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IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis


USA Today Sports Media Group Rolls Up Local Marathons Into A National Alliance
Media giant secures sales rights at 7 marathons—with 8 more on the way— to offer one-stop shopping in the endurance sports space More >


College Athletics Spending: What’s Included
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More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Advanced Sponsorship ROI: Meaningful Metrics
Meaningful sponsorship measurement begins by understanding that sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. More >


Working with B2B Sponsors to Deliver Real Results
Gain a deeper understanding of how B2B partnerships work and explore how business marketers can best use sponsorship to achieve multiple objectives, attend the webinar “Working with B2B Sponsors to Deliver Real Value.” More >

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