sauce... More

March 3, 2010: SAN DIEGO, Calif. – Celebrating 25 years as the ‘Worlds Fastest 5k,’ the Carlsbad 5000 will feature NuVasive as its new presenting sponsor on April 11, 2010. A San Diego-based global medical device company headquartered in Sorrento Valley, NuVasive will utilize San Diego County’s longest running 5k to launch its Cheetah Gives Back Foundation and raise awareness for the Better Way Back advocacy program... More

March 3, 2010: O’FALLON, Mo. – The American Drag Racing League (ADRL) is proud to announce a major, multi-year agreement with Summit Racing Equipment, naming the Ohio-based company as the Official High Performance Source of ADRL and title rights sponsor for its Sep. 24-25, Summit Racing Equipment Ohio Drags IV at Summit Motorsports Park in Norwalk, Ohio... More

March 1, 2010: INDIANAPOLIS - TBC Retail Group announced today their sponsorship expansion between IZOD IndyCar Series driver Jay Howard and Sarah Fisher Racing (SFR) in 2010. The automotive service company will sponsor Howard and the No. 66 Service Central car at Kansas Speedway, in addition to their sponsorship of Howard at Indianapolis, Texas, Mid-Ohio and Chicago... More

March 1, 2010: DAYTONA BEACH, Fla. – The LPGA today announced that the Florida’s Natural Brand, title sponsor of the LPGA developmental tour’s (Duramed FUTURES Tour) season-opening event – Florida’s Natural Charity Classic – is now also an official partner of the LPGA. As the ‘Official Orange Juice of the LPGA,’ the Florida’s Natural® Brand will have the opportunity to integrate their brand and product into the tournament experience at twelve women’s golf events in 2010 between both the LPGA Tour and the Duramed FUTURES Tour... More

March 1, 2010: TEMPE, Ariz. - Rockford Corporation announced today that it will proudly sponsor the UnitedHealthcare Pro Cycling Team Presented by Maxxis for 2010, bringing its unique style of high-performance audio products, including its new PUNCH PLUGS headphones, to the world of cycling... More

March 1, 2010: TORONTO, ONTARIO - Olympic sponsorship has been worth its weight in gold for brands like HBC/The Bay. That National Olympic Partner has seen the biggest increase insponsorship awareness for its brand: a 43% increase in awareness, since October. That's according to the latest results of the Corporate Reputation and Sponsorship Index (CRSI), a report by Angus Reid Public Opinion – the public affairs division of interactive research and technology company, Vision Critical. CRSI engages more than 60,000 Canadians a year to track the impact of sponsorship awareness and corporate image on a brand's reputation.In this most recent evaluation, nine of the top 10 brands chosen by consumers were correctly identified as Olympic sponsors. Tim Hortons was also selected among the top ten, even though it's not an official sponsor... More

March 1, 2010: DAYTONA BEACH, Fla. – Blue Diamond Growers and the LPGA announce a partnership renewal today in support of Blue Diamond’s Oven Roasted Almonds. The enhanced partnership will highlight the introduction of the ‘Walk a Healthy 18’ campaign that will encourage fans to lead a healthy lifestyle with the LPGA and Blue Diamond Almonds, the official healthy snack of the LPGA... More