Jim Andrews Mar 8
Just a little over two years ago, the Internet gambling industry in the U.S. was under siege from the federal government. It was declared illegal and the operators of its largest concerns were the targets of criminal and civil lawsuits. more
prospecting selling spending non-traditional categories
Jim Andrews Feb 21
Thirteen months ago when the NBA Sacramento Kings signed a five-year deal for wristband-maker Power Balance to take over the naming rights to the Arco Arena, I tweeted the following: “Did the Maloof/Kings/Power Balance naming rights deal just set the #sponsorship industry back 100 years? I'm leaning toward yes.” more
non-traditional categories pro sports selling valuation venues naming rights
Jon Kander Mar 11
Formula 1 driver, Lewis Hamilton, and Reebok unveiled an alternate reality game (ARG) yesterday called Lewis Hamilton: Secret Life. Hamilton is the central character in this game, which allows its users to experience a facet of Hamilton’s “life” beyond being a Formula 1 driver. The overall goal of the game is to help Lewis train and prepare to recover priceless artworks, sculptures and manuscripts from thieves. Apparently (or as Reebok would like you to believe), Hamilton is a big “The Thomas Crown Affair” fan and bypassing museum security/stealing priceless artifacts is his secret passion. more
branded content motorsports new media non-traditional categories social media sports activation
Diane Knoepke Feb 10
Usually when we’re talking about recall and sponsorship in the same conversation, it’s a discussion of figuring out whether audience members had a positive recall (aided or unaided) of a given property's sponsors as measured by a survey. Today, however, we’re talking about product recalls and what should be done by (and for) properties that have the manufacturers—if not the product brands themselves—as sponsors? more
government/municipal guidelines NASCAR non-traditional categories sports contracts
Rob Campbell Feb 8
Although yet to officially begin, the 2010 NASCAR season has seen a flurry of sponsorship activity.
Perhaps the most interesting deal came last week when U.S. Rep. Kendrick Meek, who is seeking the Democratic nomination for Florida’s open U.S. Senate seat, announced his one-race primary sponsorship of JD Motorsports’ No. 01 entry in this Saturday’s Nationwide Series opening race at Daytona Int’l Speedway.
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sports non-traditional categories