Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

Learn more about IEG > Work with IEG >

In-Depth Sponsorship Analysis

May 13
Powerball Seeks National Marketing Partners
Multi-state game seeks national marketing partners after California becomes the 43rd state to join the shared jackpot More >

May 13
Major Pro Sports Sponsorships Total $2.62 Billion In 2012
Major League Baseball leads the pack with a 7.3 percent increase in year-over-year spending More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training

May 30
They Don’t Remember You’re the Sponsor: How it Happened and What You Can Do
Find out the keys to understanding and capitalizing on natural processes related to memory, including practical tips for making sure the right people recognize your sponsorships. More >

Jun 13
Sponsorship Sales Fundamentals: 10 Tips from the Pros
A webinar for every organization that needs to jump start its sponsorship sales efforts and learn the latest-and-greatest sales strategies. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

• IEG’s Guide to Sponsorship
• IEG Sponsorship Contracts

Strategy Whitepapers

• Meaningful Marketing: The New Heart of Corporate/Nonprofit Partnerships
• A Sponsorship Measurement Solution: Applying Marketing Science to Evaluating Performance
• Growing Up: The Evolution of Association Sponsorships
• Invest, Don't Buy: A Smarter Way to Sponsor
• Is Cause Marketing Dead?

Articles and Guides

• IEG Brief: Three Associations that Rejected the Expected
• IEG's Nonprofit Sponsorship Survey
• Sponsorship Decision-makers Study Highlights What Sponsors Want
• IEG's Guide to Corporate/Nonprofit Relationships
• Sponsorship Spending
• Salary Survey
• Why Sponsorship is the Fastest-Growing Marketing Medium
• IEG's Guide to Why Companies Sponsor
• IEG Lexicon and Glossary