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For more than 30 years, IEG has provided a unique and unparalleled perspective on sponsorships and partnerships. As the thought-leadership partner of ESP Properties, we continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, online publications, webinars, trend reports and surveys.

Lesa Ukman
Lesa Ukman
Futures Director
Jim Andrews
Jim Andrews
Senior Vice President
William Chipps
William Chipps
Senior Content Editor
 
Data, Digital and Disruption: Reflections on IEG 2016
Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP Properties Apr 25

Data, Digital and Disruption: Reflections on IEG 2016

Disrupt, the 33rd annual IEG Conference, brought together rightsholders, brands and key industry stakeholders to discuss and share the methods and tactics being employed to get ahead in our rapidly changing sponsorship landscape. more

 
Game Changer: The Growing Role Of Data In Sponsorship
Sam Yardley, Two Circles, A Part of ESP Properties Mar 31

Game Changer: The Growing Role Of Data In Sponsorship

Data, and the ability to access and analyze it, already is having a profound, across-the-board impact on sponsorship—from the evaluation, selection, activation and measurement of partnerships by brand marketers to the selling, negotiating and fulfillment of those partnerships by rightsholders of all types and sizes. more

 
Global Motorsports Spending To Total $5.58 Billion In 2016 [INFOGRAPHIC]
Whitepaper

Global Motorsports Spending To Total $5.58 Billion In 2016

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.58 billion in 2016, a 2.8 percent increase from 2015, according to IEG research. more

 
New Rules of Engagement: Why Marriott and MasterCard Opt for Intimate Concerts that Scale Globally
Lesa Ukman Mar 25

New Rules of Engagement: Why Marriott and MasterCard Opt for Intimate Concerts that Scale Globally

At SXSW last week, a theme of multiple sessions—from Bruce Sterling’s keynote to a panel of musicians moderated by Vans’ CMO—was that with the decline of CD and download sales, music labels no longer support more than a handful of new artists. more

 
Seven Keys to Digital Success for Rightsholders
Andy Thwaite, ESP Properties Mar 23

Seven Keys to Digital Success for Rightsholders

The power of change. The evolution of digital has led to a world where the only certainty is change. Although with content king, rightsholders have a position of strength in the value chain and the power to control this change. more

 
Sponsorship Spending On North American Soccer To Grow 9.2% In 2016 [INFOGRAPHIC]
Infographic

Sponsorship Spending On North American Soccer To Grow 9.2 Percent In 2016

Sponsorship spending on Major League Soccer, U.S. Soccer and other North American soccer leagues, teams and events is expected to total $333 million in 2016, a 9.2 percent increase from 2015, according to IEG research. more

 
Sponsorship Success Requires Hacker Culture
Jim Andrews Mar 14

Sponsorship Success Requires Hacker Culture

Last week, on my way to Intel to meet with IEG 2016 conference speaker Sandra Lopez (more on her in a moment), I took a detour to visit a friend currently working at Facebook. more

 
Why Media Companies Are Rediscovering Event Marketing
Lesa Ukman Mar 7

Why Media Companies Are Rediscovering Event Marketing

From Fast Company, GeekWire and The Next Web, to Condé Nast, Gannett and Tribune Publishing Co., countless media leaders are upping their use of events. And this number will only increase. more

 
Telecommunications Sponsorship
Whitepaper

Telecommunications Sponsorship

IEG’s latest special report examines how the need for content has surpassed all other objectives for wireless service providers. The report looks at the sponsorship portfolios of the four largest U.S. wireless companies, while also offering detailed information on noteworthy deals and activations. more

 
Sponsorship Spending on the NFL Grows 4.4 Percent In 2015 [INFOGRAPHIC]
Infographic

Sponsorship Spending on the NFL Grows 4.4 Percent In 2015

Sponsorship spending on the NFL and its 32 teams totaled $1.2 billion in the 2015-2016 season, up 4.4 percent from the previous year. more

 
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