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Pro Sports

No Sticky Wicket: Spending On Cricket To Total $479 Million In 2015

No Sticky Wicket: Spending On Cricket To Total $479 Million In 2015

Companies increase spend around the ICC Cricket World Cup, with PepsiCo and Toyota the most active sponsors at the global level

Adding Value

How The Los Angeles Dodgers Use Instagram To Extend Sponsor Reach

How The Los Angeles Dodgers Use Instagram To Extend Sponsor Reach

MLB team leverages status as the world’s most geotagged sports venue to quench sponsors’ thirst for digital content  

Consumer Electronics

Harman Turns Up The Volume With The NBA

Harman Turns Up The Volume With The NBA

Audio company supports league sponsorship with team deals and player endorsements, with additional deals to follow

Sponsor Profile

Emirates Expands Sponsorship Portfolio With Music And Culture

Emirates Expands Sponsorship Portfolio With Music And Culture

Airline extends portfolio beyond large sporting events with Redfest DXB, ChoirFest Middle East and other music and cultural events

Branded Entertainment

Awards Show Sponsorship To Total $133.5 Million In 2015

Awards Show Sponsorship To Total $133.5 Million In 2015

Spending on awards shows is expected to grow 4.1 percent in 2015, with personal care brands leading the charge

Sponsorship Tweets

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