Posts Tagged “Sports”

Dan Kowitz Feb 9

Corporate Sponsorship and Its Role in Saving Education

A spelling bee in Livingston County, Ill. was recently cancelled because the local paper, The Pantagraph announced it was not able to sponsor the event this year. That seems to beg a much larger question: Why are so many school districts across the country not able to fund programs, particularly in arts, music and in this case a spelling bee?  more

local music sports arts

Rob Campbell Feb 8

Shaking Hands, Kissing Babies and Sponsoring NASCAR?

Although yet to officially begin, the 2010 NASCAR season has seen a flurry of sponsorship activity. Perhaps the most interesting deal came last week when U.S. Rep. Kendrick Meek, who is seeking the Democratic nomination for Florida’s open U.S. Senate seat, announced his one-race primary sponsorship of JD Motorsports’ No. 01 entry in this Saturday’s Nationwide Series opening race at Daytona Int’l Speedway.  more

sports non-traditional categories

Vinu Joseph Jan 28

The Line Between Ambush and Smart Marketing: Part I, the Winter Olympics

Among sponsorship pros—particularly properties—the thought of ambush marketing inspires a lot of dirty looks. So things might get downright ugly over the next few weeks with the Super Bowl and Winter Olympics taking the world stage. Promotions featuring tickets to the “American football championship” and ads with generic winter athletes abound; it must be a veritable IP law Super—actually, let’s just say it’s a big deal.  more

contracts endorsements olympics sports ambush marketing

Jim Andrews Jan 20

Behind The Numbers: Sponsorship’s Spending Decline

We recently released IEG’s 25th annual sponsorship spending review and forecast, delivering the historic, if unwelcome, news that sponsorship spending by North American companies declined in ’09. If you haven’t had a chance to read the report and see the specific numbers, click here. The fact that less was spent on sponsorship last year does not come as a huge shock to properties who have had to work much harder to close deals at fair market value, nor to sponsors who have been directed to make budget cuts. As we reported on new deals and success stories in IEG Sponsorship Report last year—success defined mostly by the oft-repeated phrase “flat is the new up”—we also heard many tales that could not be published about discounting and sponsors who were going back and revisiting existing agreements intent on decreasing their commitments.  more

associations cause marketing entertainment events festivals IEG spending sports trends arts

Vinu Joseph Jan 14

Twins-Pentair Partnership Shows Possibilities for Green Deals

Over the last year, the greening of sponsorship has continued to gain momentum, spawning new and compelling opportunities for properties to create platforms and for sponsors to activate.  more

green sports venues activation

Vinu Joseph Jan 13

Sponsorship and Association Governance: Just Say No

When working with associations, we universally recommend against offering sponsorship of governance activities, like board meetings. An association risks its credibility—with its members and external stakeholders—when sponsors get too close to an organization’s decision-making. Similarly, the sponsor can take a hit if its involvement is perceived as an attempted bribe.  more

backlash international sports associations

Carrie Urban Kapraun Jan 8

Sponsorship Overload

My cooking philosophy is that more ingredients are better. I don't get the concept of simple cooking. If the recipe calls for five ingredients, I use ten. If the recipe includes onions, I also add shallots and garlic because those are ingredients that I like. I combine three recipes into one. I think if the recipe only takes 15 minutes to prepare, how good can it be? Of course, you can never have too much of a good thing, like cheese, right? However, it doesn't always work out that more complex is better. If you add too many ingredients you can be overwhelmed with flavors or sometimes you are just adding ingredients that don't necessarily make the recipe better, just more complicated, time consuming and expensive. For example, good steaks or really fresh vegetables don't need a lot of extra flavors, they are best when prepared simply – maybe a little salt, pepper or a squirt of lemon. Some of the best recipes are simple, but have one unique ingredient that really makes an impression. You have to wonder if adding too many ingredients is an attempt to cover up something? Or, is it possible that the recipe wasn't that good to begin with.  more

cause marketing sports activation

Carrie Urban Kapraun Dec 18

Home Theater 3D Technology – Sponsorship Activity and Activation

Get ready for 3D technology at home. Based on some announcements over the past twelve months, we will be seeing a lot of 3D technology in 2010 and beyond. Sony announced that it will launch 3D TVs in 2010. LG claims it will sell 400,000 3D TVs in 2010 and 3.4 million in 2011. Panasonic is also going to roll out 3D-ready plasma TVs and 3D-enabled Blu-ray Disc players in 2010. Furthermore, the Blu-ray Disc Association just announced that it reached an agreement on the standard that allows for 1080 viewing of 3D movies on a home TV.  more

entertainment events olympics pro sports sports activation

Jim Andrews Dec 17

The Last Word on Tiger and Sponsorship (Wishful Thinking)

Thought I would share my appearance on the syndicated business news program First Business yesterday, discussing—what else—Tiger Woods and the impact of his troubles on the companies who have partnered with him and endorsements in general.  more

sports endorsements

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