May 22, 2012
Published by IEG, LLC | www.sponsorship.com
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State Farm Takes Music To A Better State

State Farm Takes Music To A Better State

5/21/12: Insurance giant uses music to build consideration among the next generation of insurance buyers more ...

 
Sponsor Profile

The Gap Tees Up New Sponsorships The Gap Tees Up New Sponsorships

5/21/12: Retail chain sponsors Lollapalooza, Bonnaroo and other music fests to position the T-shirt as a medium for self-expression more ...

Selling

Need To Know: Five Sales Tips From Industry Pros

5/21/12: Open communication, starter packages and financial incentives are key to renewing partners and gaining new sponsors more ...

 
Adding Value

How An Upstart Culinary Festival Cooked Up New Sponsors

5/21/12: Great GoogaMooga whets sponsor appetites by offering packages that enhance the attendee experience more ...

 
Results

Cargill Beefs Up NASCAR Program

5/14/12: Meat processor expands NASCAR program after gaining new distribution channels and incremental sales volume more ...

 

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