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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis


Salary Survey: Follow The Money And The Money Will Follow
IEG SR’s 19th Annual Salary Survey shows disparity between larger and smaller sponsorship organizations More >


What Sponsors Want Under The Tree
Marketing execs from Bank of America, PepsiCo, Volkswagen and other companies share sponsorship wish lists More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides