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Unorthodox Sponsorship: The Vatican and World’s Fairs
The Holy See was treated as one of the 140 participating countries at the recently concluded Expo Milano 2015. However, its pavilion promoted the Vatican more than Vatican City, as has been typical of the church’s participation in World’s Fairs dating back to London’s 1851 Exhibition and including nearly every major expo since, in addition to many of the smaller, specialized expos. more
Cultural Institution Partnerships: Do Labels Matter?
Do you ever play the “if you were a celebrity, who would you want to be your first big sponsor?” game? (It’s kind of like the “who would you want to play you in a movie about your life?” game.) My answer to the former is Sharpie markers. It is incredibly satisfying to draw a crisp, bright line to separate concepts. Boxes? Even better. more