IEG’s online training is your quickest, most efficient way to get critical sponsorship information when you need it. IEG Webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.
Meaningful sponsorship measurement begins by understanding that sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. more
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To ensure that the benefits nonprofits offer sponsors do not risk subjecting the organization to unrelated business income tax (UBIT), nonprofit marketers and their advisors must understand IRS regulations more
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