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Strategy

Esurance Moves Into The Big Leagues With Major League Baseball

Esurance Moves Into The Big Leagues With Major League Baseball

Direct-to-consumer insurer partners with pro sports league to expand reach and help modernize the baseball experience

Emerging Category

Swipe Right: Tinder Partners With Urban Mudder

Swipe Right: Tinder Partners With Urban Mudder

Smart phone dating app partners with inaugural New York City obstacle course event to connect participants in the social sphere

Automotive

Stoked Sponsorship: Jeep Partners With World Surf League

Stoked Sponsorship: Jeep Partners With World Surf League

Auto brand signs first multi-continent sponsorship to drive global sales

Emerging Category

Delta Faucet Partners With Warrior Dash

Delta Faucet Partners With Warrior Dash

Kitchen and bath product company aligns with obstacle course series to promote products in a relevant setting

Retail

Belk Rings Up New Sponsorships To Promote Southern Roots

Belk Rings Up New Sponsorships To Promote Southern Roots

Department store chain expands presence at music festivals and college athletics to engage consumers where they play

Sponsorship Tweets

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