Sponsorship Infographics

 Sponsorship Spending On Music To Total $1.47 Billion In 2016 [INFOGRAPHIC]

Sponsorship Spending On Music To Total $1.47 Billion In 2016

Sponsorship spending on music tours, festivals and venues is expected to reach $1.47 billion in 2016, up 5.6 percent from 2015, according to IEG research. View Infographic

 
 Global Spending On Tennis To Grow 4.2 Percent In 2016 [INFOGRAPHIC]

Global Spending On Tennis To Grow 4.2 Percent In 2016

Global sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $801 million in 2016, a 4.2 percent increase from 2015, according to IEG research. View Infographic

 
 Worldwide Spending On Golf To Total $1.82 Billion In 2016 [INFOGRAPHIC]

Worldwide Spending On Golf To Total $1.82 Billion In 2016

Global spending on golf is expected to total $1.82 billion in 2016, up 5.1 percent from 2015, according to IEG research. View Infographic

 
 Fair And Festival Sponsorship Spending To Total $878 Million In 2016 [INFOGRAPHIC]

Fair And Festival Sponsorship Spending To Total $878 Million In 2016

Sponsorship spending on fairs, festivals and annual events is expected to total $878 million in 2016, a 2.1 percent increase over the previous year, according to IEG research. View Infographic

 
 Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season [INFOGRAPHIC]

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $799 million in the 2015-2016 season, an 8.1 percent increase from the previous year, according to IEG research View Infographic

 
 NHL Sponsorship Revenue Totals $477 Million In 2015-2016 Season [INFOGRAPHIC]

NHL Sponsorship Revenue Totals $477 Million In 2015-2016 Season

Sponsorship spending on the National Hockey League and the league’s 30 clubs is expected to total $477 million in the 2015-2016 season, up 6.7 percent from the previous year, according to IEG research. View Infographic

 
 Global Motorsports Spending To Total $5.58 Billion In 2016 [INFOGRAPHIC]

Global Motorsports Spending To Total $5.58 Billion In 2016

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.58 billion in 2016, a 2.8 percent increase from 2015, according to IEG research. View Infographic

 
 Sponsorship Spending On North American Soccer To Grow 9.2% In 2016 [INFOGRAPHIC]

Sponsorship Spending On North American Soccer To Grow 9.2 Percent In 2016

Sponsorship spending on Major League Soccer, U.S. Soccer and other North American soccer leagues, teams and events is expected to total $333 million in 2016, a 9.2 percent increase from 2015, according to IEG research. View Infographic

 
 Sponsorship Spending on the NFL Grows 4.4 Percent In 2015 [INFOGRAPHIC]

Sponsorship Spending on the NFL Grows 4.4 Percent In 2015

Sponsorship spending on the NFL and its 32 teams totaled $1.2 billion in the 2015-2016 season, up 4.4 percent from the previous year. View Infographic

 
 Sponsorship Spending on Endurance Sports Rises 4.6% in 2015 [INFOGRAPHIC]

Sponsorship Spending on Endurance Sports Rises 4.6% in 2015

Running’s upscale demographic combined with a growing number of events targeted to niche audiences continues to drive corporate interest in endurance sports. View Infographic

 
 Association Spending to Total $590 Million in 2015 [INFOGRAPHIC]

Association Spending to Total $590 Million in 2015

Spending on associations and membership organizations is expected to total $590 million in 2015, up 2.8% from 2014, per IEG research. View Infographic

 
 The Most Active Companies & Categories Sponsoring Museums [INFOGRAPHIC]

The Most Active Companies & Categories Sponsoring Museums

Banks are 8.1 times more likely to sponsor museums than the average of all sponsors, easily besting every other sponsorship category, according to IEG research. View Infographic

 
 Worldwide Spending On Golf To Total $1.73 Billion In 2015 [INFOGRAPHIC]

Worldwide Spending On Golf To Total $1.73 Billion In 2015

Worldwide spending on golf sponsorship is expected to total $1.73 billion in 2015, up 4.8% from 2014, according to IEG research. View Infographic

 
 Sponsorship Spending on the NBA Totals $739 Million in 2014-2015 Season [INFOGRAPHIC]

Sponsorship Spending on the NBA Totals $739 Million in 2014-2015 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $739 million in the 2014-2015 season, up 8.9 percent from the previous year. View Infographic

 
 Sponsorship Spending On Music To Total $1.4 Billion In 2015 [INFOGRAPHIC]

Sponsorship Spending On Music To Total $1.4 Billion In 2015

Sponsorship spending on music tours, venues and festivals is expected to total $1.4 billion in 2015, up 4.8 percent from last year, according to IEG research. View Infographic

 
 Rugby World Cup’s Sponsorship Picture [INFOGRAPHIC]

Rugby World Cup’s Sponsorship Picture

The “who” and “how much” behind 2015 Rugby World Cup’s corporate partnership revenue, including Worldwide Partners, Official Sponsors and Tournament Suppliers. View Infographic

 
 Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season [INFOGRAPHIC]

Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season

Sponsorship spending on college athletics totaled $1.1 billion in the 2014/2015 season, a 5.9 percent increase over the previous year, according to IEG research. View Infographic

 
 Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season [INFOGRAPHIC]

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season

Sponsorship spending on Latin America-based soccer teams, events and sanctioning bodies totaled $1.1 billion in the 2014-2015 season, up 11 percent from the year-earlier period, according to IEG research. View Infographic

 
 Property Benchmarking Survey [INFOGRAPHIC]

Findings from the First-ever IEG Property Benchmarking Survey

Although rightsholders report many successes, they continue to miss out by not providing “must-have” benefits and services, and not monetizing any of the content they produce. View Infographic

 
 NHL Sponsorship Revenue Totals $447 Million in 2014-2015 Season [INFOGRAPHIC]

NHL Sponsorship Revenue Totals $447 Million in 2014-2015 Season

Sponsorship Spending on the National Hockey League and its 30 clubs totaled $447 million in the 2014-2015 season, up 9.2 percent from the previous year. View Infographic

 
 NFL Sponsorship Revenue Totals $1.15 Billion in 2014 Season [INFOGRAPHIC]

NFL Sponsorship Revenue Totals $1.15 Billion in 2014 Season

Sponsorship revenue for the NFL and its 32 teams totaled $1.15 billion in the 2014 season, up 7.8% from 2013, according to IEG Research. View Infographic

 
 Awards Show Sponsorship to Total $133.5 Million in 2015 [INFOGRAPHIC]

Awards Show Sponsorship to Total $133.5 Million in 2015

Sponsorship spending on the Academy Awards, Grammy Awards and other televised awards shows is expected to total $133.5 million in 2015, up 4.1 percent from 2014, according to IEG Research. View Infographic

 
 Global Motorsports Spending To Total $5.43 Billion In 2015 [INFOGRAPHIC]

Global Motorsports Spending To Total $5.43 Billion In 2015

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.43 billion in 2015, up 3.2 percent from $5.26 billion in 2014, according to the latest findings from IEG Research. View Infographic

 
 2015 Sponsorship Spending Outlook [INFOGRAPHIC]

2015 Sponsorship Spending Outlook

IEG’s 30th annual year-end industry review and forecast shows continued steady growth in sponsorship spending. But for the second year in a row, the growth rate in North America is projected to be lower than the previous year, while global growth will remain at the same rate as 2014. View Infographic

 
 Worldwide Spending on Tennis to Grow 4.4 Percent in 2014

Worldwide Spending on Tennis to Grow 4.4 Percent in 2014

Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $739 million in 2014, up 4.4 percent from the previous year, according to IEG Research. View Infographic

 
 NBA Sponsorship Revenue: $679 Million In 2013-2014 Season [INFOGRAPHIC]

NBA Sponsorship Revenue: $679 Million In 2013-2014 Season

Sponsorship revenue for the NBA and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year, according to IEG Research. View Infographic

 
 NHL Sponsorship Revenue Totals $409 Million In 2013-2014 Season [INFOGRAPHIC]

NHL Sponsorship Revenue Totals $409 Million In 2013-2014 Season

Spending on the NHL and its 30 member clubs continues to grow through new deals in traditional and nontraditional categories. View Infographic

 
 World Cup Sponsorship Picture [INFOGRAPHIC]

World Cup's Sponsorship Picture

FIFA is poised to earn more than $1.6 billion in sponsorship revenue over the four-year period from 2011-2014, with the vast majority of those partnerships focused on the World Cup tournament. View Infographic

 
 Arts Sponsorship Spending to Total $927 Million in 2014 [INFOGRAPHIC]

Arts Sponsorship Spending to Total $927 Million in 2014

Sponsorship spending on symphony orchestras, performing arts venues and other organizations is expected to grow just 1.4 percent in 2014, down from 2.6 percent from 2012 to 2013. View Infographic

 
 2014 Sponsorship Spending Outlook [INFOGRAPHIC]

2014 Sponsorship Spending Outlook

IEG's 29th annual year-end industry review and forecast shows a contraction in the flow of marketers' dollars into sports, entertainment, cause, cultural and other partnerships View Infographic

 
 Music Sponsorship Spending To Total $1.34 Billion In 2014 [INFOGRAPHIC]

Music Sponsorship Spending To Total $1.34 Billion In 2014

Music provides an unparalleled platform to engage consumers through a key passion point. View Infographic

 
 NFL Sponsorship Revenue Totals $1.07 Billion in 2013 Season [INFOGRAPHIC]

NFL Sponsorship Revenue Totals $1.07 Billion in 2013 Season

A fervent fan base, broad reach and year-round marketing platforms continue to make the NFL a go-to platform for corporate marketers. View Infographic

 
 Sochi's Sponsorship Picture [INFOGRAPHIC]

Sochi's Sponsorship Picture

While corporate dollars have still filled Olympic coffers in advance of the opening ceremonies at Sochi, multiple factors will make these Games among the least leveraged by sponsors. View Infographic

 
 College Sports Sponsorship Spending to Total $764 Million in 2013 [INFOGRAPHIC]

College Sports Sponsorship Spending to Total $764 Million in 2013

While concerns over conference realignment and player rights may put a damper on future spending, corporate interest in college sports remains as healthy as ever. View Infographic

 
 Association Spending to Total $572 Million in 2013 [INFOGRAPHIC]

Association Spending to Total $572 Million in 2013

Providing access to association and professional organization members — both as consumers and professionals — is a key sponsorship deliverable. View Infographic

 
 2013 Sponsorship Spending Outlook [INFOGRAPHIC]

2013 Sponsorship Spending Outlook

Due in large part to major partnerships that are redefining traditional sponsorship—and in many cases making the term obsolete—IEG is projecting significant spending growth in 2013 and beyond. View Infographic

 
 Tennis Sponsorship Spending to Total $708 Million in 2013 [INFOGRAPHIC]

Tennis Sponsorship Spending to Total $708 Million in 2013

While it may not be a grand slam, tennis has largely overcome the economic headwinds to set the stage for a positive 2013 and beyond. View Infographic

 
 Cause Sponsorship Spending to Total $1.78 Billion in 2013 [INFOGRAPHIC]

Cause Sponsorship Spending to Total $1.78 Billion in 2013

Consumers want to support programs that truly make a difference, and nonprofits—and their corporate partners—are obliging. View Infographic

 
 Fair and Festival Sponsorship Spending to Total $849 Million in 2013 [INFOGRAPHIC]

Fair and Festival Sponsorship Spending to Total $849 Million in 2013

Fairs and festivals continue to benefit from banks, auto dealerships and other categories looking to strengthen their local positioning. View Infographic

 
 Arts Sponsorship Spending to Total $920 Million in 2013 [INFOGRAPHIC]

Arts Sponsorship Spending to Total $920 Million in 2013

Spending on the arts is growing at a healthy clip, but growth is tempered by the reluctance at many arts organizations to move beyond charitable donations in favor of true marketing partnerships. View Infographic

 

34th Annual Sponsorship Conference

IEG 2017 | March 26-29 | Chicago Find out more