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Sponsorship Blogs

The Digital Technology Tipping Point of the In-Stadium Fan Experience
Morgan Lathrop Aug 26

The Digital Technology Tipping Point of the In-Stadium Fan Experience

With the opening of the San Francisco 49ers’ Levi’s Stadium—for which IEG Consulting was proud to be a sponsorship consultant—the debate over how to best engage fans is again front and center. more

 
Insert Monáe/Money Pun Here: Samsung’s Electric Integration
Diane Knoepke Jul 31

Insert Monáe/Money Pun Here: Samsung’s Electric Integration

R&B/Hip-Hop artist and fashion influencer Janelle Monáe  released her “Electric Lady” video yesterday. The video is fun, stylish, on-brand and authentic to Ms. Monáe, and has more cameos than an Andy Samberg-hosted episode of SNL. The video’s timing is a bit unexpected, however, as the song was released on an album of the same name back in September of 2013. more

 

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Sponsorship Strategy Briefings

 Retail Banks: A Sponsorship Category Update

Retail Banks: A Sponsorship Category Update

Although it took until 2012 for bank sponsorship spending to reach and surpass pre-recession levels, both large and small financial institutions have been steadily increasing investments in sponsorship to acquire new customers, reward existing clients and demonstrate community involvement. Read Now

 

Sponsorship Infographics

 Worldwide Spending on Tennis to Grow 4.4 Percent in 2014

Worldwide Spending on Tennis to Grow 4.4 Percent in 2014

Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $739 million in 2014, up 4.4 percent from the previous year, according to IEG Research. View Infographic

 
 NBA Sponsorship Revenue: $679 Million In 2013-2014 Season [INFOGRAPHIC]

NBA Sponsorship Revenue: $679 Million In 2013-2014 Season

Sponsorship revenue for the NBA and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year, according to IEG Research. View Infographic

 

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Sponsorship Point of View

Compilations of a variety of insights, viewpoints and data related to the hottest sponsorship topics.
 

See How We Help

AT&T Performing Arts Center
Sponsorship Consulting

 

See how we helped the AT&T Performing Arts Center capture incremental revenue. Read >

Wasserman Media Group
Sponsorship Valuation

 

See how we’re helping the new Jets and Giants Stadium score a touchdown with its naming rights. Read >

 

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Sponsorship Articles and Guides