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Sponsorship Blogs

Data, Digital and Disruption: Reflections on IEG 2016
Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP Properties Apr 25

Data, Digital and Disruption: Reflections on IEG 2016

Disrupt, the 33rd annual IEG Conference, brought together rightsholders, brands and key industry stakeholders to discuss and share the methods and tactics being employed to get ahead in our rapidly changing sponsorship landscape. more

 
Game Changer: The Growing Role Of Data In Sponsorship
Sam Yardley, Two Circles, A Part of ESP Properties Mar 31

Game Changer: The Growing Role Of Data In Sponsorship

Data, and the ability to access and analyze it, already is having a profound, across-the-board impact on sponsorship—from the evaluation, selection, activation and measurement of partnerships by brand marketers to the selling, negotiating and fulfillment of those partnerships by rightsholders of all types and sizes. more

 

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Sponsorship News

KitchenAid Expands its Relationship with the PGA of America through 2024, becomes Title Sponsor of the Senior PGA Championship
BENTON HARBOR, Mich. – KitchenAid, a premium brand of Whirlpool Corporation, has expanded its partnership with the PGA of America to become the title sponsor of the Senior PGA Championship, the most historic and prestigious event in senior golf. More >

 

Roush Fenway Racing Announces Multi-Year Extension with Fastenal
CONCORD, N.C. – Roush Fenway Racing has secured a multi-year partnership extension with primary partner the Fastenal Company that will continue Fastenal’s position as the anchor partner of the No. 17 NASCAR Sprint Cup Series team and driver Ricky Stenhouse Jr. As part of the extension, Fastenal will also increase the number of its primary races in 2017 and beyond. More >

 

Transperfect Named Official Translation and Interpretation Provider of the LPGA
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA) announced today that it has selected TransPerfect as its official provider of translation and interpretation services. TransPerfect will provide document translation and interpretation services to facilitate the tour’s communications with its members, partners, players as well as to help promote the tour and its players in markets abroad. More >

 

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Sponsorship Jobs

Chicago

Sponsorship Sales Manager
National Marine Manufacturers AssociationPosted May 20 >

Six Flags Over Texas

Partnership Marketing Sales Director
Six Flags Over TexasPosted Apr 28 >

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Sponsorship Resumes

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