Sponsorship spending on the National Basketball Association and its 30 teams totaled $799 million in the 2015-2016 season, an 8.1 percent increase from the previous year, according to IEG research.

The increase easily exceeds IEG’s projected 4.5 percent increase in overall 2016 North American sponsorship spending and 5 percent increase in sports spending.

State Farm edged past Anheuser-Busch to become the most active sponsor of the NBA. Eighty-three percent of NBA properties report a partnership with the insurance company, up from 74 percent in the 2014-2015 season.

Adidas, Gatorade and FanDuel round out the top five most active sponsors, with the fantasy sports company joining the list for the first time.

Insurance is by far the most active category sponsoring the NBA. Insurance companies are 3.2 times more likely to sponsor the NBA than the average of all sponsors, according to the research.

Quick-service restaurants (2.7) is the second most active category followed by travel (2.4), non-alcoholic beverages (2.3) and medical (2.3).

NBA Most Active Sponsors (League/Team)
NBA Most Active Sponsors (League/Team)
Eighty-three percent of NBA properties report State Farm as a sponsor.

NBA Most Active Categories (League/Team)
NBA Most Active Categories (League/Team)
Insurance companies are 3.9 times more likely to sponsor the NBA than the average of all sponsors.

NBA Team Sponsorship Revenue Rankings
NBA Team Sponsorship Revenue Rankings

NBA League/Team Sponsorship Revenue
NBA League/Team Sponsorship Revenue