July 30, 2010
Published by IEG, LLC | www.sponsorship.com
Xbox Sponsors To “Kinect” With Broader Gaming Audience Category Update

Xbox Sponsors To “Kinect” With Broader Gaming Audience

: New motion-control system widens target audience for video game consoles, just as Wii did more ...

 
In Depth

Audience Research: Asking The Right Questions To Give Sponsors The Answers They Need Audience Research: Asking The Right Questions To Give Sponsors The Answers They Need

: Findings can demonstrate fit, identify new prospects, develop relevant activation ideas and prove return on investment more ...

Emerging Category

College Savings Plans Invest In Local Sponsorships

: State-administered 529 programs sign deals to raise awareness, educate consumers more ...

 
Sponsor Profile

Greyhound Stops At More Local Events In 2010

: Leader in bus travel sponsors a dozen properties to show off new vehicles, interact with consumers and dispel preconceived notions more ...

 
Who Does What

Hotel Chains Make Room For Sponsorships

: Overview of strategies, priorities, activation efforts, decision-makers and current deals for the six most active U.S. hotel chains more ...

 
 
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