Information & Resources

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In-Depth Sponsorship Analysis

Where Beer Companies Spend Money
Sponsorship spending and key deals in the beer category More >

Drink It Up: Three Sponsorship Trends In The Beer Category
Nonexclusive deals, unique experiences and proprietary events rise to the fore in the beer category More >

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Sponsorship Events & Training

Fresh Thinking: Sponsorship’s Best New Ideas
This webinar is specifically focused on the best examples, most creative ideas, and the actionable concepts and trends that were shared at the IEG 2017 conference. More >

Engaging Through Social Media Platforms: Who’s Getting It Right
In the digital era, sponsorship activation must go where audiences and consumers are, including their preferred social media channels. More >

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Sponsorship Publications & Resources

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IEG Sponsorship Report

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