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Selling

Where Your New Sponsors Will Come From In 2015

Where Your New Sponsors Will Come From In 2015

Consumer audio products, cable TV networks and other categories that represent prime prospects for the upcoming year

Category Update

The Charmed Life: Jewelry Companies Set New Sponsorships

The Charmed Life: Jewelry Companies Set New Sponsorships

Pandora and Alex and Ani double down on sponsorship to promote licensed product and access new sales channels

Pro Sports

MLB Sponsorship Revenue Totals $695 Million In 2014 Season

MLB Sponsorship Revenue Totals $695 Million In 2014 Season

Fueled by new deals with Target and Church & Dwight, league and team spending grows 4.8 percent over the 2013 season

Sponsor Profile

How Cisco Uses Sponsorship To Enhance Connectivity

How Cisco Uses Sponsorship To Enhance Connectivity

Technology company extends partnership with NBA, preps for Rio 2016 Olympic Games and moves on from the NHL

Emerging Category

Wearable Technology Brands Try On New Sponsorships

Wearable Technology Brands Try On New Sponsorships

Fitbit, Garmin and others use sponsorship to promote new products, demonstrate relevancy and access new sales channels

Sponsorship Tweets

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