Insights

For more than 30 years, IEG has provided a unique and unparalleled perspective on sponsorships and partnerships. As the thought-leadership partner of ESP Properties, we continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, online publications, webinars, trend reports and surveys.

Jim Andrews
Jim Andrews
Senior Vice President
William Chipps
William Chipps
Senior Content Editor
 
Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?
Jim Andrews Jun 29

Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?

For marketers, the Olympic Games and FIFA World Cup tournaments typically represent milestones marking new developments and innovations in sponsorship. more

 
Sponsorship Insights from Copa America Centenario & UEFA Euro 2016
POV

Sponsorship Insights from Copa America Centenario & UEFA Euro 2016

Similar to the content we publish on a more comprehensive scale around FIFA World Cup and the Olympic Games, IEG here takes a quick look at how one Copa America event sponsor, one Copa America team sponsor and two Euro 2016 sponsors are bringing their associations to life. more

 
Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season [INFOGRAPHIC]
Infographic

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $799 million in the 2015-2016 season, an 8.1 percent increase from the previous year, according to IEG research more

 
Healthcare Sponsorship
Whitepaper

Healthcare Sponsorship

IEG’s latest special report examines how changes in the marketplace are impacting partnerships on behalf of health insurers, hospitals, pharmaceutical companies and others. more

 
NHL Sponsorship Revenue Totals $477 Million In 2015-2016 Season [INFOGRAPHIC]
Infographic

NHL Sponsorship Revenue Totals $477 Million In 2015-2016 Season

Sponsorship spending on the National Hockey League and the league’s 30 clubs is expected to total $477 million in the 2015-2016 season, up 6.7 percent from the previous year, according to IEG research. more

 
Data, Digital and Disruption: Reflections on IEG 2016
Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP Properties Apr 25

Data, Digital and Disruption: Reflections on IEG 2016

Disrupt, the 33rd annual IEG Conference, brought together rightsholders, brands and key industry stakeholders to discuss and share the methods and tactics being employed to get ahead in our rapidly changing sponsorship landscape. more

 
Game Changer: The Growing Role Of Data In Sponsorship
Sam Yardley, Two Circles, A Part of ESP Properties Mar 31

Game Changer: The Growing Role Of Data In Sponsorship

Data, and the ability to access and analyze it, already is having a profound, across-the-board impact on sponsorship—from the evaluation, selection, activation and measurement of partnerships by brand marketers to the selling, negotiating and fulfillment of those partnerships by rightsholders of all types and sizes. more

 
Global Motorsports Spending To Total $5.58 Billion In 2016 [INFOGRAPHIC]
Infographic

Global Motorsports Spending To Total $5.58 Billion In 2016

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.58 billion in 2016, a 2.8 percent increase from 2015, according to IEG research. more

 
New Rules of Engagement: Why Marriott and MasterCard Opt for Intimate Concerts that Scale Globally
Lesa Ukman Mar 25

New Rules of Engagement: Why Marriott and MasterCard Opt for Intimate Concerts that Scale Globally

At SXSW last week, a theme of multiple sessions—from Bruce Sterling’s keynote to a panel of musicians moderated by Vans’ CMO—was that with the decline of CD and download sales, music labels no longer support more than a handful of new artists. more

 
Seven Keys to Digital Success for Rightsholders
Andy Thwaite, ESP Properties Mar 23

Seven Keys to Digital Success for Rightsholders

The power of change. The evolution of digital has led to a world where the only certainty is change. Although with content king, rightsholders have a position of strength in the value chain and the power to control this change. more

 
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