Effective Sponsorship Proposals

Not getting the response you need from your current sponsorship proposals?

Struggling with what you should or shouldn't include?

Unsure of how to customize and tailor your pitch?

Whether you are new to sponsorship or have years of experience, if you need to create sponsorship proposals that do a better job of getting you in the door with prospects, this webinar is for you. In 60 minutes at your desk, you'll learn how to:

• Produce the most effective sales materials: optimum content, presentation format and length
• Sell benefits, not features: honing in on what is most relevant to a potential sponsor
• Do your homework: how research can differentiate you from other properties
• Present the offer: what makes the difference?
  • Menu of options vs. specific program
  • Exact price vs. range vs. no fee
• Understand your prospect's motivation: what does it take to get them to say "yes"?
• Tailor your proposal to the differing needs of potential sponsor categories
• Build sales and interactive overlays into each offer

What you’ll receive:

• Sophisticated, real-world sponsorship training delivered directly to you and your team
• PDF of the PowerPoint Presentation
• Prototype Proposal: You'll get a copy of IEG's proposal template — based on years of experience, IEG has crafted this prototype proposal to get sponsors' attention. This is the proposal that will get you in the door and set you up to close the deal — and comes in an easy-to-use Word document
• Best Practices in Proposal Writing
• Free second-chance viewing during the two-week on-demand window (live Webinar attendees only)
• Access to IEG’s sponsorship experts during interactive Q&A session