IEG 2017 Sponsorship Marketing Conference
Cause Marketing

How Subaru Is Using Sponsorship To Support Love Promise

How Subaru Is Using Sponsorship To Support Love Promise

Automaker doubles down on philanthropic ties in support of Love Promise marketing campaign

Best Practice

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Sales reps from the Columbus Zoo, National Aquarium and other nonprofits share tips on selling sponsorship for conservation organizations

Activation

Coors Light Uses NHL To Promote Sustainability Message

Coors Light Uses NHL To Promote Sustainability Message

Beer giant uses NHL Stadium Series to talk up sustainability efforts

Activation

All-Star Activations: How NBA Sponsors Are Bringing New Orleans Celebration To Life

All-Star Activations: How NBA Sponsors Are Bringing New Orleans Celebration To Life

A rundown of live fan engagements at NBA All-Star New Orleans

Arts

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Bank of America maintains status as the most active sponsor of the arts

Sponsorship Insights

Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP Properties
Data, Digital and Disruption: Reflections on IEG 2016

Data, Digital and Disruption: Reflections on IEG 2016

Sam Yardley, Two Circles, A Part of ESP Properties
Game Changer: The Growing Role Of Data In Sponsorship

Game Changer: The Growing Role Of Data In Sponsorship

more insights

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