Subscribe Today for Unlimited Access Subscribe Today for Unlimited Access Subscribe Today for Unlimited Access
Strategy

From The Biggest To The Best: Inside Anheuser-Busch’s New Sponsorship Strategy

From The Biggest To The Best: Inside Anheuser-Busch’s New Sponsorship Strategy

Eelco van der Noll, A-B vice president of experiential, discusses the beer giant’s evolving sponsorship strategy at IEG 2016

Results

Seeing Success: How Citi, CIBC and Comcast Are Using Sponsorship To Drive Results

Seeing Success: How Citi, CIBC and Comcast Are Using Sponsorship To Drive Results

Companies find success driving consideration, preference and social engagement

Selling

How To: Sales Advice For Nonprofits (And Other Properties)

How To: Sales Advice For Nonprofits (And Other Properties)

Noreen Major, Shakespeare Theatre Company associate director of development, shares tips and tactics on finding, selling and retaining corporate partners

Seeking Deals

Sponsor Prospecting: Ten Categories To Consider

Sponsor Prospecting: Ten Categories To Consider

Ten categories that share one common trait: new sponsorship spending

Sponsor Profile

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

Credit card maven discusses new activation program at Coachella music festival, the role of content marketing and other topics

Sponsorship Insights

Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP Properties
Data, Digital and Disruption: Reflections on IEG 2016

Data, Digital and Disruption: Reflections on IEG 2016

Sam Yardley, Two Circles, A Part of ESP Properties
Game Changer: The Growing Role Of Data In Sponsorship

Game Changer: The Growing Role Of Data In Sponsorship

more insights

Sponsorship Tweets

Follow IEG on TwitterFollow IEG on Twitter