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Posts Tagged “Esports”
 

TV Led Properties Facing Innovator‘s Dilemma
Andy Thwaite Jul 24

TV Led Properties Facing Innovator‘s Dilemma

Fox Sports founder David Hill recently spoke with SBJ where he highlighted a key problem for the industry, that viewer’s consumption habits are changing but sport broadcasts have stayed the same for decades.
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digital assets digital media esports fan engagement OTT premium video social media technology trends content

 
 
NBA Making TV for Snapchat’s Millions
Andy Thwaite Jun 9

NBA Making TV for Snapchat’s Millions

During the NBA Finals, the league has a deal in place with Snapchat to create exclusive shows for each game. Focusing on behind the scenes footage from the locker room, celebrity and fan reaction, the NBA is telling the story of the Finals to its Snapchat audience. more

data-driven marketing digital media esports premium video social media technology trends content

 
 
Building Fan Engagement Not Audience Impressions
Andy Thwaite May 26

Building Fan Engagement Not Audience Impressions

Speaking at a recent Media Summit, Turner CEO John Martin explained how Turner was focusing on building “fans” as a means to better monetize their audience.
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digital assets digital media esports fan engagement mobile premium video social media streaming trends activation

 
 
Little League Innovation
Andy Thwaite Apr 25

Little League Innovation

Often the industry looks to the large marque properties for examples of best digital practice and innovation, but recent work at the National Lacrosse League illustrates how smaller properties are also leading the way, and on small budgets. more

content digital media esports fan engagement mobile OTT premium video social media streaming technology activation

 
 
The Year of Social Broadcasting
Andy Thwaite Mar 23

The Year of Social Broadcasting

There has been a flood of deals this year between properties, broadcasters and the social networks. And not only Facebook and Twitter. Snapchat and Instagram as well as the huge Chinese players like Sina Weibo are all involved. more

esports OTT social media technology trends digital media

 
 
 

35th Annual Sponsorship Conference

ESP/IEG 2018 | April 8-11 | Chicago Find out more