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Connect with us and meet the global sponsorship community for networking, idea sharing and advice through IEG’s multiple social media networks. You can also upload resumes and post positions on our online career center.

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Sponsorship Blogs

In Our Always-On World, Invention Is Disproportionately Rewarded
Lesa Ukman Feb 4

In Our Always-On World, Invention Is Disproportionately Rewarded

I am energized by all of the new ideas for partnerships that are bubbling up from unexpected areas. We will be featuring many of these horizon-expanding stories and the people that are bringing invention to our field at Sponsorship Makers, IEG’s annual sponsorship conference next month. more

 
Why You Should Enjoy This Year’s Super Bowl More Than Any Other
Jim Andrews Jan 29

Why You Should Enjoy This Year’s Super Bowl More Than Any Other

Much of the buzz surrounding Sunday’s Super Bowl will be about the matchup between the defending champion Seahawks and the dynastic Patriots, the quality of the advertising spots, Marshawn Lynch’s postgame comments (or lack thereof), Katy Perry’s halftime performance, and (new this year) the PSI of the game balls. more

 

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Sponsorship News

How The Los Angeles Dodgers Use Instagram To Extend Sponsor Reach
MLB team leverages status as the world’s most geotagged sports venue to quench sponsors’ thirst for digital content   More (subscription or free trial required) >

 

No Sticky Wicket: Spending On Cricket To Total $479 Million In 2015
Companies increase spend around the ICC Cricket World Cup, with PepsiCo and Toyota the most active sponsors at the global level More (subscription or free trial required) >

 

NHL, SAP Announce Multi-year Partnership; Unveil New NHL Statistics Platform
SANTA CLARA, Calif. – The National Hockey League (NHL) today announced a multi-year North American partnership with SAP SE, the enterprise application software and database leader. As the official cloud software provider of the NHL, SAP collaborated with the League on the transformation of the NHL’s statistics platform on NHL.com and the introduction of new and enhanced statistics that will establish NHL.com/Stats as the definitive destination for hockey analytics. Starting today, fans, broadcasters and media around the world will be able to analyze official League, team and player statistics via a more comprehensive, interactive and personalized interface that includes advanced search features and new filters for team and player comparisons. More >

 

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Sponsorship Jobs

Silver Spring, MD

Director of Sales and Cause-marketing
Association of Zoos & AquariumsPosted Feb 13 >

Neptune, NJ

Director of Strategic Partnerships
United Methodist Homes of NJPosted Jan 30 >

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Sponsorship Resumes

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