It seems like branded entertainment is making as big a splash this month as the shorts and flip flops my fellow Chicagoans are breaking out of their closets. Just as summer tends to bring people out of hibernation to indulge in a little raucous behavior, it seems marketers are taking a hint from this lighter, festive time of year. Whether it’s the dog days of the TV programming season, the increasing shift towards integrated forms of advertising, or a much overdue need for some laughs and creativity, several brands are putting their goods on the line with new campaigns.
Post Grape-Nuts’ “That Takes Grape-Nuts” campaign capitalizes on the brand’s loyal following of male enthusiasts by offering 50 highly original and hilarious webisodes in “The Guy’s Manual” (in case you’re curious, here’s one of my favorites: http://theguysmanual.msn.com/?Category=catID2&Id=a20#/catID6/v8). I’m not a guy, but this campaign works. Not only was I laughing, talking about and passing along videos of this campaign, I bought some Grape-Nuts. Seriously. more
Hello IEG friends, fans, newbies, etc.
Well, come on in! This is my first entry to the IEG blog thread, so I thought maybe you’d like to know a little bit more about me, what I’m into and the kind of information you can expect to find here when I’m blogging. My name is Shelley and I’ve been with IEG for a few years. Prior to joining IEG, I logged some time in the professional sports world working to help the WNBA Chicago Sky franchise get up and running and develop its sponsorship program. Other than that you should know I’m an avid sports, music, fashion and social media junkie and I will drop just about anything for a Reese’s peanut butter cup.
The topics of interest you’ll find covered when I’m blogging of course include corporate sponsorship (you are at sponsorship.com, right?), but also digital and emerging forms of media, sports and branded entertainment. I’m really looking forward to sharing a part of myself and my time with you as a part of the IEG community so come back often and shoot me an email if there’s something you’d like to hear me weigh in on (email@example.com), hit me up on Twitter (@Shelley_IEG) or if there’s just something cool you’d like to share, post away.
As one of my former colleagues liked to say: peace, love and sponsorship. more