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Cause Marketing

Corporate Do-Gooders: The Most Active Sponsors Of Causes

Corporate Do-Gooders: The Most Active Sponsors Of Causes

Bank of America retains status as most active sponsor; pharmaceuticals replace retailers as most active category

Emerging Category

Hot Category: Financial Technology

Hot Category: Financial Technology

Fintechs double down on sponsorship to build their brands, engage employees and demonstrate technology in action

In Depth

Sponsorship’s Big Spenders: IEG’s Top Sponsor Rankings

Sponsorship’s Big Spenders: IEG’s Top Sponsor Rankings

IEG’s annual ranking of sponsorship’s biggest spenders

Marathons

Sponsorship Spending On Endurance Sports To Total $125 Million In 2016

Sponsorship Spending On Endurance Sports To Total $125 Million In 2016

Spending to rise 4.9 percent, exceeding the projected 4.5 percent increase in overall sponsorship spending

Arts

Milwaukee Film Festival Posts 15 Percent Increase In Sponsorship Revenue

Milwaukee Film Festival Posts 15 Percent Increase In Sponsorship Revenue

Film fest adds 49 new sponsors thanks to dedicated sales team and proactive board of directors

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