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Emirates, Canadian Pacific, Opera Gallery, Hermès, And Artemide Join As Partners Of The Second Edition Of The Longines Masters Of Los Angeles On October 1-4, 2015
LOS ANGELES – EEM, creator and organizer of the Longines Masters series, today announced its partnerships for the second annual Longines Masters of Los Angeles, including luxury brands such as Emirates, Canadian Pacific, Opera Gallery, Hermès Sellier and Artemide. These prestigious partners join previously announced Longines and Gucci. During the event October 1-4, 2015 at the Los Angeles Convention Center, visitors will immerse themselves in culture and luxury as they receive a front-seat view of the glamour of Hollywood combined with an unparalleled level of competition. More >


Wescom, Official Financial Institution Of UCLA Athletics And Rose Bowl Stadium
LOS ANGELES – IMG today announced Wescom Credit Union has committed to a major partnership with its UCLA and Rose Bowl Properties. The partnership, which seeks to build relationships with UCLA student-athletes, fans and alumni, makes Pasadena-based Wescom “The Official Financial Institution of UCLA Athletics” and “The Official Financial Institution of the Rose Bowl Stadium.” More >


All In the Family: New Jersey Devils Host Sales Academy
Sales execs from the New Jersey Devils, Philadelphia 76ers, Albany Devils and Delaware 87ers share best practices at sales confab More (subscription or free trial required) >


IEG Property Survey: The Sponsorship Sales Cycle
Thirty-two percent of deals take seven to 12 months to close, with 18 percent taking a year or more More (subscription or free trial required) >


Mercedes-Benz Signs Naming Rights Agreement For Iconic New Stadium In Atlanta
ATLANTA, Ga. – AMB Sports & Entertainment (AMBSE) today announced Mercedes-Benz USA (MBUSA) will be the naming partner of the new Atlanta stadium, now officially named Mercedes-Benz Stadium. The agreement, which continues through 2042, includes official naming rights and other partnership benefits. More >


Toyota Grand Prix Of Long Beach Continues Long-Standing Entitlement
LONG BEACH, Calif. – The Grand Prix Association of Long Beach announced today that it has reached a multi-year agreement with Toyota Motor Sales, U.S.A. Inc. and the Southern California Toyota Dealers Association to continue as the title sponsor of the Toyota Grand Prix of Long Beach. More >


Bush’s Beans Renews Longtime Partnership With JTG Daugherty Racing’s No. 47 Chevrolet SS Team
BRISTOL, Tenn. – JTG Daugherty Racing is proud to announce a multiyear renewed partnership with one of their long-standing primary sponsors, Bush Brothers & Company, as driver AJ Allmendinger prepares to race the No. 47 BUSH’S Grillin’ Beans Chevrolet SS in the Irwin Tools Night Race at Bristol Motor Speedway. More >


Steak ‘N Shake To Expand Partnership To Include Primary Sponsorship Of Rahal Letterman Lanigan’s Indy Car Entry For Final Two Races Of The Season
BROWNSBURG, Ind. – Rahal Letterman Lanigan Racing (RLL) announced today that Steak ‘n Shake, the definitive American brand and home of the original Steakburger and hand-dipped milkshakes, has expanded its role with the team to include primary sponsorship of the No. 15 Indy car driven by Graham Rahal at the final two Verizon IndyCar Series races of the season — Pocono Raceway on August 23 and Sonoma Raceway on August 30. Rahal is currently second in series standings, only nine points out of first place with two races to go. More >


Maker Of OREO Cookies And BelVita Biscuits Announces Sponsorship Agreement With US Open
EAST HANOVER, N.J. – Mondelez International, maker of OREO cookies and belVita breakfast biscuits, today announced a sponsorship deal to become an Official Promotional Partner of the US Open. More >

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