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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Lilly Diabetes, American Diabetes Association And Roush Fenway Racing To Drive Awareness During Month Of November
CONCORD, N.C. – Throughout the month of November, Roush Fenway Racing will support partners Lilly Diabetes and the American Diabetes Association as they highlight American Diabetes Month and World Diabetes Day. In addition to unique video and social content, the team will carry special decals on all six of its Fords in both the NASCAR Nationwide Series and NASCAR Sprint Cup Series during the month. More >

 

OneMain Financial To Sponsor Roush Fenway Racing No. 1 Ford Mustang And Elliott Sadler In 2015
CONCORD, N.C. – OneMain Financial announced today that it will be the primary sponsor of the Roush Fenway Racing No. 1 OneMain Financial Ford Mustang driven by Elliott Sadler in the 2015 NASCAR Xfinity Series (NXS). This sponsorship reunites the two organizations as OneMain Financial (previously known as CitiFinancial) sponsored Roush Fenway entries in the NASCAR Nationwide Series from 2008 to 2010. More >

 

Annexus Becomes Suns Apron Courtside Signage Partner
PHOENIX – The Phoenix Suns and Annexus have agreed to a multi-year partnership extension with the addition of Annexus as the team’s apron signage partner. As such, the Annexus logo now appears in front of both the home and away team benches, on the Suns main court. More >

 

Bit-O-Honey To Appear On Chris Buescher’s No. 60 Mustang At Texas Motor Speedway
CONCORD, N.C. – Just in time for Halloween, Chris Buescher’s No. 60 Roush Fenway Racing Ford Mustang will carry the Bit-O-Honey colors this weekend in Saturday’s NASCAR Nationwide Series (NNS) race at Texas Motor Speedway. More >

 

Northrop Grumman Announced As Presenting Sponsor Of The American Veterans Center Honors Broadcast
WASHINGTON – The American Veterans Center (AVC) is proud to announce that the Northrop Grumman Corporation will serve as the presenting sponsor of the AVC Honors program on Nov. 8 at the Mayflower Hotel in Washington, D.C. This event honors military heroes from conflicts ranging from WWII to Afghanistan, where all demonstrated valor, honor and sacrifice above and beyond the call of duty. More >

 

Kia Motors And NBA Expand Partnership With New Multiyear Agreement
NEW YORK – The National Basketball Association (NBA) and Kia Motors America, Inc. (KMA) today announced a new multiyear extension of their marketing partnership, which began in 2008. In addition to continuing to serve as the league’s Official Automotive Partner, Kia also now is recognized as the Official Luxury Vehicle of the NBA, following the recent introduction of the brand’s modern and elegant K900 rear-drive luxury sedan. More >

 

The Charmed Life: Jewelry Companies Set New Sponsorships
Pandora and Alex and Ani double down on sponsorship to promote licensed product and access new sales channels More (subscription or free trial required) >

 

Where Your New Sponsors Will Come From In 2015
Consumer audio products, cable TV networks and other categories that represent prime prospects for the upcoming year More (subscription or free trial required) >

 

BBVA Teams Up With NBA On New Multiyear Agreement
NEW YORK and MADRID – The NBA and BBVA today announced a multiyear extension of their marketing partnership, cementing the global financial services group’s role as Official Bank of the NBA, the Women’s National Basketball Association (WNBA), and the NBA Development League (NBA D-League). More >

 

NIVEA MEN Signs Deal As Presenting Sponsor Of The FXFL
WILTON, Conn. – NIVEA MEN, and the Fall Experimental Football League (FXFL), the new developmental football league, entered into a sponsorship agreement today. As Presenting Sponsor of the inaugural league, NIVEA MEN enters the professional football arena for the first time in the US. More >

 
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