Insert Monáe/Money Pun Here: Samsung’s Electric Integration
R&B/Hip-Hop artist and fashion influencer Janelle Monáe released her “Electric Lady” video yesterday. The video is fun, stylish, on-brand and authentic to Ms. Monáe, and has more cameos than an Andy Samberg-hosted episode of SNL. The video’s timing is a bit unexpected, however, as the song was released on an album of the same name back in September of 2013. more
Compilations of a variety of insights, viewpoints and data related to the hottest sponsorship topics.
Kiwanis International needed to establish its brand as a national sponsorship platform. IEG Consulting created a program that secured three top-tier partners in less than a year. Read >
Byron Nelson Championship
Learn how IEG Consulting helped the Byron Nelson Championship look beyond media impressions to determine the true worth of its title sponsorship. We captured and quantified the tournament’s desirable intangible elements, in addition to tangible benefits. Read >
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