Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis

How Zappos Has Found Sponsorship To Be A Good Fit
A look at the retailer’s nontraditional approach to sponsorship including the Zappos Porta-Party and Friends with Benefits Road Show More >

Quick Hits: Sponsorship Results
Executives from Dow Chemical, ING and Toyota share sponsorship success at IEG 2017 More >

More from IEG Sponsorship Report on

Sponsorship Events & Training

Strategic Servicing: The Secrets of Sponsor Retention
Learn the critical areas where sponsors say they need assistance and discover how to provide that help in ways that benefit both your partners and your property. More >

Know Your Priorities: The Intel You Need to Find and Keep Sponsors
Make the most of the time you dedicate to securing corporate partners by identifying and prioritizing your best sponsorship prospects. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides

IEG Access

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