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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Luminato And L'Oréal Announce Major Partner Agreement For 2015 Festival
TORONTO – Toronto’s Luminato Festival and Montreal based L’Oréal Canada announced today that its long-standing relationship will continue in 2015, with L’Oréal returning in a new category as a Major Festival Partner. More >


Union To Endow A University Professor Through Innovative Virginia Tech Athletics Partnership
BLACKSBURG, Va. – Union First Market Bank, a Richmond, Virginia-based bank, and Virginia Tech, the state’s largest land-grant institution, have entered into an innovative multi-year partnership that includes a sponsorship of Hokies’ Athletics along with a university gift and a faculty endowment. More >


Popeyes Announced As Title Sponsor Of Popeyes Bahamas Bowl
ATLANTA – Popeyes Louisiana Kitchen has been announced today as the title sponsor of one of college football’s newest postseason bowl games, the Popeyes Bahamas Bowl, to be played December 24, 2014 in Nassau, Bahamas. More >


Team Worldwide Extends USA Luge Sponsorship Through 2018
WINNSBORO, Texas — Team Worldwide has extended its USA Luge sponsorship contract through 2018. In making the announcement Tuesday, the global forwarder will continue its role as the official cargo carrier for the USA Luge team for the next four years of competition and to PyeongChang, South Korea, which has been elected host city of the XXIII Winter Games. More >


USATF Partners With Local SUBWAY Restaurants To Promote Healthy Habits For Kids In “Fit For Life Challenge”
INDIANAPOLIS – USA Track & Field is partnering this fall with local SUBWAY restaurants in parts of North Carolina, South Carolina and Georgia, encouraging kids to get active and stay healthy through the SUBWAY “Fit for Life Challenge” programs. More >


Ch-ch-ch-chia! Chia Marketers Sprout New Sponsorships
Chia-based cereal, drink and supplement makers sign new deals as category posts 95 percent increase in year-over-year sales More (subscription or free trial required) >


Convention And Visitors Bureaus Increase Out-Of-Market Sponsorship Activity
Visit Pensacola, Visit Orlando and others sign new deals ranging from international sports events to local fairs and festivals More (subscription or free trial required) >


Mamma Chia Uses Sponsorship To Build Brand Love
Organic food and beverage maker sponsors Vans Warped Tour to build brand preference among young adult consumers More (subscription or free trial required) >


US Open Expands Social Media Wall, Adds New Sponsors
Pro tennis tournament spins off social media wall into three separate units and adds three new partners for 2014 event More (subscription or free trial required) >


ArtPrize New And Returning Sponsors Demonstrate Corporate Interest In The Arts
NEW YORK – The sixth edition of ArtPrize, the radically open international art competition, will return September 2014 to Grand Rapids, Mich. Since its inception, the world’s largest art competition has doubled its attendance from 200,000 visitors in 2009 to more than 400,000 visitors in 2013. More >

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