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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis


Worldwide Spending On Tennis To Grow 4.4 Percent in 2014
Spending exceeds the projected 4.3 percent increase in overall sponsorship spending but lags the 4.9 percent increase in sports spending More >


Quick Hits: Matt Jauchius, Nationwide Insurance CMO 
Marketing vet discusses new NFL partnership, Nationwide’s evolving sponsorship strategy and other topics More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Why Sponsor? What Sponsorship Accomplishes and How to Select the Right Partner
The tools you need to select and retain sponsorships that will meet your objectives. More >


Sponsorship Measurement Essentials
Why should sponsors spend money if they can’t derive quantifiable results? This Webinar teaches properties and sponsors the essential methods for determining whether objectives were achieved through sponsorship. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides