Leading the way in sponsorship consulting, valuation, measurement and strategy
Call Us:  (312) 944 1727

Sponsorship Blogs

The Digital Technology Tipping Point of the In-Stadium Fan Experience
Morgan Lathrop Aug 26

The Digital Technology Tipping Point of the In-Stadium Fan Experience

With the opening of the San Francisco 49ers’ Levi’s Stadium—for which IEG Consulting was proud to be a sponsorship consultant—the debate over how to best engage fans is again front and center. more

 
Insert Monáe/Money Pun Here: Samsung’s Electric Integration
Diane Knoepke Jul 31

Insert Monáe/Money Pun Here: Samsung’s Electric Integration

R&B/Hip-Hop artist and fashion influencer Janelle Monáe  released her “Electric Lady” video yesterday. The video is fun, stylish, on-brand and authentic to Ms. Monáe, and has more cameos than an Andy Samberg-hosted episode of SNL. The video’s timing is a bit unexpected, however, as the song was released on an album of the same name back in September of 2013. more

 

Read more blog posts

 

Sponsorship Strategy Briefings

 Retail Banks: A Sponsorship Category Update

Retail Banks: A Sponsorship Category Update

Although it took until 2012 for bank sponsorship spending to reach and surpass pre-recession levels, both large and small financial institutions have been steadily increasing investments in sponsorship to acquire new customers, reward existing clients and demonstrate community involvement. Read Now

 

Sponsorship Infographics

 NBA Sponsorship Revenue: $679 Million In 2013-2014 Season [INFOGRAPHIC]

NBA Sponsorship Revenue: $679 Million In 2013-2014 Season

Sponsorship revenue for the NBA and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year, according to IEG Research. View Infographic

 
 NHL Sponsorship Revenue Totals $409 Million In 2013-2014 Season [INFOGRAPHIC]

NHL Sponsorship Revenue Totals $409 Million In 2013-2014 Season

Spending on the NHL and its 30 member clubs continues to grow through new deals in traditional and nontraditional categories. View Infographic

 

View all sponsorship infographics

Sponsorship Point of View

Compilations of a variety of insights, viewpoints and data related to the hottest sponsorship topics.
 

See How We Help

Kiwanis International
Sponsorship Consulting

 

Kiwanis International needed to establish its brand as a national sponsorship platform. IEG Consulting created a program that secured three top-tier partners in less than a year. Read >

Byron Nelson Championship
Sponsorship Valuation

 

Learn how IEG Consulting helped the Byron Nelson Championship look beyond media impressions to determine the true worth of its title sponsorship. We captured and quantified the tournament’s desirable intangible elements, in addition to tangible benefits. Read >

 

More client results

Sponsorship Articles and Guides