3/15/10: Sponsors say they want properties to help evaluate a deal’s success, but is that really what they are looking for? more ...
3/15/10: Newly independent Internet giant launches sponsorship campaign more ...
3/15/10: Ticket discounts, seat upgrades and other benefits offered to retail customers more ...
3/12/10: “Big Three” sponsors lead the way and notable ambushers made their mark more ...
3/10/10: Automaker will test emerging technology activations at SXSW more ...
3/8/10: Q&A with the automaker’s sponsorship manager Todd Lawrence more ...
3/8/10: Sales practices that are having success at attracting interest and securing deals more ...
3/8/10: AHL Chicago Wolves increase sponsor revenue 24 percent in one year more ...
3/2/10: U.K. retailer Marks & Spencer demonstrates its leadership in transforming partnerships to create business value more ...
3/1/10: Credit card brand says more sponsorship news on the way more ...
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