March 13, 2010
Published by IEG, LLC | www.sponsorship.com
GM’s New Twist: Sponsored Property As Social Media Lab Activation

GM’s New Twist: Sponsored Property As Social Media Lab

3/10/10: Automaker will test emerging technology activations at SXSW more ...

 
Selling

Sales Strategy Shift Pays Off For Hockey Franchise Sales Strategy Shift Pays Off For Hockey Franchise

3/8/10: AHL Chicago Wolves increase sponsor revenue 24 percent in one year more ...

Results

Consumer Study Reveals Who Won Olympic Awareness Games

3/12/10: “Big Three” sponsors lead the way and notable ambushers made their mark more ...

 
Selling

How Three Non-sports Properties Are Gaining Sales Traction

3/8/10: Sales practices that are having success at attracting interest and securing deals more ...

 
One-on-One

Subaru Likes The Sponsorship Road It Is On

3/8/10: Q&A with the automaker’s sponsorship manager Todd Lawrence more ...

 

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