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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Ford Trucks Signs Multi-year Agreement With The PBR Leading 10 Other Partnership Renewals In 2015
PUEBLO, Colorado – After enjoying 12 years as the title sponsor of the Professional Bull Riders (PBR) elite Built Ford Tough Series (BFTS), Ford Trucks has signed a new, multi-year agreement with the world’s premier bull riding circuit. More >


Kelley Kronenberg Announces Partnership With Professional Triathlete And South Beach Resident Leanda Cave
FORT LAUDERDALE, Fla. – Kelley Kronenberg, a national full-service law firm, announced a new partnership with triathlete Leanda Cave, the 2012 World Champion in the full and half Ironman distance. More >


NBA Announces Kaiser Permanente As First-Ever Health Care Partner
NEW YORK – Kaiser Permanente and the National Basketball Association (NBA) announced today a new multiyear strategic partnership that will focus on building healthier communities. The agreement also makes Kaiser Permanente the Official Health Care Partner of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League), and USA Basketball. More >


bitLanders To Be A Sponsor Of The 2015 New York Open Judo Team Championship And Award The bitLanders Bitcoin Judo Cup
NEW YORK – bitLanders will once again be a proud sponsor of the New York Open Judo Team Championship on Sunday, March 29, 2015. The New York Athletic Club will host the event. More >


EverBank Signs Sponsorship Agreement With SMG Jacksonville For 3-Year Extension Of Jacksonville Veterans Memorial Arena And Other SMG Managed Facilities
JACKSONVILLE, Fla. — EverBank today announced that it has signed an agreement with SMG Jacksonville to continue as the official bank of the Jacksonville Veterans Memorial Arena for an additional three years, through 2018. More >


How Hisense Is Using Sponsorship To Build Visibility On The Global Stage
Chinese consumer electronics company inks title of NASCAR Xfinity Series race to build presence in U.S. market, with additional deals expected to follow More (subscription or free trial required) >


Inside Visa’s Evolving Sponsorship Strategy
Payment giant doubles down on client-specific deals and partnerships that promote specific products and services More (subscription or free trial required) >


BANXblock Named Official Sunscreen Of USA Water Poloefforts including SkipShot magazine an
HUNTINGTON BEACH, Calif. – BANXblock, an all-natural performance sunscreen, has been named the official sunscreen of USA Water Polo through 2015. As part of the agreement BANXblock will supply sunscreen to the USA Water Polo Men's and Women's National Teams along with sun safe editorial content for USA Water Polo's communication efforts including SkipShot magazine and monthly e-newsletters. More >


Charles Schwab And PGA TOUR Sign Record
SAN FRANCISCO, Calif. and PONTE VEDRA BEACH, Fla. – The PGA TOUR and Charles Schwab & Co., Inc. today announced an historic 20-year extension of their multifaceted marketing partnership. This represents the longest marketing agreement the PGA TOUR has ever entered. More >


DuPont Kevlar Kicks Off 50th Anniversary With Sponsorship Of ESPN’s X Games Aspen
WILMINGTON, Del. – DuPont Protection Technologies today announced that it will kick-off a year-long celebration of the 50th anniversary of DuPont Kevlar starting this week with the sponsorship of the ESPN’s X Games Aspen, January 22-25. DuPont will highlight Kevlar and the new Dare Bigger brand platform, along with Armada Skis, Inc., in a new film featuring the research and development of high-performance skis made with DuPont Kevlar that will be used by Olympic freeskier and six-time X Games medalist, Torin Yater-Wallace. More >

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