Pro Sports

FedEx Renews National Football League Partnership

FedEx Renews National Football League Partnership

Delivery giant to continue FedEx Air & Ground NFL Players of the Week and Players of the Year awards platform

Financial Services

How Allied Irish Bank Used Sponsorship To Restore Brand Reputation

How Allied Irish Bank Used Sponsorship To Restore Brand Reputation

Financial services company leverages Gaelic Athletic Association to win back consumers following the global financial crisis

Results

Quick Hits: Sponsorship Results

Quick Hits: Sponsorship Results

Executives from Dow Chemical, ING and Toyota share sponsorship success at IEG 2017

Sponsor Profile

How Zappos Has Found Sponsorship To Be A Good Fit

How Zappos Has Found Sponsorship To Be A Good Fit

A look at the retailer’s nontraditional approach to sponsorship including the Zappos Porta-Party and Friends with Benefits Road Show

Strategy

How FIBA Created A Low-Cost Live Stream Offering

How FIBA Created A Low-Cost Live Stream Offering

An inside look at how the international basketball federation uses live streams to drive fan engagement and monetize content

Sponsorship Tweets

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