Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis

US Lacrosse Posts Double-Digit Increase In Sponsorship Revenue
National governing body sees success replacing one-off sponsorships with year-round partnerships More >

Fair And Festival Sponsorship Spending To Total $878 Million In 2016
Spending is expected to rise just 2.1 percent in 2016, trailing sports, causes and every other property segment More >

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Sponsorship Events & Training

Using New Technologies to Maximize Partnership Engagement
Explore the myriad ways technology is changing—and improving—the game for rightsholders and sponsors. More >

Ensuring Sponsorship Activation Drives Results
Learn the latest successful promotional tactics and strategies that sponsors and their property partners should implement. More >

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