For more than 30 years, IEG has provided a unique and unparalleled perspective on sponsorships and partnerships. As the thought-leadership partner of ESP Properties, we continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, online publications, webinars, trend reports and surveys.
What I Learned at EMS 2015
A rapid-fire synopsis of my time in San Francisco for the Experiential Marketing Summit 2015, through a sponsorship lens: more
What I Learned Reviewing 40 Hours of IEG Conference Video
I know that in today’s world event takeaways are expected to be shared during and immediately after conferences, seminars, etc. In fact, I did my share of tweeting highlights on site at last month’s IEG conference, and my colleague Diane Knoepke published a great blog post recapping the social chatter just after Sponsorship Makers concluded. more
Compilations of a variety of insights, viewpoints and data related to the hottest sponsorship topics.