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Sponsor Profile

How Quicken Loans Is Using Sponsorship To Connect With Consumers

How Quicken Loans Is Using Sponsorship To Connect With Consumers

Online mortgage lender adds music to sponsorship portfolio; gears up new activation at Quicken Loans National

Servicing

Quick Hit: How Much Properties Spend On Sponsor Fulfillment

Quick Hit: How Much Properties Spend On Sponsor Fulfillment

Eighteen percent of properties spend 30 percent to 79 percent of sponsorship revenue on fulfillment, according to IEG research

Digital Content

How the Golden State Warriors Have Embraced Digital Content

How the Golden State Warriors Have Embraced Digital Content

NBA champion doubles down on content to give sponsors extended reach and enhanced engagement

Selling

How To: Using Technology To Improve The Sales Process

How To: Using Technology To Improve The Sales Process

How rightsholders are using virtual reality and other technology-based platforms to speed up the sales cycle

Selling

How The Tennis Hall Of Fame Is Using Content To Sell Sponsorship

How The Tennis Hall Of Fame Is Using Content To Sell Sponsorship

Tennis organization creates mock-up campaign to show prospect how a partnership can be activated in the social sphere

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