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For more than 30 years, IEG has provided a unique and unparalleled perspective on sponsorships and partnerships. As the thought-leadership partner of ESP Properties, we continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, online publications, webinars, trend reports and surveys.

Lesa Ukman
Lesa Ukman
Futures Director
Jim Andrews
Jim Andrews
Senior Vice President
William Chipps
William Chipps
Senior Content Editor
 
Sponsorship Spending on the NFL Grows 4.4 Percent In 2015 [INFOGRAPHIC]
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Sponsorship Spending on the NFL Grows 4.4 Percent In 2015

Sponsorship spending on the NFL and its 32 teams totaled $1.2 billion in the 2015-2016 season, up 4.4 percent from the previous year. more

 
What Sponsors Want and Where Dollars Will Go in 2016
Whitepaper

What Sponsors Want and Where their Dollars Will Go in 2016

IEG’s latest briefing not only breaks down spending figures among different sectors and global regions, but provides actionable recommendations for taking advantage of technology and other measures to deliver powerful sponsorships that offer real value to partners. more

 
Sponsorship Spending on Endurance Sports Rises 4.6% in 2015 [INFOGRAPHIC]
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Sponsorship Spending on Endurance Sports Rises 4.6% in 2015

Running’s upscale demographic combined with a growing number of events targeted to niche audiences continues to drive corporate interest in endurance sports. more

 
Soccer’s Holiday Wish List: Real Reform and Engaged Sponsors
John Kristick, ESP Properties Dec 2

Soccer’s Holiday Wish List: Real Reform and Engaged Sponsors

It’s not exactly going out on a limb to say that what global soccer needs most right now is real reform from FIFA and the related organizations that govern the sport around the world. more

 
Association Spending to Total $590 Million in 2015 [INFOGRAPHIC]
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Association Spending to Total $590 Million in 2015

Spending on associations and membership organizations is expected to total $590 million in 2015, up 2.8% from 2014, per IEG research. more

 
Cultural Institution Partnerships: Do Labels Matter?
Diane Knoepke Nov 12

Cultural Institution Partnerships: Do Labels Matter?

Are we focusing on the labels and definitions separating corporate donor/philanthropic relationships from corporate sponsor/marketing relationships at the expense of what really matters? more

 
The Most Active Companies & Categories Sponsoring Museums [INFOGRAPHIC]
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The Most Active Companies & Categories Sponsoring Museums

Banks are 8.1 times more likely to sponsor museums than the average of all sponsors, easily besting every other sponsorship category, according to IEG research. more

 
If You Build It, Will They Really Come? The Stadium Conundrum
Sam Yardley, Two Circles, A Part of ESP Properties Nov 5

If You Build It, Will They Really Come? The Stadium Conundrum

The stadium is the lifeblood of sport—it’s where the magic happens. Rarely a month goes by without new stadium plans being drawn up. The prospect of having an NFL team (or two) back in Los Angeles has kept architects busy at their drawing boards. One L.A. candidate—the City of Champions project in Inglewood—is due to break ground next month. The total cost? Nearly $2 billion. more

 
Five Ways Causes Can Compete in a Digital-First Environment
Diane Knoepke Oct 29

Five Ways Causes Can Compete in a Digital-First Environment

Last week, YouTube personality and author Hannah Hart launched a new 10-video series sponsored by Subaru. This series is tied to Have a Hart Day (HAHD), a volunteer movement started by the star to bring her motto—“Practice Reckless Optimism”—to life through the good deeds of her subscribers and fans. While Hannah Hart’s original content is largely food-related, she also regularly brings in issue- and cause-related content, ranging from gender and LGBT rights to mental health to animal welfare. more

 
Worldwide Spending On Golf To Total $1.73 Billion In 2015 [INFOGRAPHIC]
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Worldwide Spending On Golf To Total $1.73 Billion In 2015

Worldwide spending on golf sponsorship is expected to total $1.73 billion in 2015, up 4.8% from 2014, according to IEG research. more

 
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Sponsorship Articles and Guides

IEG 2016 Agenda Announced!

See who is speaking and what you will learn in April in Chicago. View the speakers and agenda.