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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis

Pabst Blue Ribbon Sales (Barrels)
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Swipe Right: Tinder Partners With Urban Mudder
Smart phone dating app partners with inaugural New York City obstacle course event to connect participants in the social sphere More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training

Analytics: Uncovering Fan Emotion and Behavior to Drive Effective Campaigns
This webinar will explore the best ways to acquire the research and data you need, as well as how to optimize the use of insights in the sponsorship sales and renewal process. More >

Masters Series: A New and Improved Approach to Selling Sponsorship
Join sponsorship pioneer Jim Andrews for the webinar Master Series: A New and Improved Approach to Selling Sponsorship and come away with a new way to think about how you go to market with your partnership opportunities. More >

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Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides