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Sponsorship Insights

No More Growth By Default: Ad Guru’s Advice Also Rings True For Sponsorship Marketers
Jim Andrews Apr 20

No More Growth By Default: Ad Guru’s Advice Also Rings True For Sponsorship Marketers

When Irwin Gotlieb talks, the ad industry listens. The global chairman of WPP’s GroupM, the world’s largest media investment group, yields considerable buying power and influence, as the company he oversees is responsible for placing roughly a third of all media advertising. more

Strategy Trends Sponsorship

 
 
The Three Factors To A Successful Direct-To-Consumer Streaming Business
Gareth Brown, Consultant, Two Circles, A Part of ESP Properties Feb 28

The Three Factors To A Successful Direct-To-Consumer Streaming Business

It has been well documented that media consumption has and will continue to change considerably over the coming years.
 more

content delivery digital media direct-to-consumer streaming content

 
 
Solving Brand Partnership Challenges by Turning to Frenemies
Jim Andrews Feb 1

Solving Brand Partnership Challenges by Turning to Frenemies

In the 1980s—IEG’s early years—we identified a “sponsorship industry” primarily comprising sports rightsholders, event producers and the brands that sponsored them. more

IEG 2017 IEG conference sponsorship strategy trends. digital media

 
 
Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?
Jim Andrews Jun 29

Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?

For marketers, the Olympic Games and FIFA World Cup tournaments typically represent milestones marking new developments and innovations in sponsorship. more

Rio 2016 sponsorship strategy trends activation

 
 
Data, Digital and Disruption: Reflections on IEG 2016
Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP Properties Apr 25

Data, Digital and Disruption: Reflections on IEG 2016

Disrupt, the 33rd annual IEG Conference, brought together rightsholders, brands and key industry stakeholders to discuss and share the methods and tactics being employed to get ahead in our rapidly changing sponsorship landscape. more

fan engagement IEG 2016 IEG conference selling sponsorship strategy trends digital media

 
 
Game Changer: The Growing Role Of Data In Sponsorship
Sam Yardley, Two Circles, A Part of ESP Properties Mar 31

Game Changer: The Growing Role Of Data In Sponsorship

Data, and the ability to access and analyze it, already is having a profound, across-the-board impact on sponsorship—from the evaluation, selection, activation and measurement of partnerships by brand marketers to the selling, negotiating and fulfillment of those partnerships by rightsholders of all types and sizes. more

digital media evaluation fan engagement selling sponsorship measurement sponsorship ROI sponsorship strategy trends valuation activation

 
 
New Rules of Engagement: Why Marriott and MasterCard Opt for Intimate Concerts that Scale Globally
Lesa Ukman Mar 25

New Rules of Engagement: Why Marriott and MasterCard Opt for Intimate Concerts that Scale Globally

At SXSW last week, a theme of multiple sessions—from Bruce Sterling’s keynote to a panel of musicians moderated by Vans’ CMO—was that with the decline of CD and download sales, music labels no longer support more than a handful of new artists. more

Digital Marketing IEG 2016 IEG conference trends activation

 
 
Seven Keys to Digital Success for Rightsholders
Andy Thwaite, ESP Properties Mar 23

Seven Keys to Digital Success for Rightsholders

The power of change. The evolution of digital has led to a world where the only certainty is change. Although with content king, rightsholders have a position of strength in the value chain and the power to control this change. more

fan engagement trends digital media

 
 
Sponsorship Success Requires Hacker Culture
Jim Andrews Mar 14

Sponsorship Success Requires Hacker Culture

Last week, on my way to Intel to meet with IEG 2016 conference speaker Sandra Lopez (more on her in a moment), I took a detour to visit a friend currently working at Facebook. more

IEG conference trends IEG 2016

 
 
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