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Malls Use Integrated Packages As Sponsorship Anchor

Category UpdateMalls Use Integrated Packages As Sponsorship Anchor

Triple Five, Simon and other developers place more focus on integrated packages that span the physical and digital worlds  more ...

 
TD Banks On Sponsorship To Build Master Brand

Sponsor Profile TD Banks On Sponsorship To Build Master Brand

Cross-border bank uses sponsorship to create a North American brand, with music playing a prominent role more ...

 
Checking In On AARP’s Drive To End Hunger Program

Motorsports Checking In On AARP’s Drive To End Hunger Program

Interest group changes focus of cause-related marketing program from soliciting donations to recruiting volunteers more ...