Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


CME Group Extends Title Sponsorship of Tour Championship and Race to the CME Globe Through 2023
NAPLES, Fla. – CME Group, the world's leading and most diverse derivatives marketplace, has extended its title sponsorship of both the LPGA Tour's CME Group Tour Championship and the season-long Race to the CME Globe through 2023, the Ladies Professional Golf Association (LPGA) announced on Friday. More


XL Catlin to join the LPGA Family as Official Partner
NAPLES, Fla. – The Ladies Professional Golf Association (LPGA) announced today that XL Catlin, a global (re) insurance leader, has been named an Official Marketing Partner in the LPGA family and will present a season-long XL Catlin Volunteer Service Award. More


AEG Names United Rentals An Official Partner For Specialized Equipment, Service And Support
LOS ANGELES – AEG, the world’s leading sports and live entertainment company, launched a partnership with United Rentals, the world’s largest equipment rental provider. More


USA Luge Names Duluth Trading Co. as Team’s Off-Sled Outfitter
LAKE PLACID, N.Y. – With approximately 85 days to the start of the Pyeongchang Winter Games, and only one month until the nomination of its Olympic team, USA Luge has announced a new five-year partnership with Duluth Trading Company. More


Academy Sports + Outdoors Named Title Sponsor of Texas Bowl
Lone Star Sports and Entertainment and ESPN Events today announced Academy Sports + Outdoors as the new title sponsor of the Texas Bowl, a collegiate postseason showdown between teams from the Big 12 and the Southeastern conferences. More


LTi Printing 250 Official Name of NASCAR XFINITY Series at MIS
BROOKLYN, Mich. — Michigan International Speedway and LTi Printing will continue to expand their strong partnership in 2018. The printing company is increasing its involvement in NASCAR by sponsoring the NASCAR XFINITY Series race on June 9 at MIS. More


BMC Racing Team Announces Sophos as New Cybersecurity Partner
The partnership will see the leading cybersecurity company that protects more than 100 million users in 150 countries work within the cycling community for the first time. More


NBA And Intel Announce Multiyear Technology Partnership
NEW YORK – The National Basketball Association (NBA) and Intel today announced a multiyear technology partnership making Intel an authorized provider of virtual reality with Intel True VR technology and 360-degree volumetric video with Intel freeD technology for official NBA broadcast partners globally. More


New Fifth Third Bank Investment at Navy Pier Deepens Commitment to Iconic Attraction, Chicago Community
CHICAGO – Navy Pier, Chicago’s mission-driven cultural district, and Fifth Third Bank are expanding their partnership with the naming of the reimagined Family Pavilion. More


Rapiscan Systems Announced As Title Sponsor Of Annual PGA TOUR Champions Event On Mississippi Gulf Coast
PONTE VEDRA BEACH, Fla. – The PGA TOUR and Rapiscan Systems, Inc. today announced an agreement making the security screening provider the title sponsor of the longstanding PGA TOUR Champions event contested annually at Fallen Oak in Biloxi, Miss. More

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