Insights

For more than 30 years, ESP, and its predecessor, IEG, have provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, online publications, webinars, trend reports and surveys.

 

Telecommunications Category Update
Whitepaper

Telecommunications Category Update

ESP’s latest report explores developing trends in a category that encompasses not just phone service, but media, tech and other converging areas. more

 
Two Issues Sponsors and Properties Should Be Thinking and Talking About
Jim Andrews Mar 19

Two Issues Sponsors and Properties Should Be Thinking and Talking About

With just three weeks to go before the start of Go Deep, the 35th edition of the IEG Sponsorship Conference, I have just concluded a round of visits and calls with many of this year’s outstanding speakers. more

 
Sponsorship Spending On College Athletics To Total $1.24 Billion In 2018 [INFOGRAPHIC]
Infographic

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2018

Sponsorship spending on college athletics is expected to total $1.24 billion in the 2017/2018 season, a 4.5 percent increase over 2017, according to ESP projections. more

 
Cause Sponsorship Spending To Total $2.14 Billion In 2018 [INFOGRAPHIC]
Infographic

Cause Sponsorship Spending To Total $2.14 Billion In 2018

Sponsorship spending on causes is expected to grow 4.4 percent to $2.14 billion in 2018, according to ESP research. more

 
PyeongChang’s Sponsorship Picture [INFOGRAPHIC]
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PyeongChang’s Sponsorship Picture

As in Sochi in 2014, global and local sponsors have filled the coffers of the organizing committee for this year’s Winter Olympic Games in PyeongChang. more

 
Jim Andrews on Painless Podcast

Jim Andrews on Painless Podcast

Jim joined host Chris Hartweg to discuss the changes he has seen in sponsorship and partnerships over his 30-year career. more

 
Live Sports: Must See, But How?
Whitepaper

Live Sports: Must See, But How?

Complete with compelling new data and insights, ESP Properties’ latest briefing explores the options for both rightsholders and brands in the new video ecosystem. more

 
NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season [INFOGRAPHIC]
Infographic

NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season

Sponsorship spending on the National Football League and its 32 teams rose 5.9 percent to $1.32 billion in the 2017-2018 season, according to ESP research. more

 
What Sponsors Want and Where Dollars Will Go in 2018
Whitepaper

What Sponsors Want and Where Dollars Will Go in 2018

Results of the ESP Properties Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2018 priorities for rightsholders and brands. more

 
Tire Category Update
Whitepaper

Tire Category Update

ESP’s latest report documents the surprising amount of non-endemic sponsorship activity on behalf of tire brands. more

 
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Sponsorship Articles and Guides

Sponsorship Report

A Must Read for Anyone in the Sponsorship Industry. More info