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Sponsorship Blogs

Finally, CMOs View Community Partnerships as Brand- and Business-Building Asset
Lesa Ukman Oct 22

Finally, CMOs View Community Partnerships as Brand- and Business-Building Asset

Many of the CMOs who spoke at the Association of National Advertisers’ annual Masters of Marketing conference last week highlighted the power of partnerships with nonprofits, and the business- and brand-building benefits of doing good. more

 
How Adding Purpose to Sports Amplifies ROI
Lesa Ukman Oct 3

How Adding Purpose to Sports Amplifies ROI

Sports is not just a game. It’s big business. (On the backbone of sports, Red Bull built not just a brand but an entirely new category, energy drinks.) more

 

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Sponsorship Strategy Briefings

 Telecom: A Sponsorship Category Update

Telecom: A Sponsorship Category Update

This report contains a summary of the latest trends in telecom sponsorship and overviews of the portfolios and strategies of the big four U.S. telecommunications brands: AT&T, Verizon, Sprint and T-Mobile. Read Now

 

Sponsorship Infographics

 Worldwide Spending on Tennis to Grow 4.4 Percent in 2014

Worldwide Spending on Tennis to Grow 4.4 Percent in 2014

Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $739 million in 2014, up 4.4 percent from the previous year, according to IEG Research. View Infographic

 
 NBA Sponsorship Revenue: $679 Million In 2013-2014 Season [INFOGRAPHIC]

NBA Sponsorship Revenue: $679 Million In 2013-2014 Season

Sponsorship revenue for the NBA and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year, according to IEG Research. View Infographic

 

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Sponsorship Point of View

Compilations of a variety of insights, viewpoints and data related to the hottest sponsorship topics.
 

See How We Help

Kiwanis International
Sponsorship Consulting

 

Kiwanis International needed to establish its brand as a national sponsorship platform. IEG Consulting created a program that secured three top-tier partners in less than a year. Read >

AT&T Performing Arts Center
Sponsorship Consulting

 

See how we helped the AT&T Performing Arts Center capture incremental revenue. Read >

 

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Sponsorship Articles and Guides