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Best Practices: Selling New Events

In DepthBest Practices: Selling New Events

Sellers share tips, tactics and strategies on how inaugural events can capture the attention of prospects and close new deals more ...

 
Pennzoil Sees Success From Tim McGraw Partnership

Results Pennzoil Sees Success From Tim McGraw Partnership

Motor oil brand extends partnership into year two after seeing a lift in product preference and brand affinity more ...

 
Inside Roush Fenway Racing’s New Sponsorship Strategy 

Strategy Inside Roush Fenway Racing’s New Sponsorship Strategy 

NASCAR team gains traction by offering turnkey activation programs that move the marketing needle more ...

 
IEG leads the way in sponsorship analysis, insight, valuation and measurement