Those of you who subscribe to IEG Sponsorship Report have seen the March 30 issue’s In Depth article, which takes a look at the Performance Research consumer study I mentioned in a blog post last week. more
Industry veteran Willie Cone shared some great sales tips for nonprofits in his presentation Cause Marketing Partnerships: The Real Deal. more
Something that many Americans like to do first thing in the morning is get a jolt of the latest headlines. Therefore, it was a sense of irony the first session of Tuesday’s IEG Sponsorship Conference dealt with media sponsorships. more
What does the Ronco Veg-O-Matic have to do with sponsorship? more
Given that it was a six hour session, it should come as no surprise there was a lot of ground covered in the session that IEG’s Rebecca Joslin and Diane Knoepke led for a group anxious to get their feet wet on what is going in the sponsorship world.
It was interesting way to start the IEG 2009 Conference. Rebecca Joslin and Diane Knoepke took participants a litany of bullet points of what companies are looking for in this brutal economic era. more