Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


Bad Boy Mowers Named Title Sponsor For The ‘Battle 4 Atlantis’ College Basketball Tournament
PARADISE ISLAND, Bahamas – Atlantis, Paradise Island resort today announced Bad Boy Mowers as the first-ever title sponsor for its early-season collegiate basketball tournament. More


Sentry Becomes New Title Sponsor of Tournament of Champions
PONTE VEDRA BEACH, Fla., and STEVENS POINT, Wis. – The PGA TOUR and Sentry, one of the largest business-focused mutual insurance companies in the United States, today announced a five-year agreement making Sentry the new title sponsor of the exclusive winners-only Tournament of Champions at Kapalua Resort in Hawaii. More


BMW Dallas Marathon Announces New Partner in MedNetwoRx
DALLAS – The BMW Dallas Marathon is proud to announce a new partnership with Dallas-based healthcare IT company, MedNetwoRx. The company, founded in 2001, will serve as the official security partner for the 2017 and 2018 events. More


LAFC Announces Heineken As A Founding Golden Boot Club Member
LOS ANGELES – The Los Angeles Football Club today announced that Heineken, the world’s leading international premium beer brand and the official beer of Major League Soccer, will take its place as one of the club’s Golden Boot Club Founding Partners as LAFC prepares to kick off its inaugural season in 2018. More


Philadelphia Marathon Announces New Title Partner
PHILADELPHIA – The Philadelphia Marathon and the American Association for Cancer Research (AACR) announced Tuesday that they have embarked on a new three-year partnership to expand the city’s commitment to improving the health of its citizens. More


Toyota To Serve As Presenting Sponsor of The Time is Now Tour, Featuring the U.S. Women’s National Team
COLORADO SPRINGS, Colo. – USA Hockey Hockey announced today that Toyota will serve as the presenting sponsor of TheTimeisNowTour, featuring the U.S. Women’s National Team. More


Albion Welcome 12BET As Club's First Shirt-Sleeve Sponsor
Albion are delighted to announce the club's first ever shirt-sleeve sponsorship agreement after teaming up with in-game betting specialists 12BET. More


Milwaukee Bucks and Harley-Davidson Roll Full Throttle Into NBA Season with Jersey Patch Sponsorship
The Milwaukee Bucks and Harley-Davidson have forged a multi-year global agreement featuring Harley-Davidson’s iconic black, orange and white bar and shield logo on Bucks game jerseys beginning in the 2017-18 season. More


Liverpool FC and Western Union Launch Global Partnership
Liverpool FC and Western Union have today announced a multi-year partnership that will see Western Union become an official principal partner and the official money transfer partner of the club, while also becoming LFC's first-ever official shirt-sleeve sponsor. More


MSE and Capital One Announce New Arena Naming Rights Partnership
WASHINGTON – Monumental Sports and Entertainment (MSE) and Capital One today announced that Capital One will become the new naming rights partner for the arena in downtown Washington, which hosts over 220 concerts, shows and events a year, including the Washington Capitals, Washington Mystics, Washington Valor, Washington Wizards and Georgetown men's basketball. More

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