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Sponsorship Blogs

Mobile Apps – The New Frontier in Brand Partnerships
Kristen Pelachyk Jul 7

Mobile Apps – The New Frontier in Brand Partnerships

In a recent brainstorming session, the IEG Consulting team took a look at how mobile applications – a key part of the ever-changing digital landscape – can be monetized for sponsorship revenue. more

 
How It’s Built Will Determine Whether Video Content Is a House of Cards for Brand Partners
Jim Andrews Jul 2

How It’s Built Will Determine Whether Video Content Is a House of Cards for Brand Partners

The digital video revolution is well underway. While there is a long way to go before the final business model shakes out for the ecosystem of content creators, platforms, advertisers and viewers—the future is already here. more

 

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Sponsorship Strategy Briefings

 IEG’s Long-range Weather Forecast for Causes

IEG’s Long-range Weather Forecast for Causes

IEG recently conducted in-depth interviews with many leading health-related nonprofits to assess the state of cause sponsorship--including progress that has been made, challenges that remain and what needs to be done to keep moving forward. Read Now

 

Sponsorship Infographics

 NHL Sponsorship Revenue Totals $409 Million In 2013-2014 Season [INFOGRAPHIC]

NHL Sponsorship Revenue Totals $409 Million In 2013-2014 Season

Spending on the NHL and its 30 member clubs continues to grow through new deals in traditional and nontraditional categories. View Infographic

 
 World Cup Sponsorship Picture [INFOGRAPHIC]

World Cup's Sponsorship Picture

FIFA is poised to earn more than $1.6 billion in sponsorship revenue over the four-year period from 2011-2014, with the vast majority of those partnerships focused on the World Cup tournament. View Infographic

 

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Sponsorship Point of View

Compilations of a variety of insights, viewpoints and data related to the hottest sponsorship topics.
 

See How We Help

Bellin Health Systems
Sponsorship Valuation

 

See how we helped Bellin Health Systems justify an expanded partnership with the Green Bay Packers. Read >

Essence Music Festival
Sponsorship Consulting

 

See how we helped Essence Music Festival increase sponsorship revenue by adding more value to sponsorship packages. Read >

 

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Sponsorship Articles and Guides