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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis


How The Los Angeles Dodgers Use Instagram To Extend Sponsor Reach
MLB team leverages status as the world’s most geotagged sports venue to quench sponsors’ thirst for digital content   More >


No Sticky Wicket: Spending On Cricket To Total $479 Million In 2015
Companies increase spend around the ICC Cricket World Cup, with PepsiCo and Toyota the most active sponsors at the global level More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Masters Series: Advanced Sponsorship ROI: Meaningful Metrics
Meaningful sponsorship measurement begins by understanding that sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. More >


Sponsorship Measurement Essentials
Why should sponsors spend money if they can’t derive quantifiable results? This Webinar teaches properties and sponsors the essential methods for determining whether objectives were achieved through sponsorship. More >

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Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides