PepsiCo’s takeover bid for its two largest bottlers could have significant ramifications for sponsorship.
If the company is successful in acquiring Pepsi Bottling Group and PepsiAmericas, it would bring more than $100 million in sponsorship spending by those two companies into the corporate fold. Those deals range from pro sports team ties to grassroots community events. more
Properties looking for prospects not afraid to take on new or bigger sponsorships (and who isn’t?) should look to quick-service restaurants. more
Industry veteran Willie Cone shared some great sales tips for nonprofits in his presentation Cause Marketing Partnerships: The Real Deal. more
Despite an intense schedule of meetings since Sunday, there was still a lot of energy at the final panels of the IEG Sponsorship Conference Wednesday morning. more
What does the Ronco Veg-O-Matic have to do with sponsorship? more
The NBA New Jersey Nets have taken some creative steps to land new corporate partners and boost ticket sales. more
This morning I led a roundtable on emerging and transforming sponsor categories, and a number of people that weren’t able to attend the session asked if I could post the categories on the blog. more
Given that it was a six hour session, it should come as no surprise there was a lot of ground covered in the session that IEG’s Rebecca Joslin and Diane Knoepke led for a group anxious to get their feet wet on what is going in the sponsorship world.
It was interesting way to start the IEG 2009 Conference. Rebecca Joslin and Diane Knoepke took participants a litany of bullet points of what companies are looking for in this brutal economic era. more