Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis


2015 Top U.S. Sponsors in the Travel Category
Top U.S. sponsors in the travel category spending more than $15 million in 2015. More >


2015 Top U.S. Sponsors in the Telecommunications Category
Top U.S. sponsors in the telecommunications category spending more than $15 million in 2015. More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Selling: How to Make Radical Marketplace Shifts Work for You
Successfully securing sponsorship revenue is a combination of how you sell in addition to what you sell. More >


Adding Value to Maximize the True Worth of Your Partnerships
Sponsorship’s real value lies in passion and engagement. And that is where properties and their sponsors should focus their efforts to obtain maximum value. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides

Successfully Secure Sponsorship Revenue

How you sell & what you sell. Click for more info