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Inside Out: How Intel Is Using Sponsorship To Support Brand Transformation
Technology giant sponsors Red Bull Media House, NBA All-Star and other properties to demonstrate how its products enhance the viewing experience More >
NBA All-Star 2016 Partner Activation
Canada Goose, Intel, Mountain Dew, Tissot and Verizon activate NBA All-Star for the first time More >
More from IEG Sponsorship Report on IEGSR.com
Sponsorship Measurement Essentials
Why should sponsors spend money if they can’t derive quantifiable results? This Webinar teaches properties and sponsors the essential methods for determining whether objectives were achieved through sponsorship. More >
Advanced Sponsorship ROI: Meaningful Metrics
Meaningful sponsorship measurement begins by understanding that sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. More >
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John Kristick, ESP PropertiesSoccer’s Holiday Wish List: Real Reform and Engaged Sponsors >
Lesa UkmanUnorthodox Sponsorship: The Vatican and World’s Fairs >
Diane KnoepkeCultural Institution Partnerships: Do Labels Matter? >
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