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Sponsor Profile

Daily Deal: Inside Groupon’s Sponsorship Strategy

Daily Deal: Inside Groupon’s Sponsorship Strategy

E-commerce site expands use of sponsorship to drive business across three deal categories: food and drink; health and wellness; and leisure

Beverage

Perrier Says Oui To Music 

Perrier Says Oui To Music 

French sparkling water brand expands presence on the U.S. music festival scene, with a growing focus on social media activation

Selling

Cash Versus In-Kind: Payment Habits Of The Top Ten Sponsorship Categories

Cash Versus In-Kind: Payment Habits Of The Top Ten Sponsorship Categories

Financial services is the most likely category to pay cash, while media is the most likely category to pay in-kind, according to IEG’s Property/Sponsorship Benchmarking Survey

Golf

Tempur Pedic Shows Love Around PGA Tour Sponsorship

Tempur Pedic Shows Love Around PGA Tour Sponsorship

Mattress giant builds PGA Tour pro a new bed to accommodate sleeping needs at the US Open

Packaging

Best Practices: Incorporating Sponsors Into Social Media

Best Practices: Incorporating Sponsors Into Social Media

Rightsholders must walk a fine line when incorporating sponsors into Twitter posts, Instagram photos and other social media content

Sponsorship Tweets

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