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For more than 30 years, IEG has provided a unique and unparalleled perspective on sponsorships and partnerships. As the thought-leadership partner of ESP Properties, we continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, online publications, webinars, trend reports and surveys.

Lesa Ukman
Lesa Ukman
Futures Director
Jim Andrews
Jim Andrews
Senior Vice President
William Chipps
William Chipps
Senior Content Editor
 

Sponsorship Blogs

How Prada’s New Arts Complex Builds Cred By Avoiding All References To Fashion
Lesa Ukman Jun 22

How Prada’s New Arts Complex Builds Cred By Avoiding All References To Fashion

Milan is a city where fashion brands come to life as hotels and nightclubs—Armani, Bulgari, Moschino—and restaurants—Dsquared2, Just Cavalli, Trussardi, etc. It is a city where fashion brands also build museums to themselves. Just a month ago, Giorgio Armani opened Armani Silos. The building (designed by Armani himself) is all about selling Armani’s craft, containing three floors of gallery space dedicated to the designer’s famous soft tailoring. more

 
Four Keys to Becoming a Data-Driven Organization
Jessi Sanchez and Jessica Parr Jun 2

Four Keys to Becoming a Data-Driven Organization

We recently attended the 2015 Do Good Data Conference in Chicago. Although this annual conference on data, research and analytics is for social sector professionals, much of what we learned applies not only to nonprofits, but to rightsholders of all types. more

 

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Sponsorship Strategy Briefings

 Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2015

Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2015

IEG’s latest briefing not only breaks down spending figures among different sectors and global regions, but provides actionable recommendations for taking advantage of technology and other measures to deliver powerful sponsorships that offer real value to partners. Read Now

 

Sponsorship Infographics

 Property Benchmarking Survey [INFOGRAPHIC]

Findings from the First-ever IEG Property Benchmarking Survey

Although rightsholders report many successes, they continue to miss out by not providing “must-have” benefits and services, and not monetizing any of the content they produce. View Infographic

 
 NHL Sponsorship Revenue Totals $447 Million in 2014-2015 Season [INFOGRAPHIC]

NHL Sponsorship Revenue Totals $447 Million in 2014-2015 Season

Sponsorship Spending on the National Hockey League and its 30 clubs totaled $447 million in the 2014-2015 season, up 9.2 percent from the previous year. View Infographic

 

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Sponsorship Point of View

Compilations of a variety of insights, viewpoints and data related to the hottest sponsorship topics.
 

See How We Help

San Francisco 49ers
Sponsorship Valuation

 

See how we helped the San Francisco 49ers secure multimillion-dollar Founding Partner deals for their new stadium. Read >

Minnesota Twins
Sponsorship Consulting Sponsorship Valuation

 

See how we helped the Minnesota Twins to forge a successful naming-rights sales strategy for the team’s new stadium. Read >

 

More client results

Sponsorship Articles and Guides