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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis

Where To Look For Sponsorship Dollars In 2016
Eight categories that are expected to increase spending in the New Year, with craft beer, spirits and other beverages leading the charge More >

Essence Shares The Love At Sponsor Awards
Essence Festival uses sponsor awards to reward activation, strengthen relationships and showcase new programming More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training

Your 2016 Partners: Targeting Emerging Sponsorship Categories
IEG has identified for you the hottest emerging categories that are just making their way onto the radar screen. Stay ahead of your competition by attending this Webinar and explore the most likely places to find untapped sponsorship dollars, and how to best pitch them. More >

Taking Cause Partnerships to the Next Level
If you are charged with growing revenue from and proving value to new and existing sponsors for a nonprofit organization, attend this webinar. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides