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Sponsorship Blogs

Solving Brand Partnership Challenges by Turning to Frenemies
Jim Andrews Feb 1

Solving Brand Partnership Challenges by Turning to Frenemies

In the 1980s—IEG’s early years—we identified a “sponsorship industry” primarily comprising sports rightsholders, event producers and the brands that sponsored them. more

 
Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?
Jim Andrews Jun 29

Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?

For marketers, the Olympic Games and FIFA World Cup tournaments typically represent milestones marking new developments and innovations in sponsorship. more

 

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Sponsorship News

MAPFRE To Sponsor Renault Sport Formula 1 Team
MADRID – MAPFRE has reached an agreement with Renault Sport Formula One Team to become one of the official sponsors of the racing team during the 2017 season. More >

 

Coors Light Uses NHL To Promote Sustainability Message
Beer giant uses NHL Stadium Series to talk up sustainability efforts More (subscription or free trial required) >

 

How Subaru Is Using Sponsorship To Support Love Promise
Automaker doubles down on philanthropic ties in support of Love Promise marketing campaign More (subscription or free trial required) >

 

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Sponsorship Jobs

Boston, MA

Sponsorship Coordinator
Broadway Across AmericaPosted Feb 8 >

Los Angeles, CA

Manager, Corporate Relations
American Film InstitutePosted Jan 19 >

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Sponsorship Resumes

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