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Sponsorship Blogs

Data, Digital and Disruption: Reflections on IEG 2016
Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP Properties Apr 25

Data, Digital and Disruption: Reflections on IEG 2016

Disrupt, the 33rd annual IEG Conference, brought together rightsholders, brands and key industry stakeholders to discuss and share the methods and tactics being employed to get ahead in our rapidly changing sponsorship landscape. more

 
Game Changer: The Growing Role Of Data In Sponsorship
Sam Yardley, Two Circles, A Part of ESP Properties Mar 31

Game Changer: The Growing Role Of Data In Sponsorship

Data, and the ability to access and analyze it, already is having a profound, across-the-board impact on sponsorship—from the evaluation, selection, activation and measurement of partnerships by brand marketers to the selling, negotiating and fulfillment of those partnerships by rightsholders of all types and sizes. more

 

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Sponsorship News

NHTSA Returns as Title Sponsor of NASCAR Pole Day in Sonoma
SONOMA, Calif. — Sonoma Raceway and the National Highway Traffic Safety Administration (NHTSA) will highlight the importance of tire safety during the wine country facility’s NASCAR Sprint Cup Series weekend, June 24-26. More >

 

adidas and German Football Association Extend Partnership Until 2022
PARIS/FRANKFURT/HERZOGENAURACH – One of the longest and most successful partnerships in sport continues: Today, the German Football Association (DFB) and adidas officially announced the extension of their long-term partnership. More >

 

Fair And Festival Sponsorship Spending To Total $878 Million In 2016
Spending is expected to rise just 2.1 percent in 2016, trailing sports, causes and every other property segment More (subscription or free trial required) >

 

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Sponsorship Jobs

Chicago, IL

Partnership Account Coordinator / Specialist
Professional Convention Management AssociationPosted Jun 7 >

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Sponsorship Resumes

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