Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis


All-Star Activations: How NBA Sponsors Are Bringing New Orleans Celebration To Life
A rundown of live fan engagements at NBA All-Star New Orleans More >


Inside The Big Ten Conference’s Sales Strategy
Athletic conference secures partners in both traditional and nontraditional categories by taking a laser focus on local companies More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Sponsorship Measurement Essentials
Without verification that a sponsorship has accomplished its goals, programs are in danger of being cut and deals will not be renewed. More >


Advanced Sponsorship ROI: Meaningful Metrics
Sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. More >

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IEG Sponsorship Report

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