Leading the way in sponsorship consulting, valuation, measurement and strategy
Call Us:  (312) 944 1727

Community & Conversation

Connect with us and meet the global sponsorship community for networking, idea sharing and advice through IEG’s multiple social media networks. You can also upload resumes and post positions on our online career center.

Learn more about IEG > Work with IEG >

Sponsorship Blogs

The Digital Technology Tipping Point of the In-Stadium Fan Experience
Morgan Lathrop Aug 26

The Digital Technology Tipping Point of the In-Stadium Fan Experience

With the opening of the San Francisco 49ers’ Levi’s Stadium—for which IEG Consulting was proud to be a sponsorship consultant—the debate over how to best engage fans is again front and center. more

Insert Monáe/Money Pun Here: Samsung’s Electric Integration
Diane Knoepke Jul 31

Insert Monáe/Money Pun Here: Samsung’s Electric Integration

R&B/Hip-Hop artist and fashion influencer Janelle Monáe  released her “Electric Lady” video yesterday. The video is fun, stylish, on-brand and authentic to Ms. Monáe, and has more cameos than an Andy Samberg-hosted episode of SNL. The video’s timing is a bit unexpected, however, as the song was released on an album of the same name back in September of 2013. more


Read more blog posts

Sponsorship News

HARMAN And NBA Announce Groundbreaking Marketing And Merchandising Partnership
NEW YORK – HARMAN International and the National Basketball Association (NBA) today announced a comprehensive multiyear marketing and merchandising partnership that will make the company the official headphone, speaker, and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League), and USA Basketball. More >


SWBC Partners With Humana Rock ‘n’ Roll San Antonio To Launch Executive Challenge
AN ANTONIO – Competitor Group, Inc. (CGI), organizers of the Rock ‘n’ Roll Marathon Series, today announced SWBC as the Official Financial Partner of the 7th annual Humana Rock ‘n’ Roll San Antonio Marathon & 1/2 Marathon on December 5-7, 2014. More >


Category Overview: Soft Drinks
Sponsorship spending, objectives and top deals in the soft drink category More (subscription or free trial required) >


Read more sponsorship news | Register to receive news

Sponsorship Jobs

Milwaukee, WI

Sales Director - Sponsorships
Milwaukee World Festival, Inc. Posted Sep 16 >

Alexandria, Va.

Deputy Director for Corporate Sponsorship
Military Officers Association of AmericaPosted Aug 22 >

View more sponsorship jobs | Register to post open positions

Sponsorship Resumes

View more sponsorship resumes | Register to post your resume