March 15, 2010
Published by IEG, LLC | www.sponsorship.com
You’ve Got Sponsorship: AOL Looks For Wide Variety Of Property Types Seeking Deals

You’ve Got Sponsorship: AOL Looks For Wide Variety Of Property Types

3/15/10: Newly independent Internet giant launches sponsorship campaign more ...

 
Activation

Out Of The Shadows: First Tennessee Bank Launches Perks Program Out Of The Shadows: First Tennessee Bank Launches Perks Program

3/15/10: Ticket discounts, seat upgrades and other benefits offered to retail customers more ...

Results

Consumer Study Reveals Who Won Olympic Awareness Games

3/12/10: “Big Three” sponsors lead the way and notable ambushers made their mark more ...

 
Activation

GM’s New Twist: Sponsored Property As Social Media Lab

3/10/10: Automaker will test emerging technology activations at SXSW more ...

 
Opinion

Measurement: What Do Sponsors Want And What Can Properties Give?

3/15/10: Sponsors say they want properties to help evaluate a deal’s success, but is that really what they are looking for? more ...

 

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