For more than 30 years, IEG has provided a unique and unparalleled perspective on sponsorships and partnerships. As the thought-leadership partner of ESP Properties, we continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, online publications, webinars, trend reports and surveys.
Hotels & Sponsorship
IEG’s latest special report looks at how sharing-economy competitors and merger activity are influencing the category. more
Rio 2016: The End of an Era for Sponsorship
We all know there is a lot of money spent on Olympic sponsorship. Yet a look at IEG’s infographic detailing revenue from TOP and Rio 2016 Games sponsors still results in sticker shock. more
IEG’s latest special report examines how changes in the marketplace are impacting partnerships on behalf of health insurers, hospitals, pharmaceutical companies and others. more
Data, Digital and Disruption: Reflections on IEG 2016
Disrupt, the 33rd annual IEG Conference, brought together rightsholders, brands and key industry stakeholders to discuss and share the methods and tactics being employed to get ahead in our rapidly changing sponsorship landscape. more