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Lesa Ukman May 21 What We Can Learn From UEFA Champions League Sponsorship With the 2013 UEFA Champions League finals on tap for Saturday, I looked into how various sponsors are activating and why UCL remains such an appealing partnership opportunity for brands.More >
Jim Andrews Apr 29 In the Wake of Boston Tragedy, Sponsors and Properties Discuss What’s Next Although the twin bombings at the Boston Marathon have already had a significant impact on marathons and other types of events—namely increased security—most sponsorship veterans expect the incident to have little impact on sponsorship spending in the endurance sports spaceMore >
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Best Practices: Selling New Events Sellers share tips, tactics and strategies on how inaugural events can capture the attention of prospects and close new deals More (subscription or free trial required) >
Inside Roush Fenway Racing’s New Sponsorship Strategy NASCAR team gains traction by offering turnkey activation programs that move the marketing needle More (subscription or free trial required) >
Pennzoil Sees Success From Tim McGraw Partnership Motor oil brand extends partnership into year two after seeing a lift in product preference and brand affinity More (subscription or free trial required) >
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Director of Corporate Partnerships National Television CompanyPosted May 22 >
Global Advocacy & Communications Officer, PP Global (NYC) Planned Parenthood Federation of AmericaPosted May 20 >
Director, Corporate Sponsorships AOPA Posted May 20 >
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Account Management Posted May 21 >
Vice President or Director Posted May 21 >
Creative savvy Sports Marketing President Posted May 21 >
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SponsorsHive Fantastic insights from @IEG survey on what #sponsors want and where they are spending their cash http://t.co/xfBDn9u67L May 22, 2013 2:59 PM · reply · retweet · favorite
IEGSR Pennzoil sees success from Tim McGraw partnership http://t.co/zMxuu5VD7Z #sponsorship May 22, 2013 12:33 PM · reply · retweet · favorite
EmekaEnyadike RT @JimAndrews_IEG: @IEG and @synergytim weigh in:David Beckham hangs up boots but not his marketability http://t.co/jPq7qCRoNA #sponsorship May 22, 2013 4:44 AM · reply · retweet · favorite
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May 30 They Don’t Remember You’re the Sponsor: How it Happened and What You Can Do >
Jun 13 Next-gen Sponsorship Packages: Expanding Your Offer Beyond the Basics >
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