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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Where To Look For Sponsorship Dollars In 2016
Eight categories that are expected to increase spending in the New Year, with craft beer, spirits and other beverages leading the charge More (subscription or free trial required) >


Sprint Sponsors 2015 CTA Holiday Train, Holiday Bus
The Chicago Transit Authority and Sprint today announced sponsorship support for two of the CTA’s most popular offerings: the Sprint-CTA Holiday Train and the Sprint-CTA Holiday Bus. More >


Kia Classic Will Return To Park Hyatt Aviara Resort Golf Club And Spa In March 2016
CARLSBAD, Calif. – The seventh annual Kia Classic LPGA tournament returns to its home at the Park Hyatt Aviara Resort, Golf Club & Spa in Carlsbad, California from March 21-27, 2016. More >


Summit Racing Equipment Extends Title Sponsorship Of NHRA Jr. Drag Racing League
Summit Racing Equipment has extended its title sponsorship of the NHRA Jr. Drag Racing League, an entry-level series for kids ages 5 to 17. More >


Associated Bank And Minnesota Wild Announce Partnership
ST. PAUL, Minn. – Associated Bank and the National Hockey League’s Minnesota Wild recently announced a new, multifaceted partnership for the 2015-2016 NHL season that provides fans with a series of fan engagement opportunities at Xcel Energy Center, the team’s arena. More >


Essence Shares The Love At Sponsor Awards
Essence Festival uses sponsor awards to reward activation, strengthen relationships and showcase new programming More (subscription or free trial required) >


Retailers Go Shopping For New Sponsorships  
Lowe’s, Bass Pro Shops and other retailers increase use of sponsorship to drive store traffic and engage employees More (subscription or free trial required) >


Year-End Review: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues
Major League Baseball posts the largest increase in year-over-year spending among the four major U.S. pro sports leagues More (subscription or free trial required) >


Clif Bar & Company And IRONMAN Expand North American Partnership
TAMPA, Fla./EMERYVILLE, Calif. – Today, Clif Bar & Company and IRONMAN announced their expanded partnership to name Clif Bar as the Official Sports Nutrition Sponsor of the IRONMAN and IRONMAN 70.3 North American race series beginning in 2016. More >


Qatar Airways Announces Three-Year Partnership With International Premier Tennis League As ‘Presenting Partner’
DOHA, Qatar – Qatar Airways, the national carrier of the State of Qatar, has announced its three-year sponsorship as ‘Presenting Partner’ of the prestigious International Premier Tennis League (IPTL). More >

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