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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis


MLB Sponsorship Revenue Totals $695 Million In 2014 Season
Fueled by new deals with Target and Church & Dwight, league and team spending grows 4.8 percent over the 2013 season More >


Wearable Technology Brands Try On New Sponsorships
Fitbit, Garmin and others use sponsorship to promote new products, demonstrate relevancy and access new sales channels More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Maximizing the True Worth of Sponsorships
Sponsorship’s real value lies in passion and engagement. And that is where properties and their sponsors should focus their efforts to obtain maximum value. More >


Strategic Servicing: The Secrets of Sponsor Retention
Learn the critical areas where sponsors say they need assistance and discover how to provide that help in ways that benefit both your partners and your property. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides