Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

Learn more about IEG > Work with IEG >

In-Depth Sponsorship Analysis

All-Star Activations: How NBA Sponsors Are Bringing New Orleans Celebration To Life
A rundown of live fan engagements at NBA All-Star New Orleans More >

Inside The Big Ten Conference’s Sales Strategy
Athletic conference secures partners in both traditional and nontraditional categories by taking a laser focus on local companies More >

More from IEG Sponsorship Report on

Sponsorship Events & Training

Sponsorship Measurement Essentials
Without verification that a sponsorship has accomplished its goals, programs are in danger of being cut and deals will not be renewed. More >

Advanced Sponsorship ROI: Meaningful Metrics
Sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides

IEG Sponsorship Report

The industry’s only online resource for news, analysis & insights. Subscribe now