IEG 2017 Sponsorship Marketing Conference
Activation

All-Star Activations: How NBA Sponsors Are Bringing New Orleans Celebration To Life

All-Star Activations: How NBA Sponsors Are Bringing New Orleans Celebration To Life

A rundown of live fan engagements at NBA All-Star New Orleans

Arts

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Bank of America maintains status as the most active sponsor of the arts

College Sports

Inside The Big Ten Conference’s Sales Strategy

Inside The Big Ten Conference’s Sales Strategy

Athletic conference secures partners in both traditional and nontraditional categories by taking a laser focus on local companies

Telecommunications

How AT&T Is Using Sponsorship To Reward Customers

How AT&T Is Using Sponsorship To Reward Customers

Telecommunications giant leverages Live Nation partnership to reward customers with presale ticket offers

Pro Sports

NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

Hampered by sluggish TV ratings, spending rises just 4.3 percent in the 2016-2017 season

Sponsorship Insights

Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP Properties
Data, Digital and Disruption: Reflections on IEG 2016

Data, Digital and Disruption: Reflections on IEG 2016

Sam Yardley, Two Circles, A Part of ESP Properties
Game Changer: The Growing Role Of Data In Sponsorship

Game Changer: The Growing Role Of Data In Sponsorship

more insights

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