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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis

MLB Sponsorship Revenue Totals $695 Million In 2014 Season
Fueled by new deals with Target and Church & Dwight, league and team spending grows 4.8 percent over the 2013 season More >

Wearable Technology Brands Try On New Sponsorships
Fitbit, Garmin and others use sponsorship to promote new products, demonstrate relevancy and access new sales channels More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training

Your 2015 Partners: Targeting Emerging Sponsorship Categories
IEG has identified for you the hottest emerging categories that are just making their way onto the radar screen. Stay ahead of your competition by attending this Webinar and explore the most likely places to find untapped sponsorship dollars, and how to best pitch them. More >

Maximizing the True Worth of Sponsorships
Sponsorship’s real value lies in passion and engagement. And that is where properties and their sponsors should focus their efforts to obtain maximum value. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides