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Connect with us and meet the global sponsorship community for networking, idea sharing and advice through IEG’s multiple social media networks. You can also upload resumes and post positions on our online career center.

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Sponsorship Blogs

Data, Digital and Disruption: Reflections on IEG 2016
Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP Properties Apr 25

Data, Digital and Disruption: Reflections on IEG 2016

Disrupt, the 33rd annual IEG Conference, brought together rightsholders, brands and key industry stakeholders to discuss and share the methods and tactics being employed to get ahead in our rapidly changing sponsorship landscape. more

 
Game Changer: The Growing Role Of Data In Sponsorship
Sam Yardley, Two Circles, A Part of ESP Properties Mar 31

Game Changer: The Growing Role Of Data In Sponsorship

Data, and the ability to access and analyze it, already is having a profound, across-the-board impact on sponsorship—from the evaluation, selection, activation and measurement of partnerships by brand marketers to the selling, negotiating and fulfillment of those partnerships by rightsholders of all types and sizes. more

 

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Sponsorship News

Ben Kennedy Welcomes New Sponsor, Weber, for 2016 Season
STATESVILLE, N.C. – GMS Racing announced today that Weber, the world's premier manufacturer of charcoal, gas and electric grills, grilling accessories and other outdoor room products, will serve as primary sponsor for Ben Kennedy in the No. 33 Chevrolet Silverado for select races in the NASCAR Camping World Truck Series (NCWTS), beginning at Kansas Speedway. More >

 

From The Biggest To The Best: Inside Anheuser-Busch’s New Sponsorship Strategy
Eelco van der Noll, A-B vice president of experiential, discusses the beer giant’s evolving sponsorship strategy at IEG 2016 More (subscription or free trial required) >

 

How To: Sales Advice For Nonprofits (And Other Properties)
Noreen Major, Shakespeare Theatre Company associate director of development, shares tips and tactics on finding, selling and retaining corporate partners More (subscription or free trial required) >

 

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Sponsorship Jobs

Six Flags Over Texas

Partnership Marketing Sales Director
Six Flags Over TexasPosted Apr 28 >

Santa Monica, CA

Sponsorship Sales Manager
Quattro MediaPosted Apr 27 >

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Sponsorship Resumes

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