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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis

NHL Sponsorship Revenue Climbs 6.7 Percent In 2015-2016 Season
Anheuser-Busch overtakes Enterprise as most active non-endemic, while quick-service restaurants maintain status as most active category More >

The Most Active Companies And Categories Sponsoring European Soccer
Coca-Cola is the most active sponsor of European soccer, while beer is the most active non-endemic category More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training

Research & Analytics: Uncovering Fan Emotion to Drive Effective Campaigns
This webinar will explore the best ways to acquire the research and data you need, as well as how to optimize the use of insights in the sponsorship sales and renewal process. More >

Monetizing Digital Content Assets: What Rightsholders Need to Know
Digital media presents an outstanding opportunity for properties of all types to create and distribute content to reach and grow their audiences, as well as provide brand partners more valuable ways to interact with valuable customers and consumers. More >

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Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides