Insights

For more than 30 years, ESP, and its predecessor, IEG, have provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, online publications, webinars, trend reports and surveys.

 

The Facebook, Google Digital Duopoly
Andy Thwaite Jul 6

The Facebook, Google Digital Duopoly

The digital advertising market is dominated by Facebook and Google, with a reported 85% of new ad dollars going their way this year. Their dominance is based on two things, their scale to reach a massive audience and their data on users to enable targeted ads to them. more

 
NBA Making TV for Snapchat’s Millions
Andy Thwaite Jun 9

NBA Making TV for Snapchat’s Millions

During the NBA Finals, the league has a deal in place with Snapchat to create exclusive shows for each game. Focusing on behind the scenes footage from the locker room, celebrity and fan reaction, the NBA is telling the story of the Finals to its Snapchat audience. more

 
Sustainable Brands Conference: Some Big and Not-So-Big Ideas for Sponsors and Rightsholders
Jim Andrews May 31

Sustainable Brands Conference: Some Big and Not-So-Big Ideas for Sponsors and Rightsholders

As a conference producer, it was a nice treat to join about 2,000 other participants in Detroit for last week’s Sustainable Brands conference and attend an event with no responsibilities other than to listen, learn and share some takeaways. more

 
Building Fan Engagement Not Audience Impressions
Andy Thwaite May 26

Building Fan Engagement Not Audience Impressions

Speaking at a recent Media Summit, Turner CEO John Martin explained how Turner was focusing on building “fans” as a means to better monetize their audience.
 more

 
Little League Innovation
Andy Thwaite Apr 25

Little League Innovation

Often the industry looks to the large marque properties for examples of best digital practice and innovation, but recent work at the National Lacrosse League illustrates how smaller properties are also leading the way, and on small budgets. more

 
No More Growth By Default: Ad Guru’s Advice Also Rings True For Sponsorship Marketers
Jim Andrews Apr 20

No More Growth By Default: Ad Guru’s Advice Also Rings True For Sponsorship Marketers

When Irwin Gotlieb talks, the ad industry listens. The global chairman of WPP’s GroupM, the world’s largest media investment group, yields considerable buying power and influence, as the company he oversees is responsible for placing roughly a third of all media advertising. more

 
The Year of Social Broadcasting
Andy Thwaite Mar 23

The Year of Social Broadcasting

There has been a flood of deals this year between properties, broadcasters and the social networks. And not only Facebook and Twitter. Snapchat and Instagram as well as the huge Chinese players like Sina Weibo are all involved. more

 
OTT Significance Grows with UEFA Champions League Rights
Andy Thwaite Mar 10

OTT Significance Grows with UEFA Champions League Rights

The recent UCL broadcast rights deals in US, UK and Japan showed the growing importance of OTT, to not only niche properties, but major global, “TV first” rightsholders too. more

 
NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season [INFOGRAPHIC]
Infographic

NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

Sponsorship spending on the NFL and its 32 teams rose 4.3 percent to $1.25 billion in the 2016-2017 season, according to IEG research. more

 
The Three Factors To A Successful Direct-To-Consumer Streaming Business
Gareth Brown, Consultant, Two Circles, A Part of ESP Properties Feb 28

The Three Factors To A Successful Direct-To-Consumer Streaming Business

It has been well documented that media consumption has and will continue to change considerably over the coming years.
 more

 
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