Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis


Where Beer Companies Spend Money
Sponsorship spending and key deals in the beer category More >


Drink It Up: Three Sponsorship Trends In The Beer Category
Nonexclusive deals, unique experiences and proprietary events rise to the fore in the beer category More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Fresh Thinking: Sponsorship’s Best New Ideas
This webinar is specifically focused on the best examples, most creative ideas, and the actionable concepts and trends that were shared at the IEG 2017 conference. More >


Engaging Through Social Media Platforms: Who’s Getting It Right
In the digital era, sponsorship activation must go where audiences and consumers are, including their preferred social media channels. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides

IEG Sponsorship Report

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