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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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American Express Proud To Sponsor Inaugural Taste Of Toronto Festival
TORONTO – American Express Canada is proud to be a sponsor of the upcoming Taste of Toronto Festival on July 24th - 27th, giving Cardmembers access to benefits throughout the four day festival. More >


Behringer Expands Sponsorship Of MetroPCS Dallas Marathon, Assumes Title Sponsorship Of Relays
DALLAS – MetroPCS Dallas Marathon race organizers announced today that Behringer, a Dallas-based leader in specialized investment opportunities, has expanded its sponsorship of Dallas’ largest marathon. Behringer now will serve as the title sponsor of the 5-Person Relay and the Corporate Relay Challenge through 2016. More >


BNY Mellon Named Finish Line Festival sponsor For The Waddell & Reed Kansas City Marathon With Ivy Funds
KANSAS CITY, Mo. – The Kansas City Sports Commission is thrilled to announce that BNY Mellon will be the official sponsor of the 2014 Finish Line Festival at the Waddell & Reed Kansas City Marathon with Ivy Funds on Saturday, October 18. More >


Etihad Airways Unites Endurance Athletes Around The World As Events DC Nation’s Global Triathlon Sponsor
WASHINGTON, D.C. – Etihad Airways today announced plans for an expanded sponsorship of Events DC Nation’s Triathlon to Benefit the Leukemia & Lymphoma Society, taking place on Sunday, Sept. 7. More >


Intelligentsia Cup Partners With Zipcar
CHICAGO – Zipcar, the world’s leading car sharing network, is sponsoring the category 2/3 series of the Intelligentsia Cup Prairie State Cycling Series. As part of the sponsorship, Zipcar will provide an official pace car at many of the Intelligentsia Cup bike races, including the Chicago Criterium on July 26. In addition, the leader throughout and the overall winner of the category will wear a custom-designed Zipcar green jersey. More >


JR Motorsports, Jimmy John’s Partner For Chicago Nationwide Race
MOORESVILLE, N.C. – JR Motorsports announced today that Jimmy John’s, the gourmet sandwich shop with more than 1,900 locations across the United States, will be the primary sponsor on Kevin Harvick’s No. 5 Chevrolet in the Sept. 13 Jimmy John’s Freaky Fast 300 NASCAR Nationwide Series race at Chicagoland Speedway. More >


The FIAT Brand Rides Wave At Vans US Open Of Surfing For 2nd Year
AUBURN HILLS, Mich. – FIAT Brand North America will once again team up with the Vans US Open of Surfing this July 26-August 3 in Huntington Beach, California. As part of the activation, the FIAT brand will display a stand that allows attendees to interact with the full FIAT portfolio, including the high-performance Fiat 500 Abarth Cabrio, the 4-door 500L Trekking model, and the all-electric Fiat 500e. More >


IEG Research: The Coca-Cola Co. Is The Most Active Sponsor Of Theme Parks
Beverage giant makes a splash with 62 percent of theme parks and water parks reporting a partnership with the company More (subscription or free trial required) >


No One Night Stand: Bedding Companies Get Comfortable With Sponsorship
Manufacturers and retailers ink new ties ranging from grassroots events to national sports leagues and teams More (subscription or free trial required) >


The Most Active Sponsors Of Zoos And Aquariums
Banks are 8.2 times more likely to sponsor zoos and aquariums than the average of all sponsors More (subscription or free trial required) >

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