Information & Resources

Our information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the indispensable Sponsorship Report; and webinars offering practical training in sponsorship fundamentals and advanced tools.

 

In-Depth Sponsorship Analysis


Allstate To Extend Sponsorship Coverage Beyond Sports
Insurer considers music, endurance sports, family entertainment and other properties to engage evolving customer base More


How Esurance Is Putting A Premium On Social Media Influencers
Insurer launches digital video series with the Scott brothers and doubles down on Buster Posey to amplify baseball platform More

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Monetizing Your Property’s Social Media Activity
Are you fully maximizing social media to drive audience engagement and sponsorship revenue? If not, you are missing out on a huge opportunity. More


Monetizing Digital Content Assets: Increasing Your Digital Content IQ
Digital media presents an outstanding opportunity for properties to reach and grow their audiences, as well as provide brand partners ways to interact with customers and consumers. More

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Sponsorship Publications & Resources

Books & Digital Products

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35th Annual Sponsorship Conference

ESP/IEG 2018 | April 8-11 | Chicago Find out more