Focus on College Football Bowl Games
IEG Research and Insights into Bowl Game Sponsorship
‘Tis the season for poking fun at the strange bedfellow names that result from the love affair between sponsors and bowl games. IEG looks past the odd monikers at the dollars and rationale behind them.
What’s in a Name? $99 Million for Bowl Game Title Deals
For the second year in a row, college football’s 35 bowl games will bring in just under $100 million from their title sponsors. The majority of those dollars—about $71 million—will go to ESPN, which packages bowl naming rights with season-long ad packages for the BCS bowls, plus sells title to the seven bowl games owned by its ESPN Regional Television unit.
Are Bowl Game Sponsorships Good Investments?
To answer the question of whether a brand should become a sponsor of a college bowl game, you have to first make the distinction between title sponsors and other levels of partnership. more
Bowl Games Offer One-Stop Shopping to Sponsors
IEG Sponsorship Report examined the Football Bowl Assn.’s plan to offer non-title sponsorship rights across multiple bowls.