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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

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Champion Power Equipment Continues Partnership with GMS Racing
STATESVILLE, N.C. – Champion Power Equipment will expand their partnership with GMS Racing in 2016, as the primary sponsor of driver Grant Enfinger for select NASCAR Camping World Truck Series events. Champion, a leading supplier of durable engine products, will kick off the season with Enfinger at the historic Daytona (Fla.) International Speedway later this month. More >


Liverpool FC Launches Partnership With DraftKings
Liverpool FC has signed a global partnership deal with fantasy sports platform, DraftKings, making the brand Liverpool’s Official Daily Fantasy Sports Partner. More >


LPGA Announces Acer’s Renewal as Official Marketing Partner
DAYTONA BEACH, Fla. — The Ladies Professional Golf Association (LPGA) announced today that Acer, a global leader in computers, software and technology services, has renewed as Official Marketing Partner in the LPGA family and will continue as the Official Tablet of the LPGA this tournament season. More >


USA Luge and Dlyte.com Announce February 16, 2016 "Virtual Coffee Drink-Off"
LAKE PLACID, N.Y. — USA Luge and Dlyte set a goal, starting February 16, to get 10,000 fans and supporters to purchase coffee from one of the three national coffee brands carried by Dlyte while simultaneously raising the funds to propel USA Luge's rise as a medal-winning force. The three national retail coffee brands offered by Dlyte are Starbucks, Caribou Coffee and Coffee Bean. More >


NFL Sponsorship Revenue Grows 4.4 Percent In 2015 Season
League and team sponsorship revenue totals $1.2 billion in 2015-2016 season, with the insurance category leading the charge More (subscription or free trial required) >


The Growing Popularity Of B2B Networking Councils
Rightsholders add value by offering access to new sales channels More (subscription or free trial required) >


Eversource to Continue Title Sponsorship of Hartford Marathon and Half Marathon Through 2019
BERLIN & GLASTONBURY, Conn. — The Hartford Marathon Foundation and Eversource announce the extension of the title sponsorship of the Eversource Hartford Marathon and Half Marathon through 2019. The 23rd running of the race takes place October 8, 2016, and is the third year of Eversource’s commitment to the premier Connecticut event, which provided $13.6 million in economic value to the region in 2015. More >


Chevys Fresh Mex Becomes Title Sponsor of NASCAR Pro Series West Race in Sonoma
SONOMA, Calif. — Sonoma Raceway today announced that it has signed a multi-year agreement with Chevys Fresh Mex, under which the California-inspired Mexican restaurant will become title sponsor of the 64-lap NASCAR K&N Pro Series West feature at Sonoma Raceway. More >


Announcing New Chase Center in San Francisco
When the Golden State Warriors set out to build a state-of-the-art home on San Francisco's waterfront, they took inspiration from recent efforts by other teams, says Rick Welts, the team's President and Chief of Operations. They looked at what the Nets were able to build in Brooklyn and at the ways Milwaukee and Sacramento are planning revitalized downtowns around new arenas. More >


KOSÉ Signs as Title Sponsor of 2016 Team Challenge Cup
COLORADO SPRINGS, Colo. — U.S. Figure Skating and Van Wagner Sports & Entertainment announced today that Japan-based cosmetics company KOSÉ will serve as the title sponsor of 2016 KOSÉ Team Challenge Cup set for April 22-24, 2016, in Spokane, Washington. More >

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