Information & Resources

Our information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the indispensable Sponsorship Report; and webinars offering practical training in sponsorship fundamentals and advanced tools.

 

In-Depth Sponsorship Analysis


Allstate To Extend Sponsorship Coverage Beyond Sports
Insurer considers music, endurance sports, family entertainment and other properties to engage evolving customer base More


How Esurance Is Putting A Premium On Social Media Influencers
Insurer launches digital video series with the Scott brothers and doubles down on Buster Posey to amplify baseball platform More

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Advanced Sponsorship ROI: Meaningful Metrics
Sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. More


Will Your Company Sports Tickets Survive the Next Economic Downturn?
Learn how top companies prepare their sports sponsorship programs to weather all economic conditions. More

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides

35th Annual Sponsorship Conference

IEG 2018 | April 8-11 | Chicago Find out more