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Connect with us and meet the global sponsorship community for networking, idea sharing and advice through IEG’s multiple social media networks. You can also upload resumes and post positions on our online career center.

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Sponsorship Blogs

The Digital Technology Tipping Point of the In-Stadium Fan Experience
Morgan Lathrop Aug 26

The Digital Technology Tipping Point of the In-Stadium Fan Experience

With the opening of the San Francisco 49ers’ Levi’s Stadium—for which IEG Consulting was proud to be a sponsorship consultant—the debate over how to best engage fans is again front and center. more

 
Insert Monáe/Money Pun Here: Samsung’s Electric Integration
Diane Knoepke Jul 31

Insert Monáe/Money Pun Here: Samsung’s Electric Integration

R&B/Hip-Hop artist and fashion influencer Janelle Monáe  released her “Electric Lady” video yesterday. The video is fun, stylish, on-brand and authentic to Ms. Monáe, and has more cameos than an Andy Samberg-hosted episode of SNL. The video’s timing is a bit unexpected, however, as the song was released on an album of the same name back in September of 2013. more

 

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Sponsorship News

How Uniqlo Is Using Sponsorship To Support Growth Ambitions
Japanese casual wear designer partners with Red Sox Foundation, Exploratorium science museum and other properties to support U.S. expansion More (subscription or free trial required) >

 

No Fantasy: Lenovo Scores Touchdown With NFL Activation
Computer maker posts 32 percent increase in brand awareness among fantasy football fans as a result of NFL activation More (subscription or free trial required) >

 

Ploom Uses Sponsorship To Promote Pax Vaporizer
Vaporizer sponsors Oddball comedy festival, Culture Collide music fests and other events to engage smokers More (subscription or free trial required) >

 

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Sponsorship Jobs

Alexandria, Va.

Deputy Director for Corporate Sponsorship
Military Officers Association of AmericaPosted Aug 22 >

Chicago Downtown

Director, Marketing and Sponsorships
The Magnificent MilePosted Aug 19 >

Chicago

Marketing Manager
Chicago Symphony OrchestraPosted Aug 19 >

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Sponsorship Resumes

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