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Category Update

Move Over Ma Bell: How Telecommunications Companies Are Reshaping The Sports And Entertainment Landscape

Move Over Ma Bell: How Telecommunications Companies Are Reshaping The Sports And Entertainment Landscape

Communications companies use technology to enhance the fan experience and improve athlete performance

Fairs And Festivals

Sponsorship Spending On Festivals To Grow 1.7 Percent In 2014

Sponsorship Spending On Festivals To Grow 1.7 Percent In 2014

Spending on festivals, fairs and annual events remains sluggish as marketers opt for pro sports and other high-profile properties

Category Update

Category Overview: Soft Drinks

Category Overview: Soft Drinks

Sponsorship spending, objectives and top deals in the soft drink category

Activation

Soft Drink Brands Use Sponsorship to Create Shared Value

Soft Drink Brands Use Sponsorship to Create Shared Value

Soft drink marketers maximize value by connecting properties and consumers in nontraditional ways

Strategy

The Big Bang Theory: How Coke Uses Collisions To Drive Growth

The Big Bang Theory: How Coke Uses Collisions To Drive Growth

Beverage giant combines traditional and nontraditional partnerships to reach new audiences and bring meaning to its brands

Sponsorship Tweets

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