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Sponsorship Blogs

How Sponsors and Rightsholders Are Increasing Audience Engagement
Lesa Ukman Apr 10

How Sponsors and Rightsholders Are Increasing Audience Engagement

At IEG 2015, Jed Pearsall of Performance Research (@SponsorEye) and I conducted a workshop on how technologies are transforming the ways sponsors and rightsholders build deeper bonds with audiences via more meaningful, more personalized and/or more frequent engagement opportunities. more

 
#IEG2015: A Thousand Makers Making
Diane Knoepke Mar 25

#IEG2015: A Thousand Makers Making

Thank you and kudos to all of the sponsorship makers who joined us last week for IEG 2015. You brought us great content and creative energy, and you engaged and encouraged each other. more

 

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Sponsorship Strategy Briefings

 Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2015

Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2015

IEG’s latest briefing not only breaks down spending figures among different sectors and global regions, but provides actionable recommendations for taking advantage of technology and other measures to deliver powerful sponsorships that offer real value to partners. Read Now

 

Sponsorship Infographics

 Awards Show Sponsorship to Total $133.5 Million in 2015 [INFOGRAPHIC]

Awards Show Sponsorship to Total $133.5 Million in 2015

Sponsorship spending on the Academy Awards, Grammy Awards and other televised awards shows is expected to total $133.5 million in 2015, up 4.1 percent from 2014, according to IEG Research. View Infographic

 
 Global Motorsports Spending To Total $5.43 Billion In 2015 [INFOGRAPHIC]

Global Motorsports Spending To Total $5.43 Billion In 2015

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.43 billion in 2015, up 3.2 percent from $5.26 billion in 2014, according to the latest findings from IEG Research. View Infographic

 

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Sponsorship Point of View

Compilations of a variety of insights, viewpoints and data related to the hottest sponsorship topics.
 

See How We Help

Diageo
Sponsorship Consulting

 

See how we helped spirits maker Diageo drink in valuable new sponsorship opportunities. Read >

Byron Nelson Championship
Sponsorship Valuation

 

Learn how IEG Consulting helped the Byron Nelson Championship look beyond media impressions to determine the true worth of its title sponsorship. We captured and quantified the tournament’s desirable intangible elements, in addition to tangible benefits. Read >

 

More client results

Sponsorship Articles and Guides