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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis


State Farm Takes Music To A Better State
Insurance giant uses music to build consideration among the next generation of insurance buyers More >


How An Upstart Culinary Festival Cooked Up New Sponsors
Great GoogaMooga whets sponsor appetites by offering packages that enhance the attendee experience More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


What Sponsors Want and How to Deliver It
Go inside the corporate decision-making process to find out what’s on the minds of the people you want to partner with. More >


Cost-effective Activation: Making Sponsor Cross-promotions Happen
Learn how to identify creative joint-marketing alliances, negotiate win-win partnerships and leverage mutual assets to boost sponsorship ROI. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Papers

Articles and Guides