Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis

Sponsor Profiles: The Five Biggest Spenders In The Airline Category
United is the biggest spender, while American has the most diverse portfolio More >

Inside the Evolving Airline Category
Airlines increase sponsorship activity amid rising profits and growing competition More >

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Sponsorship Events & Training

Sponsorship Measurement Essentials
Without verification that a sponsorship has accomplished its goals, programs are in danger of being cut and deals will not be renewed. More >

Going Beyond the Event: Content Creation Case Study
Learn how properties and brands can create greater scale and engagement with consumers by partnering to create custom content. More >

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