Sponsorship News
Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.
In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.
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Jun 17 – IEG SR PREMIUM CONTENT
Jun 17 – IEG SR PREMIUM CONTENT
Jun 17 – IEG SR PREMIUM CONTENT
Jun 11
Tencent Announces Partnership With LeBron James In China
Today Tencent, a leading provider of comprehensive Internet services in China, announces an overseas partnership with four-time NBA MVP LeBron James. As part of the partnership, James will serve as spokesperson for NBA2K Online in China. Co-developed by Tencent Games, 2K and Visual Concepts China, the game is based on the popular NBA2K video game series. More >
Jun 10 – IEG SR PREMIUM CONTENT
Jun 10 – IEG SR PREMIUM CONTENT
Jun 10 – IEG SR PREMIUM CONTENT