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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis


Pabst Blue Ribbon Sales (Barrels)
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Sound Garage Success
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More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Fresh Thinking: Sponsorship’s Best New Ideas
This webinar is specifically focused on the best examples, most creative ideas, and the actionable concepts and trends that were shared at the IEG 2015 conference. More >


Maximizing the True Worth of Sponsorships
Sponsorship’s real value lies in passion and engagement. And that is where properties and their sponsors should focus their efforts to obtain maximum value. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides