March 11, 2010
Published by IEG, LLC | www.sponsorship.com
GM’s New Twist: Sponsored Property As Social Media Lab Activation

GM’s New Twist: Sponsored Property As Social Media Lab

3/10/10: Automaker will test emerging technology activations at SXSW more ...

 
Selling

Sales Strategy Shift Pays Off For Hockey Franchise Sales Strategy Shift Pays Off For Hockey Franchise

3/8/10: AHL Chicago Wolves increase sponsor revenue 24 percent in one year more ...

Selling

How Three Non-sports Properties Are Gaining Sales Traction

3/8/10: Sales practices that are having success at attracting interest and securing deals more ...

 
One-on-One

Subaru Likes The Sponsorship Road It Is On

3/8/10: Q&A with the automaker’s sponsorship manager Todd Lawrence more ...

 
Opinion

CSR And Sponsorships Should Be Source Of Innovation

3/2/10: U.K. retailer Marks & Spencer demonstrates its leadership in transforming partnerships to create business value more ...

 

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