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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express
Credit card maven discusses new activation program at Coachella music festival, the role of content marketing and other topics More >

Sponsor Prospecting: Ten Categories To Consider
Ten categories that share one common trait: new sponsorship spending More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training

Addressing Critical Partnership Issues for Nonprofits
Nonprofits have hidden advantages, and real challenges, in communicating their marketing strength to potential corporate partners. What used to be all about “the story” turned into reporting tangible results. More >

Selling: How to Make Radical Marketplace Shifts Work for You
Successfully securing sponsorship revenue is a combination of how you sell—taking full advantage of new technology, having the right skill sets, etc.—in addition to what you sell—offering new assets, rights and benefits that sponsors and prospects want. More >

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Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides