Connect with us and meet the global sponsorship community for networking, idea sharing and advice through IEG’s multiple social media networks. You can also upload resumes and post positions on our online career center.
Digital Killed the Sponsorship Star
An industry observer has argued that increasingly only challenger brands and new market entrants are using big budget sponsorship vehicles to drive their brand. Instead, it was claimed, bigger brands are passing traditional big-ticket sponsorship by, preferring to embrace digital technology and niche partnerships to target their key customer groups with razor-focused commercial messaging. more