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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis

Where Your New Sponsors Will Come From In 2015
Consumer audio products, cable TV networks and other categories that represent prime prospects for the upcoming year More >

Sponsorship Hot Buttons: Jewelry Companies
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More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training

Strategic Servicing: The Secrets of Sponsor Retention
Learn the critical areas where sponsors say they need assistance and discover how to provide that help in ways that benefit both your partners and your property. More >

Masters Series: A New and Improved Approach to Selling Sponsorship
Join sponsorship pioneer Lesa Ukman for the webinar Master Series: A New and Improved Approach to Selling Sponsorship and come away with a new way to think about how you go to market with your partnership opportunities. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides