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Information & Resources

IEG’s information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the “industry Bible” IEG Sponsorship Report; sponsorship fundamentals and advanced tools taught in online training webinars; and the invaluable IEG Marketplace, an online guide to sponsors, properties and industry services.

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In-Depth Sponsorship Analysis


Effective Sponsorship Proposals: The Primary Proposal
A proposal prototype for the fictitious American Association of Professional Photographers More >


Malls Use Integrated Packages As Sponsorship Anchor
Triple Five, Simon and other developers place more focus on integrated packages that span the physical and digital worlds  More >

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Fresh Thinking: Sponsorship’s Biggest New Ideas and Latest Innovations
This webinar is specifically focused on the best examples, most creative ideas, and the actionable concepts and trends that were shared at the IEG 2014 conference. More >


Masters Series: A New and Improved Approach to Selling Sponsorship
Join sponsorship pioneer Lesa Ukman for the webinar Master Series: A New and Improved Approach to Selling Sponsorship and come away with a new way to think about how you go to market with your partnership opportunities. More >

More sponsorship events & training

Sponsorship Publications & Resources

Books & Digital Products

Strategy Briefings

Articles and Guides