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Lesa Ukman May 21 What We Can Learn From UEFA Champions League Sponsorship With the 2013 UEFA Champions League finals on tap for Saturday, I looked into how various sponsors are activating and why UCL remains such an appealing partnership opportunity for brands.More >
Jim Andrews Apr 29 In the Wake of Boston Tragedy, Sponsors and Properties Discuss What’s Next Although the twin bombings at the Boston Marathon have already had a significant impact on marathons and other types of events—namely increased security—most sponsorship veterans expect the incident to have little impact on sponsorship spending in the endurance sports spaceMore >
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Best Practices: Selling New Events Sellers share tips, tactics and strategies on how inaugural events can capture the attention of prospects and close new deals More (subscription or free trial required) >
Inside Roush Fenway Racing’s New Sponsorship Strategy NASCAR team gains traction by offering turnkey activation programs that move the marketing needle More (subscription or free trial required) >
Pennzoil Sees Success From Tim McGraw Partnership Motor oil brand extends partnership into year two after seeing a lift in product preference and brand affinity More (subscription or free trial required) >
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Director of Corporate Partnerships National Television CompanyPosted May 22 >
Global Advocacy & Communications Officer, PP Global (NYC) Planned Parenthood Federation of AmericaPosted May 20 >
Director, Corporate Sponsorships AOPA Posted May 20 >
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Creative savvy Sports Marketing President Posted May 21 >
Vice President or Director Posted May 21 >
Account Management Posted May 21 >
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onaccel RT @IEG: RT @IEGSR: Pennzoil sees success from Tim McGraw partnership http://t.co/phfAcwEzTl #sponsorship May 23, 2013 3:19 PM · reply · retweet · favorite
JimAndrews_IEG Provocative image from Banksy sure to stir up our advertising and #sponsorship communities (Warning: coarse language) http://t.co/ESxVFTWwBv May 23, 2013 3:09 PM · reply · retweet · favorite
LesaUkman_IEG RT @Adam_IEG: NFL, Xbox enhancing interactive television viewing - Worth a reported $400 million over 5 years http://t.co/Om3drktbG3 May 23, 2013 9:28 AM · reply · retweet · favorite
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May 30 They Don’t Remember You’re the Sponsor: How it Happened and What You Can Do >
Jun 13 Next-gen Sponsorship Packages: Expanding Your Offer Beyond the Basics >
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