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Category Update

How B2B Technology Companies Are Changing The Sports And Entertainment Landscape

How B2B Technology Companies Are Changing The Sports And Entertainment Landscape

Sponsorship spending, deals and other activity in the B2B technology category

Selling

IEG Property Survey: The Sponsorship Sales Cycle

IEG Property Survey: The Sponsorship Sales Cycle

Thirty-two percent of deals take seven to 12 months to close, with 18 percent taking a year or more

Selling

All In the Family: New Jersey Devils Host Sales Academy

All In the Family: New Jersey Devils Host Sales Academy

Sales execs from the New Jersey Devils, Philadelphia 76ers, Albany Devils and Delaware 87ers share best practices at sales confab

Telecommunications

Category Update: Telecommunications

Category Update: Telecommunications

Sponsorship spending, biggest deals and portfolio activity of the four major U.S. wireless service providers

In Depth

The Deepest Sponsorship Pockets of 2014: IEG’s Top Spenders List

The Deepest Sponsorship Pockets of 2014: IEG’s Top Spenders List

IEG’s annual ranking of sponsorship’s biggest spenders

Sponsorship Tweets

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