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Strategy

How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action

How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action

This month’s launch of Instagram Stories puts demand for sports and entertainment content into hyper drive

Activation

Peak-Performing Sponsorships: USOC Sponsors’ Rio Activations

Peak-Performing Sponsorships: USOC Sponsors’ Rio Activations

Digital content takes center stage for USOC sponsors

Sponsor Profile

Inside Yelp’s Sponsorship Strategy

Inside Yelp’s Sponsorship Strategy

User-generated content provider uses sponsorship to drive traffic, engage users and reinforce local roots

Golf

Worldwide Spending On Golf To Total $1.82 Billion In 2016

Worldwide Spending On Golf To Total $1.82 Billion In 2016

Alcoholic beverages lead the pack as the most active category sponsoring golf, with Anheuser-Busch as the most active sponsor

Sponsor Profile

Celebrity Cruises Expands Film Festival Tour

Celebrity Cruises Expands Film Festival Tour

Cruise line partners with film fests to promote A Taste of Film onboard experience

Sponsorship Insights

Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP Properties
Data, Digital and Disruption: Reflections on IEG 2016

Data, Digital and Disruption: Reflections on IEG 2016

Sam Yardley, Two Circles, A Part of ESP Properties
Game Changer: The Growing Role Of Data In Sponsorship

Game Changer: The Growing Role Of Data In Sponsorship

more insights

Sponsorship Tweets

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