Leading the way in sponsorship consulting, valuation, measurement and strategy
Call Us:  (312) 944 1727

Sponsorship Blogs

Don’t Be That Guy: Moving Beyond Engagement to Measuring Social Media’s Marketing ROI
Cassie Gray Dec 19

Don’t Be That Guy: Moving Beyond Engagement to Measuring Social Media’s Marketing ROI

Ask today’s typical social media marketers what their goal is and you’ll most likely hear, “growing engagement.” This is true among properties and sponsors that have embraced Twitter, Facebook, Tumblr and other platforms as activation channels: Social engagement is increasingly cited as a metric for sponsorship success. more

 
Sponsorship Makeover: Revamping Your Digital and Mobile Content Strategies
Kristen Pelanchyk Nov 13

Sponsorship Makeover: Revamping Your Digital and Mobile Content Strategies

In today’s connected world, it’s not surprising to hear that 23 percent of our time using media is spent on our mobile devices. Whether marketer, mom or Millennial, we can’t go very long without checking Facebook, hitting refresh on Instagram, or laughing at the latest YouTube sensation. more

 

Read more blog posts

 

Sponsorship Strategy Briefings

 Property Sector Spending Report

Property Sector Spending Report

This report compiles our 2014 intelligence on golf, NFL, MLB, NBA, tennis, NHL, music, music festivals and the arts. The report provides brands and rightsholders with a snapshot of how much sponsors are spending in each segment, annual growth rates and who the most active categories and companies are. Read Now

 

Sponsorship Infographics

 Worldwide Spending on Tennis to Grow 4.4 Percent in 2014

Worldwide Spending on Tennis to Grow 4.4 Percent in 2014

Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $739 million in 2014, up 4.4 percent from the previous year, according to IEG Research. View Infographic

 
 NBA Sponsorship Revenue: $679 Million In 2013-2014 Season [INFOGRAPHIC]

NBA Sponsorship Revenue: $679 Million In 2013-2014 Season

Sponsorship revenue for the NBA and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year, according to IEG Research. View Infographic

 

View all sponsorship infographics

Sponsorship Point of View

Compilations of a variety of insights, viewpoints and data related to the hottest sponsorship topics.
 

See How We Help

Essence Music Festival
Sponsorship Consulting

 

See how we helped Essence Music Festival increase sponsorship revenue by adding more value to sponsorship packages. Read >

Walker Art Center
Sponsorship Consulting

 

See how we helped Walker Art Center generate new unrestricted revenue by converting donors into sponsors. Read >

 

More client results

Sponsorship Articles and Guides