Information & Resources

Our information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the indispensable Sponsorship Report; and webinars offering practical training in sponsorship fundamentals and advanced tools.


In-Depth Sponsorship Analysis

Allstate To Extend Sponsorship Coverage Beyond Sports
Insurer considers music, endurance sports, family entertainment and other properties to engage evolving customer base More

How Esurance Is Putting A Premium On Social Media Influencers
Insurer launches digital video series with the Scott brothers and doubles down on Buster Posey to amplify baseball platform More

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Sponsorship Events & Training

Fresh Thinking: Sponsorship’s Best New Ideas
This webinar is specifically focused on the best examples, most creative ideas, and the actionable concepts and trends shared at the IEG 2018 conference. More

Know Your Priorities: The Intel You Need to Find and Keep Sponsors
Make the most of the time you dedicate to securing corporate partners by identifying and prioritizing your best sponsorship prospects. More

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Sponsorship Report

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