Sponsors, rightsholders and consumers are all coming unbound from the confines of traditional roles. Brands are not merely sponsors but increasingly the creators, curators and distributors of entertainment. Fan communities are not just supporters of a team, cause or property but powerful social networks that can affect change for good and forever. And live events are now shared productions with the people who alter and spread versions of their own across devices of their choosing. The unbound landscape favors expressions over impressions and delivers platforms for the new products, services and applications people actually want. What’s it all mean? We are in far bigger terrain as sponsorship becomes open source, fulfilling not just a marketing function but a significant role in driving business.

Unbound is your blueprint for growing when markets are contracting and growing even more when they are not. Join 1,200 engaged delegates from around the world in Chicago March 21–24, 2010 and experience the convergence of the industry’s most powerful ideas and most profitable network. Strategies crystallize, inspiration flies, partnerships hatch. Register Now.

A Conference You Will Use, Not Just Attend
Unbound — IEG’s 27th annual conference on sports, arts, events, entertainment, nonprofit, cause and affinity marketing – is the original unconference. No dog-and-pony shows, no sales pitches from the podium. From Sunday through Wednesday, you will be immersed in strategic innovation, sophisticated, real-world training and the unconventional that inspires. Whether you are a sponsor, rightsholder or agency, public or private, local or global, IEG is your best investment in growth.

Don’t take our word for it.
Follow the money, read the reviews, see who attends:

• IEG sells out every year. Before we announced any speakers, nearly half the 1,200 spots were already sold
• More than 65 percent of attendees are alumni
• A full 98 percent of attendees said the 2009 IEG Conference delivered everything promised
• And 97 percent said they made contacts that would help them in the future
• Read the reviews for yourself and see which companies were at the 2009 conference