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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Cruise Lines Set Sail For New Sponsorship Waters
Carnival, Princess and Norwegian sign new deals to promote new ships and draw new customers More (subscription or free trial required) >


Inside AT&T’s Evolving Sponsorship Strategy
Ryan Luckey, AVP of corporate sponsorships, discusses how AT&T enhances the fan experience with mobile-first activations More (subscription or free trial required) >


Storefront Sets Up Shop At Treasure Island Music Festival
Retail matchmaker sponsors Bay Area festivals with deals in Chicago and New York City in the works More (subscription or free trial required) >


2015 To Mark Final Year Of Humana’s Sponsorship Of The Humana Challenge
PONTE VEDRA BEACH, Fla. – The PGA TOUR announced today that 2015 will mark Humana’s final year as title sponsor of the Humana Challenge. More >


Athletics: Medtronic Extends Title Sponsorship Of Twin Cities Marathon Through 2020
MINNEAPOLIS – Medtronic and Twin Cities In Motion, the organizers of the Medtronic Twin Cities Marathon, today announced a five-year, $2.5 million agreement that will keep Medtronic as the title sponsor of the Twin Cities Marathon and three additional Twin Cities In Motion events through 2020: the TC 1 Mile, TC Family Events, and TC 10 Mile. More >


Cadillac Becomes Title Sponsor Of 2015 World Golf Championships-Cadillac Match Play
SAN FRANCISCO – The PGA TOUR, on behalf of the International Federation of PGA Tours and Cadillac, today announced through its digital channels (http://youtu.be/fbC07-i34zI) an agreement whereby Cadillac becomes title sponsor of the 2015 World Golf Championships-Cadillac Match Play, in addition to its existing sponsorship of the World Golf Championships-Cadillac Championship. More >


DIRECTV Signs On As Title Sponsor Of 2014 Wooden Legacy
DIRECTV and ESPN announced an agreement to continue the broadcast satellite service provider’s title sponsorship of the 2014 DIRECTV Wooden Legacy. The DIRECTV Wooden Legacy college basketball tournament will be played at Titan Gym and Honda Center over Thanksgiving weekend on Thursday, Friday and Sunday, Nov. 27, 28 and 30. More >


For The Love Of Hockey: Kraft To Launch Campaign In Search Of America’s Passionate Hockey Town
NORTHFIELD, Ill. – Kraft will celebrate the passion and unity of hockey communities like never before with the launch of Kraft Hockeyville 2015 on both sides of the border. For the first time, the award-winning program in Canada is expanding to help build better communities in the United States as well. More >


Minnesota Wild Announces New Multi-year Partnership With Jack Daniel's, Including The Old No. 7 Club At Xcel Energy Center
SAINT PAUL, Minn. – The Minnesota Wild has announced a new multi-year partnership with Jack Daniel’s, which includes a Jack Daniel’s Old No. 7 Club at Xcel Energy Center. This is the first-ever partnership between the Wild and Jack Daniel’s. More >


Minnesota Twins And CenturyLink Announce New Naming Rights Sponsorship In Lee County, Florida
MINNEAPOLIS-ST. PAUL, Minn. – The Minnesota Twins and CenturyLink today announced an expansion of their long-standing, multi-faceted partnership, which will now include naming rights for the CenturyLink Sports Complex in Fort Myers, Fla. now known as the Lee County Sports Complex. Since its inception in 1991, the newly-named CenturyLink Sports Complex remains the year-round player development center and Spring Training home of the Minnesota Twins. More >

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