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For more than 30 years, IEG has provided a unique and unparalleled perspective on sponsorships and partnerships. As the thought-leadership partner of ESP Properties, we continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, online publications, webinars, trend reports and surveys.

Lesa Ukman
Lesa Ukman
Futures Director
Jim Andrews
Jim Andrews
Senior Vice President
William Chipps
William Chipps
Senior Content Editor
 

Sponsorship Blogs

What I Learned at EMS 2015
Bryce McMichael May 22

What I Learned at EMS 2015

A rapid-fire synopsis of my time in San Francisco for the Experiential Marketing Summit 2015, through a sponsorship lens: more

 
What I Learned Reviewing 40 Hours of IEG Conference Video
Jim Andrews Apr 29

What I Learned Reviewing 40 Hours of IEG Conference Video

I know that in today’s world event takeaways are expected to be shared during and immediately after conferences, seminars, etc. In fact, I did my share of tweeting highlights on site at last month’s IEG conference, and my colleague Diane Knoepke published a great blog post recapping the social chatter just after Sponsorship Makers concluded. more

 

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Sponsorship Strategy Briefings

 Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2015

Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2015

IEG’s latest briefing not only breaks down spending figures among different sectors and global regions, but provides actionable recommendations for taking advantage of technology and other measures to deliver powerful sponsorships that offer real value to partners. Read Now

 

Sponsorship Infographics

 NFL Sponsorship Revenue Totals $1.15 Billion in 2014 Season [INFOGRAPHIC]

NFL Sponsorship Revenue Totals $1.15 Billion in 2014 Season

Sponsorship revenue for the NFL and its 32 teams totaled $1.15 billion in the 2014 season, up 7.8% from 2013, according to IEG Research. View Infographic

 
 Awards Show Sponsorship to Total $133.5 Million in 2015 [INFOGRAPHIC]

Awards Show Sponsorship to Total $133.5 Million in 2015

Sponsorship spending on the Academy Awards, Grammy Awards and other televised awards shows is expected to total $133.5 million in 2015, up 4.1 percent from 2014, according to IEG Research. View Infographic

 

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Sponsorship Point of View

Compilations of a variety of insights, viewpoints and data related to the hottest sponsorship topics.
 

See How We Help

Grupo Modelo – Corona
Sponsorship Consulting

 

See how we helped Grupo Modelo, the brewer of Corona, tap into the true value of its sponsorship portfolio. Read >

San Francisco 49ers
Sponsorship Valuation

 

See how we helped the San Francisco 49ers secure multimillion-dollar Founding Partner deals for their new stadium. Read >

 

More client results

Sponsorship Articles and Guides