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Posts Tagged “Events”
 

As Cities Turn Away Mega Events, What Will Sponsors Do?
Jim Andrews Mar 18

As Cities Turn Away Mega Events, What Will Sponsors Do?

Following news last week that residents of Vienna resoundingly rejected the city’s plan to bid for the 2028 Olympic Games, I had an interesting discussion with my colleague John Kristick, global CEO of GroupM ESP. John is well qualified to discuss this issue, having been the managing director of the U.S. bid to host the 2022 FIFA World Cup. more

international olympics sports events

 
 
Five Relevant Lessons from Red Bull on Using Digital to Activate Sponsorships
Lesa Ukman Jan 11

Five Relevant Lessons from Red Bull on Using Digital to Activate Sponsorships

The Red Bull Stratos mission— that saw Felix Baumgartner jump from more than 23 miles above the earth on Oct. 14, 2012—did not just break the world records for longest distance free fall, highest jump from a platform and maximum vertical velocity, it was the biggest digital live event on record, raising the bar on how brands can activate sponsorships in social media. more

beverage branded content digital media events social media sponsored content activation

 
 
Lesa Ukman Jun 26

Events Gain Well-deserved Support From Tourism Offices

Although event and festival producers often act as de facto marketing arms of cities, regions or countries—attracting visitors, generating positive media coverage, enhancing quality of life for residents, etc.—rarely do they get strategic, sustained support from their tourism bureaus. more

events festivals government/municipal international destination/tourism

 
 
Lesa Ukman Jun 13

Festival Innovations Demonstrate New Ways of Connecting with Audiences

There is much irony is writing this post from Tuscany, where so many of the festivals date back to medieval times and don’t need to be concerned with staying relevant through fresh ideas and content. more

events festivals international music trends destination/tourism

 
 
Lesa Ukman Apr 3

Newest, Best Practices For Sponsors And Rightsholders

Great sponsorships begin with great insights–an understanding of how your customers experience and interact with sponsored properties, and how brands can tangibly enhance the experience. more

beer digital media events festivals international new media olympics pro sports social media soft drink trends activation

 
 
Lesa Ukman Jan 30

Sponsorship and Return on Innovation

Speakers at IEG’s 2012 Sponsorship Conference are bringing unprecedented levels of innovation to the sponsorship space. more

arts events festivals IEG conference non-traditional categories activation

 
 
Lesa Ukman Dec 9

Heineken’s Smart Approach To Sponsorship Activation

While in Amsterdam a couple of weeks ago, I dropped in on Hans Erik Tuijt, global manager of activation for Heineken and a speaker at IEG’s 2012 sponsorship conference. more

beer branded content digital media events festivals IEG conference international music new media research sponsored content sponsorship measurement sponsorship ROI activation

 
 
Lesa Ukman Nov 8

New Ticketmaster Book a Scintillating Read for Sponsorship Buyers and Sellers

Just finished a must-read for anyone in sports, event or entertainment marketing: Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped by Dean Budnick and Josh Baron. more

events music venues entertainment

 
 
Lesa Ukman Aug 4

The Seven Essential Functions of Successful Event Apps

My last post shared some great examples of festival and event apps that build audience engagement for both the properties and their sponsors. In reviewing the elements that allow apps to live up to their engagement potential, seven specific functions rise to the top:  more

events festivals international new media social media digital media

 
 
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