Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

North America’s decade of sport: 2026 World Cup, LA 2028 and the path to commercial success

The impending arrival of the planet’s two largest mega-events will put North America back at the centre of the sporting universe over the coming decade. more

 
Esports Sector Update 2018
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Esports Sector Update 2018

Download our just-published infographic on sponsorship activity in the esports industry and get a glimpse into the most active brands and categories. more

 
NFL Sponsorship Revenues reach $1.39 Billion for 2018-19 Season
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NFL Sponsorship Revenues reach $1.39 Billion for 2018-19 Season

Estimated sponsorship spending on the National Football league and its 32 teams rose 5.1% to $1.39 billion in the 2018-19 season, according to IEG research. more

 
Anheuser-Busch dethrones Pepsi as the Top Sponsorship Spender in the U.S.
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Anheuser-Busch dethrones Pepsi as the Top Sponsorship Spender in the U.S.

Anheuser-Busch InBev dethroned PepsiCo. as the top sponsorship spender in the United States in 2017. Pepsi has held the top position in IEG’s Top Sponsors Report since 2008. more

 
Sponsorship Spending on MLB to hit $938 million in 2018
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Sponsorship Spending on MLB to hit $938 million in 2018

Sponsorship spending on Major League Baseball is expected to total $938 million in 2018, a 5.2 percent increase from 2017, per IEG research. more

 
Sponsorship Spending of Causes to Grow 4.6% in 2019
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Sponsorship Spending of Causes to Grow 4.6% in 2019

According to IEG research, sponsorship spending for cause properties is expected to reach $2.23 billion in 2019, a 4.6 percent increase from 2018. more

 
Music Sponsorship 2018: $1.61 Billion
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Music Sponsorship 2018: $1.61 Billion

Sponsorship spending on music tours, festivals and venues is expected to total $1.61 billion in 2018, a 4.8 percent increase from 2017, per IEG research. more

 
Sponsorship Spending on the NBA Totals $1.12 Billion in 2017-2018 Season [INFOGRAPHIC]
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Sponsorship Spending on the NBA Totals $1.12 Billion in 2017-2018 Season

Jersey patch agreements have combined with significant deals at the team and league levels to push estimated NBA sponsorship spending over $1 billion for the first time, according to IEG research. more

 
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