Disrupt: Grow Your Partnerships Through Reinvention

Our ideas about sponsorship were formed when broadcast ruled. While the models served us well for decades, in a world where even the disrupters are being disrupted, they no longer apply.

Replace legacy approaches and learn how sponsors and rightsholders are making marketplace shifts work for their partnerships by joining 1,200 super-achievers at IEG, the industry’s MBA program, innovation academy and deal-making boot camp all rolled into one.

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Disrupt. Reframe. Thrive.

This is the first year that Millennials will outnumber Baby Boomers, becoming the dominant force in economic activity and the most coveted consumer group worldwide.

Growing competition among brands to connect with these 1.8 billion digital natives—who prefer experiences to things and who shop corporate values as much as value pricing—has combined with monumental shifts in technologies and media to impact every industry in every corner of the world and has catapulted sports, entertainment, event and cause marketing into a global catalyst for disruption and innovation.

Sponsorship gives companies transformational opportunities to connect with a new generation of fans and empower those they already have.

From proximity, personalization and datafication to virtual reality, wearables and mobile apps—and all the information that can be captured through these technologies—options to engage have increased significantly while costs have gone down.

The confluence of snowballing demand by Millennials—as well as Gen Z and the many Boomers who think young—for differentiated experiences and the new technologies and media that enable them means sponsors and rightsholders need new strategies for the digital age—and not just a digital strategy to incorporate into their existing models.

Our industry is at a pivot point with new players and new money pouring in. Join us as we shape the future of partnerships together at IEG 2016.

What to Expect at IEG 2016

IEG’s Lesa Ukman on Disruption and the Importance of Attending IEG 2016

How Intel Is Accelerating Business Development through Strategic Partnerships

How DoSomething.org Is Crafting Cause Partnerships with Meaning

IEG’s William Chipps Provides an Inside View on Attending IEG 2016

Reasons You Can’t Afford to Miss IEG 2016

  • You will learn how to harness the power of sponsorship in paid, earned, owned and shared media
  • You will gain a complete understanding of what partnership content you have, what content you need and what to do with it
  • You will take away cutting-edge insights into new ways of measuring sponsorship’s impact on brands and business
  • You will learn about the changing role of media and the major impact on brands and rightsholders
  • With a record number of attendees expected, it’s an unprecedented opportunity to expand your personal visibility

Don’t Take Our Word For It

“It’s great to be around like-minded people and hear about all sorts of cool things going on in the sponsorship arena. Also great to connect with other industry colleagues.” Neal Heitz, City of Chicago / Taste of Chicago

“Amazing energy and interaction with the attendees and the speakers. It’s great to hear directly from the leaders of global and small firms in the sponsorship arena.” Shawn Spohn, Carolinas HealthCare

The Dashboard: All Things Conference Related In One Place

Attendees receive exclusive access to the online conference dashboard, devoted to delivering all of the critical information you need before, during and after the conference.

This easy-to-use platform includes the following sections:

Attendee Profiles

The full list of everyone attending IEG 2016 to assist you in finding your peers or people that you might like to meet.

Around Town

Restaurants, nightlife and sights to see. Have fun and explore Chicago!


To make sure you connect with everyone you want to meet, this section includes ways that will help you to network before, during and after the conference.


This is where you will find the most up-to-date schedule, plus any updates or news that you need to know about during the conference.

Media Gallery

Pertinent sponsorship videos for learning and conference candids for fun!

Special Interest Group

Join one of these groups — Associations; Causes; Cultural Institutions; Entertainment, Festival & Events; Participatory Sports; or Pro Sports — and learn from and network with your peers.

Handouts and Videos

If you miss a session or would like a refresher, we will post videos of all sessions along with the handouts shortly after the close of the conference, with unlimited access for three months!

Conference Exhibitors

Connect with our partners and exhibitors.

Travel Information

Make your hotel reservation (and ensure you receive IEG’s special group rate) and get details on ground transportation to and from the hotel.

Message Center

You can connect directly with any other attendee by sending a private message to set up meetings, exchange contact information, etc.

Information Desk

Here you will find a collection of useful information to help you get the most from the conference and your stay at the Sheraton Grand Chicago.

My Profile

Manage your personal contact information, verify badge details, add your photo, bio, sponsorship proposals or other collateral material and select a Special Interest Group.