IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
Jim Andrews Nov 18
Sponsorships Vs. Endorsements: Who Wins?
Athlete and celebrity endorsements have been the topic of much conversation lately, thanks to new regulations issued last month from the U.S. Federal Trade Commission and two pieces of research published this week.
The first of the studies is from Mediaedge:cia revealing that young adults are more likely to purchase a product or service based on the recommendation of a celebrity endorser than older shoppers. The second is an Adweek Media/Harris Poll survey that shows business leaders to be more persuasive spokespeople than actors, athletes, musicians and former politicians.
More >
Filed under: legislation, endorsements