Leading the way in sponsorship insights, trends, training and events
Call Us:  (312) 944 1727

Sections:

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

Learn more about IEG > Work with IEG >

Humana Amps Up Partnership With Rock ‘n’ Roll Marathon Series
SAN DIEGO – The Rock ‘n’ Roll Marathon Series today announced Humana Inc., a leading health and well-being company, as a series-wide partner and title sponsor of four running events – in Chicago (July 18-19, 2015), Virginia Beach, Va. (Sept. 5-6, 2015), San Antonio (Dec. 5-6, 2015) and New Orleans (Feb. 28, 2016) – as well as four new “Tune-Up for Rock ‘n’ Roll” 5K races this fall. More >

 

Cash Versus In-Kind: Payment Habits Of The Top Ten Sponsorship Categories
Financial services is the most likely category to pay cash, while media is the most likely category to pay in-kind, according to IEG’s Property/Sponsorship Benchmarking Survey More (subscription or free trial required) >

 

Daily Deal: Inside Groupon’s Sponsorship Strategy
E-commerce site expands use of sponsorship to drive business across three deal categories: food and drink; health and wellness; and leisure More (subscription or free trial required) >

 

Perrier Says Oui To Music 
French sparkling water brand expands presence on the U.S. music festival scene, with a growing focus on social media activation More (subscription or free trial required) >

 

Hyundai Announces Official NFL Automotive Sponsorship
Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. More >

 

Save Mart Supermarkets Signs Multi-Year Sponsorship Extension With Sonoma Raceway
SONOMA, Calif. — Save Mart Supermarkets has signed a multi-year agreement to continue as co-title sponsor of the annual NASCAR Sprint Cup Series race at Sonoma Raceway, extending the raceway’s most enduring commercial sponsorship, officials announced today. More >

 

NHTSA Named Title Sponsor Of NASCAR Pole Day
SONOMA, Calif. – Sonoma Raceway and the National Highway Traffic Safety Administration (NHTSA) will highlight the importance of tire safety this weekend during the Toyota/Save Mart 350 NASCAR Sprint Cup Series weekend in Sonoma. More >

 

EEM Announces Longines As Title Partner For Masters Series On Three Continents
LOS ANGELES, Calif. – EEM is proud to announce that the Swiss watchmaker Longines will become the official title partner of the Longines Masters series on three continents, with elite equestrian events in Europe, Asia and America. The Longines Masters of Los Angeles will kick off the 2015/2016 series as the world’s top show jumpers and equine athletes compete for $1 million in prize money at the Los Angeles Convention Center October 1st to 4th. More >

 

Hackensack University Health Network Helps Balloon Festival Attendees Get Around
READINGTON, N.J. – Hackensack University Health Network will sponsor the on-site handicap parking area and senior courtesy shuttles to enhance the experience of elderly and physically disabled patrons attending the upcoming 33rd annual QuickChek New Jersey Festival of Ballooning in Association with PNC Bank. More >

 

BlueDEF And The Professional Bull Riders Launch BlueDEF Bucking Madness: Bull Rider Reality
PUEBLO, Colo. – BlueDEF Diesel Exhaust Fluid, the title sponsor of the PBR’s BlueDEF Velocity Tour, and the Professional Bull Riders (PBR), have partnered to conduct a national search for the next up-and-coming bull riding stars, and fulfill someone’s dream of becoming a PBR bull rider. Aspiring bull riders, talented athletes and PBR fans will be able to discover if they have what it takes to compete on the world’s premier bull riding circuit. Contestants can enter the contest at www.BuckingMadness.com from June 23 – July 30. More >

 
 |<  < 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >|