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Posts Tagged “Backlash”
 

Putin’s Policies, Activism and Sponsorship: Fair Game?
Jim Andrews Feb 10

Putin’s Policies, Activism and Sponsorship: Fair Game?

During an interview a few days ago with a reporter for The Motley Fool about sponsorship of the Winter Olympic Games in Sochi, I was asked if it was fair that groups protesting Russia’s anti-gay “propaganda” laws were targeting Olympic sponsors. more

International Olympics Sochi 2014 Backlash

 
 
Musical Airline Sponsorships in Barcelona
Lesa Ukman Dec 20

Musical Airline Sponsorships in Barcelona

Turkish Airlines, a “Premium Partner” of FC Barcelona since January 2010, is being displaced by a change in the club’s shirt sponsor. more

contracts endorsements international negotiating pro sports servicing spending sponsorship strategy sports backlash

 
 
Sponsors Can’t Afford To Be Bystanders When Controversy Strikes
Jim Andrews Dec 12

Sponsors Can’t Afford To Be Bystanders When Controversy Strikes

My WPP colleague Rob Norman has written a timely piece entitled “Is NFL Brand Safe?” which you can read at MediaBizBloggers.com. more

pro sports sponsorship strategy sports trends backlash

 
 
Missed Opportunity for McDonald’s
Jim Andrews Nov 30

Missed Opportunity for McDonald’s

You would think the marketing team at McDonald’s USA would have learned something from the backlash the Golden Arches suffered from its sponsorship presence at last summer’s London Olympic Games. more

backlash pro sports restaurant sponsorship strategy sports activation

 
 
Italian Cultural Partnerships Bear Watching
Lesa Ukman Oct 18

Italian Cultural Partnerships Bear Watching

As oil is the Middle East’s natural resource, culture is Italy’s. The country is home to more UNESCO World Heritage sites, museums and archeological sites than any other in the world. more

backlash cause marketing destination/tourism fashion government/municipal international museums/zoos/aquariums arts

 
 
Non-Sponsors Take On The Olympics To Align Their Brands With Fair Play
Lesa Ukman Aug 13

Non-Sponsors Take On The Olympics To Align Their Brands With Fair Play

The extreme approach taken by the London Organizing Committee for the Olympic Games (LOCOG) to enforcing IOC marketing rules has not only not protected official sponsors, I’d argue it has hurt them. Each time the brand police tape over the logo of a non-sponsor, or warn the public about wearing a Pepsi T-shirt to the Games, or insist policemen carry their snacks in unbranded plastic bags, they drag down the brands of the sponsors. more

backlash London 2012 olympics ambush marketing

 
 
Visa and the Olympics: Sponsorship In Need of an Update
Lesa Ukman Aug 10

Visa and the Olympics: Sponsorship In Need of an Update

Visa’s first Olympic sponsorship, signed in 1986 and launched with Calgary 1988, featured the iconic campaign: “Bring your Visa card, because the Olympics don’t take American Express.” This set in motion Visa’s ascension from number three to number one in the credit card category. more

backlash financial services London 2012 olympics activation

 
 
Will The Olympic Movement Change Its Marketing Rules? (It Better)
Jim Andrews Aug 9

Will The Olympic Movement Change Its Marketing Rules? (It Better)

A key issue between the end of the London 2012 Olympic Games this Sunday and the beginning of the Sochi Winter Games 18 months from now will be what, if anything, the IOC will do regarding the restrictions placed on sponsors, non-sponsors, athletes and others. more

backlash London 2012 olympics ambush marketing

 
 
Olympic Sponsorship Winners And Losers
Lesa Ukman Aug 6

Olympic Sponsorship Winners And Losers

Procter & Gamble. After its sponsorship of the U.S. Olympic Team’s participation in Vancouver 2010 united multiple brands and drove $100 million in additional sales, P&G signed on as a global Olympic sponsor. more

backlash London 2012 olympics activation

 
 
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