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Fairs And Festivals

Fair And Festival Sponsorship Spending To Total $878 Million In 2016

Fair And Festival Sponsorship Spending To Total $878 Million In 2016

Spending is expected to rise just 2.1 percent in 2016, trailing sports, causes and every other property segment

Packaging

US Lacrosse Posts Double-Digit Increase In Sponsorship Revenue

US Lacrosse Posts Double-Digit Increase In Sponsorship Revenue

National governing body sees success replacing one-off sponsorships with year-round partnerships

Activation

How Toyota Is Using Live Streams To Drive Sponsorship Success

How Toyota Is Using Live Streams To Drive Sponsorship Success

Automaker drives consumer engagement as a result of live streams, leading to a new partnership with the Firefly music festival

Strategy

Inside The Growing Popularity Of Live Streams

Inside The Growing Popularity Of Live Streams

7-Up, Goose Island and other brands join Toyota in using live streams to drive digital engagement—with more to follow

Fairs And Festivals

The Most Active Sponsors Of State Fairs

The Most Active Sponsors Of State Fairs

Anheuser-Busch and Ford are the most active sponsors of state fairs, while telecommunications is the most active category

Sponsorship Insights

Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP Properties
Data, Digital and Disruption: Reflections on IEG 2016

Data, Digital and Disruption: Reflections on IEG 2016

Sam Yardley, Two Circles, A Part of ESP Properties
Game Changer: The Growing Role Of Data In Sponsorship

Game Changer: The Growing Role Of Data In Sponsorship

more insights

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