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Sponsorship Blogs

Digital Killed the Sponsorship Star
Matt Rogan, ESP Properties Aug 26

Digital Killed the Sponsorship Star

An industry observer has argued that increasingly only challenger brands and new market entrants are using big budget sponsorship vehicles to drive their brand. Instead, it was claimed, bigger brands are passing traditional big-ticket sponsorship by, preferring to embrace digital technology and niche partnerships to target their key customer groups with razor-focused commercial messaging. more

 
Tip of the Iceberg: The Impact of Millennials on Sponsorship
Lesa Ukman Aug 21

Tip of the Iceberg: The Impact of Millennials on Sponsorship

Gen C—a term Google coined to describe people who care deeply about creation, curation, connection and community—has been out in force this summer. more

 

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Sponsorship News

All In the Family: New Jersey Devils Host Sales Academy
Sales execs from the New Jersey Devils, Philadelphia 76ers, Albany Devils and Delaware 87ers share best practices at sales confab More (subscription or free trial required) >

 
 

IEG Property Survey: The Sponsorship Sales Cycle
Thirty-two percent of deals take seven to 12 months to close, with 18 percent taking a year or more More (subscription or free trial required) >

 

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Sponsorship Jobs

Manhattan, NY

Part-Time Development Associate
New York Road RunnersPosted Aug 26 >

United States

Team for Kids, Program Support
New York Road RunnersPosted Aug 20 >

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Sponsorship Resumes

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