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Pro Sports

NFL Sponsorship Revenue Totals $1.15 Billion In 2014 Season

NFL Sponsorship Revenue Totals $1.15 Billion In 2014 Season

Spending on the NFL and its 32 teams rises 7.8 percent, nearly double the 4.2 percent increase in the overall sponsorship industry

Cause Marketing

How Mizuno Uses Social Media To Promote Brand Purpose

How Mizuno Uses Social Media To Promote Brand Purpose

Ahmet Abaci, vice president of brand marketing and management, discusses the sporting goods company’s “What If Everybody Ran” campaign at IEG 2015

Activation

Legal Watch-Out: Activating Social Media With Celebrities

Legal Watch-Out: Activating Social Media With Celebrities

Pitfalls to avoid when using celebrities in social media

Sales

What A Prospective Sponsor Wants To Know

What A Prospective Sponsor Wants To Know

Tips, tactics and strategies on identifying prospective partners and developing a value proposition

Digital Content

All In: How Adidas Uses Social Content To Break Through The Clutter

All In: How Adidas Uses Social Content To Break Through The Clutter

Global brand director Thomas van Schaik shares the thinking behind the @Brazuca marketing campaign at the 2014 FIFA World Cup

Sponsorship Tweets

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