Latest Thinking from IEG
IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
Learn more about IEG > Work with IEG >
IEG Projection: MLB Looking at Overall Decline in Sponsorship for ’09
Pro baseball is the first sport to go through its full sponsorship selling season (October through March, roughly) since the bottom fell out of the economy late last summer. With a few exceptions, including the New York Mets and Yankees, both of which open their new parks this week, most teams are saying that sponsorship revenue is off going into the season.
IEG is releasing its projection today that sponsorship spending on MLB deals—including the league, teams and stadiums—will drop 4.8 percent this year from $540 million in ’08 to $514 million.
Filed under: pro sports, spending, sports, IEG
IEG Appears on Fox Chicago Discussing Olympic Sponsorship
With the IOC Evaluation Commission arriving in Chicago today, Fox Chicago examined the topic of Olympic sponsorship during its primetime newscast last night...
Filed under: international, olympics, sports, IEG
Insights from Sportaccord 2009
With sold-out attendance and a full exhibit hall, the first Sportaccord conference to take place in the U.S. was seemingly unaffected by the economy. Held last week in Denver and produced under the auspices of the General Assn. of Int’l Sports Federations (AGFIS), the Assn. of Summer Olympic Int’l Federations (ASOIF), and the Assn. of Int’l Olympic Winter Sports Federations (AIOWF), it draws the heads of sports federations, Olympic bid committees and scores of vendors with products and services for them.
Filed under: international, olympics, sports, Canada
What Are Consumers Telling Us?
Those of you who subscribe to IEG Sponsorship Report have seen the March 30 issue’s In Depth article, which takes a look at the Performance Research consumer study I mentioned in a blog post last week.
Filed under: cause marketing, entertainment, nonprofit, research, sports, arts
Wednesday Session Recap from the 2009 IEG Sponsorship Conference
Despite an intense schedule of meetings since Sunday, there was still a lot of energy at the final panels of the IEG Sponsorship Conference Wednesday morning.
Filed under: IEG conference, pro sports, selling, sports, how to get sponsorship
Tuesday Session Recap from the 2009 IEG Sponsorship Conference
Something that many Americans like to do first thing in the morning is get a jolt of the latest headlines. Therefore, it was a sense of irony the first session of Tuesday’s IEG Sponsorship Conference dealt with media sponsorships.
Filed under: cause marketing, digital media, evaluation, how to get sponsorship, IEG conference, media sponsorship, new media, nonprofit, olympics, sponsorship measurement, sponsorship ROI, sports, Canada
Insights from Keld Strudahl, Carlsberg Breweries
In the last keynote address of the day, Carlsberg’s Keld Strudahl explained why the company uses soccer as its core sponsorship platform.
Filed under: evaluation, IEG conference, international, sponsorship measurement, sponsorship ROI, sports, beer
Insights from Lesa Ukman, IEG, and Ann Green, Millward Brown
IEG’s Lesa Ukman and Millward Brown’s Ann Green gave a great presentation today on measuring sponsorship’s return on investment.
Filed under: evaluation, IEG conference, motorsports, NASCAR, sponsorship measurement, sponsorship ROI, sports, activation
Insights from Chris Brahe, NBA New Jersey Nets
The NBA New Jersey Nets have taken some creative steps to land new corporate partners and boost ticket sales.
Filed under: pro sports, selling, sports, IEG conference
Insights from J. Johan Jervoe, McDonald’s Corp.
In his keynote titled Sponsorship, Screens and Sociology: McDonald’s Ahead of the Curve View of Marketing, Jervoe walked attendees through the quick service restaurant’s groundbreaking The Lost Ring program around its sponsorship of the ’08 Olympic Games in Beijing.
Filed under: digital media, IEG conference, new media, olympics, sports, activation