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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis

2014 Top U.S. Sponsors by Spend
Top U.S. sponsors spending more than $15 million in 2014, sorted by spend. More >

Inside Stubhub’s Multi-Platform Sponsorship Strategy
Ticket reseller expands portfolio with new deals with music festivals and potential ties to theatrical productions  More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training

Using Research to Increase Your Property's Value to Partners
Explore how rightsholders can develop insights into their fans and followers that will enable them to stop looking for a match and start being a matchmaker between audiences and sponsors. More >

Ensuring Sponsorship Activation Drives Results
Sponsoring without leveraging is like buying an electronic device but not the batteries. Learn the latest successful promotional tactics and strategies that sponsors and their property partners should implement to make sure sponsorships hit home with their targeted audiences. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides