Connect with us and meet the global sponsorship community for networking, idea sharing and advice through IEG’s multiple social media networks. You can also upload resumes and post positions on our online career center.
Data, Digital and Disruption: Reflections on IEG 2016
Disrupt, the 33rd annual IEG Conference, brought together rightsholders, brands and key industry stakeholders to discuss and share the methods and tactics being employed to get ahead in our rapidly changing sponsorship landscape. more
Game Changer: The Growing Role Of Data In Sponsorship
Data, and the ability to access and analyze it, already is having a profound, across-the-board impact on sponsorship—from the evaluation, selection, activation and measurement of partnerships by brand marketers to the selling, negotiating and fulfillment of those partnerships by rightsholders of all types and sizes. more