In my work here at IEG, I get directly involved with many nonprofits, such as associations and museums, as they launch new sponsorship programs.
One interesting challenge that has developed in several instances is how a nonprofit should go about working with a board member who will be involved in approving the launch of a new program, but whose company also is a good prospect for sponsorship. Sound familiar?
Typically, the information you would provide board members involved in the approval process of a new sponsorship program is much different than the information you would present to prospects for buying the sponsorship. It’s not that there should be any secrets kept from potential sponsors—as transparent selling is needed now more than ever—but they are certainly two different conversations.
Those of you who subscribe to IEG Sponsorship Report have seen the March 30 issue’s In Depth article, which takes a look at the Performance Research consumer study I mentioned in a blog post last week. more
Industry veteran Willie Cone shared some great sales tips for nonprofits in his presentation Cause Marketing Partnerships: The Real Deal. more
Something that many Americans like to do first thing in the morning is get a jolt of the latest headlines. Therefore, it was a sense of irony the first session of Tuesday’s IEG Sponsorship Conference dealt with media sponsorships. more
What does the Ronco Veg-O-Matic have to do with sponsorship? more
Given that it was a six hour session, it should come as no surprise there was a lot of ground covered in the session that IEG’s Rebecca Joslin and Diane Knoepke led for a group anxious to get their feet wet on what is going in the sponsorship world.
It was interesting way to start the IEG 2009 Conference. Rebecca Joslin and Diane Knoepke took participants a litany of bullet points of what companies are looking for in this brutal economic era. more