Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


August Monster Energy NASCAR Cup Series Race Named Consumers Energy 400
BROOKLYN, Mich. — Michigan International Speedway and Consumers Energy have expanded their relationship in a multi-year agreement to include the entitlement sponsorship of the August Monster Energy NASCAR Cup Series race. More


PNC Extends Title Sponsorship of PNC Father/Son Challenge
ORLANDO, Fla. – IMG and NBC Sports today announced that The PNC Financial Services Group, Inc. has extended its contract as title sponsor of the PNC Father/Son Challenge, the tournament that pairs the games’ legends alongside their sons, daughters and grandchildren. More


HOKA ONE ONE And IRONMAN Extend Partnership Across North America And Europe
TAMPA, Fla. and GOLETA, Calif. — IRONMAN, a Wanda Sports Holdings company, announced today a multi-year partnership that expands the relationship with running shoe brand HOKA ONE ONE (a division of Deckers Brands). More


Weatherman Named Official Umbrella of the LPGA
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA) today named Weatherman the Official Umbrella of the LPGA. More


Immortals Launches Landmark Partnership With Mountain Dew
LOS ANGELES and SANTA MONICA, Calif. – Global esports organization Immortals announced today it has entered into a comprehensive partnership with Mountain Dew, making the beverage brand Immortals’ first-ever “Official Beverage.” More


Roush Fenway Racing Announces Renewal of No. 17 Partners Through 2021
CONCORD, N.C. – Roush Fenway Racing has announced a deal that will solidify its partnership of Ricky Stenhouse Jr. and the No. 17 Monster Energy NASCAR Cup Series team through 2021. More


FedEx Announced As Sponsor Of World Golf Championships-FedEx St. Jude Invitational
MEMPHIS, Tenn. – The PGA TOUR, on behalf of the International Federation of PGA Tours, today announced FedEx will become the title sponsor for the newly-named World Golf Championships-FedEx St. Jude Invitational, which will move to Memphis, Tennessee, and TPC Southwind beginning with the 2018-19 PGA TOUR Season. More


Nation’s Escape Triathlon Continues Partnership With Gryphon Technologies As Presenting Sponsor Of The Military Challenge
WASHINGTON D.C. – IMG, a global leader in sports, events, media and fashion, announced today that Nation’s Escape Triathlon will continue its partnership with Gryphon Technologies, a leading Department of Defense (DoD) engineering and technical services firm. More


PGA TOUR Announces Bridgestone As Title Sponsor For SENIOR PLAYERS Championship Beginning In 2019
AKRON, Ohio – The PGA TOUR announced today that beginning in 2019, Bridgestone will become the title sponsor for the SENIOR PLAYERS Championship, one of five major championships contested annually on PGA TOUR Champions. More


LPGA Unveils Q-Series presented by Blue Cross and Blue Shield of North Carolina
DAYTONA BEACH, Fla. – The LPGA today announced Blue Cross and Blue Shield of North Carolina as the presenting sponsor of the brand-new LPGA Q-Series. More

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