Eight Ways to Add Value to Your Sponsorship Offers

Fact:

In today’s competitive sponsorship environment, properties that only offer a standard package of benefits lose out to other events and organizations that deliver multi-faceted programs to sponsors.

Dilemma:

With only a finite number of assets under their control, how can properties build the types of integrated marketing opportunities that sponsors demand? If signage, tickets, hospitality and face-to-face access aren’t enough, what else can properties do to increase their value to potential corporate partners or to increase commitments from current sponsors?

Solution:

Attend IEG’s Eight Ways to Add Value to Your Sponsorship Offers Webinar to learn the most effective methods to make your packages worth more to sponsors and produce more revenue for your organization.

The Webinar will specifically address the following topics:

• Signing deals with newspapers, magazines, radio, TV, outdoor and new media as a benefit to your other sponsors and to your property.
• Securing retail sponsors: how to approach them and convert their involvement into additional cash deals.
• Building in activation programs for each of your major sponsors that will directly impact their bottom-line success
• Partnering with related organizations to borrow assets and present a larger, more impactful opportunity to prospective sponsors
• Educating your audience on the importance of corporate partners to help build a stronger link that will result in increased loyalty and business for sponsors
• Leveraging "hidden" assets such as cosponsors, purchasing departments and volunteers
• Decreasing clutter: Increase the attractiveness of your opportunity by focusing on fewer, more exclusive and bigger deals
• Plus, many other field-tested methods that have worked for successful properties

What You'll Receive:

• PDF of the PowerPoint Presentation
• Recent articles from IEG Sponsorship Report featuring best practices in adding value to your sponsorship offer
• Free second-chance viewing during the two-week on-demand window (live Webinar attendees only)
• Access to IEG’s sponsorship experts during interactive Q&A session