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Connect with us and meet the global sponsorship community for networking, idea sharing and advice through IEG’s multiple social media networks. You can also upload resumes and post positions on our online career center.

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Sponsorship Blogs

Finally, CMOs View Community Partnerships as Brand- and Business-Building Asset
Lesa Ukman Oct 22

Finally, CMOs View Community Partnerships as Brand- and Business-Building Asset

Many of the CMOs who spoke at the Association of National Advertisers’ annual Masters of Marketing conference last week highlighted the power of partnerships with nonprofits, and the business- and brand-building benefits of doing good. more

 
How Adding Purpose to Sports Amplifies ROI
Lesa Ukman Oct 3

How Adding Purpose to Sports Amplifies ROI

Sports is not just a game. It’s big business. (On the backbone of sports, Red Bull built not just a brand but an entirely new category, energy drinks.) more

 

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Sponsorship News

New Balance Partners With Bareburger In NYC Marathon Promotion
New Balance is teaming up with select Bareburger locations throughout Manhattan, Brooklyn and Queens to celebrate runners flocking to the city. For a limited time only, Bareburger will offer a special “Balance Burger” which is loaded with nutrient packed ingredients to satisfy any runner or spectator. More >

 

Autotrader.com Extends Partnership With NBA And Turner Sports
NEW YORK and ATLANTA – AutoTrader.com today announced a multiyear renewal of its partnership with Turner Sports and the National Basketball Association (NBA). As part of the extended agreement, AutoTrader.com will continue its role as the presenting sponsor of “NBA on TNT Premiere Week presented by AutoTrader.com,” “TNT NBA Tip-Off presented by AutoTrader.com,” and all NBA TV pregame shows. More >

 

MLB Sponsorship Revenue Totals $695 Million In 2014 Season
Fueled by new deals with Target and Church & Dwight, league and team spending grows 4.8 percent over the 2013 season More (subscription or free trial required) >

 

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Sponsorship Jobs

Liberty, NY

Corporate Partnerships Manager
Bethel Woods Center for the ArtsPosted Oct 20 >

New Brunswick, NJ

Sponsorships Sales Account Executive
Fox Run Group, LLCPosted Oct 9 >

State College, PA

Sponsorships Sales Account Executive
Fox Run Group, LLCPosted Oct 9 >

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Sponsorship Resumes

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