Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

 

Epic Race: Yokohama Tire-Sponsored U.S. Spartan Athletes Pumped for the World Championships
SANTA ANA, Calif. – The super-tough will get tested once more as Yokohama Tire’s three sponsored Spartan Race athletes roll into Lake Tahoe, CA for the 2017 season finale Reebok Spartan Race World Championship on Sept. 30. More

 

Chicago White Sox And Footprints To Recovery Partner On Awareness Initiative In The Fight Against Substance Abuse
CHICAGO – The Chicago White Sox are teaming up with Footprints to Recovery, the nationwide drug and alcohol treatment center, to help raise awareness to drug and alcohol addiction, inspire and bring hope to those in need and encourage the heroic caregivers and medical professionals who fight this growing epidemic every day. More

 

LA Galaxy And The Partnership For A Healthier America Team Up For A Second Year In Support Of “Drink Up” Initiative To Encourage Water Consumption Across Los Angeles
LOS ANGELES – The LA Galaxy and the Partnership for a Healthier America (PHA), a non-profit organization that works with the private sector to make healthier choices easier for busy parents and families, and an official partner of the club, are teaming up for a second year. More

 

First Command Is A Proud Sponsor Of The Naval Academy Athletic Association
FORT WORTH, Texas – First Command Financial Services, Inc., is proud to team up with the Naval Academy Athletic Association in a long-term sports sponsorship agreement benefitting the midshipmen at the U.S. Naval Academy. More

 

Aflac Serves as Diamond Sponsor at CureFest for Childhood Cancer Awareness Month
COLUMBUS, Ga. – Aflac, the leading provider of voluntary insurance sales at the worksite in the U.S. and a longtime champion of the childhood cancer cause, today participated as a Diamond Sponsor of CureFest for Childhood Cancer. More

 

T-Mobile Arena in Las Vegas Names StubHub, AXS as Official Secondary Ticketing Partners
LOS ANGELES and SAN FRANCISCO – T-Mobile Arena, Las Vegas' newest sports and entertainment venue, named StubHub, the world's largest ticket marketplace, and AXS, a leading ticketing and digital media platform, as its official secondary ticketing partners. More

 

O2 Fitness Named Title Sponsor of the Charleston Marathon Through 2020
RALEIGH, N.C. — The Charleston Marathon is pleased to announce O2 Fitness has been named the title sponsor of the annual event through 2020. More

 

Anaheim Ducks & Antis Roofing & Waterproofing Partner To Support Local Nonprofits Through Community Corner Program
ANAHEIM, Calif. – The Anaheim Ducks announced today that Antis Roofing and Waterproofing will become a naming rights partner for the Ducks Community Corner program, supporting local non-profit organizations. More

 

New York Jets And The NYU School Of Professional Studies Form Multifaceted Strategic Alliance
FLORHAM PARK, N.J. and NEW YORK – The New York Jets and the NYU School of Professional Studies (NYUSPS) today announced a unique strategic alliance built upon a multifaceted partnership, which will include the development of franchise-centered applied studies curricula, the launch of an ideation and entrepreneurship laboratory, and the creation of original educational programming. More

 

TheHouse.com Announces Multi-Year Sponsorship With Chicagoland Speedway’s NASCAR Camping World Truck, NASCAR XFINITY And Monster Energy Nascar Cup Series Races
JOLIET, Ill. – Chicagoland Speedway and TheHouse.com today announced a multi-year agreement as the entitlement sponsor for multiple levels of NASCAR races through 2019. More

 
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