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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis

How The San Francisco 49ers Approach The Technology Category
NFL team uses “creative counsel” to ensure activation programs are authentic and relevant to fans; Intel, Esurance and SAP gear up new initiatives More >

Who Does What: Life Insurance
Sponsorship activity among the top ten companies in the life insurance category More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training

Using New Technologies to Maximize Partnership Value
Explore the myriad ways technology is changing—and improving—the game for rightsholders and sponsors. More >

Corporate/Nonprofit Partnerships: Creating Win-Win Collaborations
Securing sponsorship for events, programs and year-round relationships is a challenge in a time of tight corporate budgets, especially for nonprofits that need to prove they can provide business-building benefits in addition to generating goodwill for their sponsors. Attendees of this Webinar will receive a roadmap for maximizing revenue and minimizing resources needed to deliver value to corporate partners. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides