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Sponsorship Blogs

No More Growth By Default: Ad Guru’s Advice Also Rings True For Sponsorship Marketers
Jim Andrews Apr 20

No More Growth By Default: Ad Guru’s Advice Also Rings True For Sponsorship Marketers

When Irwin Gotlieb talks, the ad industry listens. The global chairman of WPP’s GroupM, the world’s largest media investment group, yields considerable buying power and influence, as the company he oversees is responsible for placing roughly a third of all media advertising. more

 
The Three Factors To A Successful Direct-To-Consumer Streaming Business
Gareth Brown, Consultant, Two Circles, A Part of ESP Properties Feb 28

The Three Factors To A Successful Direct-To-Consumer Streaming Business

It has been well documented that media consumption has and will continue to change considerably over the coming years.
 more

 

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Sponsorship News

FedEx Renews National Football League Partnership
Delivery giant to continue FedEx Air & Ground NFL Players of the Week and Players of the Year awards platform More (subscription or free trial required) >

 

Hawks Announce Verizon As Club’s Official Wireless Provider
ATLANTA – The Atlanta Hawks today named Verizon as the club’s official wireless provider and a partner for the team as it continues to connect with communities across the city. The partnership is on full display during the NBA Playoffs, as Verizon presents “High Voltage Fridays,” a weekly series of multi-location postseason pep rallies featuring appearances from Hawks Cheerleaders, Harry the Hawk and other team representatives. More >

 

NHL Corporate Partners Leverage Excitement of Stanley Cup Playoffs with Branded Products, Hockey-Themed TV Spots and Digital Campaigns
NEW YORK / TORONTO — National Hockey League (NHL) corporate partners are leveraging the 2017 Stanley Cup Playoffs – the most exciting postseason in professional sports – to introduce new TV creative, digital and social media campaigns, and in-store and on premise POS that showcase new product offerings and once-in-a-lifetime experiences to hockey fans in the U.S. and Canada. The result is Stanley Cup branding across a broader myriad of channels, engaging millions of hockey fans in more ways than ever before. More >

 

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Sponsorship Jobs

Washington DC

Account Manager, Sponsorship and Engagement Programs
National Restaurant AssociationPosted Apr 11 >

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