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Sponsorship Blogs

#IEG2015: A Thousand Makers Making
Diane Knoepke Mar 25

#IEG2015: A Thousand Makers Making

Thank you and kudos to all of the sponsorship makers who joined us last week for IEG 2015. You brought us great content and creative energy, and you engaged and encouraged each other. more

 
Making the Most of IEG 2015
Diane Knoepke Mar 9

Making the Most of IEG 2015

It’s time to choose your own adventure at Sponsorship Makers. As you shape your IEG Conference plan of attack, we have a few tips on finding the moments that will “unleash the power of invention”…along with a little help finding the coffee and cocktails.    more

 

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Sponsorship Strategy Briefings

 Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2015

Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2015

IEG’s latest briefing not only breaks down spending figures among different sectors and global regions, but provides actionable recommendations for taking advantage of technology and other measures to deliver powerful sponsorships that offer real value to partners. Read Now

 

Sponsorship Infographics

 Global Motorsports Spending To Total $5.43 Billion In 2015 [INFOGRAPHIC]

Global Motorsports Spending To Total $5.43 Billion In 2015

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.43 billion in 2015, up 3.2 percent from $5.26 billion in 2014, according to the latest findings from IEG Research. View Infographic

 
 2015 Sponsorship Spending Outlook [INFOGRAPHIC]

2015 Sponsorship Spending Outlook

IEG’s 30th annual year-end industry review and forecast shows continued steady growth in sponsorship spending. But for the second year in a row, the growth rate in North America is projected to be lower than the previous year, while global growth will remain at the same rate as 2014. View Infographic

 

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Sponsorship Point of View

Compilations of a variety of insights, viewpoints and data related to the hottest sponsorship topics.
 

See How We Help

NFL
Sponsorship Research

 

See how we helped the NFL score extra points with sponsors at home and around the world. Read >

Carnegie Hall
Sponsorship Valuation

 

See how we helped Carnegie Hall negotiate sponsorship fees with confidence during the economic downturn and beyond. Read >

 

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Sponsorship Articles and Guides