Leading the way in sponsorship consulting, valuation, measurement and strategy
Call Us:  (312) 944 1727

Sponsorship Blog

Posts Tagged “Cause Marketing”
 

Diane Knoepke Mar 3

New IEG Publication: Chicken Soup for the Cause Marketing Soul

I kid, I kid. We didn't actually write a Chicken Soup for the Soul® book on cause marketing. But if we had, it would not have been the most obscure of their titles . . . I reckon that distinction would go to either Chicken Soup for the American Idol Soul or Chicken Soup for the Prisoner's Soul. (You can't make this stuff up!)  more

nonprofit cause marketing

 
 
Lesa Ukman Jan 4

Return on Engagement: The Art and Crafts of Sponsorship

Leading up to the 2011 IEG Sponsorship Conference, Return on Engagement: Sponsorship’s Impact on Business, I will be blogging on measuring sponsorship’s ROI: How to do it, what the research reveals, improving the value of sponsorship, etc.  more

cause marketing evaluation IEG conference international new media nonprofit social media sponsorship measurement sponsorship ROI beverage

 
 
Lesa Ukman Dec 21

Return on Engagement: Learnings from the TELUS Facebook Go Pink Campaign

Leading up to the 2011 IEG Sponsorship Conference, Return on Engagement: Sponsorship’s Impact on Business, I will be blogging on measuring sponsorship’s ROI: How to do it, what the research reveals, improving the value of sponsorship, etc. more

cause marketing evaluation IEG conference new media nonprofit social media sponsorship measurement sponsorship ROI telecommunications Canada

 
 
Diane Knoepke Nov 29

Values-Centered Leadership and Value-Based Exchange: Healthcare Collaboration in Corporate Sponsorship and Beyond

Along with a couple hundred healthcare association executives, I had the pleasure of attending the ASAE Healthcare Association Conference on November 18-19, 2010, here in Chicago.  more

cause marketing contracts hospitals and healthcare medical societies nonprofit associations

 
 
Courtney Reilly Nov 9

A Perfect Fit: Jockey’s Support of the Fight against “Cancer below the Waist”

On any given Saturday, I have a sneaking suspicion that most people will find themselves lying around in their underwear at some point throughout the day. On a recent Saturday, the Jockey brand challenged Chicagoans to take it outside.  more

cause marketing nonprofit strategic philanthropy activation

 
 
Diane Knoepke Sep 1

Steal These Rules and Tools: TED Provides Guidelines for Affiliate Sponsorships

In its characteristically simple and get-to-the-point way, TED has created a springy little jumping-off point for any property that has a need or want to provide sponsorship guidelines to affiliate events or properties. Every single week I talk to organizations trying to reconcile the sponsorship priorities of a “big” or “core” property with the activities of satellite or component properties.  more

cause marketing events guidelines local sports associations

 
 
Diane Knoepke Jul 20

Stress-Testing Your Sponsorship: Are You Advancing a Movement or Marketing in Circles?

The “movement” is the thing for sponsorship heavy-hitters these days. Moving people to action—causing measurable behavior change—is the highly evolved, holy grail of return on sponsorship measurement. But instead of just counting coupons redeemed or pages “liked,” sponsors and properties are building real relationships, tracking long-term behaviors, and making changes in their businesses using the audiences, information and people-power they gather.  more

digital media how to get sponsorship NASCAR nonprofit sponsorship ROI sports cause marketing

 
 
Jim Andrews Jun 30

The Difficulty of Cause Marketing in the Age of Social Media

At this point in the Facebook, Twitter and all other social networks era, I doubt there is any company—large or small—that has not found itself the subject of some online discussion that calls into question its behavior, motives, principles, etc.  more

cause marketing green social media backlash

 
 
Jim Andrews Jun 15

Time To Ban School Sponsorship

The Wall Street Journal ran a page one story yesterday on the rise in local school districts seeking private support from businesses and other organizations to offset budget cuts resulting from decreasing tax revenues.  more

cause marketing guidelines strategic philanthropy trends what is sponsorship backlash

 
 
 <  1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >