IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
IEG Projection: MLB Looking at Overall Decline in Sponsorship for ’09
Pro baseball is the first sport to go through its full sponsorship selling season (October through March, roughly) since the bottom fell out of the economy late last summer. With a few exceptions, including the New York Mets and Yankees, both of which open their new parks this week, most teams are saying that sponsorship revenue is off going into the season.
IEG is releasing its projection today that sponsorship spending on MLB deals—including the league, teams and stadiums—will drop 4.8 percent this year from $540 million in ’08 to $514 million.
Filed under: pro sports, spending, sports, IEG
IEG Appears on Fox Chicago Discussing Olympic Sponsorship
With the IOC Evaluation Commission arriving in Chicago today, Fox Chicago examined the topic of Olympic sponsorship during its primetime newscast last night...
Filed under: international, olympics, sports, IEG