Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Liberty National to Partner with Roush Fenway Racing and Trevor Bayne in 2017
CONCORD, N.C. – Roush Fenway Racing has announced a partnership with Liberty National Life Insurance Company, that will see the leading health and life insurance company serve as a primary team partner on Daytona 500 winner Trevor Bayne’s No. 6 Ford Fusion. More >


See More, Be More: How Infosys Is Helping The Sport Of Tennis
IT company uses ATP to demonstrate how technology can change the game of tennis—and how it can do the same for clients More (subscription or free trial required) >


Gillette To Sponsor The British & Irish Lions For 2017 Tour To New Zealand
The British & Irish Lions today announced that Gillette will be an Official Sponsor for the 2017 Tour to New Zealand. More >


Honda Named Title Sponsor Of 2017 NHL All-Star Game In Los Angeles, Expands Commitment As The Official Vehicle Of The NHL
LOS ANGELES – Honda and the National Hockey League (NHL) announced today that the automaker will serve as the title sponsor of the 2017 NHL All-Star Game in Los Angeles. More >


Event Center at McCormick Square to be Named Wintrust Arena
CHICAGO — Wintrust Financial Corporation – Chicago’s leading community and corporate banking company – DePaul University, and the Metropolitan Pier and Exposition Authority (MPEA), today announced that the new event center at McCormick Square will be called Wintrust Arena. More >


Realtor.com Gives Sponsorship A Positive Appraisal
Real estate portal uses Oddball Comedy Festival to engage home buyers, with additional deals in the works More (subscription or free trial required) >


Toshiba And AEG Expand Partnership Across The U.S. And Europe
Toshiba Global Commerce Solutions heightens investment in sports via partnerships with AEG venues in Berlin, Los Angeles and London More (subscription or free trial required) >


The Atlanta Hawks And Kumho Tire USA Ink New Multi-Year Deal
ATLANTA – The Atlanta Hawks and Kumho Tire USA announced today that they have entered into a multi-year partnership making the newly based in Georgia company the official tire of the local NBA team. More >


Turkey Trot Los Angeles Announces The United Arab Emirates Consulate as Presenting Partner
More than 5,000 runners and walkers are set to participate in the 4th annual Turkey Trot Los Angeles 5k/10k Run and Walk Presented by UAE-USA United on Thanksgiving morning, November 24, 2016, which benefits The Midnight Mission. More >


Advancements In Communications Between Properties And Sponsors
Communication mapping, real-time reporting and other ways properties are keeping the lines of communication open More (subscription or free trial required) >

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