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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Lucas Oil Announced As Event Title Sponsor For NASCAR Camping World Truck Series Race At Chicagoland Speedway
JOLIET, Ill. – Chicagoland Speedway today announced Lucas Oil as the title sponsor of its NASCAR Camping World Truck Series race this September. The Lucas Oil 225 will hit the track for a night race on Friday, Sept. 12, as part of a triple-header weekend to kick off the Chase for the NASCAR Sprint Cup at Chicagoland Speedway. More >


Manchester City Women's Football Club Strikes Groundbreaking Deal With Women's Sport And Fitness Foundation
Manchester City Women’s Football Club (MCWFC) has entered into a groundbreaking partnership with the Women’s Sport and Fitness Foundation (WSFF), it was announced today. More >


E-Lites Extend MCE British Superbikes Partnership
E-Lites, the UK’s favourite Electronic Cigarette, have extended their partnership with the MCE British Superbike Championship following a successful 2013 season with the UK’s biggest motorsport series. More >


Checking In On AARP’s Drive To End Hunger Program
Interest group changes focus of cause-related marketing program from soliciting donations to recruiting volunteers More (subscription or free trial required) >


Effective Sponsorship Proposals: The Primary Proposal
A proposal prototype for the fictitious American Association of Professional Photographers More (subscription or free trial required) >


Malls Use Integrated Packages As Sponsorship Anchor
Triple Five, Simon and other developers place more focus on integrated packages that span the physical and digital worlds  More (subscription or free trial required) >


TD Banks On Sponsorship To Build Master Brand
Cross-border bank uses sponsorship to create a North American brand, with music playing a prominent role More (subscription or free trial required) >


Los Angeles Convention Center Welcomes Groundwork Coffee To 'Taste Of LA'
LOS ANGELES – The Groundwork Coffee Company has been selected to be the Official Coffee Supplier to the AEG Facilities-operated Los Angeles Convention Center it was announced today by Brad Gessner, Sr. Vice President & General Manager, Los Angeles Convention Center. Additionally, the multi-year agreement names the Los Angeles-based Groundwork Coffee Company as the operator of the facilities’ retail coffee locations which are part of the LACC’s newly branded ‘Taste of LA’ refreshment and dining locations. More >


Nike High School Grand Prix Athletes Travel To Toronto With S-Trip!
TORONTO – High school student athletes from across Canada will pack their bags and head to Toronto on May 7 and 8 for the 2014 Nike High School Grand Prix track and field invitational. More >


Norwegian Cruise Line Becomes Presenting Sponsor Of Brooklyn Show Programming Franchise At Barclays Center
BROOKLYN/MIAMI – Norwegian Cruise Line, the innovator in cruise travel, has become the presenting sponsor of the BROOKLYN SHOW programming franchise at Barclays Center. BROOKLYN SHOW events include concerts and major events. More >

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