Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

Learn more about IEG > Work with IEG >

In-Depth Sponsorship Analysis


Sponsor Profiles: The Five Biggest Spenders In The Airline Category
United is the biggest spender, while American has the most diverse portfolio More >


Inside the Evolving Airline Category
Airlines increase sponsorship activity amid rising profits and growing competition More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Sponsorship Measurement Essentials
Without verification that a sponsorship has accomplished its goals, programs are in danger of being cut and deals will not be renewed. More >


Going Beyond the Event: Content Creation Case Study
Learn how properties and brands can create greater scale and engagement with consumers by partnering to create custom content. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides