Information & Resources

Our information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the indispensable Sponsorship Report; and webinars offering practical training in sponsorship fundamentals and advanced tools.


In-Depth Sponsorship Analysis

Allstate To Extend Sponsorship Coverage Beyond Sports
Insurer considers music, endurance sports, family entertainment and other properties to engage evolving customer base More

How Esurance Is Putting A Premium On Social Media Influencers
Insurer launches digital video series with the Scott brothers and doubles down on Buster Posey to amplify baseball platform More

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Sponsorship Events & Training

Sponsorship Sales Fundamentals: Targeting and Proposals
Learn to create proposals that do a better job of providing qualified prospects with the customized, relevant information they need. More

Engaging Through Social Media Platforms: Who’s Getting It Right
In the digital era, sponsorship activation must go where audiences and consumers are, including their preferred social media channels. More

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Sponsorship Report

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