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Selling

Where To Look For Sponsorship Dollars: The Top 15 Categories

Where To Look For Sponsorship Dollars: The Top 15 Categories

Eyewear brands, wearable technology and other categories sellers should have on their shortlist

Digital Content

Music To My Ears: Chip Ganassi Racing To Expand Sound Garage

Music To My Ears: Chip Ganassi Racing To Expand Sound Garage

Motorsports team gains 41.1 million Twitter impressions and 1.02 million Instagram impressions as a result of social media-based concert

Digital Content

How The Big East Is Using Social Content To Engage Fans And Sponsors

How The Big East Is Using Social Content To Engage Fans And Sponsors

Collegiate athletic conference uses #BEGood campaign to promote the values of member schools and its presenting sponsor

Activation

Drive Time: Sonic Partners With The PBR

Drive Time: Sonic Partners With The PBR

Restaurant chain to activate sponsorship with traffic-driving promotions in ten markets

Sponsor Profile

Long Drive: Dell Partners With World Golf Championships

Long Drive: Dell Partners With World Golf Championships

Personal computer maker drops Formula 1 in favor of golf as an international marketing platform

Sponsorship Tweets

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