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May 21 State Farm Takes Music To A Better State Insurance giant uses music to build consideration among the next generation of insurance buyers More >
May 21 How An Upstart Culinary Festival Cooked Up New Sponsors Great GoogaMooga whets sponsor appetites by offering packages that enhance the attendee experience More >
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May 31 What Sponsors Want and How to Deliver It Go inside the corporate decision-making process to find out what’s on the minds of the people you want to partner with. More >
Jun 07 Cost-effective Activation: Making Sponsor Cross-promotions Happen Learn how to identify creative joint-marketing alliances, negotiate win-win partnerships and leverage mutual assets to boost sponsorship ROI. More >
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Jim Andrews U.S Congress Launches another Misguided Attack on SponsorshipMore >
Dan Kowitz Sponsor Survey Outlines Steps Rightsholders Must TakeMore >
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