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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Fastenal To Serve As Primary Partner For Stenhouse Beginning In 2015
INDIANAPOLIS, Ind. – Roush Fenway Racing announces that long-time partner Fastenal will team with two-time NASCAR champion Ricky Stenhouse Jr., serving as the anchor sponsor on the No. 17 Ford in the NASCAR Sprint Cup Series (NSCS) for a multi-year agreement beginning next season. More >


The More The Merrier: BitPay To Activate St. Petersburg Bowl With Other Companies In The Bitcoin Ecosystem
Payment processor to share sponsorship assets with digital wallet companies, currency exchanges and other players in the Bitcoin universe More (subscription or free trial required) >


Where Banks Spend Money
While sports represent the largest sector as measured by number of deals, banks are active sponsors across nearly every other type of property More (subscription or free trial required) >


Who Does What: Retail Banks
Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray More (subscription or free trial required) >


Formula Four Is Official Partner & Water Of Subaru Ironman Canada
WHISTLER, B.C. – Formula Four will be the official bottled water and oxygenated water of the Subaru Ironman Canada on Sunday in Whistler, B.C. More >


American Express Proud To Sponsor Inaugural Taste Of Toronto Festival
TORONTO – American Express Canada is proud to be a sponsor of the upcoming Taste of Toronto Festival on July 24th - 27th, giving Cardmembers access to benefits throughout the four day festival. More >


Behringer Expands Sponsorship Of MetroPCS Dallas Marathon, Assumes Title Sponsorship Of Relays
DALLAS – MetroPCS Dallas Marathon race organizers announced today that Behringer, a Dallas-based leader in specialized investment opportunities, has expanded its sponsorship of Dallas’ largest marathon. Behringer now will serve as the title sponsor of the 5-Person Relay and the Corporate Relay Challenge through 2016. More >


BNY Mellon Named Finish Line Festival sponsor For The Waddell & Reed Kansas City Marathon With Ivy Funds
KANSAS CITY, Mo. – The Kansas City Sports Commission is thrilled to announce that BNY Mellon will be the official sponsor of the 2014 Finish Line Festival at the Waddell & Reed Kansas City Marathon with Ivy Funds on Saturday, October 18. More >


Etihad Airways Unites Endurance Athletes Around The World As Events DC Nation’s Global Triathlon Sponsor
WASHINGTON, D.C. – Etihad Airways today announced plans for an expanded sponsorship of Events DC Nation’s Triathlon to Benefit the Leukemia & Lymphoma Society, taking place on Sunday, Sept. 7. More >

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