Jam-Packed Agenda

Get inside the minds of decision-makers from a broad spectrum of industries. Discover how to drive growth through content, channels and customer data. Get inspired by leaders who are creating better partnerships and better futures.

Download the agenda

Wednesday, April 20

Networking Breakfast7:30 am to 8:30 am

Get a great start on your minimum daily requirement of schmoozing along with fueling up and planning your day.

Workshops, Special-Interest Groups and Round Tables8:30 am to 10:00 am

You may choose to attend three Round Table sessions or one Workshop and one Round Table.

Round Table Discussions

The small scale of these discussion groups is designed for give-and-take on highly targeted subjects, as opposed to the session leader delivering a presentation. To allow participation in a variety of sessions, attendees may attend three round tables each morning. more

  • Creating More Innovative Packages to Effectively Grow Your Sponsorship Revenue

    Mona Cotton, Professional Convention Management Association
  • Digital Activations that Build Fan Engagement and Sponsor ROI

    Jeff Jurgella, Minnesota Twins Baseball Club
  • How to Add Value to Your Sponsorship Offer

    William Chipps, IEG and ESP Properties
  • How to Use Live Events to Build Community, Relevance & Revenue

    Daniel Rossi, GeekWire
  • Inspire Your People:  Humanize, Harness & Monetize Your Database Marketing by Building an Engaged Community

    Justin Perkins, Care2.com, Inc.
  • Keys to High Performance Sponsorship in the B2B Category

    Clare Stevens, FedEx
  • New Channels & Strategies to Distribute & Monetize Music Programs

    Ernest Collins, New Orleans Media Entertainment
  • Successfully Working with Multi-Channel Media Partners

    Paul Bruton, NBC4-TV Washington
  • Sweet Spot Activation: Teaming with Partners to Build Mutually-Beneficial Solutions

    Jessica Worley, Chicago Fire
  • Unusual Suspects: Creative Ways to Identify and Secure Sponsorship from Nontraditional Categories and Companies

    Shan Riggs, ESP Properties
  • Using Sports & Entertainment Assets to Build a Social Following

    Douglas Freeland, McDonald’s
  • What a Prospective Sponsor Wants to Know

    Chris Riedel-King, Principal

Workshop: Disrupt, Reframe & Thrive: Creating & Extending the Value of Your Content

Moderator: Michael Aisner, Founder, Frame x Frame
Panelists: Lisa Gray, Freelance Executive Producer and Content Consultant
Maxine Lapiduss, CEO, Storyverse Studios
Jeff Povlo, Managing Director, Scape
With a plethora of inexpensive—and multiplying—distribution channels on top of growing sponsor interest in smaller but more passionate fan communities, buyers of non-traditional content from niche events and festivals are everywhere. And the models for structuring these deal are limited only by the creativity of the buyers and sellers. Hear from world-class storytellers and content creators at the leading edge of this new marketplace. Jeff will share how he is working with a production company to turn his Muddy Mates race into children’s educational TV programming. Maxx and Lisa are award-winning producers and creators with experience across both TV and multiplatform technologies, having worked with brands, broadcasters and agencies.

Keynote Address10:15 am to 11:00 am

Fans, Content & Consumption: Exclusive Findings from the #SCORE 2016 Research Study

Jeffrey Cole, Founder and Director, Center for the Digital Future, USC Annenberg School for Communication & Journalism
David Katz, Founder and CEO, ThePostGame

Presentations11:15 am to 12:15 pm

Accelerating Business Development through Strategic Partnerships

Sandra Lopez, Vice President of New Technology Group Strategic Relationships and Business Development, New Devices Group, Intel Corp.
Sandra’s role finds her not only on the cutting-edge of the convergence of technology and fashion, but also immersed in developing, negotiating and managing business-building partnerships, such as Intel’s alliances with the Council of Fashion Designers of America and brands such as Opening Ceremony, Milk Studios and Fossil. She will share the story behind and lessons learned from these new-breed partnerships.

Applying Big Ideas to a Smaller Property: The St. Louis Art Museum’s Sponsorship Success Story

Brigid Flynn, Director of Institutional Giving, St. Louis Art Museum
Patricia Crowe, Director of Marketing, St. Louis Art Museum
Angie Lawing, CEO, Mercury Labs
Chris Lawing, President and Director/Editor, Mercury Labs
Inspired by content-driven partnership examples presented by Red Bull and Bank of America at the IEG Conference, Brigid created a first-of-its-kind sponsorship platform for the museum involving video content promoting an exhibition. Together with production company Mercury Labs, Brigid will walk through the evolution of the project—from conception to securing Bank of America sponsorship to its successful results.

Beauty in the Details: Inside FC Barcelona’s Successful Sponsorship Sales Strategy

Arturo De La Fuente, Americas Director of Business Development, FC Barcelona
Arturo will bring his expertise in sponsorship development, commercial initiatives and expansion to this session, in which he will share a detailed look at the sponsorship sales approach of one of the world’s most successful sports organizations—FC Barcelona. more

How Live Events Are Transforming the Economics of Publishing

John Cook, Co-founder, GeekWire
Michael Aisner, Founder, Frame x Frame
GeekWire produces events ranging from a celebration of local startups to an annual ping-pong tournament for 2,000 paying attendees. That portfolio generates low seven figures in sponsorship revenue annually and helped propel GeekWire to profitability within a year of its launch in 2011.

General Session12:30 pm to 1:00 pm

Conference Wrap-Up & Takeaways

Lesa Ukman, Futures Director, IEG and ESP Properties
Jim Andrews, Senior Vice President, IEG and ESP Properties
This interactive session will summarize and capture the key ideas and insights of three days’ worth of content, connecting the dots and pulling out important themes and trends.

Download the agenda. Schedule subject to change.