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In Depth

Inside the Evolving Airline Category

Inside the Evolving Airline Category

Airlines increase sponsorship activity amid rising profits and growing competition

Who Does What

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

United is the biggest spender, while American has the most diverse portfolio

Pro Sports

Sponsorship Trend: Major Carriers Move Away From Charter Service

Sponsorship Trend: Major Carriers Move Away From Charter Service

Major airlines move away from charter service, but smaller carriers fill the void

Selling

Moving Airlines From In-Kind To Cash Partners

Moving Airlines From In-Kind To Cash Partners

One-of-a-kind experiences and tailored packages are some of the keys to converting airlines into cash sponsors

Apparel

How Sponsorship Fits The Bill For New Era

How Sponsorship Fits The Bill For New Era

Headwear maker signs multiyear deal with the L.A. Live entertainment district, the latest tie in the company’s growing sponsorship portfolio

Sponsorship Tweets

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