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Jan 30 Arizona Diamondbacks Revamp Sponsor Summit MLB team rolls out awards show thematic to boost attendance and encourage sponsor activation More >
Jan 30 The Importance Of Sponsor Cross-Promotions Sponsors have much to gain from cross-promotions, but many properties fall short when it comes to facilitating relationships More >
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Feb 09 Advanced Sponsorship ROI: Meaningful Measurement Metrics Meaningful sponsorship measurement begins by understanding that sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. More >
Feb 16 Basic Training: The Keys to Becoming Successful in Sponsorship If you’re involved in sponsorship at any level or plan to get involved, then this Webinar is for you. In just 60 minutes, you’ll get the inside scoop on what it takes to succeed in sponsorship. More >
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Lesa Ukman Sponsorship and Return on InnovationMore >
Jim Andrews Paterno’s Legacy And The Big Question For Sports And Sports MarketersMore >
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