Information & Resources

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In-Depth Sponsorship Analysis

How TE Connectivity Connects With Sponsorship
B2B electronics company sponsors Formula E team and other properties to drive revenue and recruit talent More >

Campus-Wide Sponsorship Programs Move To The Head Of The Class
Schools extend sponsorship programs beyond athletics to offset declining government support and enhance student programming More >

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Sponsorship Events & Training

Re-Writing the Rules: What Sponsors Need Now
Partnership’s role in today’s marketing mix, key brand objectives, questions every sponsor should ask and answers every property must have. More >

Using New Technologies to Maximize Partnership Engagement
Explore the myriad ways technology is changing—and improving—the game for rightsholders and sponsors. More >

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IEG Sponsorship Report

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