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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Cosmos Renew Partnership With Main Street Radiology
NEW YORK – The New York Cosmos announced today that Main Street Radiology (MSR) has renewed its partnership as the team’s official Imaging Center. More >


Novvi Becomes Renewable Engine Oil Supplier Of Sonoma Raceway
SONOMA – Sonoma Raceway will team with Novvi, LLC this race season, as the Emeryville-based company supplies the raceway with its latest line of biodegradable and renewable lubricants. More >


Bric Announces Squarespace As Presenting Sponsor Of 36th Annual Celebrate Brooklyn! Performing Arts Festival At The Prospect Park Bandshell
BRIC is pleased to announce that Squarespace will be the presenting sponsor for its 36th annual Celebrate Brooklyn! Performing Arts Festival, which begins with a free concert by Janelle Monae on June 4 and runs throughout the summer at the Prospect Park Bandshell. More >


Lucas Oil Announced As Event Title Sponsor For NASCAR Camping World Truck Series Race At Chicagoland Speedway
JOLIET, Ill. – Chicagoland Speedway today announced Lucas Oil as the title sponsor of its NASCAR Camping World Truck Series race this September. The Lucas Oil 225 will hit the track for a night race on Friday, Sept. 12, as part of a triple-header weekend to kick off the Chase for the NASCAR Sprint Cup at Chicagoland Speedway. More >


Manchester City Women's Football Club Strikes Groundbreaking Deal With Women's Sport And Fitness Foundation
Manchester City Women’s Football Club (MCWFC) has entered into a groundbreaking partnership with the Women’s Sport and Fitness Foundation (WSFF), it was announced today. More >


E-Lites Extend MCE British Superbikes Partnership
E-Lites, the UK’s favourite Electronic Cigarette, have extended their partnership with the MCE British Superbike Championship following a successful 2013 season with the UK’s biggest motorsport series. More >


USSA Partners With Liberty Mutual Insurance
PARK CITY, Utah – The U.S. Ski and Snowboard Association (USSA) today announced that Liberty Mutual Insurance is now the official insurance partner of the USSA and its U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing programs through the 2014-15 season. As part of the partnership agreement, USSA will help advance the Liberty Mutual Insurance Responsible Sports program, an online community that encourages responsible youth sport coaching and parenting. More >


Checking In On AARP’s Drive To End Hunger Program
Interest group changes focus of cause-related marketing program from soliciting donations to recruiting volunteers More (subscription or free trial required) >


Effective Sponsorship Proposals: The Primary Proposal
A proposal prototype for the fictitious American Association of Professional Photographers More (subscription or free trial required) >


Malls Use Integrated Packages As Sponsorship Anchor
Triple Five, Simon and other developers place more focus on integrated packages that span the physical and digital worlds  More (subscription or free trial required) >

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