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In-Depth Sponsorship Analysis


Activation Rundown: 2017 Verizon WNBA All-Star Game
Branded experiences, consumer promotions and other activations around the best of the best competition More >


How Sutter Health Is Using Sponsorship As The Rx For Success
Not-for-profit hospital network uses San Jose Earthquakes, Oakland A’s and other properties to lean into the Northern California community More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Sponsorship Measurement Essentials
Without verification that a sponsorship has accomplished its goals, programs are in danger of being cut and deals will not be renewed. More >


Advanced Sponsorship ROI: Meaningful Metrics
Sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. More >

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