Rio 2016 Sponsor Profile

USOC Sponsor — Dick’s Sporting Goods
Official Sporting Goods Retailer

USOC Sponsor - Dick’s Sporting Goods

Rather than celebrating Team USA athletes, Dick’s highlights its role in helping Olympic hopefuls through the Dick’s Contenders Program, an initiative that provides a source of income and a flexible work schedule during training.

Dick’s promotes the program, Olympic hopefuls and their personal stories on www.TheContenders.com. The retailer amplifies the program with the #Contenders and #GritBeforeGold hashtags.

Dick’s makes a $1,000 donation to youth sports programs for every medal won by Team USA athletes during Rio 2016.

TOP Sponsors

Click on the logos below to see the public-facing sponsorship activations of each sponsor.

Atos
Bridgestone
Coca-Cola
Dow
GE
McDonald’s
Omega
Panasonic
Procter & Gamble
Samsung
Visa

USOC Sponsors

Click on the logos below of the most noteworthy U.S. Olympic Committee sponsors to see the public-facing sponsorship activations of each sponsor.

24 Hour Fitness
AT&T
BMW of North America
BP
Budweiser
Chobani
Citi
DeVry University
Dick’s Sporting Goods
Hershey
Kellogg
Liberty Mutual Insurance
Milk Life
Nike
TD Ameritrade
United Airlines

Rio 2016 Organizing Committee Sponsors

Click on the logos below of the most noteworthy Rio 2016 Games sponsors to see the public-facing sponsorship activations of each sponsor.

Bradesco
Claro
Embratel
Nissan

Return to Rio 2016 Olympic Sponsorship Insights

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