Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

Learn more about IEG > Work with IEG >

Bike Share Companies Gear Up New Sponsorships
Stationless bike share services join ride share, car share and other peer-to-peer companies using sponsorship More (subscription or free trial required) >


Dry Shampoo Brands Clean Up With Sponsorship
Church & Dwight partners with Firefly music festival on behalf of Batiste dry shampoo More (subscription or free trial required) >


How Vulture Festival Is Seeing Sponsorship Success
Pop culture festival renews and expands top-tier sponsors, goes nationwide with inaugural Los Angeles event More (subscription or free trial required) >


The Offshore Academy Renews Long Standing Partnership
The Offshore Academy, Britain’s only centre of excellence for solo and single handed yacht racing today announced the continuation of their long term partnership with the world’s leading, sailing clothing brand – Musto and new partner Red Funnel Ferries. More >


Euroleague Basketball Unveils New Partnership with Samsung

Euroleague Basketball and Samsung are proud to announce a new collaboration that will start at the upcoming 2017 Turkish Airlines EuroLeague Final Four between May 18 and 21 in Istanbul.

Korea-based electronics giant Samsung identified the Final Four as one of the key seasonal events to boost its campaign to launch the brand new Samsung Galaxy S8 smartphone.

Over the course of the weekend's activities, Samsung will create special stands in public areas, allowing both VIP guests and the general public the opportunity to get their hands on the new Galaxy S8. A Virtual Reality booths will also be available to provide an immersive experience of the new smartphone’s capabilities.

The partnership will give Samsung exclusive branding in the media tribune at the Sinan Erdem Dome, along with other branding platforms inside the Final Four host arena, and will carry into next season, as well.

More >


NHL And Scotiabank Announce Multi-Year Partnership Renewal
TORONTO – Scotiabank and the National Hockey League announced a new multi-year agreement today, continuing a decade-long partnership that began in 2007. More >


Molex Teams with Mouser to Sponsor Faraday Future Dragon Racing Team for Formula E Season
LISLE, Ill. – Molex has joined Mouser Electronics to sponsor the Faraday Future Dragon Racing team for the 2016-17 season of the Formula E all-electric racing series. More >


Colorado Lottery Scratches Off New Sponsorship Strategy
Lottery expands sponsorship portfolio, refines activation strategy and improves proposal screening process More (subscription or free trial required) >


Inside Audi’s Sponsorship Strategy
Audi’s Loren Angelo discusses the role sponsorship has played in the automaker’s evolution from an alternative to a challenger brand More (subscription or free trial required) >


Quick Hits: Hot Categories Sponsoring Music Festivals
Quick-service restaurants, shoe retailers and other categories making their mark on the 2017 music festival circuit More (subscription or free trial required) >

 |<  < 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >| 

IEG Sponsorship Report

The industry’s only online resource for news, analysis & insights. Subscribe now