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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis

Top 2014 Cruise Trends
Top 2014 Cruise Trends More >

Cruise Lines Set Sail For New Sponsorship Waters
Carnival, Princess and Norwegian sign new deals to promote new ships and draw new customers More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training

Masters Series: Advanced Sponsorship ROI: Meaningful Metrics
Meaningful sponsorship measurement begins by understanding that sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. More >

How Nonprofits Can Deliver Real Value and Results for Corporate Partners
If you are charged with growing revenue from and proving value to new and existing sponsors for a nonprofit organization, join IEG founder and sponsorship pioneer Lesa Ukman for a brand new IEG webinar. More >

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Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides