February 8, 2010
Published by IEG, LLC | www.sponsorship.com
How The LA Marathon Has Tripled Sponsorship Revenue Selling

How The LA Marathon Has Tripled Sponsorship Revenue

2/8/10: Property enhances main event and revamps sponsorship strategy more ...

 
One-on-One

Motorsports Deal-making Picks Up; Still Tough Sell Motorsports Deal-making Picks Up; Still Tough Sell

2/8/10: IEG SR forecasts modest gains for ’10; NASCAR’s Jim O’Connell reports from the front lines more ...

Category Update

New Deals Show Signs Of Life In The Mortgage Category

2/8/10: Franklin American and LendingTree expand existing relationships more ...

 
Who Does What

Property/Casualty Insurers’ Policy: Continue Sponsoring

2/1/10: Overview of strategies, priorities, activation efforts, decision-making and current deals for the six largest U.S. property/casualty insurers more ...

 
Sponsor Profile

Flashy Trash: Waste Management Raises Sponsorship Profile

2/1/10: New PGA Tour title sponsorship adds to strategic portfolio of national entertainment and local property deals more ...

 

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