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Connect with us and meet the global sponsorship community for networking, idea sharing and advice through IEG’s multiple social media networks. You can also upload resumes and post positions on our online career center.

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Sponsorship Blogs

Don’t Be That Guy: Moving Beyond Engagement to Measuring Social Media’s Marketing ROI
Cassie Gray Dec 19

Don’t Be That Guy: Moving Beyond Engagement to Measuring Social Media’s Marketing ROI

Ask today’s typical social media marketers what their goal is and you’ll most likely hear, “growing engagement.” This is true among properties and sponsors that have embraced Twitter, Facebook, Tumblr and other platforms as activation channels: Social engagement is increasingly cited as a metric for sponsorship success. more

 
Sponsorship Makeover: Revamping Your Digital and Mobile Content Strategies
Kristen Pelanchyk Nov 13

Sponsorship Makeover: Revamping Your Digital and Mobile Content Strategies

In today’s connected world, it’s not surprising to hear that 23 percent of our time using media is spent on our mobile devices. Whether marketer, mom or Millennial, we can’t go very long without checking Facebook, hitting refresh on Instagram, or laughing at the latest YouTube sensation. more

 

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Sponsorship News

Kroger Signs Multi-Year Sponsorship With Kentucky Derby Festival
LOUISVILLE, Ky. – The Kroger Company will continue its long running support of the Kentucky Derby Festival. The grocery chain has extended its multi-year title sponsorship of Kroger’s Fest-a-Ville on the Waterfront for another five years through 2019. More >

 

Salary Survey: Follow The Money And The Money Will Follow
IEG SR’s 19th Annual Salary Survey shows disparity between larger and smaller sponsorship organizations More (subscription or free trial required) >

 

Spending On Endurance Sports Rises 4.8 Percent In 2014
Gatorade replaces PowerBar as the most active sponsor of endurance sports in terms of number of deals More (subscription or free trial required) >

 

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Sponsorship Jobs

Telecommute from anywhere in the U.S.

Director of Sponsorships
The da Vinci Alliance, Inc.Posted Dec 19 >

151 South Grand Ave, Los Angeles, CA 90012

Senior Manager, Corporate Sponsorship
Los Angeles Philharmonic AssociationPosted Dec 1 >

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Sponsorship Resumes

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