Diane Knoepke Mar 3
I kid, I kid. We didn't actually write a Chicken Soup for the Soul® book on cause marketing. But if we had, it would not have been the most obscure of their titles . . . I reckon that distinction would go to either Chicken Soup for the American Idol Soul or Chicken Soup for the Prisoner's Soul. (You can't make this stuff up!) more
nonprofit cause marketing
Courtney Reilly Nov 9
On any given Saturday, I have a sneaking suspicion that most people will find themselves lying around in their underwear at some point throughout the day. On a recent Saturday, the Jockey brand challenged Chicagoans to take it outside.
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cause marketing nonprofit strategic philanthropy activation
Diane Knoepke Sep 1
In its characteristically simple and get-to-the-point way, TED has created a springy little jumping-off point for any property that has a need or want to provide sponsorship guidelines to affiliate events or properties. Every single week I talk to organizations trying to reconcile the sponsorship priorities of a “big” or “core” property with the activities of satellite or component properties. more
cause marketing events guidelines local sports associations
Diane Knoepke Jul 20
The “movement” is the thing for sponsorship heavy-hitters these days. Moving people to action—causing measurable behavior change—is the highly evolved, holy grail of return on sponsorship measurement. But instead of just counting coupons redeemed or pages “liked,” sponsors and properties are building real relationships, tracking long-term behaviors, and making changes in their businesses using the audiences, information and people-power they gather. more
digital media how to get sponsorship NASCAR nonprofit sponsorship ROI sports cause marketing
Jim Andrews Jun 30
At this point in the Facebook, Twitter and all other social networks era, I doubt there is any company—large or small—that has not found itself the subject of some online discussion that calls into question its behavior, motives, principles, etc. more
cause marketing green social media backlash
Emily Rogers Jun 8
I had the pleasure of co-leading a session last Thursday at the Council for Advancement & Support of Education’s Annual Conference for Corporate & Foundation Relations Officers in San Francisco.
My co-leader for the session titled: “Strategic Philanthropy: A New Paradigm for How Corporations Partner with Higher Education” was Eric Thompson, director of corporate & foundation relations for Purdue University Calumet. more
nonprofit strategic philanthropy trends cause marketing