Latest Thinking
From blog posts on current topics and important sponsorship issues to strategy papers that deliver unmatched thought leadership, IEG shares its provocative insights, analysis and results.
Sponsorship Strategy Blogs
Lesa Ukman May 21
What We Can Learn From UEFA Champions League Sponsorship
With the 2013 UEFA Champions League finals on tap for Saturday, I looked into how various sponsors are activating and why UCL remains such an appealing partnership opportunity for brands.More >
Jim Andrews Apr 29
In the Wake of Boston Tragedy, Sponsors and Properties Discuss What’s Next
Although the twin bombings at the Boston Marathon have already had a significant impact on marathons and other types of events—namely increased security—most sponsorship veterans expect the incident to have little impact on sponsorship spending in the endurance sports spaceMore >
Read more blog posts
Sponsorship Intelligence
IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.
See How We Help
JVC
Sponsorship Consulting
Sponsorship Valuation
See how we helped electronics giant JVC optimize its sponsorship investment to deliver better return. Read >
USA Rugby
Sponsorship Valuation
See how we provided USA Rugby with tools to help them demonstrate their value to a sponsor that needed third-party documentation and recommendations to ensure that the partnership was meeting the sponsor’s stated objectives. Read >
View all client results