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In Depth

Salary Survey: Follow The Money And The Money Will Follow

Salary Survey: Follow The Money And The Money Will Follow

IEG SR’s 19th Annual Salary Survey shows disparity between larger and smaller sponsorship organizations

Endurance Sports

Spending On Endurance Sports Rises 4.8 Percent In 2014

Spending On Endurance Sports Rises 4.8 Percent In 2014

Gatorade replaces PowerBar as the most active sponsor of endurance sports in terms of number of deals

Adding Value

What Sponsors Want Under The Tree

What Sponsors Want Under The Tree

Marketing execs from Bank of America, PepsiCo, Volkswagen and other companies share sponsorship wish lists

Sponsor Profile

No Sweat: Inside Degree’s Evolving Sponsorship Portfolio

No Sweat: Inside Degree’s Evolving Sponsorship Portfolio

Deodorant brand doubles down on basketball, football and soccer to promote products equipped with Motionsense technology

Emerging Category

Mohawk Cleans Up With Tough Mudder

Mohawk Cleans Up With Tough Mudder

Flooring company partners with adventure challenge series to promote SmartStrand stain-resistant carpet line

Sponsorship Tweets

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