1/30/12: MLB team rolls out awards show thematic to boost attendance and encourage sponsor activation more ...
1/30/12: Sponsors have much to gain from cross-promotions, but many properties fall short when it comes to facilitating relationships more ...
1/30/12: Korean auto import expands LPGA and NBA platforms; mulls additional ties to promote expanding product lineup. more ...
1/23/12: Film fest sees success by being flexible when working with sponsors and providing added-value benefits more ...
1/23/12: Technology company partners with Bryan Herta Autosport and Slipstream Sports to promote brand positioning and gain business from team cosponsors more ...
1/23/12: NBA Atlanta Hawks activates Publix Georgia Marathon by offering race registration discounts based on game performance more ...
1/23/12: Beverage giant gains economies of scale by pulling Quaker Oats and Tropicana units into long-running NFL and MLS partnerships more ...
1/17/12: Sales vets share tips and tactics on closing deals in the upcoming year more ...
1/17/12: Marketer of wireless charging devices inks multiyear deal with Madison Square Garden; additional deals may be in the works more ...
1/17/12: Insurance giant uses new tie to U.S. Figure Skating to support corporate advertising campaign and gain value-added benefits more ...