Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Molex Celebrates Second Year as Official Sponsor of Bank of America Chicago Marathon
LISLE, Ill. – Molex, a leading global manufacturer of electronic solutions, continues its commitment to health and fitness and recruiting as part of its Chicago Marathon official sponsorship. More >


How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action
This month’s launch of Instagram Stories puts demand for sports and entertainment content into hyper drive More (subscription or free trial required) >


Frontier Communications Announces Major College Sports Sponsorship
Frontier Communications Corporation and IMG today announced that Frontier has signed multimedia rights partnerships with 10 universities, beginning with the 2016 college football season. More >


Otter Pops Returns to the World of Racing to Sponsor Jeffrey Earnhardt’s Car at the Bojangles’ Southern 500
WEST CHICAGO, Ill. – After a twenty-year hiatus, Otter Pops, the delicious and fun freezer pops “like no otter,” re-enter the world of auto racing at the Bojangles’ Southern 500 race at the Darlington Raceway More >


PGA Partner with Western Union Business Solutions
Western Union Business Solutions has been announced as the Official Foreign Exchange Partner of the PGA of Australia and an Official Partner of the Australian PGA Championship. More >


Worldwide TOP Partner Toyota Becomes Founding Partner of Olympic Channel
The International Olympic Committee (IOC) today announced that Worldwide Olympic Partner Toyota Motor Corporation (Toyota) has become a Founding Partner of the Olympic Channel. More >


Hard Rock International and Miami Dolphins Announce Stadium Naming Rights Agreement
This venue will serve as the home of the Miami Dolphins, University of Miami football team, Orange Bowl, Super Bowl LIV and the 100th anniversary of the NFL, international soccer and a host of world-class events. More >


Roster Of World Cup Of Hockey 2016 Corporate Partners Expands
TORONTO – Top brands autoTRADER.ca, EA, Esso/Exxon Mobil, Geico, Pizza Pizza, SAP, Sonnet and Upper Deck have joined the roster of Official Partners for the World Cup of Hockey 2016, the best-on-best international hockey tournament featuring more than 170 NHL players that will be held Sept. 17–Oct. 1 at Air Canada Centre in Toronto. More >


USA Hockey Announces Athletica Sports Systems as Latest Partner
COLORADO SPRINGS, Colo. – Athletica Sports Systems, a leader in the design, engineering, and manufacture of dasher board systems, has been named an official supplier of USA Hockey. More >


Inside Yelp’s Sponsorship Strategy
User-generated content provider uses sponsorship to drive traffic, engage users and reinforce local roots More (subscription or free trial required) >

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