From blog posts on current topics and important sponsorship issues to strategy papers that deliver unmatched thought leadership, IEG shares its provocative insights, analysis and results.
After Sochi: What Other Properties Can Learn from the Olympic Games
The Olympics and sponsorship are synonymous. Every two years we get to see the heavy hitters of the brand world showcase their Olympic sponsorships and deliver some great marketing campaigns, e.g., P&G’s Thank You Moms Campaign. But is there any relevance in that activity for smaller properties? more
Olympic Sponsor Results Reveal Big Research Gaps
As agencies and consultancies across the globe (IEG included) continue the important process of analyzing data to determine if their activation strategies were a success and quantify their Olympic sponsor clients’ returns on investment, reports have hit the media regarding “who won” in Sochi. more
Compilations of a variety of insights, viewpoints and data related to the hottest sponsorship topics.
See how we helped the Minnesota Twins to forge a successful naming-rights sales strategy for the team’s new stadium. Read >
Orange Bowl Committee
See how we expanded the scope of the Orange Bowl Committee’s sponsorship potential by demonstrating the value of its non-game events and assets, as well as packaging benefits for maximum revenue generation. Read >
More client results