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Sponsorship Blogs

The Three Factors To A Successful Direct-To-Consumer Streaming Business
Gareth Brown, Consultant, Two Circles, A Part of ESP Properties Feb 28

The Three Factors To A Successful Direct-To-Consumer Streaming Business

It has been well documented that media consumption has and will continue to change considerably over the coming years.
 more

 
Solving Brand Partnership Challenges by Turning to Frenemies
Jim Andrews Feb 1

Solving Brand Partnership Challenges by Turning to Frenemies

In the 1980s—IEG’s early years—we identified a “sponsorship industry” primarily comprising sports rightsholders, event producers and the brands that sponsored them. more

 

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Sponsorship News

How The Golden State Warriors Are Using Digital Content To Drive Fan Engagement And Extend Sponsor Reach
NBA team places more focus on branded and sponsored content to drive sponsor value, engage millennials and gain new fans More (subscription or free trial required) >

 

GE Appliances Unveiled as New LouCity Jersey Sponsor
Two local staples, Louisville City FC and GE Appliances, a Haier company, have partnered to feature the iconic GE Appliances brand on the front of game jerseys during the 2017 season. The 100+ year-old appliance brand, which is in half of homes across the country, will be immediately recognizable by fans. More >

 

Palm Springs Art Museum Announces Sponsorship Marketing Initiative and Four New Sponsors
PALM SPRINGS, Calif. – Palm Springs Art Museum recently launched a new institution-wide corporate sponsorship marketing initiative and is pleased to announce its new sponsors for the 2017 season: Eisenhower Medical Center, Provident Bank, Rapport International Furniture and Renova Solar. More >

 

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Sponsorship Jobs

Jupiter, FL

Protege to President
Howard Alan EventsPosted Mar 14 >

Nashville, TN

Media Sales Representative
Ramsey SolutionsPosted Mar 3 >

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Sponsorship Resumes

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