Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

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PGA TOUR, CDW Extend Marketing Relationship through 2021
LINCOLNSHIRE, Ill. and PONTE VEDRA BEACH, Fla. — The PGA TOUR and CDW Corporation today announced a five-year extension of their marketing relationship that will extend CDW’s role as the “Official Technology Partner of the PGA TOUR and PGA TOUR Champions” through 2021. More >


Corporate Do-Gooders: The Most Active Sponsors Of Causes
Bank of America retains status as most active sponsor; pharmaceuticals replace retailers as most active category More (subscription or free trial required) >


Hot Category: Financial Technology
Fintechs double down on sponsorship to build their brands, engage employees and demonstrate technology in action More (subscription or free trial required) >


FCA US Offers Multiple Exhibits and Family Fun at the 2016 State Fair of Texas
FCA US LLC will roll into the 2016 State Fair of Texas Auto Show this week, Sept. 30, with a variety of displays and interactive experiences, featuring Chrysler, Jeep®, Dodge, Ram and FIAT brand vehicles. More >


Radio One Proudly Serves As Media Sponsor Of The Smithsonian's National Museum Of African American History & Culture
SILVER SPRING, Md. – Radio One, Inc. is the proud media sponsor of the Smithsonian's National Museum of African American History & Culture (NMAAHC) that officially opened Saturday, September 24, 2016. More >


CIBC Teams Up with CHL in New Multi-Year Partnership
TORONTO – CIBC and the Canadian Hockey League (CHL) are proud to announce an exciting new partnership, as CIBC becomes the Official Bank of the CHL, and its three regional leagues, Western Hockey League (WHL), Ontario Hockey League (OHL) and Quebec Major Junior Hockey League (QMJHL). More >


Life is Beautiful Festival Partners with KINDLAND as First Cannabis Sponsor of a Major U.S. Festival
LOS ANGELES – KINDLAND, a fast-growing cannabis media upstart, is now the first cannabis industry company to sponsor a major U.S. music festival, Las Vegas-based 'Life is Beautiful,' happening this Friday to Sunday, September 23-25 that will be attended by more than 150,000 people and feature major performances by artists including Mumford and Sons, J. Cole, and Major Lazer. More >


Toyota Mirai Takes the Spotlight at 2016 DTLA Film Festival as Presenting Sponsor Final Programming Unveiled
LOS ANGELES – Lights, camera – hydrogen! The Toyota Mirai hydrogen fuel cell electric vehicle will be the presenting sponsor of the 2016 DTLA Film Festival, it was announced today. Also announced was the final programming line-up for the festival, beginning today for eight days, Sept. 21-28 at L.A. LIVE in downtown Los Angeles. More >


Bad Boy Off Road to Sponsor NASCAR Sprint Cup Series Race
AUGUSTA, Ga. — Bad Boy Off Road, a Textron Specialized Vehicles brand, will be the title sponsor at New Hampshire Motor Speedway’s upcoming NASCAR Sprint Cup Series race Sept. 25 in Loudon, N.H. More >


City of Philadelphia Announces Saint-Gobain as the Presenting Sponsor of the Welcome Center at LOVE Park
PHILADELPHIA – Today, Mayor Jim Kenney joined officials of Philadelphia Parks & Recreation and the Fairmount Park Conservancy to celebrate the highly anticipated start of the renovation of the Welcome Center at LOVE Park, and announced Saint-Gobain will be the Presenting Sponsor of the Welcome Center, which is anticipated to be completed in spring 2017 in tandem with the rebuilding of LOVE Park in Center City. More >

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