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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis


The Most Active Sponsors Of Zoos And Aquariums
Banks are 8.2 times more likely to sponsor zoos and aquariums than the average of all sponsors More >


IEG Research: The Coca-Cola Co. Is The Most Active Sponsor Of Theme Parks
Beverage giant makes a splash with 62 percent of theme parks and water parks reporting a partnership with the company More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Masters Series: Maximizing Sponsorship of Sports Properties
You’ll get custom strategies and insights on aligning your sponsorship offers with the changing needs of the market. It will be your most productive hour spent all year. More >


Basic Training: The Keys to Becoming Successful in Sponsorship
If you’re involved in sponsorship at any level or plan to get involved, then this Webinar is for you. In just 60 minutes, you’ll get the inside scoop on what it takes to succeed in sponsorship. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides