Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis

How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action
This month’s launch of Instagram Stories puts demand for sports and entertainment content into hyper drive More >

Peak-Performing Sponsorships: USOC Sponsors’ Rio Activations
Digital content takes center stage for USOC sponsors More >

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Sponsorship Events & Training

Advanced Sponsorship ROI: Meaningful Metrics
Sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. More >

Sponsorship Sales Fundamentals: Targeting and Proposals
Learn to create proposals that do a better job of providing qualified prospects with the customized, relevant information they need. More >

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