See how IEG's Advisory & ROI Services help:
For 25 years, IEG has been helping sponsors, properties and their agencies in sports, arts, entertainment, event, cause and association marketing harness the power of sponsorship, making it work for them.
The Advisory and ROI Services team works one-on-one with clients to solve their most pressing sponsorship challenges, from developing packaging and sales strategies that dramatically increase revenue for properties, to determining the right opportunities, management approaches and measurement metrics for sponsors.
Our work starts with the insight that in a world where customers are savvy, selective and empowered, the only way to reach them is to have them reach you. This means sponsorship must be a welcome addition to customer’s lives, not an unwelcome intrusion.
We use emotional quotients—how deeply an opportunity resonates with its audience and how that affects behavior—instead of cost-per-thousand, reach or frequency as the most relevant indication of a sponsorship’s strength and value. Whether working with sponsors or properties, we create new opportunities to add value to the audience. Shifting the focus from sponsor or property to fans/attendees/members/stakeholders transforms the role of sponsorship from merely an awareness-building tactic to a relationship-, loyalty- and business-building strategy. This generates more revenue for both sponsors and properties.
Our team of consultants and strategists knows the leveraging opportunities, ambush vulnerabilities, hidden assets and fan affinities across all property types—sports teams to opera, Web sites to trade shows, malls to museums, causes to festivals. We have hands-on experience in all industry sectors from business-to-business services to consumer products.
Whether a sponsor, property or agency, you can’t afford to make another sponsorship move without us. See how we can help you.