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Emerging Category

Wearable Technology Brands Try On New Sponsorships

Wearable Technology Brands Try On New Sponsorships

Fitbit, Garmin and others use sponsorship to promote new products, demonstrate relevancy and access new sales channels

Pro Sports

MLB Sponsorship Revenue Totals $695 Million In 2014 Season

MLB Sponsorship Revenue Totals $695 Million In 2014 Season

Fueled by new deals with Target and Church & Dwight, league and team spending grows 4.8 percent over the 2013 season

Sponsor Profile

How Cisco Uses Sponsorship To Enhance Connectivity

How Cisco Uses Sponsorship To Enhance Connectivity

Technology company extends partnership with NBA, preps for Rio 2016 Olympic Games and moves on from the NHL

Healthcare

Just What The Doctor Ordered: Abbott Partners With World Marathon Majors

Just What The Doctor Ordered: Abbott Partners With World Marathon Majors

Healthcare company’s evolving business drives need for consumer engagement on a global scale

Adding Value

Best Practices: Sponsor Summits

Best Practices: Sponsor Summits

The NBA, MLS New York Red Bulls and others find success in using summits to engage sponsors and prospects

Sponsorship Tweets

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