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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Healthpoint and Manchester City Football Club Team Up to Advance Sports Medicine Care in Abu Dhabi
ABU DHABI – Healthpoint, a Mubadala company, is proud to join Manchester City FC’s global network of sports medicine providers in a three year partnership that will see them serve as the Barclays Premier League Champion’s regional healthcare partner. More >


Soho House Secures Global Partnership With BMW
Private club leverages automaker’s support of contemporary art to create a global marketing platform for the BMW i3 More (subscription or free trial required) >


Straight Up: Inside Smirnoff’s Sponsorship Strategy
Vodka giant enters Formula 1 and doubles down on music, with digital content playing a starring role More (subscription or free trial required) >


Etihad Airways Extends Title Sponsorship
Etihad Airways has extended its Title Sponsorship of the Formula 1 Abu Dhabi Grand Prix to become one of the longest title sponsors in F1 history. The airline has been the Title Sponsor of the Middle East’s biggest sporting event since the inaugural race in 2009. More >


Ho-Chunk Gaming Wisconsin Becomes a Co-presenting Sponsor of the Minnesota Swarm
SAINT PAUL, Minn. — The National Lacrosse League’s Minnesota Swarm today announced a three-year partnership with Ho-Chunk Gaming Wisconsin that will make the Wisconsin-based casino chain a co-presenting sponsor of the team. More >


United Airlines Extends Relationship with Cleveland Browns
CLEVELAND — United Airlines has extended its relationship with the Cleveland Browns, building on its ongoing service to the Cleveland area and the team. More >


Williams and Randstad Continue Partnership with Expanded Agreement
Williams is pleased to announce that Randstad, the second largest HR services provider in the world, will be continuing as a partner of Williams Martini Racing for 2015 and beyond after agreeing a new multi-year agreement. More >


Real Madrid C.F. And Microsoft Join Forces To Accelerate The Digital Transformation Of The Club
MADRID – Real Madrid C.F. and Microsoft have signed a landmark agreement accelerating the digital transformation of the club through technology.
More >


Five Tips On Creating Post-Event Recap Reports
Tips, tactics and strategies on getting the most out of post-event fulfillment reports More (subscription or free trial required) >


Mizuno USA Partners With Atlanta Track Club
Sporting goods manufacturer signs backyard deal to demonstrate corporate values and gain insights for product development More (subscription or free trial required) >

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