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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis


The Most Active Sponsors Of Zoos And Aquariums
Banks are 8.2 times more likely to sponsor zoos and aquariums than the average of all sponsors More >


IEG Research: The Coca-Cola Co. Is The Most Active Sponsor Of Theme Parks
Beverage giant makes a splash with 62 percent of theme parks and water parks reporting a partnership with the company More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Corporate/Nonprofit Partnerships: Creating Win-Win Collaborations
Securing sponsorship for events, programs and year-round relationships is a challenge in a time of tight corporate budgets, especially for nonprofits that need to prove they can provide business-building benefits in addition to generating goodwill for their sponsors. Attendees of this Webinar will receive a roadmap for maximizing revenue and minimizing resources needed to deliver value to corporate partners. More >


Masters Series: Maximizing Sponsorship of Sports Properties
You’ll get custom strategies and insights on aligning your sponsorship offers with the changing needs of the market. It will be your most productive hour spent all year. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides