Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis

Crystal Ball: Trends To Watch In 2017
Sponsorship executives from AT&T, U.S. Bank and other companies share what they’re watching in 2017 and beyond More >

New Year’s Resolution: Selling The Fitness Category
Health clubs bulk up on sponsorship, with Orangetheory Fitness leading the charge More >

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Sponsorship Events & Training

Using New Technologies to Maximize Partnership Engagement
Explore the myriad ways technology is changing—and improving—the game for rightsholders and sponsors. More >

Ensuring Sponsorship Activation Drives Results
Learn the latest successful promotional tactics and strategies that sponsors and their property partners should implement. More >

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Sponsorship Publications & Resources

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Strategy Briefings

Articles and Guides

IEG Sponsorship Report

A Must Read for Anyone in the Sponsorship Industry. More info