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Emerging Category

Ch-ch-ch-chia! Chia Marketers Sprout New Sponsorships

Ch-ch-ch-chia! Chia Marketers Sprout New Sponsorships

Chia-based cereal, drink and supplement makers sign new deals as category posts 95 percent increase in year-over-year sales

Sponsor Profile

Mamma Chia Uses Sponsorship To Build Brand Love

Mamma Chia Uses Sponsorship To Build Brand Love

Organic food and beverage maker sponsors Vans Warped Tour to build brand preference among young adult consumers

Pro Sports

US Open Expands Social Media Wall, Adds New Sponsors

US Open Expands Social Media Wall, Adds New Sponsors

Pro tennis tournament spins off social media wall into three separate units and adds three new partners for 2014 event

Category Update

Convention And Visitors Bureaus Increase Out-Of-Market Sponsorship Activity

Convention And Visitors Bureaus Increase Out-Of-Market Sponsorship Activity

Visit Pensacola, Visit Orlando and others sign new deals ranging from international sports events to local fairs and festivals

Strategy

Inside Oakley’s Evolving Sponsorship Strategy

Inside Oakley’s Evolving Sponsorship Strategy

Eyewear maker doubles down on events to build authenticity and tell brand story, with content playing a central role

Sponsorship Tweets

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