The Worldwide Authority on Sponsorship
IEG is the leading provider of consulting, valuation, measurement, research and training to the global sponsorship industry.
For nearly three decades, IEG has been developing new and better ways for companies and brands to partner with sports, arts, events, entertainment, nonprofits, and causes—for mutual benefit.
As the leading provider of strategic counsel, valuation, research, published information and training, IEG is dedicated to helping sponsors, properties, agencies and others involved in the global sponsorship industry.
Our suite of services and products are used by some 5,000 clients each year—from the NFL, UNICEF and the Houston Livestock Show and Rodeo to Credit Suisse, Diageo and Subway.
From its unique role at the center of sponsorship, IEG has unequaled access to real-world information on both the buy-side and the sell-side of the business. Combining our robust information databases with the deep analytic capabilities of our team of strategists, analysts, creatives, and financial and legal experts, has made IEG the “go-to” company for consultation, thought leadership and innovation.
Our expertise extends beyond sponsorship to partnerships of every type: branded entertainment, strategic alliances, promotional partnerships, cobranding initiatives, online and new media programs, and strategic philanthropy, as well as experiential, affinity and social marketing.
Each of our clients and customers benefits from the fact that no company has been as influential as IEG in establishing sponsorship as an industry and a business essential and thus has an unparalleled understanding of how and why the medium works.
Consider:
- IEG’s Sponsorship Consulting group designs custom growth and measurement strategies for sponsors and properties that have generated hundreds of millions of dollars for its clients
- The IEG Valuation Service created the internationally accepted protocol for determining the fair market value of sponsorship
- IEG produces the world’s largest, oldest and most acclaimed sponsorship conference, which brings 1,200 marketers to Chicago each March
- IEG publishes the industry-defining newsletter, IEG Sponsorship Report
- IEG trains tens of thousands of professionals worldwide through its online training, custom training sessions and sponsor summits
- IEG issues the annual Sponsorship Sourcebook, which connects more than 6,000 sponsors, opportunities, agencies and suppliers
IEG was acquired by WPP Group plc’s media investment management operation, GroupM in 2006. WPP is one of the world's leading communications services groups, whose clients include more than 330 of the Fortune Global 500, more than one-half of the NASDAQ 100 and more than 30 of the Fortune e-50. WPP companies include JWT, Ogilvy & Mather Worldwide, Y&R, The Voluntarily United Group, Grey Worldwide, Bates Asia, MindShare, MediaCom, Mediaedge:cia, Millward Brown, Wunderman, Hill & Knowlton, Burson-Marsteller, and Landor among others. WPP employs more than 91,000 people in 2,000 offices in 106 countries. For more information vist WPP – Leaders in Advertising, Branding, Marketing.