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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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ArtPrize New And Returning Sponsors Demonstrate Corporate Interest In The Arts
NEW YORK – The sixth edition of ArtPrize, the radically open international art competition, will return September 2014 to Grand Rapids, Mich. Since its inception, the world’s largest art competition has doubled its attendance from 200,000 visitors in 2009 to more than 400,000 visitors in 2013. More >


Manchester City & MNT Cameroon Partnership Receives Great Reception
Barclays Premier League Champions, Manchester City Football Club, are delighted to announce a new club partnership with MTN Cameroon – the country’s leading telecommunications provider. More >


Ortho Brand To Serve As Anchor Partner On Roush Fenway Racing’s No. 16 Sprint Cup Team With Greg Biffle
CONCORD, N.C. – Roush Fenway Racing has announced that Ortho and its complete line of home, lawn and garden pest control products will serve as the anchor partner on the No. 16 NASCAR Sprint Cup Series (NSCS) entry driven by two-time NASCAR Champion Greg Biffle in a multi-year deal. More >


Perani's To Become Official Hockey Retailer Of Detroit Red Wings, Little Caesars Amateur Hockey League, Little Caesars AAA Hockey Program
DETROIT – The Detroit Red Wings and Little Caesars Amateur Sports today announced a three-year partnership with Perani’s Hockey World to make the sporting goods store the official hockey retailer of the Red Wings and the Little Caesars Amateur Hockey League (LCAHL). More >


Famous Footwear Partners With Girls On The Run
Sharing a commitment to inspire girls everywhere to achieve their limitless potential, Girls on the Run and Famous Footwear announced a national partnership. More >


Title Sponsorship Of The LPGA Lotte Championship Extended For Three Years
DAYTONA BEACH, Fla. – The LPGA announced today that LOTTE has extended its title sponsorship of the LPGA LOTTE Championship for an additional three years. The LPGA LOTTE Championship will be held in Kapolei, Oahu, Hawaii. More >


Fry’s Sees Success From Phoenix Mercury Promotion
Supermarket chain doubles ticket redemptions after increasing internal and external promotional support More (subscription or free trial required) >


How Little League Baseball Attracts Sponsors And Retains Long-term Partners
Youth sports organization finds long-term success by supporting sponsors’ evolving business objectives More (subscription or free trial required) >


Inside Oakley’s Evolving Sponsorship Strategy
Eyewear maker doubles down on events to build authenticity and tell brand story, with content playing a central role More (subscription or free trial required) >


Quick Hits: Matt Jauchius, Nationwide Insurance CMO 
Marketing vet discusses new NFL partnership, Nationwide’s evolving sponsorship strategy and other topics More (subscription or free trial required) >

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