Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis

Jun 17
Volkswagen Fine-tunes Sponsorship Strategy
Automaker drops NHL teams and other ties in favor of three marketing platforms: soccer, cycling and running More >

Jun 17
Sparkling ICE Turns On The Sponsorship Spigot
Carbonated beverage uses sponsorship to rejuvenate brand and support national expansion; plans to triple portfolio in 2013 More >

Sponsorship Events & Training

Jun 20
The Science and Art of Selling Sponsorship
Led by two of IEG’s most experienced sellers and sponsorship gurus, this session will show you how to successfully navigate the new sales landscape. More >

Jun 27
Sweet Spot: The Intersection of Sponsorship and Social Media
There’s no denying the buzz around Twitter, Facebook, YouTube and other social media Web sites. But how can properties leverage those sites and other user-generated sites with their corporate partners? This Webinar will provide a look at how properties are using social media to grow their audiences, reputations and, perhaps more importantly, their sponsorship revenue. More >