IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
IEG Releases Music Sponsorship Projection
North American-based companies will spend $1.08 billion to sponsor music venues, festivals and tours in ’09, a 3.8 percent increase from the $1.04 billion spent in ’08, according to IEG Sponsorship Report, the world’s leading authority on sponsorship.
Most of that growth is driven by new and incremental spending on big-ticket national music festivals and tours, most of which have maintained sponsorship momentum in spite of the economy. You can read the full release here.
Filed under: IEG, music, entertainment
Civic Tour Out, Music Fests in for Honda
We hear American Honda will announce new sponsorships tomorrow morning.
Specifically, Honda will be replacing its long-running Civic Tour, in which it backed a summer concert tour of a notable band, with ties to the Lollapalooza and Austin City Limits festivals scheduled for August and October, respectively. Honda’s “eco-partner status” will include integrated green activities, hybrid vehicle displays and the giveaway of a 2010 Insight at each event.
Filed under: entertainment, music, automotive
Insights from Adam Weber, The Procter & Gamble Co., and David Caruso, ACME Brand Content Co.
Talk about breathing some new life into a struggling brand.
Looking to rejuvenate Tag body spray, P&G teamed up with Island Def Jam Music Group to create Tag Records.
Filed under: entertainment, IEG conference, music, new media, digital media