Vision Critical Communications Inc.: Olympic Spending Nets Gold For Top Olympic Sponsors
March 1, 2010: TORONTO, ONTARIO - Olympic sponsorship has been worth its weight in gold for brands like HBC/The Bay. That National Olympic Partner has seen the biggest increase insponsorship awareness for its brand: a 43% increase in awareness, since October. That's according to the latest results of the Corporate Reputation and Sponsorship Index (CRSI), a report by Angus Reid Public Opinion – the public affairs division of interactive research and technology company, Vision Critical. CRSI engages more than 60,000 Canadians a year to track the impact of sponsorship awareness and corporate image on a brand's reputation.In this most recent evaluation, nine of the top 10 brands chosen by consumers were correctly identified as Olympic sponsors. Tim Hortons was also selected among the top ten, even though it's not an official sponsor... More